Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically.
Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies.
Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future.
Ready to enhance your B2B marketing approach? Subscribe today.
Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton.
All content for Social Pulse Podcast: B2B Edition is the property of Mike Allton and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically.
Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies.
Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future.
Ready to enhance your B2B marketing approach? Subscribe today.
Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton.
Building Tomorrow's Marketing Leaders: Inside Glewee's Gen Z Success Formula
Social Pulse Podcast: B2B Edition
31 minutes
8 months ago
Building Tomorrow's Marketing Leaders: Inside Glewee's Gen Z Success Formula
Are you struggling to build and lead a marketing team that truly understands today's digital landscape? Perhaps you've experienced the frustration of trying to bridge the gap between traditional marketing approaches and the lightning-fast pace of social media trends. Maybe you've wondered why your experienced hires seem to be missing that certain "something" when it comes to connecting with modern audiences. You're not alone. Many marketing leaders find themselves caught between the need for proven business acumen and the desire for fresh, innovative thinking that seems to come so naturally to younger talent. But what if there was a way to build a team that combines both? That's exactly what our guest today has mastered.
I'm excited to welcome Christian Brown, co-founder and Chief Marketing Officer of Glewee, an all-in-one influencer marketing platform that's trusted by over 5,000 brands and 12,500+ influencers. As a Forbes 30 Under 30 honoree, Christian has pioneered a unique approach to team building, cultivating a Gen Z dream team that's helped scale Glewee from a startup concept to a major player in the creator economy. His innovative leadership style and ability to identify and nurture young talent has not only transformed his company but is reshaping how we think about marketing team development.
Social Pulse Podcast host Mike Allton asked Christian Brown about:
🧡 Culture Drives Innovation - Learn how creating the right environment enables young talent to thrive and contribute meaningfully to company growth
🧡 Skills vs. Intuition - Understand the balance between traditional marketing knowledge and native digital fluency in modern marketing teams
🧡 Leadership Evolution - Discover new approaches to leading and mentoring digital-native talent in today's fast-paced marketing landscape
Learn more about Christian Brown
Connect with Christian Brown on LinkedIn
Resources & Brands mentioned in this episode
Glewee
Learn more about Agorapulse with a free demo
How to Use Influencer Marketing for Retail [Podcast & Recap] Ft. Jeremy Linaburg
Influencer Impact: Proving the Worth of B2B Thought Leader Collaborations
 How to Structure Your Agency to Win Using EOS
Trello
Miro
Miro
Monday
Zendesk
FigmaÂ
GetStreamÂ
SEM RushÂ
ArcadeÂ
Hutch.ioÂ
CalendlyÂ
InstantlyÂ
Hyros
ChatGPTÂ
 Google MeetsÂ
Google Slides
Google SheetsÂ
Gemini
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/gen-z-success-formula
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
Social Pulse Podcast: B2B Edition
Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically.
Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies.
Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future.
Ready to enhance your B2B marketing approach? Subscribe today.
Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com.
Produced and Hosted by Mike Allton.