Want to Scale Profitably Without Increasing Ad Spend?👉 Work with me to increase your repeat purchase rate: https://retainup.co/repeat-purchase-maximizer/📘 Download the FREE Repeat Purchase Guide: https://retainup.co/repeat-purchase-rate-guide/📩 Get my weekly retention & growth strategies: https://retainup.co/newsletter/00:00 - 00:41 Scaling Paid Ads00:41 - 00:51 About Rahi00:52 - 02:05 What’s an Acquisition Trap?02:06 - 03:08 More customers, ≠ more growth 03:09 - 04:20 Compounding Retention04:21 - 05:17 Repeat Purchase Flywheel05:18 - 05:55 Benefits Of Retention05:56 - 06:47 Escape Acquisition Trap
Want to Scale Profitably Without Increasing Ad Spend?👉 Work with me to increase your repeat purchase rate: https://retainup.co/repeat-purchase-m...📘 Download the FREE Repeat Purchase Guide: https://retainup.co/repeat-purchase-r...📩 Get my weekly retention & growth strategies: https://retainup.co/newsletter/00:00 - 01:16 Who is this for?01:17 - 02:04 Who is Rahi Jain?02:05 - 02:39 Repeat Purchase Maximizer™02:40 - 03:12 Flawed Retention Approach03:13 - 04:26 New Retention Approach04:27 - 04:42 Framework 3 Phases04:43 - 05:32 Phase 1: Map05:33 - 06:29 Phase 2: Activate06:30 - 07:53 Phase 3: Sustain07:54 - 09:11 Step 1: Analyze Repeat Patterns09:12 - 09:52 Step 2: Decode Voice Of Customer09:53 - 12:09 Step 3: Map Customer Journey12:10 - 12:46 Step 4: Nurture Buyers12:47 - 13:52 Step 5: Accelerate Reorders13:53 - 15:40 Step 6: Scale Subscriptions15:41 - 17:14 Step 7: Cultivate Loyal Customers17:15 - 18:31 Step 8: Reactive Customers18:32 - 21:26 Step 9: Engage Omni Channels21:27 - 22:22 Case Study 1: Freshcap22:23 - 23:06 Case Study 2: Boka23:07 - 23:39 Case Study 3: Bioderma23:40 - 24:55 Book Retention Strategy Session
Want to Scale Profitably Without Increasing Ad Spend?👉 Work with me to increase your repeat purchase rate: https://retainup.co/repeat-purchase-m...📘 Download the FREE Repeat Purchase Guide: https://retainup.co/repeat-purchase-r...📩 Get my weekly retention & growth strategies: https://retainup.co/newsletter/0:00-0:35 Introduction0:36-3:30 First Mistake: Using Wrong Metrics3:31-7:39 Second Mistake: Neglecting Post-purchase Experience7:40-11:00 Third Mistake: Treating Everyone The Same11:01-12:57 Fourth Mistake: Failing To Listen12:58-16:59 Fifth Mistake: No Centralized Retention Strategy17:00-17:55 Retention Flywheel17:56-18:13 Repeat Purchase Maximizer™
Want to Scale Profitably Without Increasing Ad Spend?👉 Work with me to increase your repeat purchase rate: https://retainup.co/repeat-purchase-m...📘 Download the FREE Repeat Purchase Guide: https://retainup.co/repeat-purchase-r...📩 Get my weekly retention & growth strategies: https://retainup.co/newsletter/0:00 - 0:32 Introduction0:33 - 1:06 Subscription Myths1:07 - 2:03 Automation #1: Subscription Onboarding2:04 - 2:57 Automation #2: Upcoming Subscription2:58 - 3:52 Automation #3: Gifting & Milestone Incentives3:53 - 4:52 Automation #4: Pause and Swap Nurture4:53 - 5:45 Automation #5: Cancel Confirmation5:46 - 6:19 Automation #6: Payment Recovery6:20 - 7:01 Automation #6: Subscription Winbacks7:02 - 7:14 7 Automations7:14 - 7:20 Repeat Purchase Maximizer™
Unlock the secrets to building a profitable ecommerce store by mastering the art of unit economics. In this video, we break down what unit economics is and how it can transform your business. Learn how to calculate and optimize your cost/revenue structure, scale your business effectively, and refine your strategy with actionable insights. What You'll Learn: - What is Unit Economics? - How to calculate Unit Economics for your ecommerce business. - Real-life examples from DTC and marketplace brands. - Best practices to improve profitability and reduce costs. - Strategies to enhance TAM, revenue, COGs, and more. Tools & Resources: - Balance sheet breakdown: Simplify your headers and calculate your unit economics easily. - Practical examples with FY 2023 vs. FY 2022 data. - Google Spreadsheet Template for running your own projections. Key Strategies: - Boost follow-on sales and AOV. - Increase Gross Margin through strategic price adjustments and cost reduction. - Optimize marketing spend and operational costs. - Ready to turn your ecommerce business into a profit machine? Watch now and start applying these principles today! #ecommerce #dtc
