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Politics for Drummies

The Drum

26 episodes

3 months ago

Do some political marketing campaigns baffle you? Do the marketing messages and tactics of politicians make you scratch your head? With over 40 elections set to occur globally during 2024, we can expect some intense political posturing and campaigning and to bring it all into some perspective, The Drum has launched a new monthly podcast – Politics for Drummies. Key political, marketing and creative figures will join host, Alastair Duncan, to bring some clarity to the marketing of politics in 2024.

Hosted on Acast. See acast.com/privacy for more information.

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Do some political marketing campaigns baffle you? Do the marketing messages and tactics of politicians make you scratch your head? With over 40 elections set to occur globally during 2024, we can expect some intense political posturing and campaigning and to bring it all into some perspective, The Drum has launched a new monthly podcast – Politics for Drummies. Key political, marketing and creative figures will join host, Alastair Duncan, to bring some clarity to the marketing of politics in 2024.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

Episodes (20/26)

Politics for Drummies

What makes Zohran Mamdami’s unorthodox play for New York Mayor so effective?

411’s Ned Mendez brings his experience of Labour’s success in 2024 to unpick what matters today for electorates all over the world. He chats with Alastair about voters beyond media, Zohran’s energetic New York campaign, and the fight over an ever-growing barrage of AI enhanced misinformation. His razor-sharp focus on cut through is super relevant to modern marketers.

Hosted on Acast. See acast.com/privacy for more information.

3 months ago

44 minutes 47 seconds

Politics for Drummies

The Only Way is Ethics with Harriet Kingaby

In this episode Alastair interviews Harriet Kingaby, joint founder of The Conscious Advertising Network. With her background in climate action to advocating information integrity at the UN, she explains the commercial value of ethical communications for brands and how to make it happen. Harriet has a strong message for the industry that goes far beyond brand safety.

Hosted on Acast. See acast.com/privacy for more information.

7 months ago

39 minutes 5 seconds

Politics for Drummies

Cal Roscow on Political Messaging & Managing Brexit Damage

In this latest episode of Politics for Drummies, Best For Britain's executive director of marketing Cal Roscow outlines his thoughts on the challenge of balancing rational argument with emotional engagement in political messaging and recovering from the damage of Brexit.

Hosted on Acast. See acast.com/privacy for more information.

9 months ago

42 minutes 39 seconds

Politics for Drummies

Marshall Manson asks if America can ever make a good decision?

US expat Marshall Manson cut his teeth on Republican campaigning. Now he is chair of corporate affairs at Fleishman Hillard in the UK with 20 years of election insight. In this fascinating and timely episode he and Alastair discuss just why the American civic arena is so embattled and whether democracy survives another bitter election night.

Hosted on Acast. See acast.com/privacy for more information.

12 months ago

44 minutes 45 seconds

Politics for Drummies

Mike Nellis asks who’s going to win the race to the White House?

Mike Nellis of Authentic has won more than 70 awards for political campaigns. And he's worked with California prosecutor Kamala Harris on her way to the top. His super popular White Dudes for Harris campaign raised over $4m in one go in July and caused quite the spat with Elon Musk. In this quickfire episode he tells Alastair just why he believes Trump’s destiny is to lose.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

42 minutes 9 seconds

Politics for Drummies

Katie Harrison asks can social impact campaigns have an effect on policy?

Katie Harrison of WRTHY does important work. From holding tech companies to account for spreading child sexual abuse material to empowering women in the climate crisis, social impact campaigns really matter. In this enlightening episode, Katie takes Alastair on the journey from advertising planning to making social change global.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

39 minutes 5 seconds

Politics for Drummies

Ryan Davis asks Who you gonna call? Influencers!

Ryan Davis of People First is an influencer marketing expert. When trust in media and government is low, voters make decisions based on friends and family. Ryan chats with Alastair about how everyday people like teachers, single moms, and firefighters can be more effective than celebrity endorsements, which might just make the difference in the Presidential election.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

35 minutes 19 seconds

Politics for Drummies

Wikipedia insider Rhiannon Ruff on crowdsourcing the truth in a post-truth world

Rhiannon Ruff from Lumino Digital is an expert in Wikipedia the world’s largest crowdsourced encyclopaedia. She joins Alastair on the pod for a masterclass on how politicians try and fail to get round the rules and what brands can do when it comes to reputation management where neutrality and authenticity is all.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

39 minutes 34 seconds

Politics for Drummies

Nadja Bellan-White asks whether brands should take a stand?

