Thank you for being a loyal listener! In this special, final episode, host Mike Allton shares some big, exciting news about the future of our podcast conversations. We're evolving and bringing everything under one roof to create a single, powerhouse weekly show designed to help social media managers win. Listen to this important announcement to hear all about the new "Social Pulse Podcast" and, most importantly, how you can join us on this new journey. We'll tell you exactly where to find and subscribe to the new show so you don't miss a single future episode. This will be the last episode published on this feed. We can't wait to see you at our new home! Apple Podcasts - https://podcasts.apple.com/us/podcast/social-pulse-podcast-real-conversations-with-top-social-media-marketers/id1822999008 Spotify - https://open.spotify.com/show/5reL3RK98RE69svpKXSAy6?si=nmDl3CkvTZGXuwSf5jniGw YouTube - https://www.youtube.com/playlist?list=PLj761urWw7218XPLpqJ3-WAkBUi-4a5fs Amazon Music & Audible - https://music.amazon.com/podcasts/a5b04105-e265-442a-91d6-ebb407deb008/social-pulse-podcast-real-conversations-with-top-social-media-marketers

Have you ever hung up from a sales call and immediately thought of all the better responses you could have given? Or maybe you've sent your sales team into important conversations only to discover they weren't fully prepared for the tough questions that came their way? In today's high-stakes B2B environment, a single conversation can make or break a major opportunity, yet most sales professionals are expected to learn through trial and error - with real prospects and real revenue on the line. The reality is that traditional role-playing and script memorization aren't cutting it anymore. Your competitors are getting sharper, buyers are more informed than ever, and the window to make an impression is shrinking. Sales leaders are caught in a difficult position - how do you scale personalized coaching across your entire team? How do you ensure consistent messaging while allowing for authentic conversations? And most critically, how do you know your team is ready before they engage with valuable prospects? That's exactly what our guest today has been working to solve. Omid Mael, CEO and Co-founder of SecondBody, is pioneering the use of Predictive Conversational AI to transform how sales teams practice critical conversations. With his extensive background scaling sales organizations and building enablement programs that delivered measurable results, Omid brings a unique perspective on how artificial intelligence is creating a new paradigm for sales readiness. Before founding SecondBody, Omid joined Livestorm as the first sales hire when it was just getting started. Helped scale it to Series B, took ARR to $16M, and built the team from the ground up. Turned the brand into a real player and cracked multi-year, million-dollar deals with a repeatable sales playbook that actually worked. His expertise in both sales leadership and cutting-edge technology makes him the perfect guide to help us understand this transformative approach to sales preparation. Social Pulse Podcast host Mike Allton asked Omid Mael about: 🧡 Practice Evolution - Discover how AI is transforming sales rehearsal from occasional role-playing to systematic, data-driven practice environments that better prepare teams for real-world conversations. 🧡 Feedback at Scale - Learn how conversational AI tools enable sales leaders to provide consistent, personalized coaching to every team member without multiplying their workload. 🧡 Measurable Readiness - Understand the metrics that matter when implementing AI-powered sales practice and how to track improvements in conversation quality that lead to better business outcomes. Learn more about Omid Mael Connect with Omid Mael on LinkedIn Resources & Brands mentioned in this episode Secondbody.ai Learn more about Agorapulse with a free demo Livestorm Claude BBC Arlo Gong Gene Hackman Crimson Tide  Denzel Washington  Notebook LLM Salesforce Slack Jenny Brennan Mike Allton That Startup Guy Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/perfecting-the-pitch-ai-powered-practice-for-b2b-sales-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Ever feel like your marketing efforts are scattered across too many channels with no real connection? You're not alone. In today's digital landscape, we're all trying to be everywhere at once - posting on LinkedIn, creating TikToks, sending emails, and designing in-store experiences - but rarely connecting these pieces into a cohesive strategy that actually resonates with real people. The truth is, successful omnichannel marketing isn't about mastering more platforms - it's about putting people at the center of everything you do. Today, I'm thrilled to welcome Heather Disarro and Mark Popejoy from Soapbox Influence & Retail Media. With Heather's 16 years navigating social media evolution and Mark's two decades designing for major brands like Walmart and the NBA, they've cracked the code on creating marketing that flows naturally across touchpoints while keeping the human element front and center. Social Pulse Podcast host Mike Allton asked Heather Disarro & Mark Popejoy about: 🧡 Integration is key - Listeners will learn how to break down silos between different marketing channels to create cohesive customer experiences that flow naturally across touchpoints. 🧡 People-first, platforms second - Discover why focusing on human needs and behaviors should drive your channel strategy, not the other way around. 