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Podcast Cafe: Insights for Podcasters from Podcasters
Hayleigh Hayhurst
60 episodes
3 days ago
Welcome to the Podcast Café, where we serve up everything you need to know about podcasting—from tips to strategies, for podcasters by podcasters. Hosted by Hayleigh Hayhurst, founder of Espresso Podcast Production, this show covers the art and science of podcasting in a fun, relatable way from podcasters for podcasters. Join our community of creators and let’s make podcasting something you love—and that works for you. Learn more at espressopodcastproduction.com.
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All content for Podcast Cafe: Insights for Podcasters from Podcasters is the property of Hayleigh Hayhurst and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Podcast Café, where we serve up everything you need to know about podcasting—from tips to strategies, for podcasters by podcasters. Hosted by Hayleigh Hayhurst, founder of Espresso Podcast Production, this show covers the art and science of podcasting in a fun, relatable way from podcasters for podcasters. Join our community of creators and let’s make podcasting something you love—and that works for you. Learn more at espressopodcastproduction.com.
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Marketing
Business
Episodes (20/60)
Podcast Cafe: Insights for Podcasters from Podcasters
59. Every Business Needs a Podcast: PR-Backed Reasons to Start Now with Zoe Weisberg Coady

A podcast is not a nice-to-have; it’s a strategic brand asset that compounds over time.

Networking pro and PR agency founder Zoe Weisberg Coady, host of Not Perfect Networking, joins me in the Podcast Café to make the case that a podcast is an essential owned channel for every modern brand.

We get into how podcasts fuel thought leadership, strengthen real relationships (not transactional “networking”), and plug into today’s evolving media landscape. If you’ve been “thinking about starting,” this one’s your nudge.

In this episode

  • Why Zoe believes every business should have a podcast—and how it sits alongside LinkedIn, your website, and other owned platforms.

  • How to reframe networking from awkward and transactional to community-building and career-shaping.

  • Lessons from 15+ years in PR: timing, cultural relevance, and creating friction in your stories so media—and listeners—care now, not “someday.”

  • The power of a podcast to amplify thought leadership, attract media, and open doors to surprising relationships.

  • What stops most people from launching (tech, consistency) and simple ways to remove the friction.

  • Zoe’s next move: the Not Perfect Podcast Network—and how I’ll be helping bring it to life.


    Connect with Zoe: https://www.linkedin.com/in/zoe-weisberg-coady-57aab37/


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/

    ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

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1 week ago
33 minutes 53 seconds

Podcast Cafe: Insights for Podcasters from Podcasters
58. Should You Launch Your Podcast Before the End of the Year? Let’s Talk About It.

It’s the end of October, which means my DMs are full of people asking, “Can you help me launch my podcast before the end of the year?” And while I love helping people launch podcasts — it’s my favorite part of what I do — there are a few things you should know if you’re hoping to launch before January 1st.

In this episode, I’m breaking down what actually goes into a podcast launch, why the holiday season can make things tricky, and how to decide if you should start now or wait until Q1. I’ll also share the same six-week launch timeline I walk my clients through, and what you can do this week to set yourself up for success.


And, since it’s that time of year, I’m giving you first access to my annual Black Friday offer — $500 off your podcast launch with only a $500 deposit to hold your spot for 2026.

If you’ve been sitting on your podcast idea for months (or years), this episode will help you figure out whether now is the right time to finally get started.


In This Episode:

  • Why launching a podcast at the end of the year can feel rushed

  • What a realistic 6-week podcast launch timeline looks like

  • Why it’s better to start now and coast into the new year

  • How the holidays impact recording and marketing timelines

  • Three steps you can take this week if you want to start planning your podcast

  • Details about my Black Friday offer and how to claim a spot


    I’m opening my Black Friday offer early to my podcast listeners! You’ll get $500 off your podcast launch and only need a $500 deposit to hold your spot. You can launch anytime in 2026 — no rush, no stress.

    Just DM me “Black Friday” on Instagram or email me to grab one of only 8 available spots before the end of November.


