Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
A limited-edition winter series from Process.
A new co-host. A new format.
One creative icon at a time.
Welcome to Part Two of From Scratch: Hedi Slimane.
This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control.
A wild card entry, Arielle invites Daanen Nootenboom to the chat to give us a 360 perspective. Some say Hedi's a one trick pony and furious that he removed heritage from the luxury brands. Daanen's perspective comes from his 20 years in design as his own principle at Applied Arts.
The hosts explore his artistic vision, particularly his use of black and white photography, and the commercial success he achieved at Dior and Celine. The conversation also touches on his legal battles and the lasting legacy he is likely to leave in the fashion world.
Slimane's work has had a significant cultural impact, influencing celebrity fashion. He faced criticism for promoting unhealthy body standards in fashion. His transition to Celine marked a new chapter in his career, focusing on creative control. Slimane's black and white photography reflects his artistic vision and style. He achieved remarkable commercial success, tripling sales at Saint Laurent. As the girls end their From Scratch exploration of Hedi's work, love him or hate him, he certainly knows how to keep shareholders happy.
Find more about this episode on Instagram via @processthepodcast
Subscribe to Process! We're a baby podcast and we need all the love that we can get!
See you next Tuesday x
Hosted on Acast. See acast.com/privacy for more information.
A limited-edition winter series from Process.
A new co-host. A new format.
One creative icon at a time.
Welcome to Part One of From Scratch: Hedi Slimane.
This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control.
The hosts explore his artistic vision, particularly his use of black and white photography, and the commercial success he achieved at Dior and Celine. The conversation also touches on his legal battles and the lasting legacy he is likely to leave in the fashion world.
Slimane's work has had a significant cultural impact, influencing celebrity fashion. He faced criticism for promoting unhealthy body standards in fashion. His transition to Celine marked a new chapter in his career, focusing on creative control. Slimane's black and white photography reflects his artistic vision and style. He achieved remarkable commercial success, tripling sales at Saint Laurent.
Chapters:
00:00 Introduction to Hedi Slimane
02:47 Hedi's Early Life and Influences
05:58 Career Beginnings and Rise in Fashion
08:56 Revolutionising Menswear at Dior
11:53 Cultural Impact and Celebrity Influence
14:57 Controversies and Body Image Issues
18:02 Transition to Celine and Creative Control
21:04 Black and White Photography and Artistic Vision
24:08 The Business of Fashion and Commercial Success
26:56 Legal Battles and Intellectual Property
30:03 Legacy and Future of Hedi Slimane
Learn more at Process the Podcast on instagram
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Process, Arielle sits down with Emma Lewisham, the founder behind the skincare brand known for science-led formulations, circular design and that unmistakable violet hue.
Emma shares what it really took to build a global beauty brand from scratch. Not just the wins, but the mindset shifts, the sacrifices, and the moments of doubt along the way. From leaving her corporate career to challenging an entire industry, this is a conversation about staying true to your vision, leading with purpose, and redefining what success actually looks like.
This one’s for anyone navigating big pivots, building something with longevity, or questioning the sacrifices it takes to get there.
Emma shares why a 100-year vision guides her, why integrity is non-negotiable, and how leaning into discomfort drives real growth and change.
Website: emmalewisham.com
Instagram: @emmalewisham
TikTok: @emmalewisham
Instagram: @processthepodcast
Follow Arielle: @arielle.thomas
TikTok: @processthepodcast
Subscribe wherever you get your podcasts.
Sign up to Process' new newsletter over at cinemathom.com, for a better look behind-the-scenes of this episode (aka Emma Lewisham’s AM routine) and SO much more! You’ll go in the draw to WIN a $540 skincare bundle, courtesy of the Emma Lewisham team. *Giveaway runs Wednesday 23rd July to midnight Tuesday 29th July, 2025.
Let your energy match your ambition.
Sign up at remywellness.com.au for 10% off your first order.
