We are the reference AI media in the GCC region.
Together we sit down with industry and society leaders to uncover the impact of AI on businesses and individuals.
This podcast offers actionable insights and real-world examples to help you stay ahead in the fast-changing world of AI.
Hosted on Acast. See acast.com/privacy for more information.
We are the reference AI media in the GCC region.
Together we sit down with industry and society leaders to uncover the impact of AI on businesses and individuals.
This podcast offers actionable insights and real-world examples to help you stay ahead in the fast-changing world of AI.
Hosted on Acast. See acast.com/privacy for more information.
How can organizations truly refocus their AI journey—from training and adoption to real business impact?
In this episode of The AI Social Club, host Margot Bletterie welcomes Bart Pietruszka, founder and CEO of Refocus AI, to discuss how companies can make AI adoption practical, human, and scalable.
After years leading data and AI initiatives at HSBC, Bart decided to launch his own venture to help companies move beyond buzzwords and implement real AI use cases. He shares how Refocus.AI helps businesses through consulting, staff augmentation, and hands-on AI training that actually changes culture and mindset.
You’ll learn:
🔹 Why most companies get AI adoption wrong—and how to fix it
🔹 How AI training for executives sparks company-wide transformation
🔹 The power of “learning by doing” when it comes to GenAI tools
🔹 How to manage fear, regulation, and the “job loss” narrative around AI
🔹 What a strong AI culture looks like (and why it starts at the top)
🔹 How to turn AI training into measurable ROI for your organization
Whether you’re a business leader, HR executive, or AI enthusiast, this episode is packed with insights to help you upskill your teams and create lasting impact with AI.
⸻
CHAPTERS
00:00 Introduction
01:15 Why Bart left HSBC to found Refocus AI
02:45 The three pillars of Refocus.AI: consulting, staff augmentation, and training
05:10 Is the market ready for AI adoption?
06:40 The role of culture in successful AI transformation
08:20 Upskilling vs. job replacement: how to shift the mindset
10:00 Overcoming stigma and fear around AI
12:15 Building an AI-driven culture that lasts
14:00 Data security and responsible AI usage
15:40 Why every employee is trainable (but not at the same level)
18:00 The ROI of AI training and executive sponsorship
21:00 Key advice for skeptical leaders
23:30 Final takeaways
⸻
CONNECT AND SUBSCRIBE
Learn more about Bart and Refocus AI: https://refocus-ai.com/
Connect with Bart on LinkedIn: https://www.linkedin.com/in/bart-p22/
Subscribe to The AI Social Club for more conversations with AI & data leaders:
🌐 Website: https://www.thesocialclub.ai/
🎧 Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703
💼 LinkedIn:
https://www.linkedin.com/in/margot-bletterie/
https://www.linkedin.com/company/the-ai-social-club/
If you found this episode valuable, like, share, and comment!
It helps us reach more people and spark meaningful conversations about AI and transformation.
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What are AI agents, and why are they reshaping the way businesses think about productivity and the future of work?
In this episode of The AI Social Club, host Margot Bletterie sits down with Jean-Paul Sacy, regional leader at Wand, to demystify AI agents, cut through the buzzwords, and uncover what really matters when adopting AI in the enterprise world.
You will learn:
•What AI agents really are (beyond the hype)
•The 3 key components of any AI agent: cognitive engine, context, and tools
•Common misconceptions about generative AI and realistic productivity gains
•How to identify the right business use cases (and avoid the “shiny AI” trap)
•Why experimentation and failure are critical success factors in AI adoption
•The concept of hybrid workforces and how companies are redefining leadership roles
Whether you are a business leader, innovator, or AI enthusiast, this conversation is packed with insights on moving from experimentation to real enterprise value.