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/

    ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

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1 week ago
15 minutes 39 seconds

Podcast Cafe: Insights for Podcasters from Podcasters
57. Hot Mess, Real Talk: Building a Vulnerable Podcast with Heather Harrington, Hot Mess Espresso)

What happens when you make the show you wish existed—then let it grow with you? Heather Harrington, host of Hot Mess Espresso, joins me in the Podcast Café to get real about mental health, pivoting your niche, and marketing a deeply personal show without burning out.In This Episode, You’ll LearnThe origin of “Hot Mess Espresso” and why a memorable, punny brand beats “safe but forgettable.”Pivoting with integrity: how Heather expanded beyond BPD-only content as her healing progressed—without abandoning her audience.Vulnerability with guardrails: what to share now, what to process offline first, and how to handle the “fallout” with grace.Editing philosophy: keep the human moments, cut the chaos (and when “raw” needs a light filter).Marketing that works (indie edition):Using TikTok Lives to build a loyal listener base from 1,100 followers to true community.Repurposing 4–5 short clips/week across TikTok, IG Reels, and YouTube.Posting casting calls on Threads and “gently bullying” friends to boost reach.Why batching + scheduling your assets is non-negotiable.Monetization for personal shows: Heather’s path to her first sponsor, what ambassadorships/affiliates are really for, and how to build a simple “brand deal résumé.”Community as a safety net: designing chat norms so your audience supports each other when you can’t be on 24/7.Mindset shifts: the most surprising thing podcasting taught Heather—she’s capable.Connect with HeatherPodcast: Hot Mess EspressoTikTok & Instagram: @hotmess.espressoYouTube: youtube.com/hotmessespressoConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

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2 weeks ago
41 minutes 2 seconds

Podcast Cafe: Insights for Podcasters from Podcasters
56. Why Your Podcast Titles Aren’t Working (and How to Fix Them)

Your podcast titles might be the reason people aren’t clicking play. In this quick Espresso Shot, Hayleigh Hayhurst breaks down the biggest mistakes podcasters make with their episode titles and exactly how to fix them so your show stands out in search and gets more listens.

In This Episode, You’ll Learn:

  • The 3 biggest mistakes podcasters make with their titles

  • Why your title is essentially an ad for your episode

  • How to write titles that are clear, searchable, and scroll-stopping

  • My 5-step title formula:

  • Real-world examples you can adapt for your niche


Want a professional eye on your podcast?
Send me a DM on Instagram with your podcast title ideas — she’ll send back a quick voice note with feedback on how to make them more clickable.


Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

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2 weeks ago
9 minutes 45 seconds

Podcast Cafe: Insights for Podcasters from Podcasters
55. The #1 Show Notes Mistake That’s Costing You Listens (and How to Fix It)

Most podcasters treat their show notes like an afterthought—and it’s costing them downloads. In this Espresso Shot episode, I’m breaking down the biggest mistake I see podcasters make with their notes (and no, it’s not what you think).

If your show notes are vague, keyword-free, or written only for current listeners, you’re missing out on one of the most powerful discoverability tools you have. Unlike big shows that can rely on name recognition, most of us need to use our notes strategically to get found in podcast searches and convert curious browsers into actual listeners.

In this episode, you’ll learn:

  • Why short or generic show notes hurt your growth

  • How to write notes for future listeners, not just current ones

  • The four steps to instantly improve your show notes: lead with a hook, use keywords naturally, make them scannable, and add a call to action

  • A simple way to update your old notes to boost downloads

Your show notes are more than a recap—they’re a marketing tool. When you start treating them that way, you’ll get found more often and attract the right audience to your podcast.

Pro tip: Go back and update a few of your old episodes with stronger notes and watch what happens to your download numbers.


Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

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1 month ago
8 minutes 39 seconds

Podcast Cafe: Insights for Podcasters from Podcasters
54. Speaking with Confidence and Manifesting with Jen Coffey, The Phoenix Podcast

If you’ve ever been fascinated by manifestation, personal development, or even the art of confident speaking, this episode is for you. I’m joined by my client, Jen Coffey, former QVC television host and now the voice behind The Phoenix Podcast.

After more than a decade on live TV, Jen decided to create a new platform where she could share her true passions—helping people manifest their dreams and live with intention. Her podcast quickly grew into not only an inspiring show but also a coaching practice where she works directly with people ready to transform their lives.

