Ever feel trapped in the endless cycle of network refreshes, license renewals, and “surprise” upgrade costs?
You’re not alone. One school faced the same uphill battle and decided to break free. The result? A $250K turnaround and a totally new way of thinking about IT infrastructure.
In this episode, Max Clark sits down with Francisco Tello, Senior Sales Engineer at Meter, to unpack how a forward-thinking school ditched legacy networking gear and discovered a utility-style model that just works. They dive deep into why the traditional CapEx approach to networking is broken, what “network-as-a-service” really means, and how simplifying infrastructure can transform budgets, uptime, and sanity.
If you’ve ever asked yourself, “There has to be a better way to do this,”—this is that conversation.
Watch now and see how this shift could change how your organization builds and runs its network.
You know the risks. The board knows the budget. So how do you bridge the gap? For most IT and security leaders, convincing executives to prioritize security is the toughest job they face.
In this episode, Max Clark sits down with Alejandro Ziegenhirt, Sr. Manager of InfoSec & DevOps at OfferUp, to unpack the real-world struggle of funding security. From cloud myths to phishing to why ROI arguments usually fall flat, Alejandro shares battle-tested ways to communicate risk in dollars and keep leadership listening.
Don’t wait for a breach to prove your point. Hit play and find out how to frame security in a way that executives can’t ignore.
Every minute you wait to respond, another lead dies. Missed calls, ignored forms, slow follow-ups, your IT system might be the silent killer behind your pipeline collapse.
In this episode, Max Clark sits down with Kaitlynn Crossno, Sales Engineering Manager at Capacity, to uncover the hidden IT gaps that kill pipeline in minutes. From speed-to-lead failures to dealer bottlenecks and weekend coverage gaps, they reveal why customers disappear faster than you can respond and how AI-powered solutions are rewriting the rules of engagement.
Every day you wait, more deals die in silence. Don’t let yours be next. Watch now!
Imagine signing the lease, hiring the staff, setting the date and then realizing you can’t even open your doors.
That’s exactly what happened to a fast-growing healthcare provider.
In this episode, Max Clark and Darcy Guidry, Regional Channel Director at Epic iO, expose the hidden IT gap that can shut a business down: months-long fiber delays, shocking $1,000 copper POTS lines, and overlooked connectivity risks that stall growth. They explain how fixed wireless has gone from a last-resort backup to a proven growth enabler that IT leaders now depend on to launch faster, cut costs, and protect operations.
If you think your expansion plans are safe, think again. Watch now and learn how to make sure this gap never shuts you down.
Imagine your call volume doubles overnight, but your hiring budget is stuck at zero.
Most contact centers would collapse. Heritage Federal Credit Union didn’t.
In this episode, Max Clark sits down with Brent Wilford and Patrick Russell from Glia to unpack how Heritage:
Navigated a messy merger without adding agents
Reimagined customer engagement with true omnichannel done right
Used AI to empower agents instead of replacing them
Unlike JPMorgan’s massive AI rollouts, Heritage shows what “AI done right” looks like in a mid-sized credit union. It is a blueprint any contact center can follow.
👉 Heritage doubled call volume without a single new hire. Watch how, and learn what your team can take from their playbook before you face the same challenge.
They had backups. The storm didn’t care.
When a major client demanded proof of uptime and recovery, a Florida-based marketing company realized their DR plan was just a plan, not a solution.
In this episode, Max Clark sits down with Keith Lukes from UbiStor to break down how backup confidence can quickly turn into recovery chaos. From untested runbooks to budget-busting HA demands, they dive into what actually works and what blows up when disaster hits. This is a real conversation about recovery time, immutable storage, cloud myths, and the human pressure of getting it all back online.
This one’s not about tech. It’s about survival. Hit play.
How many moving lawsuits are driving around with your logo on them right now?
Fleet liability is no longer just a risk—it’s a ticking time bomb for your business. Accidents, claims, inflated insurance premiums, distracted drivers… the dangers are real, and they’re hiding in plain sight.
In this episode, Max Clark sits down with Chris Johnson, VP of Business Development at Azuga, to break down how video telematics and real-time fleet data are transforming driver safety, insurance costs, and operational control. From gamifying driver performance to eliminating third-party claims, this episode exposes what your current GPS tracker isn't doing—and how top fleets are fixing it.
