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I sat down with Rebecca from Fine Form a few months ago to share my story, and a little more about how I got here. Tune in to listen to this episode of Fine Form!
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This week's guest is Arielle Thomas - filmmaker, social strategist, founder of Cinema Thom, and host of Process: The Podcast.
Arielle is electric - in the way she creates, the way she speaks and the way she shows up for her work. She’s built a career on backing herself and carving her own lane: founding Cinema Thom, directing films and campaigns that cut through, and building a podcast that lifts the curtain on creative process with real honesty and heart.
In this episode, she shares the values that anchor her, the mindset that keeps her momentum, and the lessons she’s learned along the way. Arielle’s confidence and conviction are inspiring - but what makes her stand out is how she pairs ambition with real vulnerability.
It’s rare to hear someone talk about their work with this much joy and conviction - it’s contagious. I fist-bumped my way through the whole conversation, and I think you’ll leave this episode feeling the same spark.
And if you’re looking for more of Arielle’s perspective, make sure you check out @arielle.thomas and @processthepodcast
You can follow FINE FORM @thisisfineform and Rebecca Jarvie-Gibbs at @rebeccajarviegibbs
www.thisisfineform.com
This week on Process, we sat down with Steven John Clark of Den Holm. It's a conversation about patience, practice, and the quiet discipline of making things well before making them big.
Steve reflects on the missteps that come from moving too fast, and the clarity that came from slowing down to solidify his creative foundation. We talk through the power of hands-on education, the importance of working directly with materials, and how craftsmanship, at its core, is about creative manipulation, not just precision.
As the conversation unfolds, we explore the early stages of building a team, and the illusion of urgency that ambition can create. Steve also shares his thoughts on community, and why real engagement, not just marketing, is essential to growing a meaningful brand.
This week, Arielle and Mon visited Steve at the Den Holm studio in Melbourne and learned a few things. Keep your eyes peeled!
Follow Den Holm on Instagram here.
Follow Steve on Instagram here.
Check Den Holm’s Site here.
Follow your host Arielle Thomas on Instagram here.
Follow Process the Podcast on Instagram here.
See you next Tuesday xx
In this solo episode, Arielle pulls back the curtain on what it actually looks like to grow a business without burning out.
From navigating ambition to learning the hard way why “slow and steady” isn’t just a cliche, it’s a strategy. She shares the behind-the-scenes of building a team, developing products, and staying aligned with what matters most.
This conversation is part personal reflection, part pep talk for anyone trying to scale something meaningful without losing themselves in the process. Arielle also unpacks how podcasting has been more than just a marketing channel, it’s been a tool for connection, clarity, and helping others find their voice.
If you’re craving a real talk on what it means to grow with intention (and not just velocity), this one’s for you.
Follow Process the Podcast on Instagram here: instagram.com/processthepodcast
Follow your host Arielle Thomas on Instagram here: instagram.com/arielle.thomas
See you next Tuesday x
In this episode, we sit down with Emily Algar, a seasoned voice in fashion and beauty media, for a conversation that pulls back the curtain on what it really takes to build (and rebuild) a creative career in an industry that’s always evolving.
Emily is a stand out in the beauty creator space and we chat openly about the balance one strikes when crafting their own voice in the industry. Creators and creatives are facing a conflict of interest for their employer, when you essentially become a micro-publisher.
We trace her path from breaking into publishing to navigating layoffs, and what it means to find your footing again in a space where taste, trends, and team structures are constantly shifting. Emily unpacks the human side of beauty storytelling—from the psychology driving our product choices to how consumer behaviour bends with the economy.
We also get into the tension between the security of corporate roles and the draw of creative freedom, why relationships are still the industry’s strongest currency, and what emerging beauty brands need to know to cut through the noise.
It’s a conversation about resilience, reinvention, and redefining success on your own terms.
See you next Tuesday x
This week on Process: We sit down with Sophia Amoruso, OG Girlboss, Nasty Gal founder, and someone who’s navigated the full arc of startup stardom, burnout, reinvention, and everything in between.
From selling vintage clothes on eBay to running a $100M+ fashion empire, Sophia’s story is as raw as it is iconic. We dig into the rise, the fall, and what it really takes to evolve when the brand you built starts to outgrow you.
