Should You Use a CRM in Your Pest Control Company?
Hosted by Casey Lewis

🎧 Show Notes Summary

If you’re serious about growing and scaling your pest control business, at some point you’ll face the question: Do I really need a CRM?

In this episode, Casey Lewis breaks down the truth about Customer Relationship Management systems — what they are, what they do, and why most pest control companies either don’t use them at all or don’t use them right.

You’ll learn:

• Why a CRM is more than just software — it’s a sales discipline.

• The difference between your routing software and a true CRM.

• How a CRM helps you track every lead, follow-up, and sale in real time.

• The hidden costs of not having one — from missed leads to poor communication.

• The reality check: a CRM only works if you commit to learning and using it daily.

• Why sales must become the focus of every growing pest control company.

• Steps to successfully roll out a CRM and get your team to buy in.

If you’re ready to move from chaos to control — from guessing to growing — this episode is your blueprint for turning your CRM into the heartbeat of your business.

🎯 Resources Mentioned:

• Rhino Pest Control Marketing’s CRM & Automation Setup

• Free “Are You Ready for a CRM?” Self-Assessment

🧠 Episode Overview

Artificial intelligence isn’t the future — it’s already here. And it’s quietly changing how customers search for, evaluate, and choose pest control companies every single day. In this episode, Casey Lewis breaks down what every pest control business owner needs to know about how AI is reshaping online visibility — from Google’s new AI Overview results to how platforms like ChatGPT, Perplexity, and Gemini pull data directly from the web.

Most pest control owners think of SEO and ads when they think about online visibility. But AI doesn’t care about keyword density or backlinks alone — it’s looking for trusted, structured, and authoritative answers to real homeowner questions. That means the companies that win in the AI era will be the ones that go beyond the basics and intentionally position themselves as the most helpful source of pest control knowledge online.

• How AI search works and why it’s different from traditional Google results.

• The rise of Google’s AI Overview and how to become the source it cites.

• Why ChatGPT, Perplexity, and other AI tools choose certain websites over others — and how to make sure yours is one of them.

• How to build trust signals through schema markup, structured content, and entity recognition.

• Strategies to turn your website into a knowledge hub that AI tools want to quote.

• Why Q&A-style content, how-to guides, and local authority pages are now critical to digital growth.

• The overlooked role of Google Business Profile, backlinks, and brand mentions in AI-driven results.

• Advanced tips for feeding AI systems directly — from FAQs and blog clusters to transcripts and multi-format content.

AI is rewriting the playbook for online visibility. The pest control companies that adapt now — by becoming the most relevant, structured, and trusted source of information — will dominate their local markets for years to come. Those that don’t will slowly disappear from search results as AI continues to evolve.

If you’re serious about getting your company to show up in AI Overview, ChatGPT, and the next wave of intelligent search, start by running your business through the audit checklist below. This is the same process we use for clients preparing to compete — and win — in the AI era.

Use this checklist to see how prepared your company is to be featured in AI search results:

• Create comprehensive pillar pages for each major pest (ants, termites, rodents, etc.) with FAQ-style content.

• Add FAQ schema to all service pages to make your content machine-readable.

• Implement LocalBusiness schema with hours, service area, reviews, and contact information.

• Fully optimize your Google Business Profile — include services, posts, photos, FAQs, and regular updates.

• Submit a sitemap to Google Search Console and Bing Webmaster Tools to ensure full indexing.

• Make sure your robots.txt file allows AI crawlers like GPTBot and PerplexityBot to access your site.

• Build high-quality backlinks from trusted local directories, blogs, and community organizations.

• Ensure consistent brand mentions (company name + service + city) throughout your website and across external platforms.

• Develop a knowledge hub or resource library with how-to guides, prevention tips, seasonal checklists, and downloadable content.

• Write your website and blog content in a conversational Q&A style that mirrors how real people search and ask questions.

• Regularly update and refresh content every 3–4 months to maintain relevance and improve your chances of being featured in AI results.

  Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

  Casey Lewis

  casey@rhinopros.com

  (925) 464-8383

  Follow and subscribe at the following links:

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

  
  

Episode Overview: Is it the leads or the sales effort?
Are you truly struggling with bad leads — or are those “bad” leads actually being lost somewhere in your sales process? In this episode, “Is It the Leads or the Sales Effort?”, we take a deep dive into one of the most overlooked factors limiting pest control companies: the ability to consistently convert leads into booked appointments. If your close rate seems stuck under 40%, this conversation will help you pinpoint why and what to do about it.

We’ll start by breaking down how a well-structured sales pipeline acts as a diagnostic tool — giving you visibility into every stage of the customer journey. From the moment a lead hits your CRM to the point they become a paying customer, the pipeline tells a story. We’ll show you how to read that story and use it to identify where prospects are falling off and why.

Next, we’ll dive into the critical sales behaviors that have the biggest impact on conversions:

• Speed to Lead: Why responding within minutes is often the difference between booking the job and losing it to a competitor.

• Follow-Up Discipline: How consistent, structured follow-up can turn “not now” into “yes” — and why most companies stop too soon.

• Always Answering the Phone & Messages: Missed calls are missed revenue. We’ll discuss systems and habits that ensure no opportunity slips by.

• Being Prepared for Customer Questions: Confidence and knowledge build trust. We’ll explore how training and preparation improve conversion rates.

• Resolve and Booking on the Spot: Why every conversation should end with a next step — ideally, a scheduled appointment.

Finally, we’ll walk through how to analyze pipeline data stage by stage to see whether the issue is truly lead quality or a breakdown in your process:

• Low contact rates? It’s likely a response-time or missed-call issue.

• Leads contacted but not booking inspections? Follow-up or scripting needs work.

• Inspections done but no proposals accepted? Your presentation or offer might need refining.

By the end of this episode, you’ll know how to look beyond the surface and uncover the real reasons your close rate is stalled. More importantly, you’ll have a clear roadmap to tighten up your sales process, improve performance at every stage, and convert more of the leads you’re already paying for.

This isn’t just about more leads — it’s about making more of the ones you already have.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart Way

Host: Casey Lewis
Presented by: Rhino Pest Control Marketing

Growing a pest control company isn’t just about more leads or bigger ad budgets — it’s about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control businesses build sustainable growth by combining team culture, accountability, and powerful automation through HighLevel CRM.

Casey shares why getting the right people in the right roles is the foundation of long-term success. From technicians to office staff, every team member plays a part in generating sales, improving customer retention, and creating referrals. When you give your team the right tools — like HighLevel CRM — you empower them to communicate better, follow up faster, and close more opportunities that already exist inside your business.

Then, we move into the right plan: a repeatable system that organizes every lead, tracks every opportunity, and automates communication so nothing falls through the cracks. Casey explains how to structure your CRM pipeline, set up automated follow-ups, and measure what’s actually working. The goal is to turn chaos into clarity — and every interaction into a sales opportunity.

Whether you’re running one truck or fifty, this episode will help you think differently about how you grow. It’s not about doing more — it’s about doing the right things with the right people using the right plan.

• Hire for attitude and train for skill — your people make or break your business.

• Use your CRM to bring structure, automation, and accountability to your sales process.

• Every day is full of opportunities — train your team to recognize and capture them.

• Build a selling strategy that turns routine service calls into recurring revenue.

• Track, measure, and adjust your plan weekly to stay on course for growth.

• HighLevel CRM – The automation platform powering pest control growth

• Rhino Pest Control Marketing – Helping pest control companies dominate locally

• Visit rhinopestcontrolmarketing.com for more tools, strategies, and automation resources.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎧 Episode Recap – Season 4, Episode 29

Finding the right prospects in 2026

In this episode, Casey Lewis dives into “Finding the Right Prospects in 2026” and breaks down the 10 consumer types pest control companies encounter—five actively looking for you and five shopping for anyone. He pinpoints the three most profitable consumers to focus on, explains how to recognize them, where they’re located, and how to make your company the obvious choice over competitors.

You’ll also learn how to “play with the big boys” by mastering SEO basics, investing in advertising, producing consistent content, optimizing Google assets, building local backlinks, and leveraging video to stand out.

Finally, Casey outlines exactly how to prepare for the 2026 season now: measure your customer and revenue numbers, plan retention and growth targets, set up automations, integrate your CRM with your software, and join the upcoming Rhino Pest Control Marketing webinar to set your budget and goals.

Listeners are invited to review and engage with Rhino Pest Control Marketing, share feedback for 2025, and follow along for more tips on dominating pest control marketing.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Please leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎧 Episode Recap – Season 4, Episode 28

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis of Rhino Pest Control Marketing breaks down three of the most important concepts every pest-control owner should understand: pipelines, sales funnels, and marketing automation workflows.

You’ll learn how to clearly map out your pipeline to track every lead and customer, how to design a sales funnel that consistently attracts and converts prospects, and how to implement simple workflows that automate follow-ups, reminders, and review requests—saving you time and increasing your close rate.

Whether you’re just getting started or looking to streamline your existing systems, this episode gives you practical steps to tighten up your processes and grow your pest-control business smarter, not harder.

🔑 Episode Highlights

• Pipeline clarity: How to set up and visualize the stages from lead to booked service

• Sales funnel explained: The difference between a funnel and a pipeline and why both matter

• Real-world pest-control examples: What each stage looks like in your business

• Workflows made simple: Automating follow-ups, reminders, and review requests

• Time-saving tips: Start with one quick automation to close more leads faster

In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.

From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.

What You’ll Learn in This Episode:

• How to get found when customers search online

• The real difference between SEO, Google Ads, and LSAs

• How much you should budget for digital marketing in competitive markets

• Whether Facebook/Instagram ads are worth it for pest control

• Reputation management and turning reviews into leads

• Why your website is more than just an online business card

• How to track your ROI with call tracking and CRM tools

• The role of content in establishing authority and generating leads

• How local operators can beat out national brands

🎧 Listen in and discover the strategies that will help you dominate your local market and stop wasting money on marketing that doesn’t work.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Podcast Episode: The 3 Phases of Selling a New Pest Control CustomerEpisode Description

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down the three essential phases of selling a new pest control customer: capturing the lead, having the right sales conversation, and placing unconverted prospects into a backburner system for ongoing nurturing.

You’ll also hear insights on buyer personas and the different consumer mindsets you’ll encounter online—from the emergency caller who needs a same-day solution, to the price shopper looking for a deal, to the DIY’er who gives up and comes back when store-bought remedies fail.

If you’re a pest control owner, manager, or marketer, this episode will give you a framework to turn more leads into customers—and make sure no opportunity slips through the cracks.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠casey@rhinopros.com

⁠📞 (925) 464-8383

Follow and Subscribe:

📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📘 Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⭐ Leave us a Review on Google: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.

You’ll learn:

• Why themed ad groups are the foundation of a high-performing campaign

• How to use phrase match and exact match to isolate high-intent clicks

• The benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaigns

• Whether running a brand name campaign is worth it for your pest control business

• Practical steps to structure campaigns for maximum ROI and lead quality

Whether you’re new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383

Follow and Subscribe:
📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
📘 Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⭐ Leave us a Review on Google: ⁠⁠⁠⁠⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

Episode Summary:

Artificial Intelligence is changing the way pest control companies handle customer calls, marketing, and reputation management. In this episode, we explore HighLevel’s full suite of AI tools—including the AI Live Call Agent—and show you how these tools can help you capture more leads, manage reviews, and save time, all while improving customer experience.

If you’ve ever wondered whether AI is ready for your pest control business, this is the episode you don’t want to miss.

Key Topics Covered:

1. AI Live Call Agent – How it handles live customer calls, books appointments, and saves missed leads.
   

2. Conversation AI – Automating text messages, Facebook Messenger, Instagram DMs, and email responses.
   

3. Reviews AI – Automatically requesting and responding to customer reviews to boost online reputation.
   

4. Content AI – Quickly generating blogs, emails, social posts, and ad copy for seasonal pest control campaigns.
   

5. Workflow AI Assistant – Simplifying automation for follow-ups, reminders, and technician notifications.
   

In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google’s map pack? And once your marketing is running, how do you know if it’s actually working or wasting money?

We’ll break down the key strategies for local SEO, Google Business optimization, and building trust signals that get you found online. Plus, we’ll discuss the best tools and methods to track calls, leads, and revenue so you can see exactly which marketing efforts are paying off. If you’ve ever wondered how to show up where customers are looking and prove your marketing dollars are driving results, this episode is for you.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Episode 21 – Season 4

The 2-Year Roadmap to Build Your Pest Control Success Pyramid

Are you ready to lay the foundation for real, sustainable growth in your pest control business?

In this episode, Casey Lewis reveals the exact 2-year roadmap he uses to help pest control companies grow by 250+ recurring residential clients. Whether you're starting from scratch or looking to scale an existing business, this episode gives you the plan, timeline, and tools to make it happen.

We break down what to expect at different budget levels, how to combine organic SEO with paid ads, and why recurring revenue is the key to long-term domination in your local market.

🔍 What You'll Learn:

• Why residential recurring revenue is your most valuable asset

• A phase-by-phase breakdown of your first 24 months

• What you can expect with $500, $1,500, or $2,500 Google Ads budgets

• Is Facebook Ads worth it for pest control? When and why to use it

• The tools, systems, and automation to scale like a pro

🎯 Download the free worksheet to follow along: https://acrobat.adobe.com/id/urn:aaid:sc:US:f01f53d4-a2bb-447c-a478-d18b2d44875a

📞 Want help building your custom roadmap? Schedule a call at: 925-464-8383

👍 Like what you hear? Be sure to subscribe, leave a review, and share with your team!

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch.

James is also an entrepreneur who founded a painting and power washing company. 

 LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates, document job progress, and streamline operations using instant video. 

https://www.liveswitch.com/ 

(see show notes at the bottom.)

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

Show Notes: Interview with James Hatfield from LiveSwitch

🎙️ Host: Casey Lewis
🎙️ Guest: James Hatfield, Chief Revenue Officer at LiveSwitch

Casey Lewis talks with James Hatfield about how pest control, wildlife control, and lawn care companies can use LiveSwitch’s video communication platform to improve customer service, sales, and operations. James shares practical ways technicians, admins, and sales teams can use simple, no-download video tools to identify pests, bid jobs remotely, and speed up service.

✅ James’s background: from painting & power washing to technology leadership
✅ What is LiveSwitch?

• Secure, no-app video communication

• Used in industries from home services to 911 emergency calls

• Powers live video in stadiums, TV events, and even during COVID-era NBA/WWE

✅ How pest control companies can use LiveSwitch:

• Instant remote inspections with customers

• Customers share live video without any app download

• Admins or techs can see the pest, identify it, quote it immediately

• Great for residential and commercial accounts

✅ Real-world examples:

• Commercial pest control in California’s packing sheds and fumigation sites

• Wildlife calls where customers can show issues live before a tech drives out

• Reduce “windshield time” and pre-qualify leads

✅ Integrations & Ease of Use:

• Zapier connections, open API

• Works with CRMs like ServiceTitan, Jobber, FieldRoutes

• LiveSwitch Launcher: click-to-video from anywhere (even spreadsheets)

✅ Fast Onboarding and Training:

• Same-day setup possible

• 24/7 included training

• Designed for “one-button” use—easy even for tech-phobic teams

✅ Marketing Benefits:

• Video recordings stored in the cloud

• Can be used for marketing content, Google Business Profile photos/videos

• Boosts SEO by using real photos and videos instead of stock images

✅ Special Offer for Listeners:

• 10% discount with code PESTEN when mentioning the podcast

• Direct contact with James for demos and support

🌐 LiveSwitch.com – Click “Demo” and ask for James
📧 Email James: james.hatfield@liveswitch.com

Episode Summary Topics Covered: How to Learn More or Get StartedQuick TakeawayLiveSwitch makes it simple for pest control companies to see what customers see—no app downloads, instant video connections, better service, and faster sales.

✅ Episode Summary

This episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than others—even when they’re working the same markets and time of year.

Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can implement now—even during the busiest time of the year.

👉 It’s 4th of July weekend—right in the middle of pest control season. Are you too busy to actually grow your business? Learn how to use this peak time to drive growth, not just stay afloat.

