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Real Estate Agent Success Calls
Mike Cerrone - Real Estate Broker, Salesperson, Realtor, Coaching and Training Selling Skills
238 episodes
9 months ago
The SuccessCalls show is for real estate agents, brokers, salespeople, and Realtors. Learn success secrets, strategies, and systems directly from top agents. The Real Estate Agent SUCCESS CALLS podcast will investigate the best practices of the top real estate agents in the nation through upclose and personal interviews. Top agents close up to 100, 200, 300, 400, 500, and even 1,000 homes per year. If you want to be a top agent, do what top agents do. Here’s how it works. I interview a top agent and record the conversation. Twice a month, I publish a SuccessCall. Your job is to listen, write down the ideas that make sense to you, and immediately implement those ideas into your practice. By taking these small steps, you’ll improve your business until you become the top agent in your office. I look forward to taking this journey of discovery with you. My goal is for you to develop your real estate career to its fullest. And remember no matter what happens, keep moving forward.
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All content for Real Estate Agent Success Calls is the property of Mike Cerrone - Real Estate Broker, Salesperson, Realtor, Coaching and Training Selling Skills and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The SuccessCalls show is for real estate agents, brokers, salespeople, and Realtors. Learn success secrets, strategies, and systems directly from top agents. The Real Estate Agent SUCCESS CALLS podcast will investigate the best practices of the top real estate agents in the nation through upclose and personal interviews. Top agents close up to 100, 200, 300, 400, 500, and even 1,000 homes per year. If you want to be a top agent, do what top agents do. Here’s how it works. I interview a top agent and record the conversation. Twice a month, I publish a SuccessCall. Your job is to listen, write down the ideas that make sense to you, and immediately implement those ideas into your practice. By taking these small steps, you’ll improve your business until you become the top agent in your office. I look forward to taking this journey of discovery with you. My goal is for you to develop your real estate career to its fullest. And remember no matter what happens, keep moving forward.
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Careers
Business
Episodes (20/238)
Real Estate Agent Success Calls
2024 Referral Agent Summit Announcement, Tour, and Free Ticket
Announcement: Referral Agent Summit 2024 (online virtual event) free tickets are now available at: referralagentsummit.com. Get free access today. 24 top referral agents share how they receive 1, 2, 3, 4, 5, and even 6 referral closings per month.
Each top real estate agent will talk about their: #1 REFERRAL METHOD. Discover each top agents #1 best way to generate referrals from their friends, family, and past clients. ANNUAL MARKETING PLAN. Learn all the things they do each year to "stay top of mind" so that their people call them FIRST when they are thinking about moving. STATS. How many homes each top agent sold in one year and how many of those sales were from repeat and referral. NOTE: All 24 agents received over 50% of their business by referral. LIST BUILDING. How they created their first Sphere of Influence list (including quick methods). How many people are on their list (less than you think). Why they add or remove names. What CRM they use. How they sort and grade their list to maximize referrals. ONLINE REVIEWS. Find out how they get past clients to fill out five star online reviews. Get your free ticket to this online virtual summit today at: referrealagentsummit.com.
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1 year ago
20 minutes 45 seconds

Real Estate Agent Success Calls
2023 Solo Agent Summit Announcement, Tour, and Free Ticket
Announcement: Solo Agent Summit 2023 (online virtual event) free tickets are now available at: soloagentsummit.com. Get free access today. 9 elite solo agents share how they sell 29 to 323 homes per year ... and average 2, 4, 6, 8, 13, and 27 home sales per month ... every month. They share tips on: Time Management (including ideal day, and taking evenings and weekends off), Lead Generation (including their best method and how they would start from zero), and Leverage. Plus their winning strategies for finding clients during the market shift. Model the best to be the best. Get your free ticket to this online virtual summit today at: https://soloagentsummit.com/
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2 years ago
21 minutes 13 seconds

Real Estate Agent Success Calls
2022 Agent Success Summit Announcement and Tour – Free Ticket
How to get your free ticket to the 10th annual Agent Success Summit 2022 the online virtual training event for real estate agents with 21 national coaches. Just go to Agent Success Summit dot com.
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3 years ago
24 minutes 19 seconds