We talk about ambition, ego, hustle culture, and the myth of having it all, Plus what Sophia’s learned about rebuilding on her own terms.
It’s a conversation about control, chaos, and carving a new path when the first one catches fire.
You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!
See you next Tuesday x
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In this episode, I’m fresh off a whirlwind trip to Sydney, where I had the absolute pleasure of hosting events, connecting with incredible humans, and speaking at the Social Summit. I’m sharing some behind-the-scenes reflections on what it’s really like navigating these big industry moments, the power of networking, and the golden nuggets I picked up from some inspiring panel convos.
We’re also diving into how my podcasting journey has evolved, what it means to build a true portfolio career, and why cash flow (yes, the unsexy stuff) matters more than you think. Plus, a little heart-to-heart on how engaging with you, this amazing community, is shaping the future of this pod.
If you're building your own creative career or just curious about what goes on behind the curtain, this one’s for you.
You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!
See you next Tuesday x
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In this episode of Process, creative entrepreneur Martina Calvi opens up about her evolution from a shy artist to a confident creator shaping her own path. She shares how journaling became a cornerstone of her practice, helping her carve out clarity, protect her creative space, and stay true to her artistic vision.
Martina reflects on the power of self-expression and community, weaving in her experiences writing and publishing books, experimenting with zines, and building a business rooted in authenticity. She also talks about the challenges of making space for creativity in a fast-paced world and why protecting your time is non-negotiable for any artist or entrepreneur.
If you’re curious about how to turn personal creative rituals into meaningful work, or you want to hear what it really takes to grow as a modern creative entrepreneur, this episode is for you.
Find Martina's latest book on Amazon here.
Follow Martina on Instagram here.
Find her Tiny Store online here.
Follow your host Arielle Thomas on Instagram here.
Follow Process the podcast in Instagram here.
Subscribe to the show and don't miss an episode!
You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!
See you next Tuesday x
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In this episode of Process the Podcast, host Arielle Thomas reflects on the transformative and challenging past few months, discussing her journey in the creative agency space, the importance of consistency, and the support from her audience.
She shares insights on navigating corporate challenges, managing a growing team, and the lessons learned from hiring mistakes. Arielle emphasises the need for recalibration in her goals and priorities, particularly with her brand Remy, while also celebrating new networking opportunities and the commitment to growth and consistency in her work.
Follow along as we build in real time, in front of you all via Process the Podcast on Instagram.
Find your host, Arielle on Instagram here.
Subscribe to Process and don't miss an episode!
See you next Tuesday x
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This week on Process, we sit down with Shelby Van Zwol, the founder of Chain Social, who went from running a one-woman agency out of her bedroom to leading one of Australia’s most sought-after social media companies — with 22 team members and global clients under her belt.
Shelby opens up about the behind-the-scenes realities of entrepreneurship: what it really takes to scale an agency, the emotional work of letting go to grow, and why having a clear process is her secret weapon.
We talk about:
Whether you're a creative, founder, or side-hustler scaling fast — Shelby’s story is full of golden lessons (and honest moments) that will inspire you to push past your current ceiling.
This episode is sponsored by the Chain Academy. Learn more about their offering and level up this year in time for the peak sales season!
We're working with the Chain Academy to level up for Remy Wellness and loving every minute!
Learn more about Chain Social here: https://chainsocial.com.au/
Follow Shelby Van Zwol on Instagram here: https://www.instagram.com/shelbyvanzwol/?hl=en
Follow Process the Podcast on Instagram here: instagram.com/processthepodcast
Follow your host Arielle Thomas on Instagram here: instagram.com/arielle.thomas
Subscribe to Process! We're still a baby podcast and we need all the love we can get.
See you next Tuesday x
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A limited-edition winter series from Process.
A new co-host. A new format.
One creative icon at a time.
Welcome to Part Two of From Scratch: Hedi Slimane.
This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control.
A wild card entry, Arielle invites Daanen Nootenboom to the chat to give us a 360 perspective. Some say Hedi's a one trick pony and furious that he removed heritage from the luxury brands. Daanen's perspective comes from his 20 years in design as his own principle at Applied Arts.
The hosts explore his artistic vision, particularly his use of black and white photography, and the commercial success he achieved at Dior and Celine. The conversation also touches on his legal battles and the lasting legacy he is likely to leave in the fashion world.
Slimane's work has had a significant cultural impact, influencing celebrity fashion. He faced criticism for promoting unhealthy body standards in fashion. His transition to Celine marked a new chapter in his career, focusing on creative control. Slimane's black and white photography reflects his artistic vision and style. He achieved remarkable commercial success, tripling sales at Saint Laurent. As the girls end their From Scratch exploration of Hedi's work, love him or hate him, he certainly knows how to keep shareholders happy.
Find more about this episode on Instagram via @processthepodcast
Subscribe to Process! We're a baby podcast and we need all the love that we can get!
See you next Tuesday x
Hosted on Acast. See acast.com/privacy for more information.
A limited-edition winter series from Process.
A new co-host. A new format.
One creative icon at a time.
Welcome to Part One of From Scratch: Hedi Slimane.
This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control.
The hosts explore his artistic vision, particularly his use of black and white photography, and the commercial success he achieved at Dior and Celine. The conversation also touches on his legal battles and the lasting legacy he is likely to leave in the fashion world.
Slimane's work has had a significant cultural impact, influencing celebrity fashion. He faced criticism for promoting unhealthy body standards in fashion. His transition to Celine marked a new chapter in his career, focusing on creative control. Slimane's black and white photography reflects his artistic vision and style. He achieved remarkable commercial success, tripling sales at Saint Laurent.
Chapters:
00:00 Introduction to Hedi Slimane
02:47 Hedi's Early Life and Influences
05:58 Career Beginnings and Rise in Fashion
08:56 Revolutionising Menswear at Dior
11:53 Cultural Impact and Celebrity Influence
14:57 Controversies and Body Image Issues
18:02 Transition to Celine and Creative Control
21:04 Black and White Photography and Artistic Vision
24:08 The Business of Fashion and Commercial Success
26:56 Legal Battles and Intellectual Property
30:03 Legacy and Future of Hedi Slimane
Learn more at Process the Podcast on instagram
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Process, Arielle sits down with Emma Lewisham, the founder behind the skincare brand known for science-led formulations, circular design and that unmistakable violet hue.
Emma shares what it really took to build a global beauty brand from scratch. Not just the wins, but the mindset shifts, the sacrifices, and the moments of doubt along the way. From leaving her corporate career to challenging an entire industry, this is a conversation about staying true to your vision, leading with purpose, and redefining what success actually looks like.
This one’s for anyone navigating big pivots, building something with longevity, or questioning the sacrifices it takes to get there.
Emma shares why a 100-year vision guides her, why integrity is non-negotiable, and how leaning into discomfort drives real growth and change.
Website: emmalewisham.com
Instagram: @emmalewisham
TikTok: @emmalewisham
Instagram: @processthepodcast
Follow Arielle: @arielle.thomas
TikTok: @processthepodcast
Subscribe wherever you get your podcasts.
Sign up to Process' new newsletter over at cinemathom.com, for a better look behind-the-scenes of this episode (aka Emma Lewisham’s AM routine) and SO much more! You’ll go in the draw to WIN a $540 skincare bundle, courtesy of the Emma Lewisham team. *Giveaway runs Wednesday 23rd July to midnight Tuesday 29th July, 2025.
Let your energy match your ambition.
Sign up at remywellness.com.au for 10% off your first order.
Thanks for listening! We’d love to hear your favourite moment from this episode. Head over to socials and let us know. See you in a fortnight with a new From Scratch icon x
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Turns out showing up 100 times teaches you a thing or two.
In this Petit ep, Arielle reflects on what it’s taken to stick with Process this long: the good, the gritty and the parts no one really talks about. It’s a look behind the scenes of building a podcast and creative practice from scratch.
She shares the big lessons that have surfaced along the way: the power of just showing up, what it really takes to back yourself and why creative work often means choosing the uncomfortable option. There’s insight into growing a self-funded show, staying consistent as a creator and making space for a creative life even when it’s messy.
There’s also real talk on sponsorships, burnout, loneliness and letting go of the pressure to be perfect. If you're navigating creative burnout, trying to build something slowly or figuring it out as you go, this one's for you.
No neat little bow. Just an honest look at the process behind Process.
Arielle shares the lessons and pivots that shaped her, and the mindset shifts that made all the difference.
Instagram: @processthepodcast
Follow Arielle: @ariellethomas
TikTok: @processthepodcast
Subscribe wherever you get your podcasts!
Sign up to the Cinema Thom newsletter at cinemathom.com
Let your energy match your ambition.
Sign up at remywellness.com.au for 10% off your first order.
Thanks for being part of the ride! See you next Tuesday... we’re back with a new icon for the From Scratch series. x
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A limited-edition winter series from Process.
A new co-host. A new format.
One creative icon at a time.
In this conversation, we return to the world of Sofia Coppola.
We talk about the softness and restraint in her work, and how it holds space for themes like identity, isolation, beauty, and control. The idea of beautiful cages becomes a way to understand the emotional and visual language she returns to again and again.
We look at what it means to tell personal stories inside a commercial system, and how the female experience is often shaped through subtlety and limitation. There’s reflection on childhood, aesthetics, remakes, and the kind of artistry that doesn’t try to be loud to be clear.
This episode isn’t about conclusions. It’s about sitting with the work, and what it brings up — as creatives, as women, and as people trying to make honest things.
00:00 Exploring Sofia Coppola's Influence
03:02 The Concept of Beautiful Cages
05:52 Creative Women and Societal Expectations
08:29 Cages of Identity and Relationships
11:27 Sofia's Evolving Artistic Journey
14:39 The Search for Authenticity in Art
17:31 World Building and Storytelling Techniques
20:24 The Impact of Personal Experiences on Creativity
23:11 Navigating the Challenges of Remakes
26:16 The Role of Female Experience in Storytelling
29:13 The Complexity of Toxic Relationships
32:04 The Artistic Process and Learning from Others
35:12 The Influence of Childhood on Artistic Expression
38:05 The Intersection of Commerce and Creativity
41:17 Reflections on Personal and Professional Growth
44:06 The Balance of Vulnerability and Artistry
47:05 The Future of Sofia Coppola's Work
50:08 The Legacy of Sofia Coppola's Aesthetic
52:52 Conclusion and Future Conversations
Learn more at @processthepodcast
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Introducing From Scratch
A limited-edition winter series from Process.
A new co-host. A new format.
One creative icon at a time.
We’re diving deeper than the mood boards, exploring world-class creatives whose work is actively shaping commercial creativity today.
Come in from the cold and settle into thoughtful conversation and fresh perspective — with Arielle Thomas of Process the Podcast and Elena Cameron of Adorer House.
Learn more at @processthepodcast
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In this episode of Process, we sit down with Liv Koennecke, the creative force behind Maison Essentiele — a cult sleepwear label turned ready-to-wear brand that’s redefining luxury on its own terms.
Liv shares the pivotal moments that shaped her journey, from launching with a singular vision for elevated sleepwear to confidently pivoting into fashion-forward, everyday pieces. We explore what it really means to be a small brand in a saturated industry — and why that’s often a superpower.
This episode is a deep dive into:
Liv speaks candidly about the pressures of being a founder, the importance of community, and the strategy behind collaborations, gifting, and customer connection.
Whether you're building a brand, working in fashion, or navigating your own pivot — this episode is full of grounded insights and honest reflections.
Find Maison Essentiele online here.
Find Maison Essentiele on Instagram here.
Find Maison Essentiele on Tik Tok here.
Find Liv on Instagram here.
Follow Liv's journey on Tik Tok here.
Follow us at Process the Podcast on Instagram here.
Subscribe to Process the Podcast and make sure you don't miss our next announcements!
This episode is sponsored by Remy Wellness. Leave brain fog behind and never miss a workout again!
