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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
78 episodes
4 days ago
Ever feel like your Instagram content deserves way more views than it gets? The truth is, it might not be your content at all…it’s your hook(s). Without a scroll-stopping first impression, even your most valuable posts will get ignored. In this episode of Stop the Scroll, we’re breaking down the three types of hooks —visual, verbal, and caption —and why they’re key to grabbing attention and keeping your audience engaged. We’ll talk about why vague hooks fall flat, how storytelling creates s...
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All content for Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own is the property of Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ever feel like your Instagram content deserves way more views than it gets? The truth is, it might not be your content at all…it’s your hook(s). Without a scroll-stopping first impression, even your most valuable posts will get ignored. In this episode of Stop the Scroll, we’re breaking down the three types of hooks —visual, verbal, and caption —and why they’re key to grabbing attention and keeping your audience engaged. We’ll talk about why vague hooks fall flat, how storytelling creates s...
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
Episodes (20/78)
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
I Tried 30 Days of Reels and Here’s What Really Happened
What really happens when you commit to 30 days of Reels? I tested it for myself, and while I didn’t hit all 30, I still walked away with higher reach, more engagement, and some surprising takeaways about what actually works on Instagram. In this episode of Stop the Scroll, I’m talking about my 30-day Reels experiment – from what I posted, what the analytics showed, and the lessons I’ll carry into my strategy moving forward. From the boost in non-follower reach to the power of repurposing ...
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4 days ago
16 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
How to Identify Your Ideal Audience (and Why Broad Answers Don’t Work)
If your answer to “Who’s your audience?” is something broad like “women” or “business owners,” it’s time to dig deeper. If you’re marketing to everyone generally, you’re really marketing to no one. In this episode of Stop the Scroll, we’re breaking down the questions you need to ask yourself to get clear on who you really serve; and how that clarity can transform your content, messaging, and offers. Clarity isn’t limiting…it’s empowering. The more specific you are about your audienc...
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1 week ago
19 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Why Authenticity Beats Perfection in Marketing (and How to Finally Post Without Overthinking)
What’s really holding you back from showing up online? For most business owners, it isn’t lack of strategy—it’s mindset. In this episode of Stop the Scroll, we’re getting real about the fear of rejection, imposter syndrome, and the pressure to “look perfect” that keeps so many of us from sharing our stories. We’re talking about how authenticity and resilience go hand-in-hand, and why letting go of perfection is the key to connection. If you’ve ever hesitated to hit “post,” this epis...
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2 weeks ago
20 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
What Instagram’s Latest Updates Mean for Your Marketing Strategy
Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (or wondering which ones are actually worth your time), this episode is for you. From three-minute Reels to reposting, new editing tools, location tracking (yikes), and DM upgrades, you’ll walk away knowing exactly which features to test, which to skip, and how to use them strategically without burning out. As always, we’re breaking down what’s new, how it impacts your reach and engagement, and sharin...
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3 weeks ago
18 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Proven Marketing Strategies to Attract More Local Customers
Running a local business means your marketing needs to do more than just “look good” online. It has to bring real people through the door. In this episode of Stop the Scroll, we’re sharing strategies that actually work for small, local businesses that want to stand out in their communities, connect with the right audience, and turn online followers into loyal, in-person customers. Whether you’re a boutique owner, a coffee shop, a service-based business, or a nonprofit, you’ll learn how to...
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1 month ago
22 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Why Content Batching Isn’t Working for You, and What to Do Instead
Feel like content batching is supposed to save time, but instead, it just leaves you overwhelmed, uninspired, and burned out? You’re not alone. In this episode of Stop the Scroll, I’m challenging the traditional advice around batching your content and sharing my alternative: idea batching. I’ll walk you through how this more flexible and sustainable system works for my energy and creative flow, how I use Notion and Airtable to organize ideas and inspirations, and why the pressure to bat...
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1 month ago
19 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Instagram Engagement in 2025: What Actually Works (Even When You’re Not Posting Daily)
If you’ve ever felt guilty for not posting on Instagram every single day, this episode is your permission slip to let that go. In this solo episode, I’m breaking down what actually moves the needle on Instagram in 2025—and surprise: it’s not posting daily. From building real relationships to creating a simple engagement routine that takes 15–30 minutes a day, I’m sharing the exact methods I use (and recommend to clients) to grow authentically—even during the weeks you skip posting. Whethe...
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1 month ago
17 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Your Instagram Posts Can Now Show Up on Google, Now What?
Wait, Instagram posts can show up on Google now? Yep. And if you’re not optimizing your content for search, you could be missing out on serious visibility. In this episode of Stop the Scroll, we’re unpacking a big shift that’s changing how your Instagram content gets discovered, and why a keyword strategy matters now more than ever. Whether you’ve seen that new pop-up on your app or not, this episode breaks down what it actually means, why Gen Z is using social media like a search engine,...
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1 month ago
23 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Feeling overwhelmed by all the advice about what to post, when to post it, or how to manage your content when life gets busy? You’re not alone. In this episode, we’re keeping it real with a laid-back Q&A session, answering frequently asked questions straight from clients, DMs, and conversations with fellow business owners. From choosing the right scheduler and navigating TikTok vs. Instagram, to how much is too much content and when to give yourself permission to take a break—th...