Real Estate Agent Success Calls
SC226: Jen Burns 2. Hire A System Before You Hire A Person Says Solo Agent Who Sold 106 Homes Last Year.
Jen Burns sold 106 homes last year as a solo agent. In this special “where are they now” call, Jen talks about: Selling 106 homes last year as a solo agent. Part 1: How she received one referral closing for every five people in her database. How to start a private Facebook group for your friends, family, and past clients. Script to invite your people and get them to join right now. Staying in front of your people with fun contests and giveaways. Low cost gift ideas that make a big impression. Part 2: How she systematized her business to handle up to 20 pending sales per month. Why you should hire a system before a person. The quick and easy way to set up systems for your practice. Why she never receives calls from her clients during a closing (hint: the system already proactively educated them about the next step). See inside her actual system and pending checklist. How her marketing strategy and system approach allowed her to close 106 homes as a solo agent … while still being able to attend her kids functions and take 4 week long vacations last year. Her advise to other aspiring solo agents and more.
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3 years ago
1 hour 13 minutes 23 seconds

Real Estate Agent Success Calls
SC225: Monica Angeles. Solo Agent Sold 162 Homes In One Year In A Small Rural Market. She Doubled Ended Half Her Transactions. 1 in 4.3 Past Clients Sent Her A Closed Referral.
Monica Angeles sold 162 homes last year as a solo agent. In this call she talks about: Life before real estate as a stay-at-home mom. Early years and her slow start. Why she almost quit and the decision she made that changed everything. How she sold 162 homes in one year as a solo agent with one part time assistant. The month that she had 38 pending closings. Definition of a system and why she believes you should "only have a problem once". Structuring her calendar with single purpose tasks for each day of the week. Her 3 majors for each day. Why small community agents can post big numbers just like the big city agents. How she received 1 closing from every 4.3 people in her PCSOI database ... a 23% Referral Productivity Percentage. Her Annual Marketing Plan to her past clients that resulted in 81 closings last year. Her easy going Tag On Referral Script you can add to the end of any conversation. Community Networking Referrals. Internet Leads and the two questions you want to ask when you first talk. Hot Buyer List Strategy and her follow up system that results in 25% of her qualified internet leads closing. How she Double Ended (worked with both buyer and seller on same closing) half of her transactions last year. Taking 4 vacations per year for 7 to 10 days each. Profit margins, advice, and more.
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3 years ago
1 hour 4 minutes 51 seconds

Real Estate Agent Success Calls
2022 Solo Agent Summit Announcement, Tour, and Free Ticket
Announcement: Solo Agent Summit 2022 (online virtual event) free tickets are now available at: soloagentsummit.com. Get free access today. 10 elite solo agents share how they sell 22 to 106 homes per year ... and average 2, 4, 6, 8 home sales per month ... every month. They share tips on: Time Management (including ideal day, and taking evenings and weekends off), Lead Generation (including their best method and how they would start from zero), and Leverage. Model the best to be the best. Get your free ticket to this online virtual summit today at: https://soloagentsummit.com/
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3 years ago
13 minutes 42 seconds

Real Estate Agent Success Calls
SC224: Tim Reeder 2. How He Transitioning From Team Leader (18 Person) To A Brokerage Leader (280 Agents).
Tim Reeder transitioned from leading an 18 person team to leading a 280 agent brokerage. In this special "where are they now" call he talks about: Why he made the change ... and how it happened. The personal growth and skill development necessary to switch from running team to a brokerage. Partnering to complement your strengths and weaknesses. Recruiting by invitation only. Training and mentoring agent career development. Advice to other team leaders thinking about starting a brokerage. Also, runs a team dedicated to selling old classic vintage homes.
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3 years ago
59 minutes 46 seconds

Real Estate Agent Success Calls
SC223: Judy and Dave Smith. Agent Couple Sold 33 Properties In 6 Months In A Brand New Market Where They Did Not Know Anyone While Maintaining Old Practice 670 Miles Away.
Judy and Dave Smith are an agent couple who sold 55 properties during the last 12 months. In this call they talk about: Dual Markets:  running TWO practices in TWO different markets 670 miles apart as couple agents (with no assistants). How to run the OLD market practice remotely with no team or assistants. Starting in a brand NEW market where they did not know anyone and selling 33 properties in the first 6 months. Their blueprint for becoming the neighborhood expert and taking the dominant position fast. The launch plan they use to start a geographic farm. Strategies for learning the area fast and networking with the neighbors. How to list non-owner occupied properties. Why they prefer to work the luxury market. Their monthly market report that brings in 12 or more calls per mailing. Why the domain name of your website is so important. Profit margins, advice, and more.
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4 years ago
1 hour 3 minutes 8 seconds