Thanks for listening! We’d love to hear your favourite moment from this episode. Head over to socials and let us know. See you in a fortnight with a new From Scratch icon x
Hosted on Acast. See acast.com/privacy for more information.
Turns out showing up 100 times teaches you a thing or two.
In this Petit ep, Arielle reflects on what it’s taken to stick with Process this long: the good, the gritty and the parts no one really talks about. It’s a look behind the scenes of building a podcast and creative practice from scratch.
She shares the big lessons that have surfaced along the way: the power of just showing up, what it really takes to back yourself and why creative work often means choosing the uncomfortable option. There’s insight into growing a self-funded show, staying consistent as a creator and making space for a creative life even when it’s messy.
There’s also real talk on sponsorships, burnout, loneliness and letting go of the pressure to be perfect. If you're navigating creative burnout, trying to build something slowly or figuring it out as you go, this one's for you.
No neat little bow. Just an honest look at the process behind Process.
Arielle shares the lessons and pivots that shaped her, and the mindset shifts that made all the difference.
Instagram: @processthepodcast
Follow Arielle: @ariellethomas
TikTok: @processthepodcast
Subscribe wherever you get your podcasts!
Sign up to the Cinema Thom newsletter at cinemathom.com
Let your energy match your ambition.
Sign up at remywellness.com.au for 10% off your first order.
Thanks for being part of the ride! See you next Tuesday... we’re back with a new icon for the From Scratch series. x
Hosted on Acast. See acast.com/privacy for more information.
A limited-edition winter series from Process.
A new co-host. A new format.
One creative icon at a time.
In this conversation, we return to the world of Sofia Coppola.
We talk about the softness and restraint in her work, and how it holds space for themes like identity, isolation, beauty, and control. The idea of beautiful cages becomes a way to understand the emotional and visual language she returns to again and again.
We look at what it means to tell personal stories inside a commercial system, and how the female experience is often shaped through subtlety and limitation. There’s reflection on childhood, aesthetics, remakes, and the kind of artistry that doesn’t try to be loud to be clear.
This episode isn’t about conclusions. It’s about sitting with the work, and what it brings up — as creatives, as women, and as people trying to make honest things.
00:00 Exploring Sofia Coppola's Influence
03:02 The Concept of Beautiful Cages
05:52 Creative Women and Societal Expectations
08:29 Cages of Identity and Relationships
11:27 Sofia's Evolving Artistic Journey
14:39 The Search for Authenticity in Art
17:31 World Building and Storytelling Techniques
20:24 The Impact of Personal Experiences on Creativity
23:11 Navigating the Challenges of Remakes
26:16 The Role of Female Experience in Storytelling
29:13 The Complexity of Toxic Relationships
32:04 The Artistic Process and Learning from Others
35:12 The Influence of Childhood on Artistic Expression
38:05 The Intersection of Commerce and Creativity
41:17 Reflections on Personal and Professional Growth
44:06 The Balance of Vulnerability and Artistry
47:05 The Future of Sofia Coppola's Work
50:08 The Legacy of Sofia Coppola's Aesthetic
52:52 Conclusion and Future Conversations
Learn more at @processthepodcast
Hosted on Acast. See acast.com/privacy for more information.
Introducing From Scratch
A limited-edition winter series from Process.
A new co-host. A new format.
One creative icon at a time.
We’re diving deeper than the mood boards, exploring world-class creatives whose work is actively shaping commercial creativity today.
Come in from the cold and settle into thoughtful conversation and fresh perspective — with Arielle Thomas of Process the Podcast and Elena Cameron of Adorer House.
Learn more at @processthepodcast
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Process, we sit down with Liv Koennecke, the creative force behind Maison Essentiele — a cult sleepwear label turned ready-to-wear brand that’s redefining luxury on its own terms.
Liv shares the pivotal moments that shaped her journey, from launching with a singular vision for elevated sleepwear to confidently pivoting into fashion-forward, everyday pieces. We explore what it really means to be a small brand in a saturated industry — and why that’s often a superpower.