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2 months ago
27 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
The Truth About Going Viral: Why It’s Not a Marketing Strategy
Everyone wants to go viral, but what actually happens when you do? And more importantly, does it move the needle for your business? In this episode, we’re sharing a real client case study where a short, unplanned Reel unexpectedly racked up over 250,000 views. It was shared thousands of times, saved by hundreds, and sparked major engagement…but the results might surprise you. Spoiler: more views doesn’t always mean more clients. If you’ve ever felt like you’re doing something wron...
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2 months ago
18 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
The CEO Mid Year Check-in: Strategy for Sustainable Growth
It’s July friends! How’s business? Now that we’re either midway through 2025, we’re all either coasting, growing, or drowning in overwhelm. This week, we’re hitting pause and asking the questions every business owner needs to answer mid-year: What’s working? What’s draining you? And how do you shift now so you’re not scrambling come Q4? In this honest, behind-the-scenes episode, Heidi shares some personal updates, lessons in delegation, and what it means to reset your business str...
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2 months ago
18 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
What’s Actually Working on Social in Q2 (and What’s Not)
Feel like you’re throwing content at the wall and hoping something sticks? You’re not alone. This quarter’s social media updates might explain why. In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity. From Meta’s all-video strategy to Instagram’s new “Trial Reels,” improved analytics on LinkedIn, and the looming TikTok ban—this is the episode th...
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2 months ago
27 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout
Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And you’re definitely not lazy. In this episode, I’m pulling back the curtain on what’s really going on when we feel stuck or inconsistent with our content. From decision fatigue to burnout and comparison traps, I’m sharing the honest truth about how I’v...
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2 months ago
25 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Instagram Stories That Sell: The 3-Step Strategy You’re Probably Skipping
Ever feel like your Instagram Stories are just... there? No engagement, no leads, and definitely no conversions? It’s time to change that. In this episode of Stop the Scroll, Heidi breaks down a simple, actionable Instagram Stories strategy that goes beyond mindless posting and into true connection-building. If you’ve ever wondered how to actually use Stories to generate leads or promote your services (without being a pushy salesperson), this one’s for you. Episode Highlights: The 3-par...
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3 months ago
18 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro
Think LinkedIn is just for job seekers? Think again. In this episode, I’m chatting with digital marketing leader and corporate storyteller Lara Ziobro to talk about why LinkedIn is the platform for employee-driven brand awareness, B2B storytelling, and executive visibility. Lara brings over two decades of marketing and communications experience at major companies like Citigroup and Weber Shandwick. She shares how she transitioned from HR to digital strategy, what’s working now for large a...
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3 months ago
44 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
The Mindset Shift You Need to Hit Your Big Business Goals
Feel like you're playing small, even when you know you’re capable of more? This episode is your reminder (and your permission slip) to stop second-guessing your big ideas and start showing up with the boldness your business deserves. Whether you’re afraid to raise your prices, hesitant to launch that new offer, or stuck in the weeds of client work, wondering, “Is this all there is?” I’ve been there. And I’m walking you through the mindset shifts and marketing moves that helped me break th...
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3 months ago
20 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat)
What do you do when you’re fully booked and burned out, but still want to grow your business? In this episode of Stop the Scroll, I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks like to scale your business with purpose. Whether you’re building a course, considering a membership, or testing out a group program, Jen breaks down the real strategy behind turning your 1:1 expertise into a scalable, sustainable offer that fits your life and your goals. Fr...
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3 months ago
32 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
How to Create a Winning Email Marketing Strategy (and why you need one now!)
If Instagram disappeared tomorrow, how would you connect with your audience? 😬 It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode of Stop the Scroll, I’m diving into the one platform you actually own — and the one that consistently delivers the highest ROI in marketing: your email list. I’m breaking down why email is not dead (spoiler: it’s thriving), how to create personalized newsletters th...
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4 months ago
20 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray
Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth? This week, I’m joined by Gala McCray, founder of Two Arrows, a boutique financial services firm that supports creative and service-based entrepreneurs. We’re diving deep into why financial clarity isn’t just about taxes or compliance, and how it’s a core l...
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4 months ago
25 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
How I Use AI in My Marketing (Without Losing My Voice)
Feeling overwhelmed with content creation? You’re not alone, and that’s exactly where AI can step in (without making your brand sound like a robot). In this episode of Stop the Scroll, I’m pulling back the curtain on how I actually use AI tools like ChatGPT, CastMagic, and Descript to save hours in my weekly workflow, without losing the authentic voice that connects with my audience. From batching posts and writing emails to refreshing stale captions and repurposing podcast content, I’m sha...
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4 months ago
22 minutes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Ever feel like your Instagram content deserves way more views than it gets? The truth is, it might not be your content at all…it’s your hook(s). Without a scroll-stopping first impression, even your most valuable posts will get ignored. In this episode of Stop the Scroll, we’re breaking down the three types of hooks —visual, verbal, and caption —and why they’re key to grabbing attention and keeping your audience engaged. We’ll talk about why vague hooks fall flat, how storytelling creates s...