We are the reference AI media in the GCC region.
Together we sit down with industry and society leaders to uncover the impact of AI on businesses and individuals.
This podcast offers actionable insights and real-world examples to help you stay ahead in the fast-changing world of AI.
Hosted on Acast. See acast.com/privacy for more information.
We are the reference AI media in the GCC region.
Together we sit down with industry and society leaders to uncover the impact of AI on businesses and individuals.
This podcast offers actionable insights and real-world examples to help you stay ahead in the fast-changing world of AI.
Hosted on Acast. See acast.com/privacy for more information.

How can organizations truly refocus their AI journey—from training and adoption to real business impact?
In this episode of The AI Social Club, host Margot Bletterie welcomes Bart Pietruszka, founder and CEO of Refocus AI, to discuss how companies can make AI adoption practical, human, and scalable.
After years leading data and AI initiatives at HSBC, Bart decided to launch his own venture to help companies move beyond buzzwords and implement real AI use cases. He shares how Refocus.AI helps businesses through consulting, staff augmentation, and hands-on AI training that actually changes culture and mindset.
You’ll learn:
🔹 Why most companies get AI adoption wrong—and how to fix it
🔹 How AI training for executives sparks company-wide transformation
🔹 The power of “learning by doing” when it comes to GenAI tools
🔹 How to manage fear, regulation, and the “job loss” narrative around AI
🔹 What a strong AI culture looks like (and why it starts at the top)
🔹 How to turn AI training into measurable ROI for your organization
Whether you’re a business leader, HR executive, or AI enthusiast, this episode is packed with insights to help you upskill your teams and create lasting impact with AI.
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CHAPTERS
00:00 Introduction
01:15 Why Bart left HSBC to found Refocus AI
02:45 The three pillars of Refocus.AI: consulting, staff augmentation, and training
05:10 Is the market ready for AI adoption?
06:40 The role of culture in successful AI transformation
08:20 Upskilling vs. job replacement: how to shift the mindset
10:00 Overcoming stigma and fear around AI
12:15 Building an AI-driven culture that lasts
14:00 Data security and responsible AI usage
15:40 Why every employee is trainable (but not at the same level)
18:00 The ROI of AI training and executive sponsorship
21:00 Key advice for skeptical leaders
23:30 Final takeaways
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CONNECT AND SUBSCRIBE
Learn more about Bart and Refocus AI: https://refocus-ai.com/
Connect with Bart on LinkedIn: https://www.linkedin.com/in/bart-p22/
Subscribe to The AI Social Club for more conversations with AI & data leaders:
🌐 Website: https://www.thesocialclub.ai/
🎧 Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703
💼 LinkedIn:
https://www.linkedin.com/in/margot-bletterie/
https://www.linkedin.com/company/the-ai-social-club/
If you found this episode valuable, like, share, and comment!
It helps us reach more people and spark meaningful conversations about AI and transformation.
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Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/
Hosted on Acast. See acast.com/privacy for more information.