Peter Kell is one of the dominant VSL marketers, and the VSL Advertising Lead at Mindvalley. He managed to drive revenue from a brand of a standing start of 0 all the way to 40 million in 12 months, before exiting and moving on to the next adventure. Peter's mission is to help ecommerce marketers and affiliate marketers hit multiple 7-figure months, and today he will share all his best-kept secrets to succeed using the power of VSL. All this and much more, up next.
Bullet points
(00:04) Intro
(02:00) The start as an entrepreneur
(05:47) Learning the hard way
(08:35) Finding a mentor to learn media buying
(10:21) Pivoting toward ecommerce and VSL
(13:45) The three things that take to crush VSL on Facebook
(15:44) Long VSL on Facebook
(17:32) The formula to make a VSL
(21:53) The visual components of a VSL
(24:51) Where to find VSL now
(26:48) Current projects and a million a day
(29:35) Best traffic sources for ecommerce
(33:24) Native and the two big ideas of VSL
(34:27) Authority and working with celebrities
(38:06) Getting started
(41:51) Testing different videos
(45:38) Where to find out more
(46:33) Rapid fire question round
(46:46) If you ever had to start again, how would you make your money?
(47:03) What is the most common or biggest mistake that leaders make?
(47:28) Who is a great leader (alive or dead) and why?
(48:09) How do you hire top talent?
(50:15) What is one of your proudest moments?
(51:03) What is one interesting fact about you that not many people would know?
(51:47) What daily routines do you have (morning or evening) that have helped make you successful?
(53:11) What book (or books) changed your mindset or life?
(56:56) What is the most exciting question you spend your time thinking about?
(58:56) What advice would you give your younger self?
(59:11) What was your biggest challenge starting in business and how did you overcome it?
(59:48) What unusual or underrated food or drink should more people try out?
(01:00:17) What makes you happiest?
