What if true influence isn’t about getting people to do what you want, but about creating the conditions for something better to emerge together?
In this episode, Kade Greenland sits down with Stefan Bramble, facilitator, performer, and people-systems-thinker-clown, to explore the hidden dynamics that shape trust, power, and play inside organisations.
From the secrets of healthy teams to the lessons theatre and psychology teach us about collaboration, Stefan unpacks why influence must always be two-way, and how to wield it without manipulation.
If you’re a leader, creative, or founder rethinking how you shape culture, this conversation will change how you see the invisible work behind true influence.

Lucy Piper shares how personal storytelling, imagination, and influence from within institutions can drive systemic climate change. From her journey in film to leading climate programs at WorkForClimate and The Sunrise Project, Lucy reveals how to use creativity and compassion to shift power—starting where you are.

We unpack the tension between leadership and play, the moment Greta Thunberg changed Lucy’s life, and how any founder, creative, or intrapreneur can make a difference inside the systems they’re already part of.
💌 Subscribe: [Newsletter link]
📸 Follow Kade: LinkedIn / Instagram

Jump to:
00:00 Intro02:03 How Do We Unf*^k the World?05:47 From Capitalism to Climate Opportunity09:48 Storytelling, Power, and Influence17:36 Greta’s Speech & Lucy’s Catalyst Moment24:18 Creative Practice vs. Operational Leadership33:25 Play, Embodiment, and Imagination43:34 Final Reflections & Practical Advice

Caroline York on Marketing Across Cultures, Long-Term Web3, and Why McDonald's Is the Ultimate Influencer

What does McDonald’s have to do with Web3 adoption?

In this episode of The Art of Influence, Caroline York (APAC Director at Serotonin) unpacks the real playbook behind cultural influence — from launching tokens with purpose to navigating radically different marketing mindsets in Hong Kong vs Australia.

We explore:

• Why most Web3 launches miss the mark

• The secret to localising your brand like McDonald’s

• How to market complex technology to different audiences

• The real reason mass adoption still feels out of reach

Whether you're a founder, marketer, or just curious about how influence plays out on a global stage — this one’s packed with insight.

00:00 – Intro: Crypto handshakes and first impressions
02:15 – Falling into fintech and discovering blockchain
04:30 – From pizza to pink trams: Early bitcoin marketing in HK
06:00 – The moment Caroline took Web3 seriously
08:35 – The problem with hype-first token launches (midroll break)
10:40 – Treating token launches like Kickstarter campaigns
13:10 – Black Mirror marketing: Wallet data meets storytelling
16:00 – Why adoption is more about UI than ideology
19:00 – Making crypto less overwhelming for the mainstream
22:00 – How to speak the right language to the right audience
24:30 – McDonald's and the power of cultural nuance
28:15 – Building Serotonin’s APAC presence in Asia
31:00 – Why every founder is a storyteller (like it or not)
33:00 – Creating characters and narrative arcs for Web3 projects
34:30 – Wrap up and Caroline’s vision for regional expansion

🎧 Subscribe to The Art of Influence for more conversations at the crossroads of creativity, tech, and leadership.

📍 Hosted by Kade Greenland | Produced by Khorus
#Web3Marketing #CrossCulturalBranding #CarolineYork #TheArtOfInfluence #CryptoMarketing

⏱️ Chapters

Grow your influence 👉 ⁠https://kadegreenland.com/the-influence-audit⁠

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What does it take to design the economies of the future?

In this episode of The Art of Influence, Kade sits down with Mo Ezeldin, Head of Tokenomics at Animoca Brands, to unpack how token design can build (or break) communities.

Mo shares his origin story—from high school math teacher to losing it all in the 2017 ICO crash, to now leading one of the most influential tokenomics teams in Web3. His journey is both cautionary and visionary.

🎙️ Episode Highlights:

• Why Mo believes motivation beats incentivization in token design

• The real reason airdrops fail (and how to fix them)

• How Animoca approaches token ecosystems, governance, and reputation

• Lessons from $APE, Mocaverse, Pixels, and more

• Why building trust is your best marketing strategy

Whether you're in Web3 or just navigating influence in a trust-challenged space, this episode is a blueprint for designing systems that work and last.

Chapters:
00:00 - Intro01:23 - Mo’s early career shift from finance to teaching03:50 - Discovering Bitcoin and falling into the ICO craze06:18 - How losing 97% shaped Mo’s career path10:18 - Motivation vs Incentivization in tokenomics14:32 - Exchanges as extractive forces16:25 - Why good tokenomics is like parenting21:56 - Gold standards and common failures in token design28:01 - DAO governance and the future of decentralised ops32:42 - Gamified staking and Mocaverse35:51 - Best practice vs copy-paste mistakes36:50 - How to work with Animoca’s tokenomics team39:28 - Outro

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Book your Influence Audit: https://kadegreenland.com/the-influence-audit

Sandy Peng is the Co-founder of Scroll, the blockchain venture redefining secure and scalable decentralized solutions. As a former regulator with Hong Kong’s Securities and Futures Commission and current advisor to World Liberty Financial, Sandy is uniquely positioned at the intersection of innovation and regulation.

What you’ll learn:

• How Scroll’s technology is reshaping the blockchain landscape

• The role of ZK (Zero-Knowledge) proofs in driving blockchain adoption

• Why entrepreneurial opportunity is becoming more evenly distributed

• How to leverage blockchain for real-world industry applications

• The evolving role of human identity and trust in decentralized technologies

Some key takeaways:

• Scroll is focused on creating an open economy through secure, scalable blockchain infrastructure.

• ZK technology and cryptography underpin Scroll’s vision of a decentralized trust network.

• Real-world blockchain adoption will accelerate in finance, healthcare, and scientific research sectors.

• Scroll Open aims to empower global entrepreneurs with actionable blockchain and AI knowledge.

Lessons from Sandy’s founder story:

• Entrepreneurial success relies heavily on solving real-world problems through specialized insights.

• Effective storytelling and content are crucial for driving blockchain adoption.

• Building an organization involves attracting passionate people aligned with your mission.

Where to find Sandy Peng:

• LinkedIn: https://www.linkedin.com/in/sandy-peng-14a44b16b/

• Twitter: [Insert URL]

Referenced:

• Scroll: https://scroll.io/