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The 7% Club
Jenny Stilwell
42 episodes
17 hours ago
In this episode, I interview Michael Heppell. Michael is the best-selling author of nine books, including the Sunday Times number-one best-seller Flip It. His books have been translated into 27 languages and are available in 80 countries. He’s worked with everyone from premiership footballers to Category B prisoners, over half of the FTSE 100 companies to TV personalities, including Davina McCall, Sara Cox and Patrick Kielty. He has coached over 1,000 new authors on how to write, ...
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Entrepreneurship
Business
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All content for The 7% Club is the property of Jenny Stilwell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, I interview Michael Heppell. Michael is the best-selling author of nine books, including the Sunday Times number-one best-seller Flip It. His books have been translated into 27 languages and are available in 80 countries. He’s worked with everyone from premiership footballers to Category B prisoners, over half of the FTSE 100 companies to TV personalities, including Davina McCall, Sara Cox and Patrick Kielty. He has coached over 1,000 new authors on how to write, ...
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Entrepreneurship
Business
Episodes (20/42)
The 7% Club
Episode 42: Be Brilliant with International Best Selling Author Michael Heppell
In this episode, I interview Michael Heppell. Michael is the best-selling author of nine books, including the Sunday Times number-one best-seller Flip It. His books have been translated into 27 languages and are available in 80 countries. He’s worked with everyone from premiership footballers to Category B prisoners, over half of the FTSE 100 companies to TV personalities, including Davina McCall, Sara Cox and Patrick Kielty. He has coached over 1,000 new authors on how to write, ...
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1 month ago
47 minutes

The 7% Club
Episode 41: Buy Grow Exit with Joanna Oakey
JOANNA OAKEY Managing Partner Award-Winning Commercial Law Firm, Aspect Legal Podcast Host - The Deal Room Podcast & Talking Law Best-selling Author - Buy, Grow, Exit: The Ultimate Guide to Using your Business as a Wealth Creation Vehicle Joanna Oakey is an award-winning commercial lawyer, and Managing Partner of Aspect Legal. The firm is the top boutique law firm for business sales and acquisitions (and has been for 2 years running). Joanna has worked with thousands of busin...
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1 month ago
35 minutes

The 7% Club
Episode 40: Dare to Scale
In this episode, I interview Warsha Joshi: Business Scaling Coach for founder CEOs, Family Business Succession Coach, Best-selling Author and Non-Executive Director. Warsha’s Core Purpose? To help turn small and medium-sized enterprises into successful legacy businesses; the life-blood of strong and sustainable economies. Warsha is an established business scaling coach in the region successfully helping 7-figure businesses break-through scaling ceilings while coaching entrepreneurs turn int...
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1 month ago
36 minutes

The 7% Club
Episode 39: Your Numbers Story™
In this episode of The 7% Club, I introduce Your Numbers Story™, a powerful insight for scaling your business by asking 'What Are Your Business Numbers Really Telling You?' Why Understanding Your Numbers Matters I highlight alarming statistics: over 80% of businesses fail due to cash flow issues, and only 1 in 10 small business owners truly understand their financials. The Fundamentals: Key P&L Numbers Breakdown of sales, direct expenses, margin, overheads, and profit. I explain why mar...
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2 months ago
16 minutes

The 7% Club
Episode 38: Breaking Barriers - Leadership and Legacy
In this episode of The 7% Club Podcast, I sit down with Tarynn Hatton-Jones, a trailblazing leader who’s creating her own version of success, initially against the odds. Tarynn shares: ✅ Lessons on resilience and in leadership ✅ The power of representation and how it shapes industries ✅ Actionable strategies for carving your own path to success Whether you're looking for a dose of motivation, inspiration or interested in building a global business —this episode is full of insights you don’t w...
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2 months ago
33 minutes

The 7% Club
Episode 37: The CORE Strategy Model - Unlocking Growth with the Right Clients
In this episode of The 7% Club, I introduce The CORE Strategy Model, a powerful framework for scaling your business by focusing on your existing client base. Many founders waste time on low-value clients while neglecting high-value relationships that drive real business growth. I break down how to strategically evaluate your client portfolio and optimise your offerings for long-term success. 🔹 What CORE Stands For: ✅ Clients – Identify and prioritise high-value, profitable clients ✅ Offers ...
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3 months ago
11 minutes

The 7% Club
Episode 36: Six figures while you sleep
In this episode of The 7% Club Podcast, Jenny Stilwell speaks with Kate Toon. Kate is an award-winning entrepreneur and the bestselling author of Six Figures in School Hours. From her humble backyard shed on the Central Coast of NSW she masterminds an ambitious business universe, helping thousands of other humans to build their own version of success through digital marketing and business know-how. Kate is a renowned speaker, mentor, educator and podcaster. She’s been named Austr...
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3 months ago
38 minutes

The 7% Club
Episode 35: Who, not How
The 7 Percent Club Podcast – Episode 35: Who, Not How Episode Overview In this episode, I explore the powerful concept behind the book Who, Not How by Dan Sullivan and Dr. Benjamin Hardy. I break down how shifting from asking "How can I do this?" to "Who can help me?" can accelerate business growth, improve efficiency, and free up time to focus on strategic goals. Key Takeaways 🔹 The Core Concept: Instead of figuring out how to do everything yourself, focus on finding the right people (your “...
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4 months ago
8 minutes

The 7% Club
Episode 34: Growth Through Scaling Internationally with Irene Bennetts
In this episode, Jenny talks with Irene about 'Growth Through Scaling Internationally'. Get ready to be inspired by the remarkable journey of Irene Bennett, a university dropout who transformed obstacles into opportunities to become the dynamic CEO and founder of Admin Army. Irene’s story is a testament to the power of leveraging one's skills in admin and accounts while pursuing a passion for business development and strategy. She candidly shares her experiences of starting a business amidst ...
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5 months ago
40 minutes

The 7% Club
Episode 33: Strategies for Better Leadership with Janine Sudbury
In this episode of The 7% Club Podcast, Jenny Stilwell speaks with Janine Sudbury, a former broadcast journalist for BBC and National Radio. Janine has transitioned from a career in media and politics to creating one of the most unique leadership training centers in New Zealand. She developed Impact Leadership, a groundbreaking program that uses horses to teach leadership skills in a highly experiential and transformative way. Connect 💡 Need help scaling your business from 7 to 8 figur...
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9 months ago
36 minutes

The 7% Club
Episode 32: Growth from Zero to 9 figures & Being a Force for Good with Nicola Taylor
In this episode of the 7% Club podcast, host Jenny Stilwell interviews Nicola Taylor, a pioneering tax tech entrepreneur and co-founder of Tax Traders and Taxi. Nicola shares her journey from a challenging start, including selling her home and bootstrapping her business while raising three young children, to building a thriving company focused on equity in the tax system and creating an innovative, inclusive work culture. Nicola discusses the importance of core beliefs in sustaining a startup...
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10 months ago
53 minutes

The 7% Club
Episode 31: How to Double Your Lead Gen with the Right Website & Digital Marketing with Heather Porter
In this episode of the 7% Club podcast, Jenny Stilwell sits down with Heather Porter, a seasoned digital marketing expert and founder of Website Love. Heather shares her journey from working with Tony Robbins to establishing her own agency, building over 600 websites that have significantly boosted lead conversions. She discusses the importance of having a solid offer, the customer journey, and practical strategies for effective digital marketing. Heather also talks about maintaining a balanc...
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11 months ago
35 minutes

The 7% Club
Episode 30: How are businesses valued & what could yours be worth with Mike Williams
In this episode, host Jenny Stilwell sits down with Mike Williams, CEO of Exit Value Advisers. With over 20 years of experience in SME business valuation and exit strategy development, Mike has valued more than 500 businesses and assisted many in crafting successful exit strategies and succession plans. He delves into the intricacies of business valuation, explaining key concepts in plain English to help business owners understand and maximize their business's value. Mike shares insights on t...
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1 year ago
45 minutes

The 7% Club
Episode 29: How dashboards transform your business results with Paul Seagar
In this episode of the 7 Percent Club podcast, host Jenny Stilwell sits down with Paul Seagar, a seasoned chartered accountant with over 25 years of experience in various industries. Paul shares his extensive background, including his work during the global financial crisis and his role in turning around a scaffold company in Auckland. The discussion emphasizes the importance of dashboards for business efficiency, analyzing data, enhancing financial literacy, and the real-life impact of data-...
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1 year ago
30 minutes

The 7% Club
Episode 28: Do you have a Capability Gap in your business?
In this episode, Jenny discusses the importance of addressing the 'capability gap' in small businesses. This gap refers to the difference in experience and capability between the owner and their team, which can hinder growth. Stilwell explores the fears and challenges owners face when considering hiring more experienced staff. She emphasizes the need to take a leap of faith by employing the right people, mapping core processes, and identifying tasks that require experienced personnel. This ap...
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1 year ago
8 minutes

The 7% Club
Episode 27: Healthy Profits: How 2 Doctors Built a Successful Online Company with Dr Lucy Burns
In this episode, Jenny Stilwell interviews Dr. Lucy Burns, co-founder of Real Life Medicine, discussing the journey to sustainable health and weight loss through a real food lifestyle. Dr. Lucy shares her personal story of overcoming obesity, fatty liver, and prediabetes by adopting a real food approach. Together with Dr. Mary Barson, they offer holistic health and weight programs online, helping women reclaim their health with practical strategies. They explore the evolution of their busine...
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1 year ago
37 minutes

The 7% Club
Episode 26: Driving success in small business strategy with Tom Ricca-McCarthy
In this episode, Jenny Stilwell sits down with Tom Ricca-McCarthy, CEO and founder of GetLucidity, to discuss effective strategy execution. Tom shares insights from his tech background and explains how his passion for strategy led him to create GetLucidity. They explore the importance of continuous strategic planning and companies' common challenges in this process. Tom stresses the need for simplicity in strategy development, advocating for clear communication and proactive team engagement. ...
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1 year ago
44 minutes

The 7% Club
Episode 25: Talking to Robine Stephenson about Practical ways to use AI to get ahead
In this episode, Jenny Stilwell interviews Robine Stephenson, a seasoned expert in digital transformation and technology, with over 20 years of experience. Stephenson shares insights into practical ways toleverage AI effectively, drawing from her background in strategic service design and her involvement in setting up Geelong's first regional AI hub. The conversation dives into the significance of understanding belief systems and mindsets during organizational changes, particularly in the con...
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1 year ago
41 minutes

The 7% Club
Episode 24: Become Your Own PR Machine with Trevor Young
In this episode, Jenny Stilwell interviews Trevor Young, a seasoned PR and communication strategist, offering valuable insights into business growth and marketing strategies. Trevor shares his journey and emphasizes strategic planning and experimentation in business. He discusses the evolving landscape of PR, stressing the importance of deepening connections with stakeholders beyond media relations. Trevor outlines the components of effective PR, including owned, earned, social, and paid medi...
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1 year ago
46 minutes

The 7% Club
Episode 23: Talking to Allan Dib about The 1-Page Marketing Plan
In this episode, Jenny Stilwell interviews Alan Dib, the founder of Lean Marketing and author of the 1-Page Marketing Plan. Alan shares insights from his journey, transitioning from an IT geek to a successful entrepreneur focused on empowering others in marketing. They also dive into the core principles of strategic marketing outlined in Alan's globally successful book. He emphasizes the importance of targeting the right market, delivering a superior customer experience, and building a lean m...
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1 year ago
34 minutes

The 7% Club
In this episode, I interview Michael Heppell. Michael is the best-selling author of nine books, including the Sunday Times number-one best-seller Flip It. His books have been translated into 27 languages and are available in 80 countries. He’s worked with everyone from premiership footballers to Category B prisoners, over half of the FTSE 100 companies to TV personalities, including Davina McCall, Sara Cox and Patrick Kielty. He has coached over 1,000 new authors on how to write, ...