See you next Tuesday x
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In this episode Arielle sits down with Geneva Vanderzeil, the DIY and craft entrepreneur. They explore Gen's journey as a DIY enthusiast who transitioned from a career in town planning to becoming a prominent figure in the DIY and crafting community. They discuss the roots of this passion, the therapeutic benefits of crafting, and the evolution of craft content. The conversation highlights the importance of sustainability, creativity, and the joy of repurposing materials, while also addressing the challenges and rewards of balancing organic and sponsored content in the DIY space. The girls explore the importance of embracing creativity, navigating trends in the crafting world, and building a supportive team. They discuss the significance of building a community and engaging with the audience authentically. The journey of writing a book is shared, highlighting the challenges and rewards of the creative process. The speakers emphasise the need for authenticity in content creation and the importance of embracing creativity while overcoming judgment from others. They also touch on the empowerment that comes from DIY and crafting, encouraging listeners to pursue their passions without fear of criticism.
Join us over on socials to watch our craft journey unfold this week on the Process Instagram here.
Check our Geneva's socials! Instagram here and her Tik Tok here.
Visit Geneva's DIY School here.
If you loved this episode, leave us a review and subscribe to the channel!
We have so much in store for Process in the coming months,
See you next Tuesday! x
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In this episode I'm spilling the tea, and some of our biggest news since going all in on the podcast. We're making these changes because the team is evolving and we need to take a quality over quantity approach. While the Cinema Thom side of our business grows, we're reaching new highs and international clients. We've got big plans for Remy too and need to give the gummy brand the right moment in the light.
What is that change? Well you'll just have to listen to the episode.
Join us over on socials!
Follow Process the Podcast on Instagram here.
Follow Process on Tik Tok here.
Subscribe to the podcast :)
See you next week! x
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In this conversation, Bianca Gregg, founder of Del Rainbow, shares her journey from aspiring lawyer to leading a global sales consultancy and brand development agency. Our chat went for hours, but her hero's are connectivity, authenticity, and passion in building successful brands.
Bianca discusses the evolution of Del Rainbow, its service offerings, and the unique qualities of Australian brands in the global market. The conversation highlights the significance of community and purpose in brand development, as well as the challenges and rewards of working in the retail industry. I
We dive into Bianca's essential elements for successful business partnerships, emphasising the importance of people, purpose, and product.
They discuss the evolving landscape of the fashion industry, the impact of global challenges, and the necessity of curiosity and adaptability in business strategies.
Sustainability is highlighted as an ongoing journey rather than a quick fix, with a focus on genuine efforts to make a positive impact.
They discuss the misconceptions surrounding retail partnerships, highlighting that success is not guaranteed upon securing a deal but requires ongoing effort and strategy.
The conversation also touches on the significance of building strong relationships with brands, navigating market dynamics, and the personal development necessary for long-term success. Bianca also shares her admiration for brands that embody these values and stresses the need for emerging designers to have a clear vision for their future.
If you loved this episode leave us a review or subscribe to the show! We need all the love we can get as a baby podcast.
To learn more about Del Rainbow, you can find them online here via there website.
Find Del Rainbow on Instagram here.
Find your host Arielle Thomas on Instagram here.
Find Process the Podcast on Instagram here.
See you next week! x
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Big thank you to the partner of today's episode, Saint Valentine. Visit Saint Valentine online and spoil Mum this Mother's Day!
In this engaging conversation, Kirstie Clements, the former editor-in-chief of Vogue Australia, shares her journey through the fashion industry, her experiences working with iconic figures like Karl Lagerfeld, and the challenges of magazine publishing.
She discusses the importance of collaboration, the need to connect with readers, and her reinvention after leaving Vogue. Clements emphasises the balance between creativity and commerce in the fashion world, offering insights into her editorial vision and the creative process behind magazine production. In this conversation, Kirstie explore themes of self-discovery, creativity, and the challenges of navigating change in both personal and professional realms. They discuss the importance of finding happiness in one's work, the journey of embracing new opportunities, and the significance of authenticity in creative endeavours. The pair touch on the realities of freelancing, the pressures of the modern creative landscape, and the need for nurturing the next generation of creatives.
Ultimately, the speakers emphasise the value of listening to oneself and the power of writing as a means of connection and expression along with the pressures faced by women today and the idea that it's never too late to pursue one's passions.
Find Kirstie on Instagram here.
Find us on Process the Podcast on IG here.
Find your host Arielle Thomas on IG here.
If you loved this episode, please subscribe to the show and leave us a review!
See you next Tuesday x
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