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Reputation Matters with Crayton Webb
Sunwest Communications
23 episodes
1 month ago
Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We’re going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters.
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Marketing
Business
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All content for Reputation Matters with Crayton Webb is the property of Sunwest Communications and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We’re going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters.
Show more...
Marketing
Business
Episodes (20/23)
Reputation Matters with Crayton Webb
Jim Acosta: Journalism, Trust, and Reporting in Today's Fractured Media

From a local reporter to CNN’s Chief White House Correspondent, Jim Acosta is a seasoned journalist who has spent his career holding leaders accountable and reporting on some of the most pivotal moments in our nation’s history. From covering presidential administrations to breaking world news, he’s built a reputation for fearlessness and resilience. In this episode of Reputation Matters, Acosta reflects on his career, how the news industry has changed and why accountability still matters.

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1 month ago
56 minutes

Reputation Matters with Crayton Webb
Robert Edsel: Preserving History, Inspiring the Future

Robert Edsel has transformed his love of art and history into a lifelong mission. As founder and chairman of the Monuments Men and Women Foundation, he works to honor the heroes who protected the world’s cultural treasures during World War II to ensure their legacy continues. Best known as the author of The Monuments Men, the book that inspired the feature film, Edsel’s storytelling, brings history to life and inspires new generations to appreciate, protect and preserve humanity’s greatest achievements. In this conversation, he shares how a spark of curiosity grew into a mission to safeguard culture for the future.

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1 month ago
1 hour 3 minutes

Reputation Matters with Crayton Webb
Jeff Williams: Leading with Unity - the mayor who transformed Arlington, TX into a tourist destination

Mayor Jeff Williams is a passionate advocate for progress who stepped into public service with a bold vision to unite Arlington and invest in its future. From championing transformative development projects to building community trust, he’s led with heart and persistence. His three-term leadership has helped shape a stronger, more connected city. Tune into this episode of Reputation Matters, where he reflects on the defining moments, tough decisions, and values that have guided his leadership.

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3 months ago
52 minutes

Reputation Matters with Crayton Webb
Dr. Kenneth H. Cooper: Defying Skeptics, Defining Wellness

Few people have changed the way we think about health like Dr. Kenneth Cooper. Known as the “father of aerobics,” he risked his reputation to start a movement that showed the world how regular exercise could transform and even save lives. Early on, critics dismissed his ideas as dangerous, but through science and persistence, he proved them wrong. His research and books inspired millions to take charge of their health. In this episode of Reputation Matters, Dr. Cooper shares the personal stories behind his journey.

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4 months ago
43 minutes

Reputation Matters with Crayton Webb
Brad Townsend: from the Sidelines to the Byline - an Inside Look at Dallas Sports Media

Sit courtside with veteran journalist Brad Townsend as he shares his unique perspective on balancing journalistic integrity while covering one of basketball’s most iconic franchises – the Dallas Mavericks. In this exclusive feature, Brad reflects on the moments leading up to the controversial Luka Dončić trade and how that pivotal event shaped the Mavericks' public perception in the weeks that followed.

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5 months ago
57 minutes

Reputation Matters with Crayton Webb
Sonal Shah: Rebuilding Trust in Journalism through Nonprofit News

In this episode of Reputation Matters, we dive into the challenges facing American media - diminishing trust, the rise of digital platforms, and changing consumer habits that favor speed over substance. Our guest, Sonal Shah, CEO of the Texas Tribune, the nation's first nonprofit and nonpartisan news outlet, provides an insider's view on the state of journalism's reputation and the steps needed to ensure its survival and restore public confidence. 

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11 months ago
40 minutes

Reputation Matters with Crayton Webb
Hattie Hill: Inside Transformative Leadership with Bishop TD Jakes

For 40 years, Hattie Hill has been a trusted advisor to some of the world’s most iconic leaders and brands—@IBM, @Southwest Airlines, @McDonald's, @TD Jakes Foundation, and more—helping them build strong, resilient reputations and elevate their brand presence. Now, in the latest episode of #ReputationMatters with Crayton Webb, she shares her inspiring journey and explains how taking risks and challenging the status quo are crucial for building brand reputation and driving transformative change.