🧡 Measurement beyond metrics - Understand how to evaluate omnichannel success beyond platform-specific KPIs to capture the full impact of integrated marketing efforts. Learn more about Heather Disarro & Mark Popejoy Connect with Heather Disarro on LinkedIn Connect with Mark Popejoy on LinkedIn Resources & Brands mentioned in this episode Soapbox Influence & Retail Media Learn more about Agorapulse with a free demo Walmart NBA JCPenney's Target Amazon Johnson & Johnson company Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success How to Use Influencer Marketing for Retail [Podcast & Recap] Lindt Ferrero Rocher UTM Tracking: What Are UTMs? How Do I Use Parameters? Google Analytics WooCommerce Kendall King Group Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/a-people-powered-approach-to-omnichannel-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you struggling to produce enough video content to meet your B2B marketing goals? You know video is essential for engagement, but the production process is slowing you down. You've got ideas, but limited time, resources, and perhaps technical know-how to bring them all to life. How many potential leads are you missing because that product demo or customer testimonial video is still sitting in your "someday" folder? The pressure to create more content across more channels is mounting, but your video production capacity isn't keeping pace. This challenge is exactly what our guest today has been solving for entrepreneurs and marketers worldwide. Justin Brown, co-founder of Primal Video and a seasoned film producer with over 20 years of experience, has built a seven-figure video marketing company by helping businesses multiply their video content production. With over 1 million YouTube subscribers and a proven track record of turning video into revenue, Justin has developed systems that allow entrepreneurs to become their own video teams. Today, he's here to share his insights on how AI tools can help B2B marketers scale their video content without sacrificing quality or authenticity. Social Pulse Podcast host Mike Allton asked Justin Brown about: 🧡 AI-Powered Content Multiplication - Discover specific AI tools and workflows that can turn one video shoot into multiple pieces of content for different platforms and purposes. 🧡 Quality-Scale Balance - Learn how to maintain your brand standards and message integrity while dramatically increasing your video output using AI assistance. 🧡 Implementation Roadmap - Walk away with a practical step-by-step approach to incorporating AI tools into your existing B2B video marketing process, regardless of your current production level. Learn more about Justin Brown Connect with Justin Brown on LinkedIn Connect with Justin Brown on Instagram Resources & Brands mentioned in this episode Primal Video Learn more about Agorapulse with a free demo Gary Vaynerchuk ChatGPT Grok Claude  Gemini Descript AI for Business, Marketing & Sales: The AI Hat Podcast CapCut Mark Schaefer Michael Krivicka The AI Hat Podcast Newsletter Audacious: How Humans Win in an AI Marketing World Justin Brown gave you 1 free month of Skillshare Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/video-content-multiplication-ai-strategies-from-video-marketing-expert-justin-brown Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Do your global marketing campaigns feel more like a game of chance than a strategic endeavor? Navigating the intricacies of Paid, Earned, Shared, and Owned (PESO) media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive global revenue seems like a daunting task. How do successful marketers overcome these challenges, ensuring that their media strategies transcend borders while aligning with overarching business goals? Today, we're thrilled to be joined by Jack Richards, a renowned leader in global marketing integration, currently steering strategies at Onclusive. Jack has honed the ability to seamlessly weave PESO initiatives across continents, transforming them into powerful revenue engines. His expertise offers invaluable insights into tailoring PESO models to fit varied cultural and digital environments, creating campaigns that are as impactful as they are strategically aligned. Social Pulse Podcast host Mike Allton asked Jack Richards about: 📈 PESO Integration Tactics Discover methods to align Paid, Earned, Shared, and Owned media, optimizing cross-border strategies. 🌍 Adapting to Markets Learn to tailor global campaigns to resonate with cultural nuances and local consumer behavior. 📊 Strategic Metrics Integration Integrate regional metrics into global dashboards that clearly communicate the strategy’s impact on revenue. Learn more about Jack Richards Connect with Jack Richards on LinkedIn Connect with Jack Richards on Blue Sky Connect with Jack Richards on Twitter Resources & Brands mentioned in this episode Onclusive Learn more about Agorapulse with a free demo PESO Onclusive social Critical Mention How to Structure Your Agency to Win Using EOS Matt Heinz Google Ads Canva Adobe HubSpot PR & Comms Tools Let's make your life easier Onclusive Monitor Module Digimind Onclusive Forward Planner AP Planner AI Sense The Future of Jobs Report 2025 Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/crafting-global-campaigns-how-peso-strategies-drive-revenue Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike

Are you considering a major career change but unsure how to leverage your existing skills in a new field? Today's guest knows exactly what that's like. After spending years as a successful civil environmental engineer in Denver, Bretta Provost found herself at a crossroads when faced with potential layoffs. Instead of staying the course, she chose to completely reinvent her career path. Today, Bretta is the founder of Front ROI Marketing, where she helps businesses optimize their digital presence and marketing systems for growth. Her journey from engineering to entrepreneurship demonstrates how technical expertise can translate into business success, and she's helped countless others leverage their own skills in new ways. With over 300 Facebook Lives under her belt and a thriving digital marketing agency, Bretta brings practical insights on how to successfully pivot from a technical career into entrepreneurship. Social Pulse Podcast host Mike Allton asked Bretta Provost about: 🧡 Embracing Career Pivots: Learn how transitioning skill sets can lead to exciting new career paths and growth opportunities. 