Real Estate Agent Success Calls
SC222: Phil Rotondo. How A Solo Agent Sold 409 Vacant Lots Last Year And The One Thing He Did To Bring In 85% Of His Clients
Phil Rotondo is a solo agent who sold 409 properties in one year without an assistant. In this call, Phil talks about: His unique niche of selling only vacant lots. How he fell into this niche after failing miserably his first six months. Small commission and small time requirement per transaction. Armchair practice. He never has to leave his office for listing appointments, showings, negotiations, contracts, inspections, appraisals, or closings. How he gets 85% of his clients from a simple black and white postcard. Consistently generating 1.5 to 2 leads per 100 postcards mailed. The secret “trick” for getting 2 more calls per mailing. Why 70% of his leads list their property with him. How he can sell 34 homes per month by himself. Ranking #9 Individual Agent in the United States last year by Real Trends. The biggest mistake agents make when they list vacant lots. Profit margins, advice, and more.
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4 years ago
52 minutes 20 seconds

Real Estate Agent Success Calls
SC221: Al Abdallah. How A Solo Agent Sold 130 Homes In One Year Including How He Found And Listed 46 Expired Listings In A Super Hot Seller’s Market.
Al Abdallah is a solo agent who sold 130 homes in one year. His biggest source of business was relisting 46 expired listings in a super hot seller’s market (find out how). In this call, Al talks about: Working in a restaurant and being a professional drummer before entering real estate. Joining a team, becoming a buyer agent, and selling 50 homes his first year. The difficulty and challenge of leaving a successful team and venturing out on his own. The things he did to sell 65 home his first year as a solo agent. How he doubled his production and sold 130 homes his second year as a solo agent. His daily schedule and time blocking that leads to clients and closings. How he relisted 46 expired listings in a super hot seller's market when expired listings are rare and competition is fierce. Expired listing role play of his initial call and appointment setting script. Two most common expired listings objections and how to handle each. How listing one difficult expired listing resulted in 21 referral closings. The 3 Option Close. FSBO role play of his initial conversation and appointment setting script. Why you always answer with a question. And more.
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4 years ago
59 minutes 51 seconds

Real Estate Agent Success Calls
SC220: Caleb Spears. How A 23 Year Old Agent TRIPLED His Production In 12 Months By Focusing On 1 Number.
Caleb Spears tripled his production in 12 months by focusing on one key number and sold 41 homes worth 34 million while earning 925 thousand in GCI during his 4th year in real estate. Caleb is 23 years old and talks about: Working at Chick-Fil-A before entering real estate. Getting his real estate license at 18 years old. Plateauing and getting stuck at the same production level for two years. Finding a mentor who showed him how to look at the numbers and the scientific side of real estate sales and business planning. By tracking ONE key number daily, he was able to TRIPLE his production in one year. Going from 11 million to 34 million in sales and earning 925 thousand in GCI. Showing and describing his Blueprint Tracker with all his numbers for planning and tracking. His annual SOI marketing program that brought in 56% of his business. The number one "old fashioned" marketing method that draws the most business. Why he shifted from a transactional to a relational based business. The importance of knowing your on market and stats. Several book recommendations, and more.
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4 years ago
1 hour 12 minutes 35 seconds

Real Estate Agent Success Calls
2021 Agent Success Summit Announcement – Free Ticket
How to get your free ticket to the 9th annual Agent Success Summit 2021 the online virtual training event for real estate agents with 21 national coaches. Just go to Agent Success Summit dot com.
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4 years ago
22 minutes 26 seconds

