Brendan sat down with Sonic Powersports/Automotive President Jeff Dyke to discuss the amazing sales success the group experienced during the Sturgis Motorcycle Rally in August. Dyke says that they were able to sell more than 1,000 motorcycles during the event, thanks to their preparation and the opportunity to sell in the town of Sturgis at one of its dealerships. He also says there is a significant untapped opportunity in the pre-owned market.

Brendan chats with BRP's President of Powersports, Sandy Scullion, about Club BRP in Boston and the launch of the electric ATV, as well as a newly redesigned Defender. Scullion says they had more than 4,000 dealers join them in Beantown as the brand refocuses on business in the second half.

George and Courtney from Performance Brokerage Services sit down with Brendan to discuss the current state of the M&A market for powersports dealerships. George says that he's never seen so many sellers in his 25 years in the business.

Brendan discusses what powersports dealers can learn from their automotive counterparts. Pied Piper's Fran and Cameron O'Hagan join the podcast to show data that illustrates where powersports dealers need to improve, and many of the areas involve better processes and follow-through.

Ken Engelman, National Account Manager for EPG Brand Acceleration’s motorcycle group (Rider Magazine, American Rider, Powersports Business), sat down with Brendan Baker to talk about his return to the industry, his grassroots “Please Be Kind” campaign, and why volunteerism can be a powerful tool for both community building and growing the powersports market. From BMW Boxer Days in Munich to high school service programs, Engelman’s career seamlessly blends marketing expertise, relationship-building, and an unwavering commitment to giving back.

Brendan sits down with Max and Zach Materne to discuss their former dealership and how Max is now returning to help save it in the Turnaround Project. Max will be putting all of his experience and skills on the line over the next 90 days to help the dealership he used to own. In the process, numerous lessons can be applied by dealers to enhance their own stores.

Brendan visits Brad Tews, owner of East Central Motorsports in Kent, Ohio. The dealership specializes in value brands. We discuss the importance of value brands in the sales chain and why it is important for high-quality entry level products.

Brendan chats with Scott Newby, who is Yamaha's senior communications specialist for the ATV and Side-by-Side group. Brendan has known Scott for many years, going back to his days as a managing editor of another powersports publication. One of his first press rides was with Scott's crew in the Deschutes Forrest of Oregon, riding a Yamaha Raptor 700. Scott also talks about Yamaha's Outdoor Access Initiative and how the company is giving back to communities and clubs to keep things open for all of us in the outdoors, but especially for off-road enthusiasts.

Brendan chats with John Resciniti, owner of the Motorcycle Mall in Bellville, New Jersey and partner in the luxury apartment and retail project REV by Vermella. Courtney Mulligan is the vice president of marketing at Russo Development, which helped spearhead this unique project with powersports roots.

Brendan chats with Susan Medrano, who is the head of Synchrony Outdoors and AJ Meisel, the general manager of Plano Kawasaki/Suzuki/Piaggio, to discuss International Female Ride Day and the broader impact of women in powersports.   LINKS: International Female Ride Day on Facebook: https://www.facebook.com/InternationalFemaleRideDay 2025 International Female Ride Day Photo Gallery: https://motoress.com/2025-international-female-ride-day-photo-gallery-and-sweepstakes/  

Brendan chats with MIC's new president, Christy LaCurelle just after she has returned from the Capitol Hill Fly-In, which this year happened to take place April 7-8 as President Trump announced sweeping tariffs. We chat about tariffs, rider programs and other legislative efforts for the industry.

Brendan sits down with longtime powersports industry veteran and rental operator Rob Solem, who is the co-founder of RecSystems. This company uses AI to run your rental operations from marketing to bookings.

Most dealers are familiar with Ryan McFarland’s other company, Strider Balance Bikes, but he also heads up another project that is very important to kids learning how to ride bikes in school. All Kids Bike was created to teach kids how to ride a bike as part of a school or church program. We discuss how it all got started.

Brendan talks with Sam Paschel, CEO of Zero Motorcycles, about the company's new strategy to unveil serveral new models under $10k by 2030. Paschel also discusses some dealer incentives and how easy they've made it to do business with Zero.

Nate Stickney acquired his first dealership in 2014 and now owns three locations in Florida. Driven a passion for improvement and growth, Stickney shares the changes he has made to boost the success of his teams and his dealerships.

Brendan sits down with the president of Moto Canada to discuss the impact proposed tarrifs on Canada may have on the powersports industry in both the U.S. and Canada. There is a lot at stake and French wants to make sure everyone is aware of what's involved.

Brendan interviews Chris Yeloushan and Pete Eppele of Rollick to see how their AI initiatives are progressing. They show us some of the nuts and bolts of how the platform can allow dealers to nurture leads through the sales funnel and into the dealership from online to in store.

Brendan interviews Broward Motorsports' Dealer Principal Sam Nehme and Rob Greenwald from Sam's man cave in Fort Lauderdale, Florida. Sam is this year's recipient of the PSB Leadership Award that will be presented to him at Accelerate. He is also on Greenwald's panel about Generational Transfer and how young leaders can move up the ladder.

Brendan sits down for a conversation with Rob Hefner, senior vice president of powersports at APCO/Rider's Advantage to discuss the year ahead for dealers.This episode is brought to you by Synchrony.

Brendan interviews George Chaconas and Courtney Bernhard from Performance Brokerage Services about the state of the M&A segment in powersports. While the economy has been a challenger for many dealers, there are still deals to be made and George and Courtney share some tips.