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Reside Platform Podcast

Reside Platform

132 episodes

6 days ago

In this episode of the Reside Platform Podcast, Suneet sits down with John Rota, leader of Edmonton's #1 real estate team by transaction volume. John shares his journey from selling just 6 deals in his first year to building a powerhouse team of 48 agents projected to close over 600 transactions this year. John dives deep into the systems and strategies that fuel his success, including his heavy reliance on Google Ads for lead generation, his implementation of the "Money Time" framework for b...

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Entrepreneurship

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In this episode of the Reside Platform Podcast, Suneet sits down with John Rota, leader of Edmonton's #1 real estate team by transaction volume. John shares his journey from selling just 6 deals in his first year to building a powerhouse team of 48 agents projected to close over 600 transactions this year. John dives deep into the systems and strategies that fuel his success, including his heavy reliance on Google Ads for lead generation, his implementation of the "Money Time" framework for b...

Show more...

Entrepreneurship

Episodes (20/132)

Reside Platform Podcast

From 6 Deals to 600: John Rota's Team Scaling Blueprint

In this episode of the Reside Platform Podcast, Suneet sits down with John Rota, leader of Edmonton's #1 real estate team by transaction volume. John shares his journey from selling just 6 deals in his first year to building a powerhouse team of 48 agents projected to close over 600 transactions this year. John dives deep into the systems and strategies that fuel his success, including his heavy reliance on Google Ads for lead generation, his implementation of the "Money Time" framework for b...

6 days ago

25 minutes

Reside Platform Podcast

The $1.1 Million Mistake Every New Team Leader Makes with Courtney Levert

Suneet sits down with Courtney Levert, a 13-year real estate veteran who left her brokerage while 8 months pregnant to start her own team in Sarnia, Ontario. Courtney shares the raw reality of team building—including the financial valley of despair and the $1.1 million income drop her first year—while discussing her morning ritual of connecting with community members at local coffee shops, her rental property portfolio that started at 18, and why she closed her tanning salon during COVID. Thi...

1 week ago

24 minutes

Reside Platform Podcast

Using YouTube, Zillow Flex & Indeed to Build a Powerhouse Real Estate Team with Ross Hardy

Suneet sits down with Ross Hardy, leader of the Hardy Team in Spring Hill and Brooksville, Florida, and coach at Reside Platform. Ross shares his journey from skeptic to believer in simple recruiting tactics, reveals how his team dominates with Zillow Flex and YouTube, and offers no-nonsense advice for team leaders looking to scale their businesses. Chapters 00:00:00 - Welcome and Intro 00:04:46 - Top Recruiting Lever: Indeed Ads 00:09:37 - First Recruiting Advice for Coaching Clients 0...

2 weeks ago

32 minutes

Reside Platform Podcast

Surviving Market Cycles and Leadership Lessons from a 25 Year Veteran

In this episode, Suneet speaks with Alecia Scott. With 25 years in the real estate industry, Alecia shares her journey from stay-at-home mom to successful team leader, navigating market cycles, and creating a team culture that fosters long-term loyalty. Chapters: - 00:00:00 - Introduction and welcome - 00:01:27 - Alecia's entry into real estate through late-night infomercials - 00:03:45 - Evolution from solo agent to team leader - 00:09:41 - Balancing family life with building a real estate...

3 weeks ago

27 minutes

Reside Platform Podcast

Marriage, Mindset & Massive Growth in Real Estate Leadership

In this episode, Suneet sits down with Ross and Sarah Hardy, the visionary leaders behind one of Florida's top-performing RE/MAX teams. They reveal the exact blueprint they used to scale their business while still protecting what matters most—their freedom, family, and team culture. For real estate professionals looking to break through production plateaus without sacrificing lifestyle, the Hardys share their game-changing approach to leveraging virtual assistants and implementing systems lik...

