Ten Speed Sessions is a bi-weekly podcast where B2B marketers get smart takes on what’s shaping modern marketing. Hosted by Nate Turner and Kevin King, co-founders of tenspeed.io, each episode explores timely trends, real-world tactics, and how top marketers are adapting in a fast-changing landscape.
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Ten Speed Sessions is a bi-weekly podcast where B2B marketers get smart takes on what’s shaping modern marketing. Hosted by Nate Turner and Kevin King, co-founders of tenspeed.io, each episode explores timely trends, real-world tactics, and how top marketers are adapting in a fast-changing landscape.
Session #3 - Organic measurement in the age of AI + 10 hurdles CMOs are facing today
Ten Speed Sessions
1 hour 1 minute 43 seconds
4 months ago
Session #3 - Organic measurement in the age of AI + 10 hurdles CMOs are facing today
Nate Turner and Kevin King unpack why traditional ways of measuring organic marketing are falling short—and what needs to replace them. They explore how misattribution and outdated analytics hide real organic impact, the rising importance of schema and crawlability in AI search, and introduce the C.L.E.A.R. framework for modern measurement.
Plus, they break down the top challenges facing CMOs today, from proving ROI to balancing AI and creativity.
Links:
https://www.searchenginejournal.com/key-hurdles-that-cmos-must-overcome/547890/ https://duaneforresterdecodes.substack.com/p/12-new-kpis-for-the-genai-era-the
Ten Speed Sessions
Ten Speed Sessions is a bi-weekly podcast where B2B marketers get smart takes on what’s shaping modern marketing. Hosted by Nate Turner and Kevin King, co-founders of tenspeed.io, each episode explores timely trends, real-world tactics, and how top marketers are adapting in a fast-changing landscape.