In this video, I will show you how to do Cohort Analysis for E-commerce brands, using the same process that helped us increase the customer lifetime value of multiple brands by 10-30%. For D2C brands, cohort analysis can lead to: Higher customer retention Increased average order value Lower cost per acquisition Efficient inventory management What You'll Learn: What is cohort analysis? How to perform cohort analysis using Shopify or Google Analytics without any paid tools How to derive 5 actionable insights to implement today By the end of this video, you'll be able to: Predict when your customers will make their next purchase Identify any seasonality in repeat purchases Determine the average duration a customer stays with your brand Introduction: Hi, I am Rahi Jain, and I help e-commerce brands achieve profitable growth at scale. With experience working with over 50 DTC brands, I've helped generate $34M in email revenue, doubled average order values, and increased customer lifetime value by 10-30%. Video Chapters: 0:00 Introduction 0:52 What is Cohort Analysis? 2:40 Finding Cohort Analysis Reports in Shopify and Google Analytics 3:55 Interpreting Cohort Analysis Data (Horizontal Analysis) 9:17 Month On Month Analysis 10:34 Seasonality of Purchases 12:34 Different Metrics 16:06 Marketing Channel Analysis 16:43 Product Profitability Analysis 17:39 Takeaway Value Insights 18:56 Limitations of Cohort Analysis 20:52 Conclusion Don't forget to like, subscribe, and hit the bell icon to stay updated with more tips and strategies to grow your e-commerce brand! #Ecommerce #CohortAnalysis #CustomerLifetimeValue #DTC #Shopify #GoogleAnalytics #EcommerceGrowth #RetentionStrategies Connect with me: LinkedIn: / rahijain Website:https://retainup.co/ For collaboration and business inquiries, contact: rahi@retainup.co
Email AB Tests ≠ Subject Line AB Tests Learn how to master AB testing for email marketing. After running 500+ tests for brands, we have devised a perfect framework to come up with - - New AB Test Ideas - How to form a hypothesis - How to run a test - How to implement learnings for future In this webinar, I will show you the exact framework that will help you understand your customers and maximize results. In this webinar, I will cover: - 100+ Email AB Tests To Get Started - Comprehensive Email AB Testing Framework
Leverage Trust, Skyrocket Sales Learn how to leverage word-of-mouth marketing for your DTC brands. What You'll Discover: - How To Encourage Customers To Share - How To Use Word Of Mouth in Marketing For Acquisition Don't miss out on this opportunity to drive a 20-50% increase in sales
Unlock the Secrets to Explosive Email List Growth for Ecommerce Brands
In today's digital marketplace, the size of your email list is more than just a number—it's a pivotal factor in the valuation of your ecommerce business. Did you know that 90% of investors weigh the worth of ecommerce ventures based on their subscriber lists? A robust email list not only showcases your brand's reach but also its potential for future growth and profitability.
🚀 In This Video:
Whether you're struggling with finding the right balance in customer engagement or deciding on the most compelling offers to entice sign-ups, this video is your guide to mastering the art of email list building. From optimizing pop-up placements to leveraging social media, discover how to captivate your audience without coming off as pushy or indifferent.