1 month ago

39 minutes

Reside Platform Podcast

Running Teams in Two States Without Losing Your Sanity with Chad Leonberg

In this episode of the Reside Platform Podcast, host Suneet Agarwal sits down with Chad Leonberg, leader of The Leonberg Home Team with eXp Realty, to unpack the realities of running teams in two states, rebuilding from scratch, and staying consistent in uncertain markets. Chad shares candid lessons from mistakes he made chasing “shiny objects,” why daily huddles transformed his culture, and how modeling action builds stronger teams. From confronting the hard truths about leadership to embrac...

1 month ago

29 minutes

Reside Platform Podcast

The Non-Negotiable CRM Rule That Built a Top 1% Real Estate Team

In this episode of the Reside Platform Podcast, host Suneet sits down with Sarah Hardy, Director of Operations at The Hardy Team, to unpack how she helped transform the business from a small group of agents into a top-performing real estate team. Sarah shares her unique journey from school principal to real estate operator, and how she brought education-based leadership frameworks, data-driven decision-making, and systems accountability into the business. You’ll hear how The Hardy Team climbe...

1 month ago

41 minutes

Reside Platform Podcast

ChatGPT Leads, TikTok Traffic, and the New Age of Real Estate Marketing with Mitch Barham

In this episode of the Reside Platform Podcast, host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. From why Reddit ads are one of the cheapest and most effective top-of-funnel channels, to how AI-driven search (AEO) is reshaping the way realtors generate leads, Mitch delivers actionable insights you can implement immediately. He also shares how TikTok helped h...

1 month ago

35 minutes

Reside Platform Podcast

The Future of Leads: How to Become ChatGPT’s Answer in Your Market with Kasim Aslam

In this episode of the Reside Platform Podcast, hosts Suneet sit down with Kasim Aslam, Co-Founder of Pareto Talent and Co-Founder of Mastermind, to unpack the next frontier of real estate visibility: Answer Engine Optimization (AEO). Building on insights from massive launches like Alex Hormozi’s $105M book rollout, Kasim explains how realtors can shift from traditional SEO to becoming the actual answer that ChatGPT and other AI engines deliver to clients searching online. The conversation di...

2 months ago

38 minutes

Reside Platform Podcast

Scale Your Real Estate Business With Social Media: Austin Armstrong’s Blueprint for AI-Powered Organic Growth

In this power-packed episode of the Reside Platform Podcast, host Suneet sits down with Austin Armstrong, CEO of Syllaby and host of BusinessTok Podcast. Austin reveals exactly how he scaled to over 4 million followers organically, using strategies like high-frequency Facebook thread posts, faceless video content, and engagement pods. He breaks down how real estate professionals can transform listings into viral videos in minutes, leverage AI tools for consistent posting, and ditch outdated l...

2 months ago

41 minutes

Reside Platform Podcast

Culture Over Everything: The Secrets Behind Shonna Ruble’s #1 Team in Montana

Shonna Ruble returns to share the hard-earned leadership strategies behind building Montana’s #1 real estate team. With a bold, no-BS approach rooted in culture, accountability, and human connection, Shonna breaks down exactly how she creates a high-performing team without buying a single lead. She dives deep into her use of love languages to strengthen agent relationships, her weekly “come-to-Jesus” meetings to enforce accountability, and the simple yet powerful systems her agents follow to ...

2 months ago

31 minutes

Reside Platform Podcast

Homes.com vs. Zillow: What the $1B Portal War Means for Agents

Suneet and Nick break down one of the biggest plays in real estate marketing history — Homes.com’s massive push to compete with Zillow. Fresh off a record-breaking Super Bowl ad blitz backed by CoStar’s billion-dollar investment, the hosts unpack what this move means for agents, teams, and brokerages. From celebrity endorsements to direct mail packages, they explore how Homes.com’s strategy could reshape lead generation, buyer behavior, and the balance of power among real estate portals. If y...

2 months ago

40 minutes

Reside Platform Podcast

Adapting to Change: Why Real Estate Professionals Must Embrace Volatility with Morgan Housel

Morgan Housel, partner at Collaborative Fund and best-selling author of The Psychology of Money, shares valuable insights on navigating volatility, building lasting wealth, and staying grounded in unpredictable times. He and Nick McLean discuss the real estate market's shifting landscape, with a focus on the importance of adaptability and mindset. Morgan talks about the emotional and financial resilience needed in business, offering expert advice on how to recognize and respond to market chan...

3 months ago

52 minutes

Reside Platform Podcast

The Framework Inside RISE That 6X’d a Business

What happens when already producing agents step into the right structure, support, and accountability? In this episode, host Mie Yamashita sits down with three standout performers from the Reside Platform’s RISE (Reside Intensive Sales Experience) program—Aaron Alan, Jessica Noe, and Shaqueal Frazier—to explore the internal and external shifts that helped them elevate their businesses. These agents weren’t starting from scratch—they were already in motion—but they sensed something could be be...

3 months ago

31 minutes

Reside Platform Podcast

Make Your Ops Team the Driver of Recruiting & Profit with Brooke Riecke

In this Reside Platform episode, Mie and Brooke reveal the truth real estate leaders often overlook: your operations team isn’t just admin — they’re the engine that drives sustainable growth. If you want to scale your team’s recruiting, production, and retention without letting agents slip through the cracks, this is the blueprint. Mie and Brooke unpack exactly how ops leaders build repeatable recruiting pipelines, track daily production metrics, and design retention check-ins that keep agent...

3 months ago

16 minutes

Reside Platform Podcast

Build a Recruiting System Agents Won’t Leave with Isacc Guzman

Suneet sits down with Real Estate CEO growth expert Isacc Guzman to unpack exactly how he’s scaling his recruiting machine across multiple markets — using process instead of personality. With over 50,000 recruiting calls under his belt, Isacc reveals why most bad recruiters “feature dump” and how he flips their failed pitches into inbound leads using YouTube juice and Google domination. From the real math behind why one average agent is worth four of your best clients, to turning LinkedIn, we...

3 months ago

25 minutes

Reside Platform Podcast

Low Inventory, High Impact: What the Top 1% Are Doing Right Now

Suneet and Nick remind us that real estate’s still that tree that has fruit on it — you just need to get your ladder, climb up, and pick it before someone else does. In this no-fluff conversation, they break down exactly how top team leaders keep stacking listings daily, why building three-to-one employees is a must, and how smart operators self-fund their growth instead of chasing expensive loans. They share how to tighten your unique selling propositions, track where every deal really comes...

4 months ago

27 minutes

Reside Platform Podcast

How This Team Leader Built an Accountability-Driven Culture with Breann Green

Third-generation realtor Breann Green shares her extraordinary journey from selling 67 homes as a high school senior to closing 210 deals as a solo agent—all before launching a powerhouse real estate team in Oklahoma City. In this episode, Breann breaks down her "burn the boats" mindset, fanatical time-blocking strategies, and how she holds her 25-agent team accountable with 300 weekly calls and a 33-per-agent productivity standard. Listeners will get an inside look at her systems-first appro...

4 months ago

38 minutes

Reside Platform Podcast

Leading When Everything Feels Like Chaos

Lauren and Mie strip away the gloss of real estate and expose the operational chaos, emotional exhaustion, and leadership gaps that silently sabotage even the most driven teams. From the myth of “bad leads” to the hidden cost of poor follow-up systems, this episode dives deep into the real reasons agents burn out and teams underperform. You’ll discover why onboarding chaos, lack of structure, and unchecked CRM databases are bleeding revenue—and what top-performing teams are doing differently....

4 months ago

16 minutes

Reside Platform Podcast

The Exact 3-Part System We Use to Scale Real Estate Teams Fast with Brooke Riecke

Lauren Holland sits down with Brooke Riecke, Client Success Manager at Reside, for a deep dive into the mindset, systems, and strategies that fuel scalable, sustainable team growth in real estate. They unpack how to eliminate chaos with onboarding clarity, why “I don’t have time” really means “I don’t have systems,” and what it takes to lead a business that thrives—without sacrificing personal freedom. If you’re a team leader or ops director who wants to scale smarter, hire intentionally, and...

4 months ago

35 minutes