Recorded Content - Helping B2B marketers use a podcast for content marketing

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Recorded Content - Helping B2B marketers use a podcast for content marketing

Motion - A video podcasting agency for B2B marketers

128 episodes

3 months ago

In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podcasting is rewarding, it demands dedication and hard work. Ben underscores the importance of a well-defined process in managing multiple podcasts. He shares insights into the timeline of production, from recording to editing, and the significance of sett...

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All content for Recorded Content - Helping B2B marketers use a podcast for content marketing is the property of Motion - A video podcasting agency for B2B marketers and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podcasting is rewarding, it demands dedication and hard work. Ben underscores the importance of a well-defined process in managing multiple podcasts. He shares insights into the timeline of production, from recording to editing, and the significance of sett...

Show more...

Episodes (20/128)

Recorded Content - Helping B2B marketers use a podcast for content marketing

How to Manage 30+ Podcasts

In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podcasting is rewarding, it demands dedication and hard work. Ben underscores the importance of a well-defined process in managing multiple podcasts. He shares insights into the timeline of production, from recording to editing, and the significance of sett...

2 years ago

9 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

Navigating the Five Stages of Podcasting Success

In this episode of Recorded Content, host Ben Decowski engages in an insightful conversation with Lindsay Tjepkema, the CEO and Co-Founder of Casted. Their discussion revolves around the multifaceted world of podcasting and its strategic impact on businesses. The conversation kicks off by diving into the five key stages of podcast maturity, an essential roadmap for any organization considering or currently running a podcast. Lindsay highlights the critical distinction between merely having a...

2 years ago

30 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

Crafting Authentic Conversations in the Digital Age

In this episode of Recorded Content, Ben Decowski sits down with CT Lefler, the Digital Marketing Manager at Parker Hannifin. They delve into the intricacies of setting up a podcast, with CT sharing insights on the importance of equipment choice and the evolution of his setup over time. CT recounts the early days of his podcasting journey, highlighting the challenges of topic selection and the initial nervousness of hosting. He emphasizes the value of starting broad and then narrowing ...

2 years ago

46 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

The Power of Podcasting in Marketing

In this episode of Recorded Content, host Ben Decowski sits down with Eric Rutherford, host of Build That Podcast! They delve into the world of podcasting, sharing insights and experiences that shape their journey. Ben's passion for storytelling, honed through sports editing and tech sales, led him to podcasting. He sees it as a natural fit, a way to combine his love for investigation and asking questions. He shares his journey from sports editing to tech sales, and finally to podcasting, emp...

2 years ago

46 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

The Importance of Design and the Impact it has on a Podcast's Success

In this episode of Recorded Content, host Ben Decowski sits down with Liat Kozuch, Field Marketing Manager and Video Podcast Creator/Host at Hyro. They delve into the intricacies of podcasting, the role of AI, and the challenges of navigating complex sectors like healthcare. Liat shares her unique workflow, which includes using AI to create transcripts and timestamps. She also discusses the challenges of managing a podcast alongside a full-time role, emphasizing the importance of design and t...

2 years ago

39 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

The Challenges Content Creators Face And How AI Can Help with David Salib

In this episode of Recorded Content, host Ben Decowski from Motion sits down with David Salib, Co-founder and CEO of Momento. The conversation revolves around the challenges content creators face and how AI can help solve them. Salib emphasizes the importance of reaching audiences on their preferred platforms and creating a sense of anticipation for the content. Salib explains how AI can help content creators by automating the selection of episode highlights. He describes how AI models langua...

2 years ago

25 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

How's On Camera On Brand Coming Along So Far with Rob Ruscher

In this episode of Recorded Content, Tristan Pelligrino of Motion chats with Rob Ruscher, host of On Camera On Brand. The conversation dives into the world of podcasting, focusing on the unique challenges and rewards of creating engaging content. Ruscher shares his experiences with different episode formats, including makeover episodes, interviews, and solo episodes. He discusses the importance of strategic planning, the value of visual elements, and the power of authenticity in reaching out...

2 years ago

34 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

What Sparked the Creation of Direct with Tristan Pelligrino and Justin Brown

In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-owners of Motion, delve into the launch of a new podcast, Direct with Corrina and Taylor. The show aims to inspire go-to-market professionals by sharing experiences of individual contributors on go-to-market teams. The unique dynamic of the show lies in its hosts, Corrina Owens and Taylor Young, who have worked together in the past. Their shared experiences and direct approach to asking detailed questions promise to...

2 years ago

30 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

The Future of Motion and the Potential for Further Growth with Tristan Pelligrino

In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-founders of Motion, delve into the transformative power of podcasting. They discuss how their podcasting journey led to the growth of their business and the acquisition of another agency. The conversation revolves around the strategic use of podcasting as a marketing tool. They highlight the importance of balancing influential guests with specific topics, and how this strategy has helped them reach their ideal custo...

