Will Hughes is an accomplished digital strategist and innovator with over 15 years of digital marketing and ecommerce experience. He has thrived creating and executing multi-million dollar online marketing campaigns that drive customer acquisition, generate online sales growth, and exceed ROI objectives. Will has been an entrepreneur and VP of growth across big companies, and throughout this time he got really good at helping those companies grow and scale fast through slightly unconventional methods. Today, Will is going to teach us a little bit about how to think differently. All this and much more, up next.
Bullet Points
(00:22) Intro
(03:16) The start as an entrepreneur
(06:28) Creative thinking as a competitive advantage
(08:12) The Hollywood blacklist
(13:01) Thought patterns: The antithesis of creative thinking
(15:29) The Google case
(17:42) Blank Street Coffee
(19:40) Taking the inverse approach: Liquid Mind Masterclass
(28:04) Copy culture in the digital space
(35:40) Rapid fire question round
(35:50) Who is a great leader (alive or dead) and why?
(37:40) How do you evaluate a good business deal?
(40:00) How do you identify a good business partner?
(41:00) What is one interesting fact about you that not many people would know?
(42:28) What daily routines do you have (morning or evening) that have helped make you successful?
(43:40) What book (or books) changed your mindset or life?
(45:30) What advice would you give your younger self?
(46:05) What makes you happiest?
Yannis Varellas is the Founder and CEO at Oyra, the first ever organic and nutritious breakfast biscuits. Inspired by the practical wisdom, virtues and holistic life approach of Ancient Greeks, Yannis came up with the unique recipe of Olyra Breakfast Biscuits, using absolutely nothing artificial. Olyra is the fastest growing natural breakfast biscuit brand in the US, already present in 5,000 stores. Today we will be talking about how to start a business from scratch, the benefits of retail over ecommerce and how to get into supermarket shelves. All this and much more, up next.
(00:09) Intro
(03:17) The start as an entrepreneur
(06:41) The family business
(07:55) Yannis’ background and getting into the first business
(12:23) What we can learn from the ancient greeks
(19:09) Getting into the supermarket shelves
(23:06) Why choose retail over ecommerce
(29:40) Where to find out more
(30:11) Rapid fire question round
(30:26) If you ever had to start again, how would you make your money?
(32:13) What is the most common or biggest mistake that leaders make?
(32:56) Who is a great leader (alive or dead) and why?
(35:14) What is one of your proudest moments?
(35:49) What is one interesting fact about you that not many people would know?
(36:26) What daily routines do you have (morning or evening) that have helped make you successful?
(39:10) What book (or books) changed your mindset or life?
(39:48) What advice would you give your younger self?
(41:02) What unusual or underrated food or drink should more people try out?
(42:40) What makes you happiest?
(45:23) Any asks or requests for the audience?
Ben Reinberg is the founder and CEO of Alliance Consolidated Group of Companies, a national commercial real estate investment fund that focuses on medical properties. With over 200 years of experience in the leader team it’s no wonder that they've been going for more than 20 years, crushing billions of dollars of transactions. But Ben doesn't just do it, he also speaks it, teaches it and practices it. He is a leader in the space in many ways and has been awarded the Net Influencer of the Year. Ben also hosts the podcast I Own It, which is growing astronomically and it's booked out until February. Today we are gonna be talking about the problems that are unique to entrepreneurs, unique to successful entrepreneurs that you can't speak about to your friends, your family and the people that are outside of the space. All this and much more, up next.
Bullet points
(00:15) Intro
(02:45) The start as an entrepreneur
(05:19) Getting into real estate
(06:58) The importance of being in the present
(08:30) Becoming the best version of yourself
(15:21) Dealing with entrepreneur impostor syndrome
(19:41) Being an entrepreneur is a marathon business
(25:28) Alliance Consolidated and investing passively
(27:01) Ben Reinber and adding value
(33:55) Where to find out more
(34:25) Rapid fire question round
(34:38) If you ever had to start again, how would you make your money?
(34:46) What is the most common or biggest mistake that leaders make?
(35:02) How do you hire top talent?
(35:35) What is one of your proudest moments?
(36:00) What book (or books) changed your mindset or life?
(36:34) What advice would you give your younger self?
(36:54) What unusual or underrated food or drink should more people try out?
(37:55) What makes you happiest?
(40:22) Any asks or requests for the audience?
Rylee Meek is the founder and CEO of The King's Council, a community designed to equip entrepreneurs with the tools and expertise they need to crush whatever their chosen path is right now. Rylee has helped entrepreneurs scale their businesses and has taken eight companies to 7 and 8 figures within the first year of each, generating 9 figures over the past decade. Rylee is also a published author and his third book, The Seven Day Blueprint, is going to teach us how to create a business or a relationship —or, if we are already in one, how to audit it and find out why it's not going how we want it to go.
(00:00) Intro
(02:08) The start as an entrepreneur
(07:39) Moving to Mexico and back
(09:08) Perfecting the “selling one-to-many”
(12:12) Selling illegal vitamins in Mexico
(12:52) The mindset around sales
(15:43) Having continuity between marketing and sales
(17:00) Following your passion vs following opportunity: People buy what they want, not what they need
(19:18) Why there needs to be a flow through the entire sales process
(21:26) The fool-proof plan to building something sustainable: The Seven Day Blueprint
(30:21) Where to find out more
(31:42) Rapid fire question round
(32:01) If you ever had to start again, how would you make your money?
(33:22) What is the most common or biggest mistake that leaders make?
(35:05) How do you identify a good business partner?
(37:22) What is one of your proudest moments?
(38:40) What is one interesting fact about you that not many people would know?
(39:35) What daily routines do you have (morning or evening) that have helped make you successful?
(41:05) What book (or books) changed your mindset or life?
(42:11) What advice would you give your younger self?
(43:13) What unusual or underrated food or drink should more people try out?
(44:28) What makes you happiest?
(47:17) Any asks or requests for the audience?
Jeff Fulkerson is the founder of FroBro Web Technologies, a digital marketing agency that helps business owners with their online web presence turn visitors into customers. Jeffro is on a mission to rid the world of terrible websites, not only helping the website owner get more of what they want, but also to help the website visitors have a better experience. Jeffro has spoken in many podcasts as well as physical stages, and has worked with world-known brands as charities. Today we will learn what we can do to improve our own website to perform as we are hoping we should.
Bullet points
(00:06) Intro
(03:17) The start as an entrepreneur
(05:27) From hobby to mission
(06:35) The most common mistakes in web design
(11:27) Page load speeds
(12:09) Using pop-ups
(15:34) Using videos
(16:50) Split-testing
(18:14) Heat map tools
(19:15) Where to find out more
(20:32) Rapid fire question round
(20:47) Who is a great leader (alive or dead) and why?
(21:15) What is one of your proudest moments?
(21:50) What is one interesting fact about you that not many people would know?
(22:14) What daily routines do you have (morning or evening) that have helped make you successful?
(23:17) What book (or books) changed your mindset or life?
(23:50) What is the most exciting question you spend your time thinking about?
(24:10) What advice would you give your younger self?
(24:40) What was your biggest challenge starting in business and how did you overcome it?
(25:49) What unusual or underrated food or drink should more people try out?
(27:30) Any asks or requests for the audience?
Joseph Wilkins is the founder of FunnySalesVideos.com and the host of How To Make A Video Go Viral Podcast. Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 million in career sales, today Joseph will share the 8 steps anyone can follow to drive sales. All this and much more, up next.
Bullet points
(00:07) Intro
(02:24) The start as an entrepreneur
(04:49) The first pivot: Starting a video production company
(05:10) The second pivot: Going online
(08:38) Choosing humor as a form of entertainment
(16:23) How to reach out to anyone you want to connect with
(20:36) The 8 steps to produce a funny sales video
(21:42) First step: Discovery
(22:24) Second: Brainstorm
(23:40) Third: Scripting
(25:05) Fourth: Adding comedy
(25:48) Fifth: Production
(26:51) Sixth: Editing
(27:47) Seventh: Testing
(28:12) Eight: Forget “viral”
(29:10) The necessary evil of vertical video
(33:23) Grabbing and retaining attention
(39:45) Where to find out more
(40:20) Rapid fire question round
(40:35) If you ever had to start again, how would you make your money?
(41:22) What is the most common or biggest mistake that leaders make?
(42:00) Who is a great leader (alive or dead) and why?
(42:55) How do you hire top talent?
(44:48) What is one of your proudest moments?
(47:26) What is one interesting fact about you that not many people would know?
(48:22) What book (or books) changed your mindset or life?
(49:18) What is the most exciting question you spend your time thinking about?
(50:17) What unusual or underrated food or drink should more people try out?
(51:05) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do?
(56:00) What makes you happiest?