🔑 Learn How To:
🎁 Bonus Tips:
Remember, a well-curated email list can significantly enhance the value of your ecommerce business. It's time to start building yours the right way.
👍 Liked the video? Give us a thumbs up and share your thoughts in the comments below.
🔔 Subscribe for More: Don't miss out on our latest videos on email marketing strategies, retention techniques, and expert insights into Clavio. Click the subscribe button and turn on notifications!
Thank you for watching, and let's grow your list together!
In the ever-evolving world of email marketing, Klaviyo's latest announcement has stirred the pot – introducing a suite of AI features poised to redefine our approach to digital campaigns. But does it live up to the hype? In this comprehensive video, we dive deep into Klaviyo AI, exploring the nuances of its newly launched functionalities, from game-changing innovations to mere rebrandings of existing tools.
Starting with a critical look at AI's role in today's email marketing strategies, we set realistic expectations before dissecting Klaviyo AI's capabilities batch by batch. We'll guide you through the intricacies of segment creation, email blocks, subject line assistants, SMS campaigns, and more, offering firsthand insights on each feature's practicality and effectiveness.
What You'll Learn:
Is Klaviyo AI the future of email marketing or just another tool in the shed? Join us as we unpack the hype, providing you with the knowledge to decide whether Klaviyo's AI features can truly elevate your email marketing game or if the industry's future lies elsewhere.
Timestamps: 00:00 - Introduction: The Future of Email Marketing with Klaviyo AI? 00:28 - Setting Expectations for AI in Marketing 00:57 - Exploring Klaviyo AI's Offerings: Segment Creation and Beyond 03:11 - Deep Dive into Email Blocks and Subject Line Assistance 05:28 - Assessing Klaviyo AI's SMS Campaigns and Predictive Analytics 08:06 - Dynamic Recommendations and Benchmarking with Klaviyo AI 10:18 - The Verdict: Game Changer or Hype?
Conclusion: 12:14 - Summarizing Klaviyo AI's Impact on Email Marketing
Dive into the video to uncover whether Klaviyo AI stands as a pivotal breakthrough or if the search for the ultimate email marketing solution continues. Subscribe for more insightful analyses on the latest in digital marketing technologies.
Harness The Power Of Personalized Data Discover how to harness the power of zero-party data to drive 10X customer engagement & sales. In this webinar, I'm going to show you the exact framework that will assist you in understanding your customer's taste & preferences without even paying a penny. In this webinar, I will cover: - How To Collect Zero Party Data. - How to trigger automation responses based on Zero Party Data. - How to use Zero Party Data effectively in campaigns. - How to use Zero Party Data For Customer Research & Segmentation. What's in for you? - Zero Party Data Collection Framework. - Zero Party Data Usage & Trigger Framework.
Dive into the world of e-commerce email marketing with our deep dive into Klaviyo's heatmap analytics. This video is your ultimate guide to understanding exactly where your customers are engaging with your emails. By leveraging the power of Klaviyo's advanced heatmap tools, you'll gain invaluable insights into customer behavior, helping you to refine your strategies and significantly boost your e-commerce success. What You'll Learn: - How to navigate Klaviyo's heatmap feature to track clicks within your email campaigns. - Strategies for optimizing email layout based on customer interaction data. - Tips for increasing click-through rates by understanding what attracts and retains customer attention. - Real-world examples of successful email campaigns enhanced by heatmap analytics. Why Watch? Whether you're new to Klaviyo or looking to enhance your existing email marketing efforts, this video offers a step-by-step approach to harnessing the full potential of email heatmaps. Perfect for e-commerce businesses aiming to improve their engagement rates and drive sales, you'll discover how to make data-driven decisions that resonate with your audience.
Latest strategies and insights in the realms of startups, e-commerce, FinTech, and customer experience. Join us as we dive deep into the transformative power of storytelling for startups, the evolution of e-commerce, the future of FinTech, and the game-changing impact of Buy Now, Pay Later models. With expert insights and actionable advice, this video is your guide to navigating the complexities of the digital marketplace in 2024 and beyond. 🚀 In This Video: 00:00 Coming Up Next: Get a sneak peek of the cutting-edge topics we'll be covering.1:58 Introduction: Setting the stage for our deep dive into digital marketing strategies and their impact.03:11 E-Commerce Payments & Buy Now Pay Later: Unraveling the evolution of e-commerce payments and the significant impact of Buy Now, Pay Later services.12:56 Checkout & Payments Optimization: Strategies for streamlining the checkout process and optimizing payment methods for maximum conversion.17:21 Customer Experience and Journey Customization: Enhancing the e-commerce journey through personalized customer experiences.24:32 Ecommerce Subscription Model: Exploring the benefits and strategies behind subscription models in e-commerce.32:46 AI Implementation: The transformative role of AI in e-commerce strategies and operations.36:47 Customer Experience: Further insights into elevating customer experience for e-commerce success.40:21 Brand Story Telling: The power of storytelling in building brand identity and customer loyalty.47:28 Sustainability and Social Impact in Business: Integrating sustainability and social impact into business models for long-term success.50:45 Navigating Customer Expectations and Feedback: Strategies for managing customer feedback and expectations to foster brand loyalty and growth. 📩 Contact Us: For collaborations or consultations, reach out via rahi@retainup.co Remember, whether you're a budding startup or an established brand, understanding and leveraging these trends and strategies can set you apart in the rapidly evolving digital landscape. #ecommerce #fintech #startupgrowth #digitalmarketing #buynowpaylater
Discover how to identify and acquire your core revenue-generating audience with the right messaging.
In this webinar, I'm going to show you the exact framework that will assist you in planning your target campaigns segment-wise In this webinar, I will cover: - Learn how to segment your audience easily. Only segments you'll need. - Learn how to target segments effectively to move your metrics without creating 10s of creatives - Learn what kind of campaigns/creatives work for which type of segments. - Learn how frequently you should target your segments. What's in for you? - Complete PDF on "Ecommerce Easy Segmentation Framework." - Complete PDF on "Segment-wise Target Campaigns Framework."
🌟 About This Podcast Join marketing expert Lorraine Ball in this comprehensive guide to mastering the art of marketing in 2024. Lorraine dives deep into the latest trends and strategies that are shaping the future of marketing. From leveraging the power of User-Generated Content (UGC) to understanding the intricacies of pricing and branding in the AI era, this video is a treasure trove of insights for marketers, entrepreneurs, and business enthusiasts. 🚀 Timestamps:00:00 - Teaser - Coming Up Next 01:24 - Introduction: The 2024 Marketing Landscape 02:04 - AI in Marketing: Trends and Predictions 03:44 - The Rise of Long-Form Text-Based Media 05:24 - Video Marketing: TikTok Trends and Strategies 07:53 - Harnessing User-Generated Content (UGC) 09:44 - Engaging with Interactive Content: Examples from Jimmy Fallon and Lays Potato 15:42 - Innovative Uses of UGC in Advertising 18:09 - The Ethics and Implications of Fake UGC 19:18 - AI Influencers: The New Frontier 26:41 - Effective Email Marketing Strategies for 2024 40:29 - Mastering Customer Retention Marketing 46:02 - Advanced Market Research Techniques 48:39 - Pricing Strategies for the Modern Market 57:24 - Maximizing Customer Lifetime Value 1:01:10 - Building Brand Loyalty and Recognition 1:11:31 - The Importance of a Robust Website 1:13:07 - Exploring AI Use Cases and Challenges 💡 Key Takeaways: Understand how AI is revolutionizing marketing. Learn the best practices for creating and leveraging UGC. Discover effective pricing strategies for your products and services. Gain insights into building a strong, resilient brand. Explore the impact of AI on traditional marketing roles. 📚 Resources and Further Reading: Lorraine Ball - https://morethanafewwords.com/Rahi Jain - https://retainup.co/ 👍 Stay Connected: Subscribe for more insightful marketing content. Like this video and share it with your network. Comment below with your thoughts or questions. 📩 Contact Information: For business inquiries: rahi@retainup.co 🔔 Don’t forget to subscribe and hit the bell icon for updates on future videos!