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1 year ago
51 minutes

Reputation Matters with Crayton Webb
Jane Randel: Shaping Global Corporate Reputation and Social Impact for Liz Claiborne, the NFL and ‘No More’

From igniting a worldwide movement to crafting award-winning campaigns against domestic violence, Jane Randel is a force to be reckoned with in the world of social impact and reputation management. Unveil the secrets behind her revolutionary corporate social responsibility initiatives at Liz Claiborne as well as her work to address global sweatshop issues. Learn how she inspired CEOs to take a stand publicly on crucial social causes. Explore her co-founding of the impactful ‘No More’ initiative and her trailblazing work with the NFL. Discover countless insights and lessons from one of the world’s foremost experts in communications and social impact!

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1 year ago
58 minutes

Reputation Matters with Crayton Webb
Stan Levenson: Mastering Motown, Music and Movie Megahits

Step into the studio with Stan Levenson, APR, a legendary PR maestro whose career shaped the soundtracks and silver screen memories of our lives. From promoting Motown pioneers like Stevie Wonder and the Supremes to managing publicity for blockbuster films and movie legends, Stan's tales are as captivating as the records and films he helped turn into hits. Hear about his dynamic partnerships with entertainment icons like Quincy Jones and his creative strategies that transformed entertainment marketing. Immerse yourself into an unforgettable exploration of music, film and the art of public relations through the eyes of one of the industry's most influential figures.

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1 year ago
46 minutes

Reputation Matters with Crayton Webb
Dan Lambe: Navigating Equity, the Environment and Mr. Beast (Part 1)

Navigating the rare dual role of CEO and public spokesperson, Dan Lambe of the Arbor Day Foundation reveals the unique challenges and triumphs encountered at the helm of an international nonprofit. In this episode, find out the delicate balance of steering a global message while being the face of an organization deeply rooted in environmental action. Plus, hear about the remarkable partnership with YouTube giant Mr. Beast and how the immense power of social media influence led to the planting of over 20 million trees.

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1 year ago
24 minutes

Reputation Matters with Crayton Webb
Dan Lambe: Navigating Equity, the Environment and Mr. Beast (Part 2)

Navigating the rare dual role of CEO and public spokesperson, Dan Lambe of the Arbor Day Foundation reveals the unique challenges and triumphs encountered at the helm of an international nonprofit. In this episode, find out the delicate balance of steering a global message while being the face of an organization deeply rooted in environmental action. Plus, hear about the remarkable partnership with YouTube giant Mr. Beast and how the immense power of social media influence led to the planting of over 20 million trees.

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1 year ago
21 minutes

Reputation Matters with Crayton Webb
David Ovard: The Dad Who Brought the PGA to Texas (Part 1)

Tee off with David Ovard, the driving force behind bringing the PGA of America to Frisco, Texas. Join us as Ovard shares the wild ride full of ups and downs of the project that almost crashed before hitting a hole-in-one. Hear straight from the source about the reputation, trust and relationships, along with grit and unyielding determination needed to bring this massive sports dream to life. Get ready for an inspiring tale of determination, strategy and golf triumph.

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1 year ago
21 minutes

Reputation Matters with Crayton Webb
David Ovard: The Dad Who Brought the PGA to Texas (Part 2)

Tee off with David Ovard, the driving force behind bringing the PGA of America to Frisco, Texas. Join us as Ovard shares the wild ride full of ups and downs of the project that almost crashed before hitting a hole-in-one. Hear straight from the source about the reputation, trust and relationships, along with grit and unyielding determination needed to bring this massive sports dream to life. Get ready for an inspiring tale of determination, strategy and golf triumph.

Show more...
1 year ago
18 minutes

Reputation Matters with Crayton Webb
Kirby Allison: Mastering YouTube with Timeless Style and Elegance (Part 2)

Kirby Allison has fused his passion for quality and tradition with his digital marketing expertise to create a luxury men’s clothing care brand that captivates clients who appreciate the art of classic menswear. With a subscriber base of nearly 750,000, his YouTube Channel draws viewers from around the world who trust his insights, product reviews and tips on garment care, luxury shoe care techniques and the essentials for any occasion that requires formal dress. Join us as Allison shares his story of how a desire to create a “better” suit hanger became the catalyst for mastering YouTube and creating a luxury brand for menswear care.

