Nate Turner and Kevin King break down what is working now in organic growth: fresh ICP-focused TOFU, AIO structuring that earns AI answers, and product content that solves real problems. They share proof from several of their clients to show how refreshes and data-backed assets drive LLM citations, brand demand, and qualified clicks. Plus, why core pages and tight technical SEO turn that visibility into pipeline.

In this episode, Nate Turner and Kevin King discuss Hubspot's new "Loop Marketing" concept that was unveiled at INBOUND 2025. They also dig into a study from Amsive on whether or not LLM traffic converts better than organic search traffic and went through ten of the most interesting findings in the recent SEJ State of SEO 2026 Report.  Resources: https://www.youtube.com/watch?v=Pv-lPAukoMI https://www.amsive.com/insights/seo/does-llm-traffic-convert-better-than-organic-a-new-data-backed-study/ https://www.searchenginejournal.com/state-of-seo/ 

In this episode, Nate Turner & Kevin King dig into five key areas of content marketing that often sit outside of the SEO/GEO conversation but are increasingly critical as B2B teams plan for 2026. From organic social and webinars to podcasts, data reports, and newsletters, these channels offer unique opportunities to drive efficiency and build authenticity in an AI-saturated landscape. They share insights on the level of effort, ease of testing, and practical advice for each, plus where they overlap and how they can be repurposed into a broader distribution-first strategy. The goal isn’t to chase every shiny object, but to understand which channels align with your ICP, budget, and bandwidth—and to execute them well enough to actually move the needle.Links:Chicago marketing happy hour (9/18) - https://lu.ma/vvk26oxl Denver marketing happy hour (10/8) - https://lu.ma/60mu0hyehttps://newsletter.mkt1.co/p/marketing-prioritizationhttps://www.demandsage.com/b2b-marketing-statistics/ https://www.getcontrast.io/learn/webinar-statistics https://www.tenspeed.io/blog/why-research-reports-matter-in-content-strategyhttps://www.hanoverresearch.com/insights-blog/corporate/what-is-market-research/ https://www.ft.com/content/19304919-9128-4c27-b5c3-4f668dd045dfhttps://www.cloudpresent.co/blog/7-b2b-webinar-best-practices-that-actually-drive-pipeline-growth-in-2025 https://www.fame.so/post/measuring-b2b-podcast-roi-and-pipeline https://www.tenspeed.io/ https://newsletter.tenspeed.io/ 

In this episode, Nate and Kevin dig into how traditional SEO practices are evolving in response to the rise of AI-powered search. They walk through seven key shifts—from keyword targeting to prompt behavior analysis, and from crawlability to citation-worthiness—that can help marketers future-proof their content. They also cover which traditional SEO tactics still matter, which ones need to adapt, and why experienced SEO pros are uniquely equipped to lead this transition.

Nate Turner and Kevin King unpack why traditional ways of measuring organic marketing are falling short—and what needs to replace them. They explore how misattribution and outdated analytics hide real organic impact, the rising importance of schema and crawlability in AI search, and introduce the C.L.E.A.R. framework for modern measurement. Plus, they break down the top challenges facing CMOs today, from proving ROI to balancing AI and creativity. Links: https://www.searchenginejournal.com/key-hurdles-that-cmos-must-overcome/547890/ https://duaneforresterdecodes.substack.com/p/12-new-kpis-for-the-genai-era-the

Nate Turner and Kevin King of Ten Speed break down the latest in B2B marketing—from CMS market share surprises and why WordPress still dominates, to how Google’s AI Mode is changing search visibility. They dig into the growing importance of case studies for both sales and SEO, explore early AEO tool trends, and share what they’d prioritize if starting fresh at a B2B company today. References: https://www.searchenginejournal.com/cms-market-share-2025/546289/

In this first episode, Kevin King and Nate Turner, co-founders of Ten Speed, introduce the new podcast format and dig into what’s shaping B2B marketing today. Topics include AEO’s rise, shifts in tech conferences, Chicago’s tech slowdown, the growing importance of design in organic growth, and how AI is changing LinkedIn content—for better or worse.