Meta recently added a feature allowing users to connect their reel to a video. People can watch one of your videos directly from your reel. This feature is currently for Facebook only and can be used to create 'teaser/promo' content.
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The key metric accounts have to hit to be eligible for Stars is having at least 1,000 or more followers for at least 60 consecutive days.
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Even if your audience is primarily on a specific platform, it's still important to post to other major social media platforms. Establishing a presence on these platforms can bring your audience over, allow people to enjoy your content on their platform of choice, and increase your brand's overall visibility.
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If you are building an audience online, it's important to recognize if your work is targeting people right for you. Metrics such as likes, comments, and shares are important, but if your audience isn't hitting your Key Performance Indicators, it may be time to change your approach. Adjusting your audience or changing your content will help you find and engage with your audience to hit those KPIs consistently.
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YouTube recently added a new feature to its platform: the ability to organize video content into podcasts. A 'podcast show' is a playlist, and podcast episodes are videos in that playlist. Your podcast should only contain full-length episodes, organized in the order that they should be consumed. If your podcast has multiple seasons, include them in the same podcast.
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Creators can check for music copyright violations before they publish a Facebook video in Meta Business Suite. Meta will automatically scan for copyright claims when you upload a video. This gives creators a chance to see if their video will be affected by a copyright claim and to make changes to their content, if they wish to do so, before they publish it.
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With platforms such as Instagram serving up content chronologically, the time of day is an important consideration to make when posting.
Facebook, Twitter, and LinkedIn audiences are most active earlier in the day. Instagram, TikTok, and YouTube audiences are most active later in the day.
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If you are planning on starting a social media campaign this summer, make sure you're getting the campaign ready now.
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Instagram has seen major shifts in its content preferences over the last two years. 2022 saw a heavy emphasis on shortform video content in the form of Reels.
In 2023, we saw the focus on content move away from Reels, with an updated algorithm serving content chronologically with no content type preference.
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In today's digital age, getting in front of your audience online is crucial for businesses and individuals looking to establish a strong online presence. With millions of people spending a significant amount of time on social media platforms and other online channels, it's essential to develop a strategy that helps you effectively reach your target audience and connect with them.
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Today, we're taking a look at lessons learned from Q1 2023 and what they mean for content creators online.
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With Instagram once again serving content to users chronologically, it's incredibly important to post when your audience is active. Taking a look at engagement metrics from Q1, we can get a clear picture of the best time of day to post to continue being seen by your audience.
Unless your specific audience is active at an earlier time, you should be putting content out around 6pm or later. Doing so will ensure that you get in front of your audience under this new feed.
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A recent update YouTube made to its mobile application is the default tab users are taken to when the app is opened. Traditionally, you would see a feed of videos similar to the desktop version. Now, when you close the app in Shorts and reopen it, YouTube defaults to Shorts.
This is part of a larger trend by YouTube to get on the shortform video game. So, if you aren't posting shortform vertical videos to YouTube, now is the time to start!
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According to Meta: "You'll automatically move to Meta Business Suite on Sunday, April 30. Creator Studio tools are now available in Meta Business Suite. You'll have everything you need all in one place."
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We saw a lot of changes and updates to the Instagram platform in March, and today we’re sharing the four most that are most important:
- Reply to comments with a Reel
- Text to Speech
- Voice Effects
- Chronological Posts
Follow for more updates!
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It's incredibly important to showcase your expertise online. Speaking to your strengths and knowledge will strengthen the connection your audience has with you. Your audience has been hearing the same things from realtors around the country.
The best way for you to stand out from the noise is to talk about your local area. Show why you are the person to work within your area of operation.
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It can be tempting to add music to your videos, but there's a specific way you should be doing so to get the widest distribution of your content. Adding it in-platform will take advantage of music trends and ensure your video doesn't get a copyright claim or restriction.
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If you want to engage more with your audience online, the number you should be hitting is 30 minutes. Consistently spending 30 minutes commenting, liking, and sharing makes a big difference in the kind of engagement you get with your audience.
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If you're producing video content, especially Reels, Facebook can be a great platform to promote your content.
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Instagram is testing out adding the account location to Reels. Ideally, this would help combat misinformation - people posting Reels in foreign countries about another country's circumstances could be an additional layer of awareness to viewers. Plus, I'd just like to know where people are based when viewing their videos.
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