🧡 Strategic Cross-Disciplinary Skills: Discover how Bretta utilized her engineering background to achieve success in marketing. 🧡 Overcoming Professional Hurdles: Gain insights on navigating the challenges of shifting from one industry to another. Learn more about Bretta Provost Connect with Bretta Provost on LinkedIn Connect with Bretta Provost on Instagram Resources & Brands mentioned in this episode Front ROI Marketing Learn more about Agorapulse with a free demo Tran Creative Mallory Shields AI for Business Leaders: The AI Hat Podcast Perplexity Gemini ChatGPT Introducing deep research Traction: Get a Grip on Your Business Mike Michalowicz Clockwork: Design Your Business to Run Itself Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Kindle Edition Never Split the Difference: Negotiating As If Your Life Depended On It―Unlock Your Persuasion Potential in Professional and Personal Life  Chris Voss Chris Voss Teaches the Art of Negotiation Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/the-career-pivot-playbook-transforming-technical-expertise-into-business-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

When was the last time you genuinely enjoyed reading B2B content on social media? For most of us, our feeds are filled with product announcements, feature lists, and corporate updates that fail to capture attention or spark real conversations. If you're responsible for your company's social media, you might find yourself wondering how to break free from this pattern. How do you transform technical information into content that resonates with your audience while still maintaining professional credibility? Today, we're tackling this challenge head-on with Marie Skachko, founder of Growth Moves and host of the Growth Moves Podcast. Marie specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects. Through her work, she's built proven systems for creating content that sales teams can actually use and that target audiences want to share. Her practical approach has helped countless B2B brands find their authentic voice on social media while driving real business results. Social Pulse Podcast host Mike Allton asked Marie Skachko about: 🧡 Content Transformation Framework - Learn a practical approach to turning complex B2B concepts into engaging social media stories 🧡  Engagement Triggers - Understand the key elements that make B2B content shareable and conversation-worthy 🧡 Sustainable Content System - Discover how to build a repeatable process for consistently creating engaging content across platforms Learn more about Marie Skachko Connect with Marie Skachko on LinkedIn Resources & Brands mentioned in this episode Growth Moves Learn more about Agorapulse with a free demo The Growth Moves podcast Marc Thomas Gong Marc Thomas' RINse and Repeat Marketing Framework Cognism TL;DV  Eva Tranova  Agorapulse on TikTok  Agorapulse on Instagram Dave Gerhardt Drift Founder Brand: Turn Your Story Into Your Competitive Advantage David Cancel Todd Clouser Chris Walker Refine labs Mina Mesbahi | Content that attracts your ideal customers - Growth Moves Podcast EOS System Photoshop Canva ChatGPT Plannable Gemini Gemini's Deep Research Exit Five Travis Tyler Motion  Pandadoc  Podia Positive Human Mina Mesbahi Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/escape-the-b2b-content-desert-creating-social-media-that-resonates Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Have you ever sat in a meeting where your marketing team proudly presented their latest social media metrics - the growing followers, the increasing engagement rates - only to have your sales team ask, 'But where are the qualified leads?' It's a scene playing out in B2B companies everywhere: marketing teams investing significant time and resources into social media, while sales teams question the actual business value. The disconnect between social media activity and revenue generation has become one of the most challenging pain points for modern B2B organizations. But what if your social media strategy could do more than just generate likes and shares? What if it could become a genuine revenue-driving machine that both marketing and sales teams celebrate? That's exactly what we're exploring today with our guest, Jay Feitlinger. Jay is the founder of StringCan Interactive, a leading B2B marketing agency that's helped countless organizations bridge the gap between marketing efforts and revenue generation. As a seasoned entrepreneur and digital marketing strategist, Jay has spoken at major conferences and has become known for his practical, revenue-focused approach to digital marketing. His work has transformed how businesses view social media, turning it from a cost center into a profit driver. With over a decade of experience helping B2B companies align their marketing and sales efforts, Jay brings a wealth of knowledge about creating social media strategies that actually drive revenue. Social Pulse Podcast host Mike Allton asked Jay Feitlinger about: 🧡 Revenue-First Mindset: Learn how to shift your social media strategy from engagement-focused to revenue-driven, with practical metrics that matter to your bottom line. 🧡 Team Alignment Strategy: Discover a framework for uniting marketing and sales teams around shared social media goals and metrics. 🧡 Action-Ready Implementation: Walk away with specific tools and techniques to transform your social media into a revenue-generating machine. Learn more about Jay Feitlinger Connect with Jay Feitlinger on LinkedIn Resources & Brands mentioned in this episode Learn more about Agorapulse with a free demo String Can Interactive HubSpot UTM Tracking: What Are UTMs? How Do I Use Parameters? An Ebook: The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge The Science of Scaling Podcast Keenan An Ebook: Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price Daniel Pink  An Ebook: To Sell Is Human: The Surprising Truth About Moving Others Join the RevOps Slack community Simon Sinek Grok Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/stop-chasing-likes-start-driving-revenue-a-social-media-wake-up-call Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you struggling to explain AI technology in a way that actually connects with your audience? For B2B marketers, communicating about artificial intelligence presents a unique challenge. It's not just about explaining what the technology does—it's about making it relatable, trustworthy, and human. Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high: if your message is too technical, you'll lose engagement; too simplified, and you might lose credibility. That's exactly what we're diving into today with our expert guest, Kristina Keene. As the Director of Brand & Content at Flip, Kristina has mastered the art of making AI approachable and engaging through social media. At Flip, a company backed by industry giants like Amazon Alexa, she's been instrumental in crafting narratives that transform complex voice AI technology into compelling stories that resonate with B2B audiences. Her experience in brand development and creative direction, combined with her current role leading content strategy for an AI-powered customer service platform, makes her the perfect guide for this journey into humanizing AI through social media. Social Pulse Podcast host Mike Allton asked Kristina Keene about: 🧡 Strategic Simplification - Learn how to break down complex AI concepts into digestible, engaging social media content without losing technical accuracy. 🧡 Authentic Storytelling - Discover techniques for creating human-centered narratives that make AI solutions relatable and trustworthy to B2B audiences. 🧡 Content Framework - Master a practical framework for developing AI-focused content that educates, engages, and converts on social media. Learn more about Kristina Keene Connect with Kristina Keene on LinkedIn Resources & Brands mentioned in this episode Flip Learn more about Agorapulse with a free demo  Amazon  Alexa The AI Hat Podcast Brian Schiff Brian SchiffPeople Who Inspire Us: Meet Ingrid Ulrich, Domestic Abuse Survivor, Cancer Fighter & Adventurer Extraordinaire Annie-Mae Hodge LinkedIn analytics Google Analytics The Artificial Intelligence Show Google Gemini Open AI Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/making-ai-human-a-social-media-storytellers-playbook Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Have you ever stared at your company's social media feed and thought, 'How can I possibly make commercial construction interesting?' Maybe you're wrestling with making logistics, financial planning, or another complex B2B industry engaging on social media. You're not alone. Every day, marketers face the challenge of turning technical specifications and industry jargon into content that not only catches attention but actually drives business results. The struggle is real - trying to balance compliance requirements, NDAs, and industry regulations while still creating content that doesn't put your audience to sleep. But what if there was a way to transform these challenges into opportunities? What if you could turn your 'boring' industry into a source of compelling stories that resonate with your target audience? Today's guest has mastered exactly that. I'm thrilled to welcome Robert Carnes, marketing manager at GreenMellen Digital Agency and author of three books about storytelling. Robert has helped countless B2B companies find and share their unique stories, turning complex services into compelling content that converts. As an accomplished writer and marketing professional, he's developed proven strategies for creating engaging social media content, even in the most technically challenging industries. His upcoming novel, set to be published in fall 2025, further demonstrates his masterful approach to storytelling that captures and holds attention. Social Pulse Podcast host Mike Allton asked Robert Carnes about: 🧡 Story Framework Mastery: Listeners will learn a repeatable process for finding and sharing compelling stories within any B2B industry. 🧡 Compliance-Ready Content: Discover how to create engaging content while working within industry regulations and NDAs. 🧡 Engagement Tactics: Learn specific techniques to transform technical information into social posts that drive meaningful interaction. Learn more about Robert Carnes Connect with Robert Carnes on LinkedIn Resources & Brands mentioned in this episode GreenMellen Learn more about Agorapulse with a free demo San Diego Zoo Slack Agorapulse Advocacy Feature StreamYard  Ecamm Jay Acunzo URR: Unsolicited Response Rate Ann Handley Ann Handley Newsletters Google Analytics GigaBrain Reddit Spark Toro Rand Fishkin Jen Herman TSA on Instagram A book recommendation: The Story Cycle: Your Business Guide to Better Marketing by Robert Carnes Robertcarnes.org Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/create-compelling-b2b-stories-that-actually-convert Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are your marketing efforts feeling like they're happening in a vacuum? You know that sinking feeling when your carefully crafted campaigns don't seem to align with what sales is promising, or when product updates catch your team off guard? If you're nodding your head, you're not alone. Many B2B marketers struggle with departmental disconnects that leave potential revenue on the table and create frustration across the organization. What if there was a way to break down these silos and transform them into powerful revenue-generating engines? That's exactly what our guest today helps organizations achieve. I'm thrilled to welcome Anatole Ashraf, a seasoned senior marketing leader whose experience at LinkedIn and BNY Mellon has given him unique insights into orchestrating marketing success across organizations. As the first Bangladeshi New Yorker elected chair of a NYC community board, Anatole brings a fresh perspective on building connections and driving results. His track record of scaling marketing functions from startups to enterprises while maintaining tight alignment between marketing, sales, and business objectives makes him the perfect guide for today's discussion. Social Pulse Podcast host Mike Allton asked Anatole Ashraf about: 🧡 Strategic Integration: Discover how connecting marketing initiatives with other departments drives measurable business growth 🧡 Revenue Acceleration: Learn specific techniques for transforming siloed operations into revenue-generating engines 🧡 Cross-functional Leadership: Master the art of building bridges between departments to create lasting business impact Learn more about Anatole Ashraf Connect with Anatole Ashraf on LinkedIn  Connect with Anatole Ashraf on Blue Sky  Resources & Brands mentioned in this episode MarketVector Indexes Learn more about Agorapulse with a free demo BNY Mellon Salesforce Marketo  HubSpot Simon Sinek Sprout Social Google Analytics EOS Andrew Ross Sorkin Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/how-to-break-out-of-departmental-siloes-and-grow-revenue Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you struggling to build and lead a marketing team that truly understands today's digital landscape? Perhaps you've experienced the frustration of trying to bridge the gap between traditional marketing approaches and the lightning-fast pace of social media trends. Maybe you've wondered why your experienced hires seem to be missing that certain "something" when it comes to connecting with modern audiences. You're not alone. Many marketing leaders find themselves caught between the need for proven business acumen and the desire for fresh, innovative thinking that seems to come so naturally to younger talent. But what if there was a way to build a team that combines both? That's exactly what our guest today has mastered. I'm excited to welcome Christian Brown, co-founder and Chief Marketing Officer of Glewee, an all-in-one influencer marketing platform that's trusted by over 5,000 brands and 12,500+ influencers. As a Forbes 30 Under 30 honoree, Christian has pioneered a unique approach to team building, cultivating a Gen Z dream team that's helped scale Glewee from a startup concept to a major player in the creator economy. His innovative leadership style and ability to identify and nurture young talent has not only transformed his company but is reshaping how we think about marketing team development. Social Pulse Podcast host Mike Allton asked Christian Brown about: 🧡 Culture Drives Innovation - Learn how creating the right environment enables young talent to thrive and contribute meaningfully to company growth 🧡 Skills vs. Intuition - Understand the balance between traditional marketing knowledge and native digital fluency in modern marketing teams 🧡 Leadership Evolution - Discover new approaches to leading and mentoring digital-native talent in today's fast-paced marketing landscape Learn more about Christian Brown Connect with Christian Brown on LinkedIn Resources & Brands mentioned in this episode Glewee Learn more about Agorapulse with a free demo How to Use Influencer Marketing for Retail [Podcast & Recap] Ft. Jeremy Linaburg Influencer Impact: Proving the Worth of B2B Thought Leader Collaborations  How to Structure Your Agency to Win Using EOS Trello Miro Miro Monday Zendesk Figma  GetStream  SEM Rush  Arcade  Hutch.io  Calendly  Instantly  Hyros ChatGPT   Google Meets  Google Slides Google Sheets  Gemini Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/gen-z-success-formula Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you tired of pouring countless hours into social media only to see minimal returns for your B2B company? You're posting regularly, engaging with followers, and creating what you think is valuable content - but where are the leads? If you're frustrated with social media feeling more like a time sink than a lead generation machine, you're not alone. Many B2B marketers struggle to connect their social media efforts to actual business results, leaving them questioning whether it's worth the investment at all. What if you're just doing it wrong? What if there was a way to transform your social media strategy from a resource drain into a powerful lead-generation engine? That's exactly what we're diving into today with our expert guest, Katie Street. As the founder of Street Agency and host of one of the UK's leading marketing podcasts, Katie has helped countless B2B companies transform their social media approach from aimless activity into strategic lead generation. Her agency's innovative approach to B2B marketing has revolutionized how companies think about and execute their social media strategies, consistently delivering measurable results and qualified leads for their clients. Social Pulse Podcast host Mike Allton asked Katie Street about: 🧡 Strategic Content Planning: Learn how to create and distribute content that actually attracts and converts B2B decision-makers 🧡 Effective Time Management: Discover how to optimize your social media efforts to maximize ROI while minimizing time investment 🧡 Lead Generation Framework: Master the proven system for turning social media engagement into qualified business leads Learn more about Katie Street Connect with Katie Street on LinkedIn Resources & Brands mentioned in this episode Learn more about Agorapulse with a free demo Street Agency Custom GPTs for Marketers: Work Smarter, Not Harder The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT Shopify Commerce Tools Big Commerce Contentful ChatGPT   AI Hat Podcast Gemini gems Cognizant Apollo Meet Alfred Sales Navigator Dux-Soup Bake Off Masterchef HSBC NinjaCat Monday.com Adobe Tapio Agorapulse, we released Threads support Jasper  Gemini Deep Research  Notebook LM Star Wars Maryanne Damarzo Andy Lambert ContentCal  Grace Andrews.  Flight Studio B2B marketing Institute by LinkedIn Jennifer Shaw-Sweet Tyrona Heath Marketing In The Madness Podcast Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/how-to-generate-real-b2b-leads-that-convert Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Have you ever looked at your marketing assets and thought, "These look amazing… but are they actually driving results?" It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on-brand, and absolutely beautiful - but are they converting? Are they truly connecting with your audience and moving the needle on your business objectives? If you're struggling with this balance between artistic excellence and business impact, you're not alone. Many marketing teams find themselves trapped in the cycle of creating visually appealing content that fails to drive meaningful engagement or conversions. That's exactly what our guest today is here to help us understand and overcome. Today, we're joined by Meisha Patterson, a dynamic digital marketing expert with a decade of experience who currently orchestrates the digital presence of VMware Explore. As a self-proclaimed marketing enthusiast who's been passionate about campaigns since high school, Meisha has established herself as a respected voice in the B2B marketing space, particularly in the tech sector. She recently led a transformative creative refresh that turned beautiful-but-abstract marketing assets into powerful conversion drivers, and she's here to share her insights on how to make creative work harder for your business. Social Pulse Podcast host Mike Allton asked Meisha Patterson about: 🧡 Beauty Meets Business - Learn how to create marketing assets that don't just look good but actually drive measurable business results 🧡 Strategic Creative Evolution - Understand the process of transforming existing creative assets while maintaining brand consistency and improving performance 🧡 Data-Driven Creativity - Discover how to use metrics and testing to inform and optimize your creative strategy while maintaining artistic integrity Learn more about Meisha Patterson Connect with Meisha Patterson on LinkedIn Connect with Meisha Patterson on X Resources & Brands mentioned in this episode VMware Explorer Learn more about Agorapulse with a free demo Jaguar Agorapulse Agency Summit: A Masterclass for Agency Owners LinkedIn Teams LinkedIn ads library Dribbble Superside Unveils Superads: An AI-Powered Analytics Platform to Boost Campaign ROI Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/building-marketing-assets-that-drive-real-results Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you tired of creating content that seems to disappear into the void? You're not alone. In today's B2B landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content, but rather the framework you're using to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that keep content marketers up at night, and they're exactly what we're addressing in today's episode. Our guest today is Carmen Hill, a pioneering voice in B2B content strategy and the architect of the innovative Content Planning Prism framework. Carmen is a seasoned content marketing strategist who has spoken at Content Marketing World and written for prestigious publications including Convince & Convert and the Content Marketing Institute. With decades of experience helping B2B companies plan, create, and manage customer-focused content that drives real business results, Carmen has developed a revolutionary three-dimensional approach to content strategy that's transforming how organizations think about and execute their content initiatives. Social Pulse Podcast host Mike Allton asked Carmen Hill about: 🧡 Strategic Content Architecture: Understanding how the three dimensions of intent, information, and interaction create a framework for more effective content planning and execution. 🧡 Multi-Purpose Content Planning: Learn how to design content that serves multiple business objectives while meeting various audience needs across different stages of the buyer's journey. 🧡 Practical Implementation Steps: Gain actionable insights on how to apply the Content Planning Prism framework to your existing content strategy for immediate improvements in content effectiveness. Learn more about Carmen Hill Connect with Carmen Hill on LinkedIn Connect with Carmen Hill on Threads Resources & Brands mentioned in this episode Chill Content, LLC Learn more about Agorapulse with a free demo Content Planning Prism: A 3D framework for creating content that works Content Marketing World Convince and Convert Content Marketing Institute Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/beyond-basic-content-strategy-mastering-the-three-dimensions-of-effective-content Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you struggling to justify your B2B influencer marketing budget to your leadership team? Do you find yourself questioning whether partnering with industry thought leaders is truly moving the needle for your business? In a world where every marketing dollar is scrutinized, proving the ROI of influencer collaborations can feel like an uphill battle. How do you quantify the impact of these partnerships beyond simple engagement metrics? What metrics truly matter in the B2B space, and how can you demonstrate the tangible value of influencer marketing to your stakeholders? These are the challenges that many B2B marketers face today, but fear not – we have just the expert to help us navigate these murky waters. Join us as we welcome Sarah Fruy, a seasoned marketing professional with a wealth of experience in influencer marketing and performance measurement. As the VP of Marketing at Rockbot and having worked at Linqia, a full-service, tech-enabled influencer marketing platform, Sarah brings a unique perspective on proving the worth of B2B thought leader collaborations. Her expertise in implementing agile marketing practices and deep understanding of marketing analytics make her the perfect guide to help us unravel the complexities of measuring influencer impact in the B2B realm. Social Pulse Podcast host Mike Allton asked Sarah Fruy about: 🧡 Beyond Vanity Metrics: Understanding which KPIs truly matter for B2B influencer marketing success. 