CHAPTERS
00:00 Introduction
01:15 Jean-Paul’s journey into AI and WandAI
03:20 What AI agents really are (explained simply)
06:30 Misconceptions and productivity impact
09:10 How to identify the right business use cases
12:45 Red flags and vendor lock-in risks
18:30 Hybrid workforces: humans + AI agents
23:40 Final advice: experiment, fail, and learn
CONNECT AND SUBSCRIBE:
Learn more about Jean-Paul Sacy: https://www.linkedin.com/in/jpsacy/
Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders
- Website: https://www.thesocialclub.ai/
- Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703
- Youtube: https://www.youtube.com/@theAIsocialclub
- LinkedIn:
https://www.linkedin.com/in/margot-bletterie/
https://www.linkedin.com/company/the-ai-social-club/
/ the-ai-social-club
If you found this episode valuable, like, share, and comment!
It helps us reach more people and spark the right conversations on AI and society.
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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !
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How can we use AI to protect and empower children in a rapidly changing digital world?
In this episode of The AI Social Club, host Margot Bletterie sits down with Maryam Ehsani, CEO and founder of Child Safe ME, ambassador of the AI Universal Council, and board member of ISPCAN (International Society for the Prevention of Child Abuse and Neglect).
With over 15 years of expertise in child protection and safeguarding, Maryam shares her vision on how AI can be both a powerful tool for education and safety, while also posing real risks if left unchecked.
This is a must-listen for parents, educators, policymakers, and tech leaders who want to understand how to balance innovation with responsibility when it comes to children and AI.
You will learn:
• How AI tools are transforming children’s learning experiences
• The role of AI in preventing online abuse and safeguarding children
• The biggest risks for kids growing up with AI, from deepfakes to cyberbullying
• Why parents must rethink digital literacy and “unlearn” old habits
• What schools, governments, and tech companies must do to protect the next generation
• Concrete advice for families on nurturing open conversations around AI
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CHAPTERS:
00:00 Introduction
01:15 Why Maryam brought AI into child protection
02:32 Positive opportunities of AI for children’s learning
05:50 AI tools for safeguarding and online safety
07:30 Key risks parents need to know about
12:45 Deepfakes, cyberbullying, and digital footprints
16:30 The role of schools in guiding children with AI
21:45 Governments and AI education from early age
23:58 Tech companies’ responsibility in child protection
26:50 From what age should children be introduced to AI?
32:00 What makes Maryam optimistic about the future
33:50 Final takeaways for parents, educators, and policymakers
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CONNECT AND SUBSCRIBE:
Learn more about Maryam Ehsani: https://www.linkedin.com/in/maryam-ehsani-0a149a6/
Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders
Website: https://www.thesocialclub.ai/
Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703
LinkedIn: https://www.linkedin.com/in/margot-bletterie/
https://www.linkedin.com/company/the-ai-social-club/
If you found this episode valuable, like, share, and comment!
It helps us reach more people and spark the right conversations on AI and society.
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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !
You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn
We are on:
Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/
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Is your AI strategy at risk because of outdated data governance? In this bonus episode of The AI Social Club, Joe Aoun breaks down why governance isn’t just a compliance checkbox—but the backbone of trustworthy, scalable AI.
Joe Aoun, data strategy leader and governance advocate, joins Margot to explore the often misunderstood but mission-critical role of data governance in the era of generative AI. Why do so many companies still get it wrong? And how can you move from rigid control to agile enablement—without losing trust, quality, or speed?
If you’re building AI responsibly, this is a must-listen.
🔹 You will learn:
CHAPTERS:
00:00 Introduction
01:15 What is data governance vs data enablement?
03:04 Governance as creating safe spaces for innovation
05:30 Why overregulation kills productivity
07:20 AI governance: evolution or distraction?
09:45 Why most governance policies fail
11:36 Operationalizing governance: roles, KPIs & tools
13:22 Three scenarios of GenAI adoption in companies
16:07 Agile, iterative governance in action
17:45 How to get employees to follow the rules
18:50 Closing thoughts: why governance is leadership
🎧 Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders
🔗 LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
-
You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !
You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn
We are on:
Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/
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Is your company truly ready for AI? In this bonus episode of The AI Social Club, Margot Bletterie sits down with Joe Aout to explore what “AI readiness” really means and why so many businesses are jumping on the AI bandwagon without a strategy.