2 years ago

35 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

Recording Your Podcast Episode in Person with Rob Ruscher

In this episode of Recorded Content, host Ben Decowski sits down with Rob Ruscher, the host of On Camera On Brand. They delve into the nuances of podcast recording, comparing in-person and remote methods. The duo discusses the unique benefits of in-person recording. It offers a personal touch and fosters better engagement. They also touch on the importance of planning for both recording methods. The conversation further explores the challenges of location selection, considering factors like ...

2 years ago

20 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

Crafting Your Podcast's First Episode with Ben Decowski

In this episode of Recorded Content, host Ben Decowski, Managing Director of Podcasting at Motion, delves into the significance of a podcast's first episode. He underscores the importance of a well-established theme and design that accurately mirrors the vision for the show, creating a cohesive, consistent identity. The first episode, he suggests, is like a handshake with the audience; it’s a chance to build a connection and generate buzz. Decowski also emphasizes the role of the host as a g...

2 years ago

7 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

Unleashing the power of branded podcasts with Carolyn Walker

In this episode, our host Ben Decowski dives into the world of branded podcasts with expert guest Carolyn Walker from Response Marketing. They delve into why podcasts serve as effective marketing tools and explore the different styles of branded podcasts. Carolyn emphasizes on the importance of aligning a podcast's mission with its brand and creating content that isn't promotional but educational. Carolyn shares valuable insights from her experience working on 'Hackable', a successful branded...

2 years ago

28 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

Six video podcast formats to use with your company's show featuring Tristan Pelligrino

Podcasts have become content powerhouses for marketers and businesses of all sizes. And they are a great way to deliver engaging and educational content to your ideal customer. But some podcast creators and marketers tend to get stuck in a rut and one way to get out of it is to change the format of your podcast. In this episode of the Recorded Content podcast, Tristan Pelligrino talks about the many different podcast formats that are useful right now and how they can help you freshen up your ...

2 years ago

11 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

5 key steps to launching your first podcast episode with Justin Brown

Podcasts can fuel your company’s entire content strategy. And more and more B2B companies are using them to give their brands a voice to connect with their audiences. But podcasts created for your business require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your podcast, you have to be willing to put in the work. In this episode of the Recorded Content podcast, our host Justin Brown shares five key steps to get th...

2 years ago

12 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

Building a successful branded podcast: Conversations and growth with Philip Kushmaro

In this episode of Recorded Content, host Tristan Pelligrino chats with Philip Kushmaro, a digital marketing expert and co-host of the C-Suite and Sour podcast. They delve into the world of podcasting, discussing the importance of refining interview techniques, the evolution of their respective shows, and the value of learning from experience. Philip shares his thoughts on creating engaging, informative conversations that resonate with listeners. The discussion explores the art of asking que...

2 years ago

37 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

How to measure your podcast's impact: Go beyond the metrics with Justin Brown

There are many ways to measure your podcast's ROI, and it mostly depends on your podcast goals, whether that is to increase brand awareness or connect with your audience. But the impact of your podcast goes beyond the traditional metrics. In this episode of the Recorded Content podcast, our host Justin Brown discusses different ways to measure your podcast's ROI. He shares the critical qualitative and quantitative data points. He also explains why you can't measure the impact of your show ba...

2 years ago

16 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

13 ways to grow your company's podcast with Justin Brown

While a marketing team may see the value in podcasting, they need their CEO also to see it before they can launch one. However, even after you have an executive on your side, there is a lot to do, as producing a podcast is more than pressing the record button. In fact, you need to first develop a strategy if you want your show to last long, deliver value, and grow. In this episode of Recorded Content, host Justin Brown shares 13 ways to grow your show and connect with your target audien...

2 years ago

22 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

Use a podcast to ignite your company's content strategy with Tristan Pelligrino

Podcasts have become more popular with brands in the last few years. Companies use podcasts as a way to reach their audience on a different channel. By providing audio content, you can share information with customers and they can consume content while doing other things (walking their dog, washing dishes, etc.). But, a podcast is more than just an audio channel. It’s a powerful medium for tech companies and can fuel your entire content marketing strategy. In this episode, Tristan Pelli...

2 years ago

29 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

Getting over 1 million YouTube views with a small & scrappy team featuring Ali Schwanke

There's no such thing as one size fits all in content creation. But regardless of your chosen format, two questions must be answered: who you want to make it for and for what purpose. From there, you can start experimenting and playing with different styles, and after publishing a certain number of videos or blog posts, measure their performance to establish what works. In this episode of Recorded Content, we welcome Ali Schwanke, the CEO of Simple Strat. Ali and her team create and host the...

2 years ago

46 minutes

Recorded Content - Helping B2B marketers use a podcast for content marketing

Why a podcast can work for any stage of your company's growth with Tristan Pelligrino

Regardless of the stage your company is at, a podcast can be a valuable tool in helping you build a sustainable marketing strategy. For instance, an early-stage B2B company can benefit from podcasting — which can help them not only build brand awareness and credibility but also connect with potential customers, investors, and partners. As the B2B tech company grows, a podcast can serve as a tool for building brand recognition and then establishing thought leadership. However, it can al...

2 years ago

29 minutes