🧡 ROI Calculation Framework: Learn a structured approach to measuring the financial impact of influencer partnerships. 🧡 Long-Term Value Assessment: Discover methods for evaluating the extended benefits of thought leader collaborations beyond immediate campaign results. Learn more about Sarah Fruy Connect with Sarah Fruy on LinkedIn Connect with Sarah Fruy on Instagram Resources & Brands mentioned in this episode Rockbot Learn more about Agorapulse with a free demo Bizible Pantheon DrupalCon Linqia Google Analytics HubSpot  Marketo Meltwater Trackur Buzzsumo Hootsuite Sprout Social Site Improve Robin Dimond Partnership Impact Podcast American Influencer Council Qianna Smith Bruneteau Lia Haberman  UCLA Newsletter: ICYMI by Lia Haberman  Social Media Examiner Ann Handley David Shing, AKA Shingy Content Marketing World Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/influencer-impact-proving-the-worth-of-b2b-thought-leader-collaborations Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Imagine you're Benjamin Franklin, standing in the streets of Philadelphia in 1776. You've just helped draft the Declaration of Independence, but now you're faced with an even greater challenge: convincing a nation to embrace a brand-new identity. How do you evolve from being British subjects to proud Americans without losing sight of your core values? That's the kind of monumental shift many B2B marketers face today. Your brand isn't just a logo or a tagline - it's the very identity of your business. But what happens when the market changes and your current position no longer fits? How do you declare your independence from an outdated image and forge a new path forward? Enter Michaela Underdahl, our modern-day brand revolutionary. As Marketing Lead at Nimble CRM, she's not just theorizing about evolution - she's been in the trenches, leading a major repositioning effort. With over a decade at Nimble, Michaela has guided the company through a transformation from social CRM to a powerful growth engine for SMBs. So, fellow marketers, are you ready to sign your own declaration of brand independence? Grab your quill (or keyboard), because Michaela's about to share some revolutionary insights that'll help your brand not just survive, but thrive in this brave new world of business. Social Pulse Podcast host Mike Allton asked Michaela Underdahl about: 🧡 Identifying Repositioning Needs: Understand how to recognize when your brand needs to evolve to meet market demands. 🧡 Strategic Rebranding Process: Learn the step-by-step approach to repositioning your brand without losing your core identity. 🧡 Overcoming Repositioning Challenges: Gain insights on how to address common obstacles in the rebranding journey. Learn more about Michaela Underdahl Connect with Michaela Underdahl on LinkedIn Resources & Brands mentioned in this episode Nimble, Inc. Learn more about Agorapulse with a free demo Social Media Marketing World Ebook: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford Read.ai Firefly  Otter.ai An episode: The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead with Tamsin Webster Find Your Red Thread Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/evolving-your-brand-lessons-from-nimbles-market-repositioning Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Imagine for a moment that you're standing at the helm of a ship, much like Christopher Columbus as he set sail for the New World. The vast ocean of digital marketing stretches out before you, full of opportunity but also fraught with uncertainty. Now, what if I told you there was a compass, a simple yet powerful tool that could guide your marketing efforts with laser-like precision? Today, we're going to discover that compass, because our guests have distilled years of experience into what they call the Digital Marketing Success Cycle for SMBs. Whether you're the captain of your SMB ship or the navigator plotting the course, this episode is for you. We're about to embark on a journey that will transform the way you approach digital marketing, making it less of a daunting expedition and more of an exciting voyage of discovery. Join us as we welcome Dave Charest, Director of Small Business Success from Constant Contact. With years of experience helping small businesses succeed online, Dave has distilled the essence of effective digital marketing into three key actions that form what they call the Digital Marketing Success Cycle for SMBs. Today, he’ll break down this cycle and show you how to implement it in your own business, no matter your current level of marketing expertise. Dave brings over a decade of experience at Constant Contact, where he's helped countless small businesses navigate the ever-changing landscape of digital marketing. His expertise in content marketing and his passion for simplifying complex concepts make him a go-to resource for SMB owners looking to level up their marketing game. He’s here to revolutionize the way you think about and execute your marketing strategies. Get ready to transform your approach and drive real success for your small business. Social Pulse Podcast host Mike Allton asked Dave Charest about: 🧡 The Success Cycle Unveiled: Understand the three critical actions that form the backbone of successful SMB digital marketing. 