They break down a practical framework to assess if your company is genuinely prepared to integrate artificial intelligence, not just technologically, but culturally and operationally.
If you’re considering launching AI initiatives or scaling existing ones, this episode is packed with clarity and great advice.
We discuss:
🔹 How to assess AI readiness across 4 pillars: strategy, data, technology, and governance
🔹 Why “AI for the sake of AI” fails and how to avoid it
🔹 Common pitfalls when moving from AI pilots to scalable solutions
🔹 Real examples of bad vs. effective AI implementation
🔹 Why strong use cases and executive alignment matter more than flashy tools
🔹 The right sequence from proof of concept to proof of value to scale
Whether you’re an AI lead, data strategist, or business decision-maker, this is your playbook to make AI actually work in your company.
CHAPTERS:
00:00 Introduction
01:15 What does it mean to be "ready" for AI?
03:00 The 4 pillar framework for AI readiness
07:45 When AI is the wrong tool for the job
10:51 Starting small with POC, POV and scale strategy
13:37 Should you rush into AI or slow down
15:41 How to sequence use cases for compounding value
18:12 From pilot phase to real AI impact
🎧 Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders
🔗 LinkedIn: https://www.linkedin.com/company/the-ai-social-club
🔗 Podcast: https://www.thesocialclub.ai/
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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !
You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn
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The Future of Banking Is AI-Driven - Insights from HSBC’s Former CDAO Bart Pietruszka
Banking is one of the most advanced sectors in AI, but what’s really happening behind the scenes? In this episode of The AI Social Club, Margot Bletterie speaks with Bart Pietruszka, former Chief Data & Analytics Officer at HSBC, to unpack the real state of AI in financial services.
From hyperpersonalized customer experiences to ROI-driven AI tools, Bart shares what’s working, what’s failing, and why traditional banks must rethink how they organize around AI, fast.
Whether you’re in banking, data, or tech leadership, this episode is a must.
You’ll learn:
Chapters:
00:00 Introduction
02:00 Real-world AI use cases in banking
06:45 Why AI projects fail and how to build for ROI
09:10 Balancing compliance with innovation
15:13 The rise of Chief AI Officers
21:00 What hyperpersonalized banking could look like
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🎧 Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders
🔗 Know more about Bart : https://www.linkedin.com/in/bart-p22/
🔗 Know more about The AI Social Club: https://www.thesocialclub.ai
Listen to us on Youtube and on your favorite podcast platform:
Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703
If you found this episode valuable, like, share, and comment. It helps us reach more people!
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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !
You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn
We are on:
Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/
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In this 15-minute special, Margot Bletterie and Joseph Aoun dive into a hot debate:
Do you really need clean data to get started with AI?
From data audits and governance to generative AI’s tolerance for messy inputs, we unpack the reality behind the “garbage in, garbage out” rule and why waiting for perfect data might hold you back.
If you’re a business leader, data strategist, or AI curious mind wondering how to start smart with imperfect data, this conversation is for you.
🔍 Key topics:
– Data quality vs. speed of execution
– How generative AI changes the game
– Practical advice for launching AI projects today
– Why metadata and context matter more than ever
👥 No interview - just an honest, high-level discussion between two data leaders.
💡 Start where you are. But make sure you know where your data stands.
🔗 Know more about The AI Social Club: https://www.thesocialclub.ai/
🎧 Listen to the podcast on your favorite platforms:
- Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703
-Youtube: https://www.youtube.com/@theAIsocialclub
*Subscribe to this channel for weekly episodes on AI, education, and innovation*
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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !
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How is GenAI transforming the university experience for students and educators? What should professors do to prepare the next generation of thinkers and leaders in the age of artificial intelligence?
In this episode of The AI Social Club, I sit down with Dr Hind Salih, professor and AI expert, to explore the urgent shifts happening in university education due to the rise of generative AI (GenAI).
We discuss:
🔹 How Gen Z students are using GenAI tools like ChatGPT
🔹 The risks of relying too much on AI in academic settings
🔹 Why critical thinking must be redefined in the AI era
🔹 The evolving role of professors in a tech-driven classroom
🔹 Real strategies to prepare university students for an AI-powered world
Whether you’re a university professor, academic leader, student, or just curious about the future of education with AI, this episode is packed with insights you can act on today.
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CHAPTERS:
00:00 Introduction & why GenAI in education matters
02:30 The shift from teaching to co-learning
09:10 What needs to change in university classrooms
15:00 The danger of shortcut learning with AI
24:00 Practical advice for professors using AI in class
30:00 Advices for students, professors and university leadership
🎓 Learn more about Dr Hind Salih: https://www.linkedin.com/in/dr-hind-salih-02a57932/
🔗 Know more about The AI Social Club: https://www.thesocialclub.ai/
🎧 Listen to the podcast on your favorite platforms:
- Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703
-Youtube: https://www.youtube.com/@theAIsocialclub
*Subscribe to this channel for weekly episodes on AI, education, and innovation*
If you like this content, comment, like and share it around you, it helps us reach more people !
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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !
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Today, I’m joined once again by someone who left a strong mark in our first conversation: Chada.
In that first episode, we talk about AI in sustainability and energy innovation. But this time, we go deeper.
and we talk about two topics that matter to both of us:
🔹 What it really takes to build a tech startup in the UAE and the region
🔹 And the challenges - and power - of being a woman in tech and entrepreneurship here
From the role of networks to the reality of fundraising, Chada shares unfiltered advice, sharp insights, and grounded experience.
Whether you’re an entrepreneur in AI - or in any other field - or a woman wondering if now’s the time to make your move, this episode will give you a boost.
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In this episode, I’m joined by Gilles G. Vidal, a visionary creative director with over 30 years of experience in music, television, and branded content.
Together we discussed questions around:
He is passionated and he taught himself how to prompt, spent nights testing tools, and learned to speak the “language” of each AI model, always testing and learning new features.
It is still a challenge, technology evolves really fast, but he will explain to us how he managed to stay up to date.
Each and everything insight in this discussion is great to take !
You can take a look at the work he has done and that we have discussed during the podcast:
If you’re still on the fence about AI in creativity, this episode will shift your perspective.
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Let's dive into AI, sustainability, and energy innovation with a powerhouse guest: Chada El Islam Benmahcene
She’s a tech entrepreneur, investor, and advocate for innovation, leading the charge in AI-driven energy solutions.
As the founder of a Venture Studio, she’s not just funding startups—she’s building them from scratch, turning advanced research into real businesses.
In this discussion, we talk about:
- How to collaborate with universities and researchers to create impactful startups
- Why big corporations struggle to innovate—and how startups fill the gap
- How AI is revolutionizing energy efficiency
- What it will take for the Middle East to lead in AI-powered sustainability
She’s been named one of the most influential women in Dubai, and trust me—she will grab your attention.
CHAPTERS:
00:00 Introduction & Chada's journey
03:17 What is a venture studio?
07:00 From university research to MVPs
15:33 Partnering with corporates for innovation
23:17 Why AI is key to energy efficiency
26:54 3 startups bridging AI & sustainability
37:18 Middle East innovation in green tech?
43:03 Conclusion & Chada's vision for the future
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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !
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Inside Marketplaces: Data, Product & Real Value
In this episode, I sit down with Christophe who is the former Chief Product Officer of PropertyFinder.
He shared his fascinating journey from the early days of the internet to leading AI-driven product strategies in HR tech and real estate.
We discussed:
🔹 The role of the Chief Product Officer, a position that not widely known in the GCC—when do we need it, and why?
🔹 How AI is transforming marketplaces
🔹 The challenges of trust, lead qualification, and data-driven decision-making in this field
🔹 The promising future of PropTech, smart cities, and predictive AI
If you work in marketplaces, real estate, or HR tech, don't miss this episode !
This is exactly the kind of conversation I had in mind when launching this podcast: real-life use cases, with experts who make complex topics accessible.
And Christophe does it brilliantly.
You liked this episode? You would like to support us?
Share it around you and give us 5 stars, it helps a lot !
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CHAPTERS:
00:00 Introduction & Christophe's journey
03:57 Understanding the role of a CPO
07:16 Data-Driven product strategy
08:01 Marketplace mechanics & Success metrics
16:04 Using Data to improve agent performance
28:49 Product innovation: Super Agent & Pricing models
34:26 Proptech trends & Smart City challenges
52:58 Conclusion & key takeaways
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How do you build a world-class data function… when there’s no data?
No customers
No legacy systems
No historical data to rely on.
That’s exactly the challenge Garry Ure faced when he joined Zand, before the online bank had even launched.
Garry has 20 years of experience in data management in the banking sector and for the last five years, he led the data enablement strategy at Zand. He shaped everything from data governance to AI-driven personalization in a highly regulated environment.
In this episode we dive into:
If you’re building (or rebuilding) a data function, you don’t want to miss this unique testimony!
CHAPTERS:
00:00 Introduction
00:28 Garry's career and experience
08:38 How to start from a greenfield
17:30 Data enablement and data culture creation
30:50 Data management essentials
34:15 Banking use cases
40:50 Showing the value of data management
46:40 Vision, takeaways and conclusion
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How is AI rewriting the rules of influencer marketing?
Edoardo Ferrari wears multiple hats: he’s the Director of Digital Analytics & AI at a leading beauty company and a fashion entrepreneur. His work is all about balancing creativity, instinct, and technology to drive innovation.
In this episode, we explore:
Don’t miss Edoardo’s signature Italian accent!
His unique experience—spanning startups and global brands—makes this a must-listen for anyone navigating AI in creative industries.
EPISODE BREAKDOWN:
00:00 Introduction
00:40 Edoardo's career & experience
09:41 Data & AI in the beauty space, trend detection
19:45 AI adoption for creative talents, enpowering creators
28:40 Challenges in startups vs large companies
37:00 Impacting fast paced industries
43:50 Ethics & regulation for social media
47:00 Is Ai going to replace creative talents?
50:00 AI for influencers
51:30 Conclusion
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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !
You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn
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Data leadership is at a turning point—are we ready for what’s next?
Joseph Aoun is the Data & AI Solutions Director at Apgar, a global data management & AI group.
He describes himself as a "Data-Powered Digital Business Transformation Leader"—and that says it all.
With 15+ years of experience in data and digital, he spent the last 7 years at Chalhoub Group, where he played a key role in building and scaling one of the most advanced data and AI teams in the region.
He is also one of the most passionate and insightful leaders I know in Dubai.
In our conversation, we explored:
Thank you Joseph for your time and for sharing your perspective on these burning topics!
Episode Breakdown:
00:00:00 Introduction
00:00:26 Career journey
00:04:11 The role of a CDO and organizational structure
00:14:09 The Impact of AI on data leadership
00:17:12 Building a data organization from Scratch
00:22:49 Scaling Data Initiatives in large Enterprises
00:26:17 Measuring AI & Data maturity
00:32:08 Ensuring business adoption of AI
00:41:28 Preparing organizations for the AI era
00:49:39 Attracting & retaining data talents
00:55:09 Final takeaways
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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !
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How to build an AI Lab that delivers business impact?
This is what this first episode is all about, with Audrey as an inspiring guest !
After starting her career in consulting, Audrey decided to dive into the fast-paced world of startups, eventually becoming VP of Transformation at Checkout.com. There, she played a pivotal role in its growth, helping it scale into one of Europe’s most impressive success stories.
Less than 2 years ago, she took on the challenge of creating an AI Lab at IAG (the group behind British Airways, Iberia, Vueling and Aer Lingus) from scratch—and that's the story I wanted to unpack during this interview.
This episode is a true masterclass and here are 3 of the many learnings she shared with us:
Thank you, Audrey, for this masterclass on AI Labs, your refreshing perspective, and your boundless energy. I’m confident it will inspire many people to explore this exciting path !
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