Victor Delacruz is a former Air Force Officer and the founder and CEO of The Christian Planner, a 7-figure company that helps christians integrate God into their daily life. Victor founded The Christian Planner in 2016, hit number 92 on the Inc. 5000 in 2020 and they currently have 50,000 active users. After 4 years of military service, Victor moved to Manhattan to attend graduate school at NYU and to chase his dreams. The pressures of the Big Apple quickly got to him and depression soon followed. Victor created the Christian Planner as a way to schedule time with God in his own routine. He quickly realized that including Christ in his daily goal-setting, planning and journaling routine made him more productive, more focused and less prone to stress and anxiety. He decided to start Christian Planner to help other Christians put Christ at the center of their daily routines and experience the same benefits he did.
Bullet points
(00:26) Intro
(01:50) The start as an entrepreneur
(05:12) The first jobs
(07:53) Selling human-centered products
(10:43) Why people choose The Christian Planner
(12:19) Customer acquisition: How 2022 compares to 2016
(16:57) Launching a business in 2022: Having an omnichannel approach
(20:26) Where to find out more
(20:36) Rapid fire question round
(20:56) If you ever had to start again, how would you make your money?
(21:57) What is the most common or biggest mistake that leaders make?
(22:42) Who is a great leader (alive or dead) and why?
(24:25) How do you hire top talent?
(25:13) What is one of your proudest moments?
(26:50) What is one interesting fact about you that not many people would know?
(28:47) What daily routines do you have (morning or evening) that have helped make you successful?
(30:23) What book (or books) changed your mindset or life?
(33:51) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do?
(35:01) What unusual or underrated food or drink should more people try out?
(35:35) What makes you happiest?
(36:44) Any asks or requests for the audience?
Matt Maier is the founder of designastone.com, a 7-figure brand launched at the very start of the pandemic lockdown. Design A Stone is a leader in personalized lawn decor name and address stones with a lifetime guarantee. Matt has a mission with a huge give back: All stones are made in the US, providing job opportunities for the small community in which he lives.
Bullet points
(00:05) Intro
(02:10) The start as an entrepreneur
(05:14) Design A Stone: Sourcing stone
(07:49) Personalizing the stone
(08:32) Getting started: Breaking a big job into little steps and finding specialists
(10:50) Getting the message out through social media
(12:04) Learning what not to do
(13:19) What's different about shipping heavy things
(16:25) Giving back
(18:53) The halo effect of a good charitable mission and purpose
(21:06) Rapid fire question round
(21:26) If you ever had to start again, how would you make your money?
(22:23) What is the most common or biggest mistake that leaders make?
(23:19) Who is a great leader (alive or dead) and why?
(24:40) How do you hire top talent?
(26:03) What is one of your proudest moments?
(26:49) What is one interesting fact about you that not many people would know?
(27:58) What daily routines do you have (morning or evening) that have helped make you successful?
(29:01) What book (or books) changed your mindset or life?
(30:45) What is the most exciting question you spend your time thinking about?
(31:45) Are you thinking about adding more products?
(33:53) What unusual or underrated food or drink should more people try out?
(35:14) What makes you happiest?
(36:12) Any asks or requests for the audience?
Dennis Weiss is a serial entrepreneur, founder and CEO of IPQualityScore. IPQS is a SaaS that protects your website from bots, fraudulent traffic and the other bad stuff that is coming in. IPQS provides the most accurate and affordable real-time anti-fraud solutions on the planet. With software created by ex-NSA technology experts, IPQS offers a level of insight into fraudulent activity that no other service can match. In today's episode we will discuss what are some of the most common frauds, what's the problem with bought traffic and how to avoid fraud as an ecommerce brand. All this and much more, up next.
Bullet points
(00:21) Intro
(02:18) The start as an entrepreneur
(05:35) Creating a SaaS around preventing fraud
(06:56) Avoiding fraud as an ecommerce brand
(08:26) What is a residential proxy
(10:20) Why ecommerce is an easy target for fraud
(12:47) The problem with bought traffic
(15:36) Hiring the right people
(18:00) How to find top talent
(21:11) IPQualityScore
(22:29) Modifying the security filters
(24:19) Where to find out more
(24:25) Rapid fire question round
(24:44) If you ever had to start again, how would you make your money?
(25:29) What is the most common or biggest mistake that leaders make?
(25:53) Who is a great leader (alive or dead) and why?
(26:45) How do you hire top talent?
(27:29) What is one of your proudest moments?
(28:08) What is one interesting fact about you that not many people would know?
(28:35) What daily routines do you have (morning or evening) that have helped make you successful?
(29:45) What book (or books) changed your mindset or life?
(31:15) What is the most exciting question you spend your time thinking about?
(31:35) The most common frauds
(32:00) What was your biggest challenge starting in business and how did you overcome it?
(32:54) What unusual or underrated food or drink should more people try out?
(33:17) What makes you happiest?
33:38 ruiditos
(33:47) Any asks or requests for the audience?
Nick Shackelford is a former LA Galaxy player and the man behind many popular brands, such as PepsiCo and Apple. Now focusing on everything related to paid media and performance within ecommerce and as the Co-Founder of Structured Social, he has been blowing up ecommerce brands by scaling social focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and adwords.
Norm Lanier is the CEO of Lone Star Art, a successful sign manufacturer and seller based in Texas. After getting his degree in photography and starting his creative career, he worked his way up to become a Senior Graphic Designer for companies like Exxon, Compaq and HP. On his 50th birthday, he walked away from corporate life to fulfill his lifelong dream of working and creating art for himself. Today he has a team that helps him create products in-house with the singular vision of bringing beautiful art into people's homes. Lone Star Art is now a 6-figure company that recognizes its responsibility to do good in the world as they grow, and every month they donate to different organizations.
Bullet points
(00:10) Intro
(02:40) The start as an entrepreneur
(06:02) Transitioning to full time, selling on Amazon and starting to sell artwork
(08:27) The feedback loop with the customer
(13:05) Getting more space, manufacturing and building a Shopify store
(16:09) Buying a house instead of a commercial space
(19:00) Expanding the product line, diversifying and selling wholesale
(20:27) How to find wholesale opportunities
(24:17) The manufacturing side
(28:04) The charitable side
(30:51) Rapid fire question round
(31:07) If you ever had to start again, how would you make your money?
(31:53) What is the most common or biggest mistake that leaders make?
(32:42) Who is a great leader (alive or dead) and why?
(33:37) How do you evaluate a good business deal?
(34:32) What is one of your proudest moments?
(36:00) What is one interesting fact about you that not many people would know?
(36:36) What daily routines do you have (morning or evening) that have helped make you successful?
(37:33) What book (or books) changed your mindset or life?
(39:18) What is the most exciting question you spend your time thinking about?
(40:32) What advice would you give your younger self?
(41:21) What unusual or underrated food or drink should more people try out?
(42:00) What makes you happiest?
(43:29) Any asks or requests for the audience?
(44:12) Where to find out more
Roland Frasier is a serial entrepreneur, business mentor, investor and a lawyer. He’s truly passionate about business and has been advising massive brands on both business and legal-related issues. His specialties include scaling businesses through the design and implementation of marketing campaigns, as well as negotiating, structuring and funding mergers and acquisitions, among many others. Roland is constantly looking for businesses to buy, re-position and sell, and shares his story on today’s episode of Smarter Destiny Podcast.
Gretta van Riel is one of Australia’s top young serial entrepreneurs and influencers, with a massive Instagram following and her own ecommerce course. Having 5 multi-million dollar startups under her belt, she truly knows how to turn audiences into brands and trends into markets. With her deep understanding of the influencer marketing scene both as a brand and an influencer, Gretta created her own marketing platform, Hey Influencers, to help connect brands and social media influencers. Find out how she went from launching her first startup at the age of 22 with $24 in the bank to becoming a global success in today’s episode of Smarter Destiny.
Moiz Ali is a Harvard lawyer turned entrepreneur, investor and speaker. After selling his first business, a flash sales site for spirits called Caskers, Moiz founded Native. The company specializes in creating high-quality natural care products, and it’s the fastest growing CPG company in the United States, with over 1 million customers nationwide. The company was acquired for $100 Million in November 2017. Today Moiz is an active investor in over 100 startups, and a speaker on stages across the world.
Sean is an entrepreneur, a husband, father, author and co-trustee of Kind Foundation. He is also the founder of Strategic Wealth Network, and has impacted over a 100 children’s lives by providing foster services. Sean has been in financial services for over 18 years, helping business owners, entrepreneurs and investors to keep their money, grow their wealth and give back more. In today’s episode you will learn the tax strategy the ultra-elite uses to save money on their taxes, which the rest of the world doesn't know about and isn't leveraging. All this and much more, up next.
Bullet points
(00:28) Intro
(02:49) The start as an entrepreneur
(04:31) The first management job, working for Dell and retiring and 29
(06:00) Starting the first online shop in 1999, doubling down and the dot com crisis
(07:53) Getting into real estate and losing everything again
(11:16) Going through a tough time
(12:44) Starting to volunteer and teaching financial strategies
(15:35) Fostering
(16:45) The first secret: The two different tax systems
(19:22) The second secret: Giving up ownership
(22:40) A real world example: Not getting taxed
(26:40) A real world example: Getting paid
(29:52) Creating a network and giving back
(37:00) Venture philanthropist
(38:30) Where to find out more
(39:10) The third secret: Giving your wealth away
(44:22) Rapid fire question round
(44:35) If you ever had to start again, how would you make your money?
(44:49) What is the most common or biggest mistake that leaders make?
(44:58) Who is a great leader (alive or dead) and why?
(47:00) What is one of your proudest moments?
(47:40) What daily routines do you have (morning or evening) that have helped make you successful?
(49:18) What book (or books) changed your mindset or life?
(50:10) What advice would you give your younger self?
(52:03) What unusual or underrated food or drink should more people try out?
(52:57) What makes you happiest?
Michael Brooks is the CEO and founder of goLance, an award-winning online freelance marketplace with more than $82 million in payouts. Today Michael will share his story and how goLance managed to scale without running ads on Facebook or Google. We will also discuss how you can add value to your business by leveraging the offerings of the freelance world. All this and much more, up next.
Bullet points
(00:20) Intro
(02:04) The start as an entrepreneur
(09:40) Commitment and the entrepreneurial mindset
(10:34) Building the first business and its hiring process
(13:55) The next thing: How much longer do I want to work?
(16:38) The importance of trust
(18:37) Scaling a digital business without paid ads
(24:08) Tracking
(26:48) The strategy
(29:31) The biggest mistake businesses make when hiring freelancers
(33:51) Where to find out more
(34:30) Rapid fire question round
(34:50) If you ever had to start again, how would you make your money?
(35:46) What is the most common or biggest mistake that leaders make?
(37:11) Who is a great leader (alive or dead) and why?
(40:32) What is one of your proudest moments?
(42:49) What daily routines do you have (morning or evening) that have helped make you successful?
(43:22) What book (or books) changed your mindset or life?
(45:09) What advice would you give your younger self?
(48:31) What unusual or underrated food or drink should more people try out?
(49:04) What makes you happiest?
Matt Beaudreau is the founder of Acton Placer and cofounder of the Apogee Strong Program. There is an alternative to the current education system, and Matt is opening that up to the masses, helping driven entrepreneurs open student-led campuses for real education and freedom. Matt is the founder and owner of three separate schools, and a multiple TEDx speaker and consultant who has spoken to 250,000 people all over the world. He is building strong young people so we don't have broken older people, he's unleashing dragon slayers in a world where dragons exist.
Bullet points
(00:12) Intro
(01:48) The start as an entrepreneur
(04:40) The first step to a new education system
(06:53) What parents are unhappy about the current education system
(10:09) Creating a new curriculum: Giving young people new experiences
(13:03) What the school looks like
(19:19) The legitimacy of the new system
(21:18) Nurturing children as an entrepreneur
(25:09) Dealing with conflicting advice
(29:05) The Apogee Strong Program
(31:43) Unleashing dragon slayers
(34:25) Where to find out more
(35:20) Rapid fire question round
(36:02) If you ever had to start again, how would you make your money?
(36:18) What is the most common or biggest mistake that leaders make?
(37:10) Who is a great leader (alive or dead) and why?
(38:31) How do you hire top talent?
(39:26) What is one of your proudest moments?
(40:22) What is one interesting fact about you that not many people would know?
(40:54) What daily routines do you have (morning or evening) that have helped make you successful?
(41:32) What book (or books) changed your mindset or life?
(42:29) What is the most exciting question you spend your time thinking about?
(43:28) What advice would you give your younger self?
(44:18) Failure and responsibility
(46:12) What unusual or underrated food or drink should more people try out?
(47:10) What makes you happiest?
Peter Kell is one of the dominant VSL marketers, and the VSL Advertising Lead at Mindvalley. He managed to drive revenue from a brand of a standing start of 0 all the way to 40 million in 12 months, before exiting and moving on to the next adventure. Peter's mission is to help ecommerce marketers and affiliate marketers hit multiple 7-figure months, and today he will share all his best-kept secrets to succeed using the power of VSL. All this and much more, up next.
Bullet points
(00:04) Intro
(02:00) The start as an entrepreneur
(05:47) Learning the hard way
(08:35) Finding a mentor to learn media buying
(10:21) Pivoting toward ecommerce and VSL
(13:45) The three things that take to crush VSL on Facebook
(15:44) Long VSL on Facebook
(17:32) The formula to make a VSL
(21:53) The visual components of a VSL
(24:51) Where to find VSL now
(26:48) Current projects and a million a day
(29:35) Best traffic sources for ecommerce
(33:24) Native and the two big ideas of VSL
(34:27) Authority and working with celebrities
(38:06) Getting started
(41:51) Testing different videos
(45:38) Where to find out more
(46:33) Rapid fire question round
(46:46) If you ever had to start again, how would you make your money?
(47:03) What is the most common or biggest mistake that leaders make?
(47:28) Who is a great leader (alive or dead) and why?
(48:09) How do you hire top talent?
(50:15) What is one of your proudest moments?
(51:03) What is one interesting fact about you that not many people would know?
(51:47) What daily routines do you have (morning or evening) that have helped make you successful?
(53:11) What book (or books) changed your mindset or life?
(56:56) What is the most exciting question you spend your time thinking about?
(58:56) What advice would you give your younger self?
(59:11) What was your biggest challenge starting in business and how did you overcome it?
(59:48) What unusual or underrated food or drink should more people try out?
(01:00:17) What makes you happiest?
Quinn Hobbs is the founder and winemaker at Hollow Wines, a 7-figure ethical wine brand producing fantastic wines as they are supposed to be: as free from additives as humanly possible while ethically employing people, sustainably farming the grapes and educating the world about how we can produce amazing things without a terribly bad impact on the planet. Today Quinn will share his story, from a former bicycle enthusiast turned marketer/entrepreneur to getting into natural wine making. All this and much more, up next.
(00:09) Intro
(02:47) The start as an entrepreneur
(07:38) Getting into ecommerce
(10:29) Getting into wine
(13:40) Why wine?
(16:30) Approaching different challenges
(20:32) Finding farmers
(23:34) What is a natural wine?
(26:16) Why most wines are not vegetarian
(30:39) Where to find out more
(32:46) Rapid fire question round
(33:01) If you ever had to start again, how would you make your money?
(34:48) What is the most common or biggest mistake that leaders make?
(36:27) Who is a great leader (alive or dead) and why?
(38:26) How do you hire top talent?
(39:42) What is one of your proudest moments?
(41:19) What is one interesting fact about you that not many people would know?
(43:14) What daily routines do you have (morning or evening) that have helped make you successful?
(45:47) What book (or books) changed your mindset or life?
(46:37) What advice would you give your younger self?
(48:33) What unusual or underrated food or drink should more people try out?
(51:46) What makes you happiest?
(52:48) Any asks or requests for the audience?
Akshay Mohunta is the founder and CEO of HITS Direct Response Design Studio, where he works with brands and businesses to help conceptualize, design and optimize profitable direct response online campaigns. He has been in business for 11 years, has grown into a multiple 7-figure brand serving up to 9-figure brands from referrals alone. Some of his celebrity clients include Mike Tyson, Tommy Chong and Jennifer Stallone. In this episode we are to get into the weeds about performance, conversion rates, add hacks, tricks and strategies that will enable you to do better in 2022.
(00:12) Intro
(02:22) The start as an entrepreneur
(06:00) The different stages of the sales funnel
(14:38) Best performing ads
(17:56) What elements are important in the pre-sell?
(18:20) What not to do
(19:30) What to do
(23:03) Getting stories from your customers
(27:39) Measuring the bounce rate
(29:33) Doing VSL
(31:25) Native ads
(35:36) The product page
(38:55) The checkout page
(42:05) Being driven by a social cause
(48:34) Rapid fire question round
(48:56) Who is a great leader (alive or dead) and why?
(49:11) What is one of your proudest moments?
(50:14) What is one interesting fact about you that not many people would know?
(51:25) What book (or books) changed your mindset or life?
(51:42) What daily routines do you have (morning or evening) that have helped make you successful?
(52:05) What advice would you give your younger self?
(52:17) What unusual or underrated food or drink should more people try out?
(53:03) What makes you happiest?
(54:16) Where to find out more