This episode is a deep dive into:
Liv speaks candidly about the pressures of being a founder, the importance of community, and the strategy behind collaborations, gifting, and customer connection.
Whether you're building a brand, working in fashion, or navigating your own pivot — this episode is full of grounded insights and honest reflections.
Find Maison Essentiele online here.
Find Maison Essentiele on Instagram here.
Find Maison Essentiele on Tik Tok here.
Find Liv on Instagram here.
Follow Liv's journey on Tik Tok here.
Follow us at Process the Podcast on Instagram here.
Subscribe to Process the Podcast and make sure you don't miss our next announcements!
This episode is sponsored by Remy Wellness. Leave brain fog behind and never miss a workout again!
See you next Tuesday x
Hosted on Acast. See acast.com/privacy for more information.
In this episode Arielle sits down with Geneva Vanderzeil, the DIY and craft entrepreneur. They explore Gen's journey as a DIY enthusiast who transitioned from a career in town planning to becoming a prominent figure in the DIY and crafting community. They discuss the roots of this passion, the therapeutic benefits of crafting, and the evolution of craft content. The conversation highlights the importance of sustainability, creativity, and the joy of repurposing materials, while also addressing the challenges and rewards of balancing organic and sponsored content in the DIY space. The girls explore the importance of embracing creativity, navigating trends in the crafting world, and building a supportive team. They discuss the significance of building a community and engaging with the audience authentically. The journey of writing a book is shared, highlighting the challenges and rewards of the creative process. The speakers emphasise the need for authenticity in content creation and the importance of embracing creativity while overcoming judgment from others. They also touch on the empowerment that comes from DIY and crafting, encouraging listeners to pursue their passions without fear of criticism.
Join us over on socials to watch our craft journey unfold this week on the Process Instagram here.
Check our Geneva's socials! Instagram here and her Tik Tok here.
Visit Geneva's DIY School here.
If you loved this episode, leave us a review and subscribe to the channel!
We have so much in store for Process in the coming months,
See you next Tuesday! x
Hosted on Acast. See acast.com/privacy for more information.
In this episode I'm spilling the tea, and some of our biggest news since going all in on the podcast. We're making these changes because the team is evolving and we need to take a quality over quantity approach. While the Cinema Thom side of our business grows, we're reaching new highs and international clients. We've got big plans for Remy too and need to give the gummy brand the right moment in the light.
What is that change? Well you'll just have to listen to the episode.
Join us over on socials!
Follow Process the Podcast on Instagram here.
Follow Process on Tik Tok here.
Subscribe to the podcast :)
See you next week! x
Hosted on Acast. See acast.com/privacy for more information.
In this conversation, Bianca Gregg, founder of Del Rainbow, shares her journey from aspiring lawyer to leading a global sales consultancy and brand development agency. Our chat went for hours, but her hero's are connectivity, authenticity, and passion in building successful brands.
Bianca discusses the evolution of Del Rainbow, its service offerings, and the unique qualities of Australian brands in the global market. The conversation highlights the significance of community and purpose in brand development, as well as the challenges and rewards of working in the retail industry. I
We dive into Bianca's essential elements for successful business partnerships, emphasising the importance of people, purpose, and product.
They discuss the evolving landscape of the fashion industry, the impact of global challenges, and the necessity of curiosity and adaptability in business strategies.
Sustainability is highlighted as an ongoing journey rather than a quick fix, with a focus on genuine efforts to make a positive impact.
They discuss the misconceptions surrounding retail partnerships, highlighting that success is not guaranteed upon securing a deal but requires ongoing effort and strategy.
The conversation also touches on the significance of building strong relationships with brands, navigating market dynamics, and the personal development necessary for long-term success. Bianca also shares her admiration for brands that embody these values and stresses the need for emerging designers to have a clear vision for their future.
If you loved this episode leave us a review or subscribe to the show! We need all the love we can get as a baby podcast.
To learn more about Del Rainbow, you can find them online here via there website.
Find Del Rainbow on Instagram here.
Find your host Arielle Thomas on Instagram here.
Find Process the Podcast on Instagram here.
See you next week! x
Hosted on Acast. See acast.com/privacy for more information.
Big thank you to the partner of today's episode, Saint Valentine. Visit Saint Valentine online and spoil Mum this Mother's Day!
In this engaging conversation, Kirstie Clements, the former editor-in-chief of Vogue Australia, shares her journey through the fashion industry, her experiences working with iconic figures like Karl Lagerfeld, and the challenges of magazine publishing.
She discusses the importance of collaboration, the need to connect with readers, and her reinvention after leaving Vogue. Clements emphasises the balance between creativity and commerce in the fashion world, offering insights into her editorial vision and the creative process behind magazine production. In this conversation, Kirstie explore themes of self-discovery, creativity, and the challenges of navigating change in both personal and professional realms. They discuss the importance of finding happiness in one's work, the journey of embracing new opportunities, and the significance of authenticity in creative endeavours. The pair touch on the realities of freelancing, the pressures of the modern creative landscape, and the need for nurturing the next generation of creatives.
Ultimately, the speakers emphasise the value of listening to oneself and the power of writing as a means of connection and expression along with the pressures faced by women today and the idea that it's never too late to pursue one's passions.
Find Kirstie on Instagram here.
Find us on Process the Podcast on IG here.
Find your host Arielle Thomas on IG here.
If you loved this episode, please subscribe to the show and leave us a review!
See you next Tuesday x
Hosted on Acast. See acast.com/privacy for more information.
Fill out our ACast Survey here: http://bit.ly/processthepodcast-survey
In this conversation, Jane discusses the inception of Art Box Black, her journey in the photography industry, and the importance of creating opportunities for women photographers. She emphasises the need for transparency and integrity in business practices, the challenges of pitching to clients, and the significance of nurturing new talent.
The discussion touches on the evolving landscape of the photography industry and the importance of maintaining high standards for creatives. Arielle and Jane delve into the complexities of managing creative talent in the photography industry, discussing the balance between commercial work and personal fulfilment, the importance of strategic planning, and the challenges of cash flow in small businesses.
They explore the impact of AI on the creative landscape, including its potential to disrupt traditional roles and the ethical considerations surrounding its use. The discussion highlights the evolving dynamics of video production and the necessity for effective organisation and communication in a rapidly changing industry. Arielle & Jane explore the transition from photographer to director, the significance of authenticity in creative work, and the challenges of balancing personal and commercial projects.
The discussion also highlights initiatives aimed at supporting underrepresented groups in photography, including scholarships for Indigenous photographers. Overall, we drive home the need for passion, intent, and authenticity in creative endeavours.
Check out the Art Box Black website here.
Find them on Instagram here.
Find your host Arielle Thomas on Instagram here.
Follow Process on Instagram here.
Learn more about our Remy Rhythm Energy Gummies here!
See you next Tuesday x
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Process the Podcast, Arielle Thomas delves into the importance of consistency in achieving personal and professional goals. She discusses how repetition can feel dull but is essential for growth and success. Arielle emphasises the need to overcome the myth of motivation, advocating for discipline and the establishment of habits that align with one's desired identity.
She shares personal anecdotes and practical strategies for building consistency, highlighting that mastery often lies in the mundane and repetitive tasks that lead to long-term success. Spoiler alert, it takes work.
If you loved this episode, follow us on socials, send this to a friend or leave a review! As a baby podcast putting in the work, we need all the love we can get.
Follow Process on Instagram here.
Follow your host, Arielle Thomas on Instagram here.
See you next Tuesday! xx
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Process, Arielle sits down with the creative director of Citizens of Humanity, Marianne McDonald to explore how one of fashion’s most iconic denim houses is rewriting the rules — from growing their own cotton to partnering with French biotech pioneers Pili to eliminate petroleum from their dyes.
She shares the creative thinking and relentless innovation it takes to lead a global brand while staying true to craftsmanship, sustainability, and style. From early influences and career pivots to building creative teams and spotting cultural shifts, this is a deep dive into the real work behind fashion that lasts — emotionally, ethically, and aesthetically.
We also unpack the evolution of fashion cycles, the surprising role of PowerPoint in creative direction, and why understanding your customer’s identity is more crucial than ever.
Whether you're building a brand, designing your dream job, or just curious about what’s really happening behind the seams of fashion — this one’s for you.
Big thank you to The New Trend for brining this podcast together for us!
Find Marianne on Instagram here.
Find Citizens of Humanity on Instagram here.
Head to The New Trend to shop the Eco Indigo range here.
Find your host, Arielle Thomas on Instagram here.
Find Process the Podcast on Instagram here.
If you loved this episode, please subscribe to the show, we're still a baby podcast over here and need all the love that we can get!
See you next Tuesday x
Hosted on Acast. See acast.com/privacy for more information.
In this conversation, the speakers explore the dynamics of the fashion industry, focusing on branding, marketing, and consumer behaviour. They discuss the evolution of the Lofft Agency and the inception of Roame, highlighting the importance of clarity, energy, and storytelling in building successful brands.
The conversation delves into the challenges of navigating trends, understanding market expectations, and the significance of curation in a competitive landscape.
Insights from successful brands illustrate the necessity of having a clear vision and adapting to the ever-changing fashion environment.
In this conversation, the girls delve into the journey of building a fashion brand, Roame, focusing on the essence of resort wear, the importance of storytelling through prints, and the strategic decisions behind pricing and market positioning. They discuss the challenges of navigating economic fluctuations, particularly in relation to the Australian dollar, and the excitement of expanding into the U.S. market. The conversation highlights the balance between creativity and data-driven decisions in the design process, emphasising the importance of brand awareness and customer engagement.
They discuss the importance of learning from mistakes, effective communication, and the surprises encountered in their fashion journey.
Find Roame online here.
Find Roame on Instagram here.
Find the Lofft Agency here.
Find Process the Podcast on Instagram here.
Find your host Arielle Thomas on Instagram here.
If you loved this episode, please leave us a review or share it with a creative friend.
See you next Tuesday!
x
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Arielle Thomas shares her journey of creativity, energy management, and the development of her new product, Remy Gummies.
She discusses the challenges of maintaining energy levels while pursuing ambitious goals and how she identified a gap in the market for a gentle energy supplement.
Through experimentation and collaboration, Arielle created a product that is vegan, sugar-free, and designed to help individuals maintain their energy throughout the day.
The episode highlights the importance of perseverance, personal growth, and the entrepreneurial spirit.
So much hard work has gone into this brand, and we can't wait to share it with you!
Follow Remy Wellness on Instagram here.
Follow Process the Podcast on Instagram here.
Follow your host, Arielle Thomas on Instagram here.
See you next Tuesday!
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Arielle Thomas sits down with Bree Johnson, Co-Founder of Frank Body and Managing Director of Willow & Blake, to discuss the journey of building two powerhouse brands.
Bree shares the marketing strategies that turned a niche skincare idea into a global beauty phenomenon, the role of community-driven branding, and how creative storytelling has been at the heart of their success.
She also dives into the realities of scaling a creative agency, from hiring and team dynamics to fostering a culture of innovation and personal branding. Bree opens up about the challenges of rebranding, staying ahead in a competitive market, and the mindset shifts required for sustainable growth.
Beyond business, Bree reflects on balancing entrepreneurship with personal life, particularly as she prepares for motherhood, and the importance of financial independence, mentorship, and building a strong leadership team. She also shares insights into expanding into retail and global markets, the power of networking for female founders, and Willow & Blake’s initiatives to support the next generation of creative entrepreneurs.
This episode is packed with practical advice for anyone navigating the worlds of beauty, branding, and business growth—don’t miss it!
Find Willow and Blake online here.
Find Frank Body on Instagram here.
Find Bree Johnson on LinkedIn here.
Find Process the Podcast on Instagram here.
Find your host, Arielle on Instagram here.
Leave a review, share with a friend or subscribe to Process!
See you next week! x
--- Keywords---
Willow & Blake, Frank Body, branding, marketing, entrepreneurship, creative agency, consumer engagement, personal branding, team dynamics, rebranding, parenthood, business growth, hiring strategies, mentorship, board roles, retail expansion, global markets, brand building, creativity, female entrepreneurs.
Hosted on Acast. See acast.com/privacy for more information.
In this conversation, Alice McMullin discusses the evolution of her furniture brand, McMullin, navigating changes in consumer behaviour and the importance of intuition in design.
She shares her journey from selling Icelandic sheepskins to creating a successful furniture line, emphasising the influence of personal experiences and family on her design aesthetic. The conversation also delves into the collaborative nature of her work, the dynamics of her team, and the significance of maintaining a unique brand identity in a competitive market. Alice also discusses her journey in the design and furniture industry, emphasising the importance of organic collaborations, community engagement, and sustainability.
She reflects on her childhood influences, the significance of following one's intuition in business, and the cultural aesthetics that shape her work. Alice also shares insights on the challenges of entrepreneurship and the personal growth that comes from overcoming obstacles.
Find McMullin's latest collection Studio 80 here.
Find McMullin on Instagram here.
This episode was powered by Remy! Sign up to the waitlist here!
Follow Remy on Instagram here.
If you loved this episode, we'd love you to let us know! Leave a review on your Apple or Spotify Podcast Player.
Find Process on Instagram here.
Find us on Tik Tok here.
Find your host Arielle Thomas here.
See you next Sunday! xx
Hosted on Acast. See acast.com/privacy for more information.
In this conversation, Arielle sits down with her friend and partner at venture capital fund Side Stage to explore the intricacies of venture capital, particularly focusing on how they do things at Side Stage. a pre-seed and seed fund in Australia. They discuss the importance of founder support, the dynamics of venture capital, and the various types of capital available to entrepreneurs. The conversation highlights the unique challenges and opportunities within the Australian startup ecosystem, emphasising the need for founders to understand their own goals and the incentives of potential investors. In this conversation, Elli discusses the evolving landscape of venture capital investment in Australian consumer brands, highlighting a growing willingness among VCs to invest in sectors beyond traditional B2B SaaS.
The discussion also touches on the significance of knowledge sharing and community support for founders, particularly women, in navigating the complexities of startup funding and market positioning.
A little different from our usual focus here on Process the Podcast, but as Arielle tackles conversations to level up her thinking - you best believe she's taking you with her.
To learn more about Side Stage Ventures, find them on Linked In here.
Find Elli Hanson on Linked In here.
Find Process the Podcast on Instagram here.
Find your host Arielle Thomas on Instagram here.
Hit that subscribe button and don't miss an episode.
See you next Sunday!
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing.
We discuss her evolution from aspiring magazine editor to leading one of Australia’s most influential fashion newsletters, how she’s redefining style journalism in the Substack era, and why curation is more powerful than ever in a world oversaturated with content.
Zara shares insights on:
If you’re curious about the future of fashion media, personal style, and the rise of newsletters as a major platform, this conversation is for you.
🎧 Listen now and subscribe to Process for more deep dives into creative careers.
Zara's fav's to check out!
Find Screenshot this on Substack here.
Find Zara Wong on Instagram here.
Find us at Process on Instagram here.
Find your host, Arielle on Instagram here.
Find her new business Remy on Instagram here.
See you next Sunday! x
Hosted on Acast. See acast.com/privacy for more information.