In this conversation, Jen and I dig into:

  • How she went from selling on QVC to launching a podcast all about manifestation

  • Why Threads (yes, Threads!) played a key role in how we connected and started working together

  • The behind-the-scenes lessons from years of live TV that podcasters can use to present themselves with confidence

  • Why solo episodes can be just as powerful—if not more—than guest interviews

  • How vulnerability and storytelling build deeper connections with listeners

  • Jen’s best tips for showing up on camera and speaking with confidence

  • The surprising ways podcasting has made her a better student of manifestation


Connect with Jen:

Podcast: https://www.jennifercoffey.com

Instagram: https://www.instagram.com/jennifercoffey


Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44


Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠


My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

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2 months ago
52 minutes 46 seconds

Podcast Cafe: Insights for Podcasters from Podcasters
53. Why Getting Personal on Your Podcast Builds Unshakable Trust

When it comes to podcasting, facts and strategies are great... but what really keeps listeners coming back is YOU. In this Espresso Shot episode of Podcast Café, I’m diving into why getting personal with your audience is the fastest way to build trust and loyalty, plus exactly how you can do it without oversharing.


Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44


Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠


My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

Show more...
2 months ago
10 minutes 34 seconds

Podcast Cafe: Insights for Podcasters from Podcasters
52. From Sommelier to Podcaster: Nick Elliott on Wine, Food, and Travel Stories, Pour & Explore

If you love travel and you love wine, this episode is for you. I’m joined by my client Nick Elliott, host of Pour & Explore, a podcast all about wine, food, and travel. Nick is a certified sommelier, classically trained chef, and world traveler who believes wine should be fun and approachable—not intimidating or snobby.

In this conversation, Nick shares how he blends his passions into a podcast that’s both educational and entertaining. We talk about his journey from hosting live webinars to podcasting, the creative ways he engages his listeners with guides and resources, and how he uses his podcast to grow The Wine Guy brand.

You’ll hear:

  • Why Nick created Pour & Explore and how he keeps the content fresh

  • How he chooses guests and balances solo vs. interview episodes

  • Creative ways to repurpose podcast content into lead magnets

  • Why making wine and food approachable matters more than rules

  • Fun behind-the-scenes stories from Nick’s travels and meals around the world


Listen to Pour & Explore: https://www.thewineguy.vin/portfolio


Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/

⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Show more...
2 months ago
39 minutes 10 seconds

Podcast Cafe: Insights for Podcasters from Podcasters
51. How to Use Lead Magnets to Grow Your Podcast Audience (and Your Email List)

If your podcast doesn’t have a lead magnet, you’re missing out on one of the most powerful ways to grow not just your show, but your email list and business, too.

In this Espresso Shot episode, I’m breaking down exactly what a lead magnet is, why it matters for podcasters, and how to create one your listeners can’t resist. Lead magnets turn casual listeners into loyal subscribers who are ready to buy, so this is a must-listen if you want your podcast to fuel your business growth.


You’ll learn:

  • What a lead magnet really is (and how it works for podcasters)

  • Real examples of high-converting freebies you can create

  • The 4 simple steps to move listeners from your podcast to your email list

  • How to naturally promote your lead magnet in episodes and show notes

  • Connect with me, Hayleigh Hayhurst:

    Apply to work with us:  ⁠⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠⁠

    Steal my Podcast Launch Checklist for free: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠⁠

    Website: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠⁠⁠

    Instagram: ⁠⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠⁠

    YouTube: ⁠⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠⁠

    My favorite podcast tool, Descript: ⁠⁠https://www.descript.com/?lmref=KkInCQ⁠⁠


    Produced by Espresso Podcast Production: ⁠⁠⁠https://www.espressopodcastproduction.com/

  • Show more...
    2 months ago
    10 minutes 49 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    50. Turning 24 Years of Recruiting Experience into a Must-Listen Podcast with Kim Frost, Hire Power

    After 24+ years in executive search and recruiting, Kim Frost decided to add something new to her business strategy—a podcast. In this episode I sit down with my client, Kim, founder of Frost Connections and host of Hire Power, to talk about why she launched a show after decades in business, what it’s doing for her brand, and the unique structure she follows to deliver value-packed, 10-minute episodes to busy leaders.

    Kim shares why she’s never been a podcast listener (until now!), how she uses her show to expand her reach beyond traditional networking, and the no-BS approach she brings to hiring, leadership, and client relationships. We also dig into her philosophy on bold outreach, building genuine connections, and why leaders need more than just “managers” on their teams.