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1 year ago
25 minutes

Reputation Matters with Crayton Webb
Kirby Allison: Mastering YouTube with Timeless Style and Elegance (Part 1)

Kirby Allison has fused his passion for quality and tradition with his digital marketing expertise to create a luxury men’s clothing care brand that captivates clients who appreciate the art of classic menswear. With a subscriber base of nearly 750,000, his YouTube Channel draws viewers from around the world who trust his insights, product reviews and tips on garment care, luxury shoe care techniques and the essentials for any occasion that requires formal dress. Join us as Allison shares his story of how a desire to create a “better” suit hanger became the catalyst for mastering YouTube and creating a luxury brand for menswear care.

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1 year ago
28 minutes

Reputation Matters with Crayton Webb
Holly Kuzmich: Behind the Curtain with a “Kingmaker,” a Cabinet Secretary and a President (Part 2)

Hear what it's like to work in the hallowed halls of the White House from former U.S. Assistant Secretary of Education, Holly Kuzmich. She shares unique insights on working closely for President George W. Bush during his Presidency and at the Bush Institute, revealing the contrast between public perceptions and internal realities. Learn about the nuances of bipartisan collaboration, leadership under pressure and the personal impact of high-stakes decision-making.

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1 year ago
28 minutes

Reputation Matters with Crayton Webb
Holly Kuzmich: Behind the Curtain with a “Kingmaker,” a Cabinet Secretary and a President (Part 1)

Hear what it's like to work in the hallowed halls of the White House from former U.S. Assistant Secretary of Education, Holly Kuzmich. She shares unique insights on working closely for President George W. Bush during his Presidency and at the Bush Institute, revealing the contrast between public perceptions and internal realities. Learn about the nuances of bipartisan collaboration, leadership under pressure and the personal impact of high-stakes decision-making.

Show more...
1 year ago
30 minutes

Reputation Matters with Crayton Webb
Bernadette Davis: Helping Make Disney Communications Magic

What’s it like to work behind the scenes at “The Happiest Place on Earth”?  Bernadette Davis, founder and chief strategist of Dallas-based Bernadette Davis Communications, shares her experience as a communications professional at Disney and reveals how that experience helped her tap into the secrets of smart and strategic employee communications. Also in this episode, a thought-provoking conversation about the critical roles of diversity, equity and inclusion in modern business practices.

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1 year ago
23 minutes

Reputation Matters with Crayton Webb
Bill Powers: Finding the Voice of a Colonel, a 'Prophet' and the NRA (Part 2)

What do the National Rifle Association (NRA), Charlton Heston, Tom Selleck and Nancy Reagan have in common? A man by the name of Bill Powers. In this episode, we sit down with the seasoned PR professional, who has deep roots in crisis communications, high-profile speech writing, PR risk mitigation and much more. Join us as Powers delves into the nuances of maintaining the NRA's reputation, particularly in the aftermath of numerous tragedies. Powers also shares personal experiences, some funny and some awkward, of writing speeches for Heston, Selleck and numerous politicians.

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1 year ago
27 minutes

Reputation Matters with Crayton Webb
Bill Powers: Finding the Voice of a Colonel, a 'Prophet' and the NRA (Part 1)

What do the National Rifle Association (NRA), Charlton Heston, Tom Selleck and Nancy Reagan have in common? A man by the name of Bill Powers. In this episode, we sit down with the seasoned PR professional, who has deep roots in crisis communications, high-profile speech writing, PR risk mitigation and much more. Join us as Powers delves into the nuances of maintaining the NRA's reputation, particularly in the aftermath of numerous tragedies. Powers also shares personal experiences, some funny and some awkward, of writing speeches for Heston, Selleck and numerous politicians.

Show more...
1 year ago
19 minutes

Reputation Matters with Crayton Webb
Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We’re going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters.