
π About This Podcast Join marketing expert Lorraine Ball in this comprehensive guide to mastering the art of marketing in 2024. Lorraine dives deep into the latest trends and strategies that are shaping the future of marketing. From leveraging the power of User-Generated Content (UGC) to understanding the intricacies of pricing and branding in the AI era, this video is a treasure trove of insights for marketers, entrepreneurs, and business enthusiasts. π Timestamps:00:00 - Teaser - Coming Up Next 01:24 - Introduction: The 2024 Marketing Landscape 02:04 - AI in Marketing: Trends and Predictions 03:44 - The Rise of Long-Form Text-Based Media 05:24 - Video Marketing: TikTok Trends and Strategies 07:53 - Harnessing User-Generated Content (UGC) 09:44 - Engaging with Interactive Content: Examples from Jimmy Fallon and Lays Potato 15:42 - Innovative Uses of UGC in Advertising 18:09 - The Ethics and Implications of Fake UGC 19:18 - AI Influencers: The New Frontier 26:41 - Effective Email Marketing Strategies for 2024 40:29 - Mastering Customer Retention Marketing 46:02 - Advanced Market Research Techniques 48:39 - Pricing Strategies for the Modern Market 57:24 - Maximizing Customer Lifetime Value 1:01:10 - Building Brand Loyalty and Recognition 1:11:31 - The Importance of a Robust Website 1:13:07 - Exploring AI Use Cases and Challenges π‘ Key Takeaways: Understand how AI is revolutionizing marketing. Learn the best practices for creating and leveraging UGC. Discover effective pricing strategies for your products and services. Gain insights into building a strong, resilient brand. Explore the impact of AI on traditional marketing roles. π Resources and Further Reading: Lorraine Ball - https://morethanafewwords.com/Rahi Jain - https://retainup.co/ π Stay Connected: Subscribe for more insightful marketing content. Like this video and share it with your network. Comment below with your thoughts or questions. π© Contact Information: For business inquiries: rahi@retainup.co π Donβt forget to subscribe and hit the bell icon for updates on future videos!