Benedict Pringle on Anger, Fear and Narratives in the upcoming election campaign

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Politics for Drummies

The Drum

26 episodes

3 months ago

Do some political marketing campaigns baffle you? Do the marketing messages and tactics of politicians make you scratch your head? With over 40 elections set to occur globally during 2024, we can expect some intense political posturing and campaigning and to bring it all into some perspective, The Drum has launched a new monthly podcast – Politics for Drummies. Key political, marketing and creative figures will join host, Alastair Duncan, to bring some clarity to the marketing of politics in 2024.

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Hosted on Acast. See acast.com/privacy for more information.

Benedict Pringle on Anger, Fear and Narratives in the upcoming election campaign

Politics for Drummies

36 minutes 18 seconds

1 year ago

Benedict Pringle on Anger, Fear and Narratives in the upcoming election campaign

With the UK election kicking off early, Alastair asks Benedict Pringle, founder of politicaladvertising.co.uk, to unpack how the parties wield anger, fear, and hope to shape voter sentiment. From Labour's rallying cry against the status quo to the Conservatives' fear-based narrative, discover the nuanced strategies at play in the campaign.

Hosted on Acast. See acast.com/privacy for more information.