    If you’ve ever wondered how podcasting can fit into a well-established business—or how to stand out in a competitive industry—Kim’s story will inspire you to think bigger, start sooner, and lead with authenticity.

    What you’ll hear in this episode:

    • Why Kim started a podcast after 20+ years in business

    • How Hire Power helps leaders improve their hiring and leadership skills

    • The real difference between a manager and a leader

    • Tips for building genuine business relationships (without hiding behind email and text)

    • How nano-learning episodes create impact in under 10 minutes

    • Why authenticity matters more than ulterior motives in podcasting


    Connect with Kim:

    LinkedIn: https://www.linkedin.com/in/frostkim/

    Podcast: https://www.frostconnections.com/hire-power-kim-frost

     

     

    Connect with me, Hayleigh Hayhurst:

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/

    ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/

    ⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    Show more...
    2 months ago
    36 minutes 2 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    49. Nano Learning: The 10-Minute Podcast Episode That Packs a Punch

    Think your podcast episodes have to be long to be valuable? Think again.

    I’m breaking down nano learning—short, hyper-focused podcast episodes designed to give your audience one actionable takeaway in 10 minutes or less.

    You’ll learn:

    • What nano learning is and why it works so well in today’s busy world

    • How short episodes can help you stay consistent without burning out

    • A 4-step framework for creating quick, high-value content your audience will love

    • Ways to use nano learning to answer questions, share news, and give rapid-fire tips

    If you’ve ever felt like you don’t have time to create a full-length podcast episode—or worried your audience is too busy to listen—this episode will show you how to make a big impact in a small amount of time.


    Connect with me, Hayleigh Hayhurst:


    Apply to work with us: ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠

    Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠

    Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠

    Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠

    YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠

    My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠

    Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/

    Show more...
    2 months ago
    9 minutes 17 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    48. Grit, Growth, and the Power of Letting Your Podcast Evolve with Krystle, Gritty is the New Pretty

    Your podcast doesn’t have to stay the same forever—and neither do you.

    In this episode of Podcast Café, Hayleigh sits down with Crystal Edwards, host of Gritty is the New Pretty, to talk about how your podcast can evolve alongside your life, your business, and your identity. From launching a podcast in the middle of a pandemic to hitting pause during major life transitions, Crystal shares what it means to lead with authenticity, pivot with purpose, and stay rooted in your mission—even when the strategy shifts.

    They dive into:

    • How Krystle's podcast was born from a community project and a personal loss

    • The realities of podcasting while parenting, healing, and growing

    • What happens when you stop editing out every “um” and embrace real conversation

    • Why podcasting is a long game, and how it becomes a vehicle for connection, not perfection

    • The power of using your voice, even when it feels vulnerable

    Whether you’re just getting started or your podcast has been with you for years, this conversation is your reminder that it’s your show, so let it grow with you.


    Connect with Krystle:

    Website: www.gritcitywomen.com

    Instagram: https://www.instagram.com/gritcitywomen


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us:  ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠

    Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠

    Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠

    Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠

    YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠

    My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠


    Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/

    Show more...
    2 months ago
    44 minutes 35 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    47. Espresso Shot: Your Podcast Can Evolve With You (and It Should)

    Your podcast isn’t a contract you signed in blood, it’s a creative tool that’s meant to grow with you.

    In this short + punchy Espresso Shot episode, I’m diving into what it really means to let your podcast evolve alongside your business. Whether your offers shift, your audience changes, or your voice becomes stronger, your podcast can (and should) move with you, not against you.

    I’m breaking down:

    • Why you don’t need to start over every time your business pivots

    • How I’ve shifted my podcast Employee to Boss over the year

    • What it looked like when a client transitioned her show from general mindset to business-specific content

    • How to bring your audience along for the ride, so they feel invited, not confused

    Your podcast should reflect who you are now, not who you were three years ago. Ready for a refresh? I’m always here to help you realign your show with your business goals. Reach out!


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us:  https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    Show more...
    2 months ago
    10 minutes 48 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    5 Years, 1 Party, and a Lot of Feelings (Listener Messages Inside!)