Before the next claim hits your desk, hit play. The risk is real—but so is the solution.
What if you had no cyber insurance… and still walked away with the money?
Most companies wouldn’t be so lucky. But one small manufacturer found themselves in the middle of a cybercrime event—and somehow, a loophole in the system worked in their favor.
In this episode, Max Clark sits down with Joseph Cook of Arizona Group to unpack a real-world breach that started with a spoofed invoice and ended in a surprising insurance payout. They break down how cyber insurance policies really work, the hidden clauses that could make or break a claim, and what most business owners overlook when it comes to risk, protection, and coverage. From business email compromise to ransomware to evolving policy underwriting, this is a no-fluff crash course on what’s actually at stake—and what your policy probably doesn’t say.
Think you're safe because you're small or “not a tech company”? Watch this episode before it costs you.
It’s every parent’s worst nightmare—your child dials 911... and nothing happens.
Most of us assume emergency services will be there when we need them. But what if your office phone, your cloud system, or your campus setup silently fails in a moment that counts?
In this episode, Max Clark is joined by Mark “Fletch” Fletcher, ENP at 911 and a leading voice in public safety technology. They unpack shocking real-world failures—from tragic hotel incidents to multi-million-dollar lawsuits—and expose the hidden compliance gaps most companies don’t know they have. You’ll learn how outdated PBX systems, VoIP misconfigurations, and overlooked 911 laws like Kari’s Law and the Ray Baum’s Act can become legal and life-threatening liabilities.
This episode isn’t just a tech conversation—it’s a wake-up call. Watch now before you assume you're protected.
Microsoft doesn’t just allow you to leave Calling Plans—they’ve built tools to help you do it. That’s not a glitch in the strategy. It is the strategy.
In this episode, Max Clark sits down with Steve Forcum, Director of Marketing at SIPPIO, to explore the future of voice inside Microsoft Teams—and why legacy models like Cisco UC and Microsoft Calling Plans no longer fit. From the Operator Connect evolution to one school’s decision to remove 700 phones, they cover the shifting landscape of UC in real-world environments.
You don’t need a desk phone to have a voice strategy. But you do need to hear this.
Could one missed alert put lives at risk?
Hospitals were once worried about downtime. Now they're facing something far worse: real-world consequences when cybersecurity fails. One ransomware attack shut down a hospital—and a patient died. It was a moment that changed how healthcare leaders view risk forever.
In this episode, Max Clark sits down with Eric Fromm of Trustwave to unpack the silent vulnerabilities plaguing healthcare systems, and how Temple Health made the shift from “good enough” security to fully operationalizing Microsoft E5. They dive into tool sprawl, MSSP gaps, the power of co-managed SOCs, and how to turn underutilized licenses into real protection. If you work in healthcare IT or security, this is your wake-up call.
Watch now—because the next breach won’t just cost data.
What if the company you just bought came with a hidden cyber landmine?
M&A is risky enough. But when cybersecurity gaps go unchecked during a merger, the consequences aren't just technical — they’re financial, operational, and reputational. And most leaders don’t see the breach coming until it’s too late.
In this episode, Max Clark sits down with Kevin Thomsen, CRO of Maxxsure to unpack what really happens when cybersecurity is treated like a checkbox during mergers and acquisitions. They dive into risk quantification, breach modeling, insurance failures, and the dangerous disconnect between CISOs, the board, and private equity firms.
If you’ve ever asked, “Are we covered?” — this is the episode you need to watch. Because it’s not just a breach. It’s a $29M mistake.
A 20-year-old server. A forgotten backup plan. A single system crash. In healthcare, these aren’t just IT oversights — they’re threats to patient lives. From delayed treatments to data breaches, outdated tech can trigger a cascade of consequences no provider can afford.
In this episode, Max Clark is joined by Dustin Young, EVP of Enzu and an expert in healthcare IT infrastructure, to explore the hidden dangers of relying on outdated technology. They discuss the rising IT costs, the burden of managing outdated systems, and how these challenges threaten patient care. You’ll learn key steps to modernize your IT, navigate cloud migration, and ensure your systems are ready for the future of healthcare.
Tune in now to uncover the IT risks you may be overlooking and discover how to take control before it’s too late!