Unlock the secrets of subscription models with this comprehensive breakdown: 0:00 - 3:13 Introduction Get ready to dive deep into the world of subscriptions and uncover the myths that surround them. 3:14 - 4:12 Myth around subscriptions Discover the common misconceptions surrounding subscriptions and why they may not be what you think. 7:50 - 9:50 5 Steps Explore the essential steps to take when considering or implementing a subscription model for your business. 10:00 - 12:09 Choosing your subscription model Learn how to pick the right subscription model that aligns with your business goals and customer needs. 12:10 - 13:40 When should you do Subscribe & Save? Uncover the optimal scenarios for implementing the Subscribe & Save model and its benefits. 13:50 - 15:30 When should you do Curated Boxes? Explore the perfect situations for offering Curated Boxes and how they can enhance your business. 15:43 - 17:11 When should you do Access Membership? Dive into the world of Access Memberships and understand when this model can be most effective. 18:21 - 20:40 Subscribe & Save - Incentive Structure Learn about the incentive structures that can make your Subscribe & Save model irresistible to customers. 20:40 - 24:50 Subscribe & Save - Enrollment Structure Understand the enrollment structures crucial for a successful Subscribe & Save program. 24:51 - 26:27 Subscribe & Save - Enrollment Campaigns Explore effective campaigns to drive enrollment in your Subscribe & Save program. 26:28 - 30:45 Subscribe & Save - Retention Discover strategies to retain subscribers and build long-lasting relationships. 30:46 - 33:10 Subscribe & Save - Winback Learn how to win back customers who have lapsed in their subscription. 33:11 - 37:34 Curated Box Subscription - Incentive & Enrollment Structure Delve into the unique aspects of Curated Box Subscriptions, focusing on incentives and enrollment structures. 37:34 - 38:55 Curated Box Subscription - Retention & Winback Structure Explore the keys to retaining and winning back customers in the Curated Box Subscription model. 38:56 - 44:47 Membership Subscription - Incentive & Enrollment Structure Understand the dynamics of Membership Subscriptions, including incentive and enrollment structures. 44:48 - 47:10 Membership Subscription - Retention & Winback Explore strategies to keep members engaged and win back those who may have lapsed. 47:10 - 48:39 Summary Wrap up your subscription journey with a concise summary of key takeaways and insights. Unlock the full potential of subscription models for your business by watching this in-depth video! 🔒💼
Dive into the future of commerce with our groundbreaking session! 🚀
00:00 - Introduction:
Get ready for a journey into the next era of retail and tech innovation.
1:10 - ShopX Web3:
Explore the cutting-edge ShopX Web3 platform and its game-changing features.
4:00 - NFT Based Loyalty Programs:
Discover how NFTs are reshaping loyalty programs for stores like Fox & Limited Edition through our innovative Loyalty Bot Program.
8:20 - Loyalty Program Implementation:
Delve into the implementation nuances, from Metaverse integration to countering counterfeit concerns.
11:00 - NFTs as Crowdfunding:
Uncover the power of NFTs in crowdfunding, launching products through NFT passes, and leveraging word-of-mouth marketing.
17:00 - Ownership Aspect of the Brand:
Explore how NFTs redefine brand ownership in the digital realm.
19:00 - UI Experience in Crypto:
Witness the seamless user interface experience in the crypto landscape.
23:00 - Crypto Payments:
Decipher the landscape of crypto payments and their integration into the retail world.
26:00 - Web3 Ecosystem for Ecommerce:
Navigate the dynamic Web3 ecosystem and its transformative impact on ecommerce.
31:00 - AI Matching:
Unlock the potential of AI matching technologies in the evolving retail landscape.
34:00 - Problem with Existing Dating Apps:
Identify the challenges in current AI-driven dating apps and explore potential solutions.
36:30 - Current AI (Shortcomings):
Understand the limitations and challenges faced by current AI technologies.
41:00 - Email Marketing in Shops:
Uncover effective strategies for implementing email marketing in the retail space.
45:40 - Referral Program NFTs:
Explore the fusion of referral programs and NFTs for unparalleled customer engagement.
47:39 - NFTs in SAAS:
Discover the applications of NFTs in the Software as a Service (SAAS) domain.
49:30 - Ads Algorithm:
Demystify the algorithms behind advertising and their role in the digital landscape.
54:00 - Viral Song:
Experience the impact of a viral song and its role in contemporary marketing.
57:53 - 2024 Marketing Trends:
Get ahead of the curve with insights into upcoming marketing trends for 2024.
1:02:14 - Conclusion:
Wrap up this enlightening session, armed with knowledge about the future of commerce and marketing trends.
Don't miss out on this transformative exploration! 🌐💡
🚀 Dive into the intricate world of customer retention psychology with @bobennett7750 in this enlightening discussion. From customer loyalty to brand advocacy and more, unravel the secrets that keep customers coming back. 👋 0:00 - Introduction: Set the stage for a deep dive into the intricacies of customer behavior and brand loyalty. 🔍 1:12 - Nudge: Discover the power of subtle suggestions and their impact on customer decision-making at the early stages. 🔄 2:35 - Default Effect: Unravel the influence of default choices on human decision patterns and its implications in various scenarios. 🤔 4:30 - Human Psychology In Real Life: Transition into a broader discussion on how psychological principles manifest in everyday situations. 😓 16:36 - Buyers Remorse: Delve into the post-purchase emotional landscape, exploring how strong sales pitches can lead to regret. 🧠 26:30 - Endowment Effect: Understand why customers form emotional attachments to products and how it cultivates brand loyalty. 💖 28:40 - Brand Loyalty: Explore the concept of brand loyalty and why it's crucial for businesses to foster enduring connections with customers. 🌐 35:55 - Brand Advocates Vs Loyalists: Differentiate between brand advocates and loyalists, uncovering the distinct roles each plays in brand promotion. 🚀 46:30 - Embracing AI: Examine the role of artificial intelligence in modern marketing and customer engagement. 🛑 49:45 - Limitation of AI: Acknowledge the boundaries of AI, understanding its challenges and potential pitfalls in the marketing landscape. 📚 57:00 - BookBud.ai: Explore the innovative intersection of AI and literature, with a focus on BookBud.ai. 👉 Don't miss this deep dive into the psychology of customer retention and brand loyalty. Subscribe now for more thought-provoking discussions! 🚀
More details at - https://retainup.co/customer-retention-psychology/
Increase your profits without acquiring more customers. Maximize your average order value to increase your store's revenue.
Smart Sending Strategies to Limit Email Count Per User In the realm of email marketing, the concern of overwhelming subscribers with excessive emails is ever-present. Unsubscribes are a real risk when bombarding users with too much content. So, how do you strike the right balance? Are you sending too many emails? Defining what's too much can be subjective, but here are some benchmarks: Sending more than 2 campaigns per person per week. Having more than 5 automations live across multiple touchpoints in the journey. The recommended sweet spot: 2 to 4 emails per week. Steps to Limit Email Count Per User Account Level Bulk Throttling Many tools offer the option to restrict the overall email flow at the account level. This considers the total count of emails sent, not just individual emails. Account Level Email Time Spacing Platforms like Klaviyo have a smart sending feature at the account level, limiting emails within a configurable timeframe. Email: Klaviyo recommends around 16 hours. We suggest 6-8 hours for a balanced approach. SMS: Klaviyo recommends around 24 hours, which is generally acceptable. At Automation/Flow Level Using Smart Send Implement smart sending at the individual email level, but exercise caution. Avoid it for high-revenue automations like cart or checkout. Control frequency through filters without restricting smart sending. Set rigid conditions, but exempt critical emails such as the Welcome Flow first email or order details notifications. Pro Tip: Analyze the delivery reports to ensure essential emails aren't skipped due to smart sending. Using Tags While some use tags or user properties, it's advisable to rely more on filters to control multiple emails. Tags can quickly become unwieldy. At Campaign Level Using Smart Send At the campaign level, keep smart sending on. It helps avoid sending to users already in automations, though using segments for exclusions is recommended. Using Segments Consider creating an "Anti-Stalker" segment by excluding people who received an email in the last 24 hours. Alternatively, create segments to exclude specific groups from communication. Implement these strategies wisely to strike the right balance in your email marketing efforts.