    This episode is a little different... in the best way. A few weeks ago I threw a party to celebrate 5 years of my business (!!) and set up a mic for my friends, clients, and people I adore to leave me voice messages. What they shared? So sweet, so thoughtful, and honestly, exactly what I needed to hear. You’ll hear their messages, some of my own stories, and a whole lot of love. 💛


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    Show more...
    3 months ago
    24 minutes 16 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    45. Podcasting Advice for Women Who Do Business Their Own Way with Ati Grinspun, Be You Brand Podcast

    In this full-circle conversation, I sit down with my second-ever client, branding powerhouse Ati Grinspun, to talk about how she’s built a magnetic business—and how podcasting has played a major role in it. From her early days as a flare bartender to becoming a personal branding coach and speaker, Ati gets real about what it takes to grow a business from the ground up.

    We talk about how podcasting can amplify your personal brand, attract aligned clients, and help you stand out in a saturated space without relying on constant content creation or exhausting online strategies. This is an honest, powerful episode about growth, clarity, and showing up as your full self in your business.


    In this episode:

    • How we first started working together (and the evolution since!)
    • Why podcasting is key to Ati’s brand and client journey
    • Common branding mistakes new podcasters make
    • The importance of clarity before launching a show
    • How the Be You Brand Podcast supports her offers and builds trust
    • Behind the scenes of the Be You Brand Live Conference in Las Vegas
    • The mindset work behind scaling to $80K months


    Connect with Ati:

    Be You Brand Live in September: https://atigrinspun.com/beyoubrandliveevent/

    Instagram: https://www.instagram.com/ati.grinspun/


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44


    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠


    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    Show more...
    3 months ago
    34 minutes 32 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    44. Espresso Shot: When’s the Right Time to Start a Podcast for Your Personal Brand?

    A podcast can be the perfect way to grow your personal brand, but only if you’re starting at the right time. In this quick-hit Espresso Shot episode, I’m sharing what that timing actually looks like and how to know when you’re truly ready to launch.

    Spoiler: it’s not about having a massive audience, perfect branding, or 52 episode ideas. It’s about clarity—on who you're talking to, what you're saying, and how you're serving.

    We’ll dive into:

    • Why podcasting is a powerful tool for personal brand growth

    • The key signs you’re actually ready to start a podcast

    • What makes a podcast bingeable (and why that matters for sales)

    • The 3 questions I ask every client before they launch

    • How a limited series podcast can save you time, build trust, and support your offers

    • The behind-the-scenes strategy behind my Espresso Series offer https://www.espressopodcastproduction.com/espresso-series

    Whether you’re still dreaming of launching or you’re ready to finally hit “record,” this episode will help you decide what’s next—and why your voice deserves to be heard.


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    Show more...
    3 months ago
    10 minutes 22 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    43. Celebrating 5 Years of Espresso Podcast Production

    Today’s episode is a little different—because we’re celebrating a major milestone… Espresso Podcast Production turns 5 years old!What started as a college podcast project (shoutout Wrestling Winedown) turned into a full-time business that’s helped hundreds of creators launch, grow, and amplify their voices through podcasting.


    And today, I’m taking you behind the scenes of my journey—from being a shy student to a top 3% podcaster and founder.In this honest, unscripted solo episode, I’m reflecting on:

    How I accidentally started my business

    The evolution from VA to podcast strategist

    The mindset and mentorship that made it possible

    Why community and connection are the realROI

    The power of investing in yourself

    Why we need to celebrate our wins more oftenHow podcasting is one of the best networking tools

    🎂 Here’s to 5 years—and many more to come. Thanks for being a part of it.

    People & Coaches Mentioned:

    Azalee Maslow: https://www.instagram.com/azaleemaslow

    Keyera Patrick: https://www.instagram.com/keyerapatrick/

    Kate Perkovic: https://www.instagram.com/kateperkovic/

    Karina Baldwin: https://www.instagram.com/trueadventureco/

    Kelly Adams: https://www.instagram.com/kellyadamscoaching/


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    Show more...
    3 months ago
    18 minutes 20 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    42. If She Can Do It, So Can I! Lauren Cunningham on Starting and Growing a Podcast That Lasts

    Ever wondered what starting a podcast could lead to if you just kept going? In this episode I sit down with Lauren, host of the So Can I podcast and a social media strategist, to talk about how she went from recording her first episode on Zoom to building a podcast-driven brand and community that’s lasted over three years.