🧡From Theory to Practice: Learn how to implement each step of the Digital Marketing Success Cycle in your business, regardless of your industry or size. 🧡Overcoming Common Obstacles: Discover strategies to tackle the typical challenges that prevent SMBs from marketing effectively, such as time constraints and lack of confidence. Learn more about Dave Charest Connect with Dave Charest LinkedIn Resources & Brands mentioned in this episode Constant Contact Be a Marketer Podcast Learn more about Agorapulse with a free demo The Social Media Hat Canva Shopify Dave Charest Website How to Structure Your Agency to Win Using EOS with Matt Heinz Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/three-actions-that-drive-small-business-marketing-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you a FinTech or B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You're not alone. In today's rapidly evolving financial landscape, many marketers face the challenge of bridging the gap between cutting-edge digital marketing techniques and the more conservative expectations of organization leadership. How do you demonstrate the ROI of digital campaigns to skeptical executives? What strategies can you employ to gradually shift your company's marketing focus from traditional to digital channels? And how can you navigate the often-frustrating process of educating management about the realities of modern marketing in the digital age? These are the questions that keep many B2B marketers up at night, but fortunately, our guest today has the insights and experience to help. Join us as we welcome Camilla Odilon, a seasoned Head of Digital Marketing with a wealth of experience in the FinTech and B2B industry. Camilla has successfully navigated the complex waters of traditional management expectations and modern digital marketing realities, and she's here to share her hard-won wisdom with us. With over 12 years of experience in digital marketing and a proven track record of boosting revenue for B2B companies, Camilla brings a unique perspective to our discussion. As the founder of the "Marketing in Ireland" community, she's also a passionate advocate for diversity and inclusion in the marketing industry. Camilla's journey from learning English in Ireland to becoming a respected voice in FinTech marketing is sure to inspire and inform our listeners. Social Pulse Podcast host Mike Allton asked Camilla Odilon about: 🧡 Digital Marketing ROI: Learn effective strategies for demonstrating the value and ROI of digital marketing initiatives to traditional FinTech management. 🧡 Change Management: Discover techniques for gradually shifting your company's marketing focus from traditional to digital channels while managing resistance to change. 🧡 Data-Driven Decision Making: Explore ways to implement and advocate for data-driven marketing strategies in organizations that may be resistant to this approach. Learn more about Camilla Odilon Connect with Camilla Odilon on LinkedIn Resources & Brands mentioned in this episode Learn more about Agorapulse with a free demo Marketing in Ireland Community Finance Fair Google Trends LinkedIn Sales Navigator Apollo LinkedIn Premium Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/bridging-the-digital-divide-fintech-marketing-in-a-traditional-world Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you struggling to make your B2B social media efforts truly impactful? Do you find yourself wondering why strategies that work for B2C brands seem to fall flat for your business? You're not alone. Many B2B social media managers face unique challenges that can leave them feeling frustrated and unsure of how to proceed. How do you create engaging content for a seemingly "dry" industry? How can you measure ROI when your sales cycles are long and complex? And how do you build meaningful relationships in a landscape where decision-makers are notoriously hard to reach? These are the puzzles that keep B2B social media managers up at night. But what if there were ways to not just overcome these obstacles, but to turn them into opportunities for growth and engagement? That's exactly what our guest today is here to help us with. Eva Tranova, the Head of Social Media at Agorapulse, brings a wealth of experience and insights to our discussion. With her multilingual background and expertise in social media marketing, Eva has helped countless B2B brands navigate the complex world of social media. Her work at Agorapulse, a leading social media management platform, has given her a unique perspective on the challenges faced by B2B social media managers and the innovative solutions that can drive success. Eva's contributions to the field have made her a respected voice in the B2B social media community, and we're thrilled to have her share her knowledge with us today. Social Pulse Podcast host Mike Allton asked Eva Tranova about: 🧡 B2B Social Media Uniqueness: Understand the distinct challenges that set B2B social media apart from B2C strategies. 🧡 Strategic Content Creation: Learn techniques for developing engaging content that resonates with B2B audiences and decision-makers. 🧡 ROI Measurement: Discover effective methods for tracking and demonstrating the value of B2B social media efforts in long sales cycles. Learn more about Eva Tranova Connect with Eva Tranova on LinkedIn Resources & Brands mentioned in this episode Agorapulse Learn more about Agorapulse with a free demo Amelia Sordell Klowt Agency  Mark Schaefer The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead FT. Tamsen Webster Agorapulse TikTok  Agorapulse Instagram reels Jay Baer.  A Demo Video of Adobe Tool to track Social Media Trends  Social Media Today Annie-Mae Hodge Matt Navarra Adam Mosseri Andrew Hutchinson Show Notes & Transcript: https://www.agorapulse.com/blog/unraveling-b2b-social-media-unique-challenges-powerful-solutions Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.