Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
65 episodes
2 days ago
Feel like you’re throwing content at the wall and hoping something sticks? You’re not alone. This quarter’s social media updates might explain why. In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity. From Meta’s all-video strategy to Instagram’s new “Trial Reels,” improved analytics on LinkedIn, and the looming TikTok ban—this is the episode th...
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Feel like you’re throwing content at the wall and hoping something sticks? You’re not alone. This quarter’s social media updates might explain why. In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity. From Meta’s all-video strategy to Instagram’s new “Trial Reels,” improved analytics on LinkedIn, and the looming TikTok ban—this is the episode th...
Feel like you’re throwing content at the wall and hoping something sticks? You’re not alone. This quarter’s social media updates might explain why. In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity. From Meta’s all-video strategy to Instagram’s new “Trial Reels,” improved analytics on LinkedIn, and the looming TikTok ban—this is the episode th...
Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And you’re definitely not lazy. In this episode, I’m pulling back the curtain on what’s really going on when we feel stuck or inconsistent with our content. From decision fatigue to burnout and comparison traps, I’m sharing the honest truth about how I’v...
Ever feel like your Instagram Stories are just... there? No engagement, no leads, and definitely no conversions? It’s time to change that. In this episode of Stop the Scroll, Heidi breaks down a simple, actionable Instagram Stories strategy that goes beyond mindless posting and into true connection-building. If you’ve ever wondered how to actually use Stories to generate leads or promote your services (without being a pushy salesperson), this one’s for you. Episode Highlights: The 3-par...
Think LinkedIn is just for job seekers? Think again. In this episode, I’m chatting with digital marketing leader and corporate storyteller Lara Ziobro to talk about why LinkedIn is the platform for employee-driven brand awareness, B2B storytelling, and executive visibility. Lara brings over two decades of marketing and communications experience at major companies like Citigroup and Weber Shandwick. She shares how she transitioned from HR to digital strategy, what’s working now for large a...
Feel like you're playing small, even when you know you’re capable of more? This episode is your reminder (and your permission slip) to stop second-guessing your big ideas and start showing up with the boldness your business deserves. Whether you’re afraid to raise your prices, hesitant to launch that new offer, or stuck in the weeds of client work, wondering, “Is this all there is?” I’ve been there. And I’m walking you through the mindset shifts and marketing moves that helped me break th...
What do you do when you’re fully booked and burned out, but still want to grow your business? In this episode of Stop the Scroll, I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks like to scale your business with purpose. Whether you’re building a course, considering a membership, or testing out a group program, Jen breaks down the real strategy behind turning your 1:1 expertise into a scalable, sustainable offer that fits your life and your goals. Fr...
If Instagram disappeared tomorrow, how would you connect with your audience? 😬 It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode of Stop the Scroll, I’m diving into the one platform you actually own — and the one that consistently delivers the highest ROI in marketing: your email list. I’m breaking down why email is not dead (spoiler: it’s thriving), how to create personalized newsletters th...
Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth? This week, I’m joined by Gala McCray, founder of Two Arrows, a boutique financial services firm that supports creative and service-based entrepreneurs. We’re diving deep into why financial clarity isn’t just about taxes or compliance, and how it’s a core l...
Feeling overwhelmed with content creation? You’re not alone, and that’s exactly where AI can step in (without making your brand sound like a robot). In this episode of Stop the Scroll, I’m pulling back the curtain on how I actually use AI tools like ChatGPT, CastMagic, and Descript to save hours in my weekly workflow, without losing the authentic voice that connects with my audience. From batching posts and writing emails to refreshing stale captions and repurposing podcast content, I’m sha...
Tired of pouring hours into Instagram with minimal return? Wondering why your social posts aren’t turning into paying clients? Here’s the truth most digital marketers won’t tell you: social media can’t be your only strategy. In this episode, I’m pulling back the curtain on how I’ve actually grown my business. Hint: it’s through in-person connections, referrals, and showing up offline just as much as I do online. If you’re a service-based business owner looking for real, sustainable ...
What if you could skip the most common mistakes new business owners make—and fast-track your growth with real, hard-earned lessons? In this episode, I’m sharing what five years of running Heidi Schmidt Creative has taught me about pricing, systems, scaling, marketing, and mindset. Whether you're in year one or year ten, this episode is packed with practical takeaways to help you run your business like a confident, clear-headed CEO and not just someone stuck in survival mode. If you're tir...
One year. 53 episodes. Countless lessons. This episode is a raw and honest reflection on what I’ve learned after a full year of showing up consistently to record Stop the Scroll. It’s personal, it’s practical, and it’s exactly what I wish someone had told me before I started. If you’ve ever thought about launching a podcast (or blog, YouTube channel, newsletter…whatever your version of showing up is), this one’s for you. I’m talking through the lessons, the systems that saved me, and how ...
Think you’ve got a handle on your social media strategy? Think again. In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram wants you using music on everything (yes, even carousels), Threads is creeping into Twitter’s old territory, and LinkedIn? It’s quietly becoming the place for video content and thought leadership. Heidi’s sharing what these updates actually mean for your content (withou...
How is it already the end of Q1? It seems like just yesterday that we were setting our January intentions! This week, we’re chatting about assessing our Q1 marketing efforts and planning strategically for Q2. It’s time to outline plans and set goals. Remember, even when we have big goals, it’s so important to remain flexible when it comes to your strategy and aligning your marketing efforts with personal and business goals. What are your Q2 marketing goals? Episode Hi...
Are you on the brink of growing your business but unsure how to juggle all those responsibilities? Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference. In this episode, I’m sharing the lessons I’ve learned from hiring (and sometimes hiring the wrong people!) and giving you a roadmap to find a marketer who truly gets your ...
Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. I don’t think social media is boring but I do think for many entrepreneurs it can feel like a chore, like they don’t get anything out of it. But with that attitude, of course, you’re going to feel that way. Many business owners find themselves trapped in a cycle of wanting viral moments and accumulating follo...
How many of you feel overwhelmed by social media marketing? Chances are… 90% of you listening are and are looking for strategies to grow. Right? Let’s talk about the powerhouse of online marketing that’s probably being neglected – your engagement. We downplay the power of authentic interactions and so many business owners think that they can just post and ghost without building relationships with their audience. In this episode, we’re talking about strategies tailored to ea...
If there is one social network we’re all ignoring, it’s LinkedIn. I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement abound. In comparison to other platforms that feel like you have to post 5 times per day just to get seen, Linkedin tends to have a more...
What’s in your business tool box? What I mean by that is what do you use to promote your business? In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy without the overwhelm. We’re also talking about the importance of not just using what works best for you but also the importance of regular audits to optimize tool usage and financial efficiency. With practical tips on using project management platforms like Notion and Trello to a v...
How do you show up when it feels like your life is a dumpster fire? Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that. That was my January. In this episode of "Stop the Scroll," we’re chatting about navigating authenticity online amidst personal and global challenges. We’re giving you some actionable strategies for m...
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Feel like you’re throwing content at the wall and hoping something sticks? You’re not alone. This quarter’s social media updates might explain why. In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity. From Meta’s all-video strategy to Instagram’s new “Trial Reels,” improved analytics on LinkedIn, and the looming TikTok ban—this is the episode th...