     

    We talk about:

    • How Lauren launched So Can I after shifting from health coaching to content creation
    • Her journey from cold-emailing hundreds of fitness influencers to confidently reaching out to dream podcast guests
    • The evolution of her interview style—from question lists to active listening
    • The moment she almost gave up, and the advice that helped her keep going
    • Why adding video and collaborative posts changed the game for her promotion strategy
    • How podcasting helped her build a business without even realizing it at first


    Plus, we share our mutual love for Bravo, why early episodes are always cringey (and why that’s okay), and how podcasting builds connection, confidence, and community over time.

    If you’ve ever felt unsure about whether podcasting is worth it, this episode will remind you: if she can do it, so can you.

     

    Connect with Lauren:

    Website: http://laurencunningham.co

    Instagram: https://www.instagram.com/socanipodcast/

     

    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠W

    ebsite: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction

    ⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    Show more...
    3 months ago
    38 minutes 50 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    41. Espresso Shot: 3 Ways to Increase Your Podcast Downloads (That Actually Work)

    I know you want more podcast listeners—because every podcaster does. But what you don’t need is another “just be consistent!” pep talk.

    In this espresso shot episode, I’m giving it to you straight: the 3 most effective ways to grow your podcast without doubling your workload or chasing gimmicks. These are actionable, proven strategies I use with my podcast clients—and they actually work.

    This one’s for the podcasters who already have a few seasons (or years!) under their belt and want to make their episodes go further.


    Resources:

    My social media for podcasters episode with Emma Tessler: https://podcasts.apple.com/us/podcast/podcast-cafe-insights-for-podcasters-from-podcasters/id1778973741?i=1000704790533


    My anti-social media episode with Amelia Hruby: https://podcasts.apple.com/us/podcast/podcast-cafe-insights-for-podcasters-from-podcasters/id1778973741?i=1000678565607

     

    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    Show more...
    3 months ago
    13 minutes 11 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    40. How Laura Camacho Rebooted Her Podcast, Hit 400+ Episodes, and Turned Listeners into Clients

    She almost quit her podcast after years of slow growth.

    Then she gave it one last year, brought in expert help, and 8×’d her downloads.

    Now? She’s ranked #2 in her category, has 400+ episodes under her belt—and her podcast is finally bringing in high-ticket clients.

    If you’ve been wondering whether your show is worth investing in… this episode will inspire you to take the leap.

    Laura Mixon Camacho, PhD, is an executive communication strategist who helps high-performing leaders sharpen their executive presence and step into top roles with confidence. She’s the creator of Executive Presence Mastery, a bespoke program designed to prepare ambitious professionals for the executive suite.


    We talk about what it really takes to grow a podcast over the long haul—especially when it supports a business—and how she kept going when most podcasters would’ve given up.


    Laura’s podcast, Speak Up: Develop Your Executive Presence, is ranked #2 in the world for communication skills and sits in the top 2% of all podcasts globally.

    Her client list is as diverse as it is impressive: ABI, Bosch, Comcast, Google, Hilton, Medtronic, Nestlé, and Society of Women Engineers—to name just a few.

    She lives in Mt. Pleasant with husband, Ruben. Her favorite hang out is on the beach at Sullivan’s Island.

    What You’ll Learn:

    • How Laura rebooted her podcast after a plateau and skyrocketed her downloads
    • The shift that helped her show finally convert listeners into coaching clients
    • Why short, strategic episodes can boost retention and rankings
    • How she comes up with fresh content ideas for three episodes a week
    • Why knowing your audience intimately is the secret to long-term growth
    • Why podcasting is perfect for people who don’t want to be “on” all the time


    Connect with Laura:

     hello@speakupwithlaura.com

    Mobile: 252-258-4704

    Instagram: Speak Up With Laura

    X/Twitter: Speak Up With Laura

     Linkedin: Laura Mixon Camacho, PhD

    Website: www.speakupwithlaura.com

    Podcast: Speak Up: Develop Your Executive Presence

     

    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ


     Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    Show more...
    3 months ago
    38 minutes 59 seconds

    Podcast Cafe: Insights for Podcasters from Podcasters
    Welcome to the Podcast Café, where we serve up everything you need to know about podcasting—from tips to strategies, for podcasters by podcasters. Hosted by Hayleigh Hayhurst, founder of Espresso Podcast Production, this show covers the art and science of podcasting in a fun, relatable way from podcasters for podcasters. Join our community of creators and let’s make podcasting something you love—and that works for you. Learn more at espressopodcastproduction.com.