Nadja Bellan-White asks whether brands should brands take a stand?

CEO of SS+K Nadja Bellan-White is a proud global citizen and change maker. She joins Alastair on the pod to discuss how brands can show up where there is political instability, how the principles of political campaigning apply to brand transformation and why building a diverse culture is still a burning issue against the backdrop of a polarising US election.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

37 minutes 26 seconds

Politics for Drummies

Valerie Davis on how 12 billion dollars affects the media market?

In this episode, we're in New York! Valerie Davis, CEO of Assembly North America gives her views on political spending and the likely impact on advertisers in this election cycle. Featuring live chat with the Drum's co-founder, Gordon Young and a CMO Q&A.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

24 minutes 25 seconds

Politics for Drummies

Uncommon's Nils Leonard asks why can’t Britain be a British Original?

Nils Leonard’s Uncommon Studio has taken the creative world by storm. In this episode he and Alastair dig in to why politics has lost its way and needs a reboot. Nils has ambitious ideas. After all, if Britain can’t be a British Original, who else is going to do it?

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

41 minutes 20 seconds

Politics for Drummies

Amil Khan on Media, Misinformation and the Misuse of GenAI

Amil Khan on Media, Misinformation and the Misuse of GenAI

In this episode, Alastair chats with Amil Khan, founder of online manipulation expert Valent Projects, about his move into disinformation, the shortcomings of modern media, the potential for tech to spread misinformation, and how voters could soon be targeted individually by political parties armed with GenAI.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

50 minutes 32 seconds

Politics for Drummies

Ben Guerin on Strategy, Persona and Trust

Ben Guerin, co-founder of digital-led creative agency Topham Guerin, shares insights on crafting winning strategies, shaping personas, and fostering trust in the ever-changing realm of social media.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

33 minutes 26 seconds

Politics for Drummies

MullenLowe's Nicky Bullard on Magic, Mentorship and Mental Health

In this episode, Alastair chats with Nicky Bullard, chief creative officer at MullenLowe, about the intricacies of crafting political campaigns. They explore the balance between creativity and messaging, the impact of personal attacks in ads, and the challenge of maintaining authenticity in political branding.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

39 minutes 39 seconds

Politics for Drummies

Benedict Pringle on Anger, Fear and Narratives in the upcoming election campaign

With the UK election kicking off early, Alastair asks Benedict Pringle, founder of politicaladvertising.co.uk, to unpack how the parties wield anger, fear, and hope to shape voter sentiment. From Labour's rallying cry against the status quo to the Conservatives' fear-based narrative, discover the nuanced strategies at play in the campaign.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

36 minutes 18 seconds

Politics for Drummies

Lord Bethell on Health, Politics, and Pop Culture - A Conservative Perspective

In this episode of Politics for Drummies, Alastair Duncan engages in a thought-provoking dialogue with conservative peer Lord Bethell, tackling pressing issues from health and environmental concerns to the role of compassion in politics, offering a glimpse into the complexities of policymaking and societal change.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

48 minutes 11 seconds

Politics for Drummies

Richard Huntington on Democracy, Mental Health, and Societal Risks

Richard Huntingdon returns for a candid conversation with Alastair on the complexities of British politics and how the advertising industry could help to resurrect the category. From reflections on politicians who can get things done to mental health in agencies, we explore how well being matters when it comes to making change in today's political climate.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

28 minutes 47 seconds

Politics for Drummies

Richard Huntington on Real Insight, Policy Impact and the Creative Curriculum

Richard Huntington, Chief Strategy Officer at Saatchi & Saatchi London, delves into the decline of political engagement and the importance of reinvigorating the middle class for economic growth. From tackling wealth inequality to the role of taxation, this episode explores the path to a more inclusive and prosperous society.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

40 minutes 7 seconds

Politics for Drummies

Sam Jeffers on Transparency, Tactics, and the Future of Political Messaging

Join Sam Jeffers, CEO of Who Targets Me, as he talks behind-the-scenes of online politics, separating fact from fiction. From Twitter trends to crazy media diets, we're discussing the messy world of political messaging.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

34 minutes 30 seconds

Politics for Drummies

Tessa Simonds on Money, Media, and the 2024 Presidential Election

In this episode, Alastair delves into the complexities of the upcoming U.S. presidential election with Tessa Simonds of Blue State Digital. They discuss campaign funding, media influence, and offer key insights into the evolving strategies shaping the electoral landscape.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

46 minutes 37 seconds