What happens when a three-year-old laptop, long forgotten, quietly reconnects to your network? It sounds like a harmless scenario—until it isn't. In today’s digital landscape, what we forget can hurt us.
Join Max Clark and guest Alexey Goncharov of Cepheid as they dive into the overlooked blind spots in enterprise security: legacy access points, directory misalignments, and the burnout cycle of patching outdated infrastructure. You’ll hear true stories from the trenches and learn why leading IT teams are adopting identity-first approaches and VPN-less architectures—even if no one’s calling it Zero Trust out loud.
Tune in now before your “forgotten devices” become your biggest threat!
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3,000 apps. One entry point. Total compromise. In just hours, a $2B IT enterprise was paralyzed by ransomware, and what followed over the next 72 hours became a wake-up call for the entire industry.
In this episode, Max Clark is joined by Brian Majowicz and Mac McClenathan of 11:11 Systems as they unpack a real-world ransomware attack that exposed the often-overlooked gap between disaster recovery and cyber recovery. From clean room rebuilds and digital forensics to SaaS vulnerabilities and resilience budgeting, this episode explores what it really takes to bounce back when the stakes are high and the standard playbook isn’t enough.
Discover the lessons they learned the hard way and what your team can do now to avoid the same fate!
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What’s the true cost of IT chaos across a national franchise chain? Try lost transactions, reputation damage, and weeks of operational disruption. Now multiply that by 1500.
In this deep-dive conversation, Max Clark is joined by Craig Collister, Sales Solutions Engineer at Spectrotel, to explore how one fractured quick service restaurant (QSR) brand turned their network disaster into a modern, scalable success. They cover the critical shift from inconsistent infrastructure to a standardized SD-WAN stack, the security blind spots that nearly cost millions, and the rollout tactics that made zero downtime a reality. It’s a masterclass in turning reactive IT into a proactive business asset.
Tune in to learn what worked, what broke—and how you can avoid the same fate!
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In a cloud-first world, the future of network security can take on many forms.
For this episode of Tech Deep Dive, Max Clark is joined by Michael Ortega, VP of Sales Engineering at CATO Networks. They sit down to talk about the power of Secure Access Service Edge (SASE) and its role in revolutionizing network security.
As organizations shift towards hybrid work and cloud-based operations, SASE has emerged as a key element in combining networking and security into a unified, cloud-native framework. Michael touches on how SASE contributes to secure connectivity for users, applications, and devices across the globe—without compromising performance or scalability.
Tune in to hear all about concepts like zero-trust security, SD-WAN, and the benefits of consolidating network infrastructure.
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The world is unpredictable. For businesses to stay technologically resilient, they need the right strategies.
On this episode of Tech Deep Dive, host Max Clark is joined by Alexey Goncharov, an IT leader at Cepheid. They explore how strategic IT changes can drive global resilience for organizations navigating uncertainty.
Alexey brings real-world insights from Cepheid, a global molecular diagnostics company. The conversation highlights the role of IT in building scalable, secure, and flexible systems that can adapt to challenges.
Tune in to hear practical insights on how organizations can take to fortify their IT ecosystems.
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Picture this: millions of fans, all waiting for the fight of the year - Paul vs. Tyson - only for the stream to crash. What does it take to deliver a flawless, high-stakes live event without a second of downtime?
In this episode, Max Clark sits down with Mark Barron, Principal Solutions Engineer - Digital Media at Akamai Technologies as he pulls back the curtain on the high-stakes world of live streaming - where even a millisecond of lag can cost millions. From cutting-edge CDNs to real-time edge computing, discover the tech that makes or breaks record-breaking events.
Can today’s tech really handle the next wave of record-breaking live streams? Let’s find out!
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What grabs your attention more—“64GB of storage” or “10,000 songs in your pocket”? If you’re still selling tech with numbers and specs, you’re leaving money on the table and losing deals before the conversation even starts.
In this episode, Max Clark breaks down Apple’s legendary “10,000 songs in your pocket” strategy—the marketing genius that turned a simple MP3 player into a billion-dollar product. Discover why feature-based selling is outdated, how to position your tech in a way that buyers actually understand, and the secret to making your product an obvious “yes.”
Your tech is great—now it’s time to sell it the right way! Tune in now to discover the sales shift that changes everything!
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Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.
If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.
Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.
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P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!
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