Real Estate Agent Success Calls
SC219: Darren James. Sold 52 Homes In One Year Working Part Time. Hiring Team Agents Who Average 36 Closings Per Year. Social Media Content Calendar and Content Compounding.
Darren James and team sold 438 homes worth 78 million in one year and earned 1.97 million in GCI. Darren talks about: Selling 52 homes in one year working part time by handing out 25 business cards every day. Now, while running a team, he is personally selling 130 to 160 homes per year (find out how). In addition, his 8 team agents are each averaging 36 closings per year per agent (3 per month). Learn which two industries he like to recruit team agents. How he reduced his team from 33 agents down to 8 ... stayed at the same sales volume ... and dramatically improved the number of sales per agent. Why you should set up a Content Calendar and the power of Content Compounding to leverage your social media reach. Repurposing one video into multiple marketing pieces such as video post (YouTube, Facebook), podcast (iTunes, Stitcher), blog post (transcript on website), 15 second clips on InstaGram, and more. How he built a list of probate and divorce attorneys and how he gets a meeting with 6 out of 10 to present his referral proposal. His repeat and referral Raving Fan Club that results 80% of his closings including many of the inexpensive marketing ideas. Basecamp software he uses to create transparency during the transaction that frees up hours of his team's time not having to repeat answers to transaction status questions. How to let go of people who are not working out on the team. Team dynamics, compensation, profit margin, and more.
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4 years ago
1 hour 1 minute 39 seconds

Real Estate Agent Success Calls
SC218: Vicki Westapher. Showing Agent Model of a Highly Leveraged Solo Agent. Proprietary Buyer Showing Strategy. Virtual Office Tools and Client Presentations.
Vicki Westapher sold 67 homes worth 30 million in one year and earned 867 thousand in GCI. Vicki talks about: Operating as a highly leveraged solo agent with 3 administrative assistants. Technology and tools to run a virtual office and make virtual client presentations. Choosing the showing agent model instead of the more common buyer agent model ... because it is 10 times less costly. How the showing agent model works. What tasks a showing agent does and does not do. How to find, train, and pay a pool of part time showing agents. Why other agents want to be a showing agent as a part time side gig. Developing her proprietary showing strategy that results in faster buyer decisions, fewer houses shown, and happier clients. Repeat and referral annual marketing plan that generates 74% of her business. Video email PCSOI birthday greetings including her script requesting referrals. The email "P.S." that gives allows her to take evenings and Sundays off. Taking 10 weeks of vacation per year. Hiring assistants from an underutilized talent pool of stay-at-home-moms, offering flexibility, and getting long term loyalty. Team dynamics, compensation, profit margin, and more.
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4 years ago
2 hours 5 minutes 45 seconds

Real Estate Agent Success Calls
SC217: Tina Caul. Relocated To A New Market And Sold 130 Homes In One Year As A Solo Agent … Then Sold 262 With A Team. Scripts And Stats For Zillow Leads. Single Most Important Metric To Agent Success.
Tina Caul and her team sold 262 homes worth 101 million in one year and earned 2.5 million in GCI. Tina talks about: Closing 130 transactions in a single year as a solo agent with two administrative assistants. What she did to rebuild after her income fell 70% during the Great Recession. Why you should focus on a single metric: contacts per day. Dropping out of college to pursue a real estate career and earning 80k her first year. FSBO Packet she delivered to list 2 out of 6 sellers. Starting from scratch after relocating to a brand new market where she did not know anyone and failing until she got back to her roots and started prospecting. Zillow leads are 48 percent of her business with a 10 percent conversion ratio and a 6-to-1 ROI plus her script for initial conversation. Surrounding yourself with top agents to become a top agent. Team dynamics, compensation, profit margin, and more.
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4 years ago
59 minutes 16 seconds

Real Estate Agent Success Calls
SC216: Paula Burlison. Ex-Stand Up Comic Sold Zero Homes Her First Year, Then Mastered Prospecting, And Earned 525k In GCI.
Paula Burlison is a solo agent who sold 68 homes worth 20 million in one year and earned 525k in GCI. Paula talks about: Being a stand-up comic and paramedic before becoming a real estate agent. Selling ZERO homes her first year. How she conquered the fear of prospecting (call avoidance) and sold 10 homes her second year. Earning 525k in GCI last year by calling 30 people every morning. Why she remains a proud solo agent leveraging her personal production with administrative staff (hint: super high profit margin and take home pay). 5 scripts and roleplays for expired listings, for sale by owners, and non-owner occupied properties. Using your “Radio Voice” to diffuse a conversation and calm people down. How to create a positive mindset by choosing to opt-out. The difference between acknowledgement and acceptance. Her simple plan that results in 10% of her sphere of influence (fan club) sending her a referral every year. Prospecting schedule, lead conversion ratio, profit margin, and more.
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4 years ago
1 hour 30 minutes 24 seconds

Real Estate Agent Success Calls
SC215: Scott Kato. Small 350 Person List Results In 60 Closings And 32 Million In Sales Plus How To Find A Cheap Virtual Assistant.
Scott Kato and team sold 75 homes worth 40 million in one year. Scott talks about: Managing music store inventory before getting into real estate. Closing 14 homes his first year by hosting open houses 7 days per week. The 62 Touch annual marketing plan to his small list of 350 past clients, friends, and family that resulted in 60 closings (that’s 1 in 6 people on the list resulted in a closing). 4 past client appreciation party ideas including estimated costs. How to find a cheap virtual assistant. Starting a real estate investment company with his friend that grew into 8 million dollars in assets by purchasing foreclosures at the courthouse steps. Transitioning his small team into a 7th level business that runs without him day to day. Team dynamics, compensation, profit margin, and more.
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4 years ago
55 minutes 28 seconds

Real Estate Agent Success Calls
SC214: Kymber Lovett-Menkiti. From Social Worker to Agent to Team Leader to Partner of a 100 Million Dollar Real Estate Portfolio.
Kymber Lovett-Menkiti and team sold 200 homes work 88 million and earned 2.3 million in GCI. Kymber talks about: Starting her career in social work and why she switched to real estate to make a bigger impact. Focusing her prospecting on hyper local activities (geographic farming and sphere of influence). Implementing her annual marketing plan including how to make your marketing relevant and anticipated. Growing your team through mergers with other teams including structure, benefits, and cautions. Living on a restricted income so she could save a bigger portion of her commissions to invest in real estate. Investing in underserved communities for better cashflows, bigger profits, and revitialization of local neighborhoods. Building an investment portfolio with over one million square feet of residential and commercial property worth over 100 million dollars. LIFT agent program and how it helps new agents. Team dynamics, compensation, profit margin, and more.
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5 years ago
55 minutes 35 seconds

Real Estate Agent Success Calls
SC213: Chuck House. How To Sell 100 Homes Per Year With 3 People, Double Units In One Year, And 3 Ways To Raise Your Average Price.
Chuck House and team sold 109 homes worth 39 million on one year. Chuck talks about: The ONE thing he did to double his production from 50 to 100 closings in one year with only 3 people. Selling 100 units per year for the last 7 years in a row. 3 ways he dramatically raised his average sales price and and his GCI to seven figures. How an "old fashion snail mail" newsletter to 125 people set up his biggest gains. Why he avoids shiny new lead generation trends (like buying internet leads) and instead focuses on high profit margin transactions. The power of written goals. Why he chose high profits over high volume. His 36 touch marketing plan that is easy to implement, generates massive referrals, and resulted in a 28 to 1 ROI.
Team dynamics, compensation, profit margin, and more.
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5 years ago
1 hour 8 minutes 30 seconds

Real Estate Agent Success Calls
SC212: Brenda Wade. Virtual Online Listing Presentations. Relaunching Your Career After A Break. Working With Your Kids. Shadow Program For Listing Partners.
Brenda Wade and team sold 408 homes worth 143 million on one year. Brenda (and her son Austin) talk about: getting her license at 22 years old, working for 7 years in one state, taking 10 years off to raise kids, then starting again in another state, why she hired 3 administrative assistants before hiring her first buyer agent, the power of training your listing partner through a shadow (intern) program, script for introducing your intern to sellers at a listing presentation, virtual online listing presentations that was required during the coronavirus lockdown including technology and success rate, working with your kids (son, daughter, son-in-law, daughter-in-law) and how to make it work with roles, expectations, and communication, sharing this interview with her son (and listing partner) Austin Wade, team dynamics, profit margins, and more.
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5 years ago
1 hour 13 minutes 52 seconds

Real Estate Agent Success Calls
The SuccessCalls show is for real estate agents, brokers, salespeople, and Realtors. Learn success secrets, strategies, and systems directly from top agents. The Real Estate Agent SUCCESS CALLS podcast will investigate the best practices of the top real estate agents in the nation through upclose and personal interviews. Top agents close up to 100, 200, 300, 400, 500, and even 1,000 homes per year. If you want to be a top agent, do what top agents do. Here’s how it works. I interview a top agent and record the conversation. Twice a month, I publish a SuccessCall. Your job is to listen, write down the ideas that make sense to you, and immediately implement those ideas into your practice. By taking these small steps, you’ll improve your business until you become the top agent in your office. I look forward to taking this journey of discovery with you. My goal is for you to develop your real estate career to its fullest. And remember no matter what happens, keep moving forward.