👉 Real client stories from two Rhino Pest Control Marketing customers—how they came to Rhino after bad marketing experiences elsewhere, and what made the difference when they focused on the right growth strategy.

👉 Be a student of success:

• Observe and learn from top-performing pest control operators

• Why some owners and managers are great at tracking growth while others aren’t

👉 The foundations of a successful pest control company:

• Keeping detailed records

• Setting monthly growth goals

• Hiring and retaining great employees and technicians

• Following through on every customer promise

👉 Can you rely on software alone?

• FieldRoutes

• PestPac

• GorillaDesk

• Brio Stack

• Jobber

• FieldWorksHQ

• Service Titan

Casey explores:

• Whether these tools are enough

• How they help (and where you still need leadership and process)

👉 What are workflows, and how does a CRM work for pest control?

• Automating follow-up

• Ensuring consistent customer service

• Reducing dropped leads

👉 Creating a positive, customer-focused company culture:

• Leading by example

• Rewarding the right behaviors

• Investing money to make money

👉 Staying educated and connected:

• Pest Posse

• Pest Cemetery

• Podcasts and industry groups

• Copying what the most successful companies are doing

Even with the same market, same software, and same season, some pest control companies outperform others. The difference often comes down to leadership, process, accountability, and a willingness to learn.

Local SEO, organic search, customer referrals, and paid advertising can all deliver results—but only if you have the right foundation in place.

Connect with Us:

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ In Season 4, Episode 19 of The Pest Control Marketing Domination Podcast, host Casey Lewis tackles a topic that can truly transform your pest control business: Using a CRM for Pest Control. This episode breaks down why adopting a CRM isn’t just for the big players—it’s essential for any company that wants to stay organized, deliver better customer service, and grow profitably. Casey explains why you need to ditch the sticky notes and spreadsheets and start managing your leads, jobs, follow-ups, and customer communications the right way.

We’ll also dive into how using powerful tools like HighLevel’s CRM and pipeline features can give you a real competitive advantage—automating follow-ups, tracking sales stages, boosting reviews, and making sure no lead or customer falls through the cracks. Finally, Casey makes the case for why the best time to get started is right now. Even if you're a small operator, getting organized early will help you avoid chaos as you grow. Whether you’re brand new to CRM systems or wondering how to get more out of the one you have, this episode is designed to help you make the shift toward a more efficient, cost-effective, and scalable pest control operation.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🔊 Episode Description:

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into the reality behind rapid growth in the pest control industry—and why the first 300+ recurring customers are often the hardest to earn.

Many owners dream of explosive lead volume and fast expansion, but the truth is: there’s no shortcut. Casey breaks down what it really takes in year one to build a solid foundation for long-term success, including time, money, patience, and a clear target.

He also tackles the rising costs of Google Ads and Local Services Ads (LSA), explains why trusting Google AI to manage your ad campaigns can backfire, and shares the smarter path of manual bidding, keyword control, and structured ad groups. If you’ve ever struggled with your ROI in paid ads or felt stuck in the early growth phase, this episode will give you the clarity you need.

💡 What You’ll Learn in This Episode:

• Why your first 300 recurring customers are the hardest (but most important) to build

• The truth about Google Ads ROI in your first year

• Why “smart campaigns” aren’t that smart—and how to take control manually

• The difference between broad, phrase, and exact match keywords (and why negatives matter more)

• How campaign and ad group structure affects your daily budget performance

• Why retention is key once growth begins—and how poor door knocking strategies can backfire

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You’ll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.

Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively.

If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your market—there are more than one!

If you are serious about being a significant brand in your market, take a listen:

How to stand out as a premier pest control company

Understand that image is everything. 

• ​Truck Appearance
• ​Tech Appearance
• ​Billing/Invoice
• ​Website
• ​Social Media
• ​Door hangers/leave-behinds

Ways to be special

• ​Birthday cards
• ​Holiday cards
• ​Mailer reminders for seasonal problems in your area
• ​Ring the doorbell and say hello, ask if there is anything extra that can be done
• ​Have a dedicated customer service person who calls and checks in on occasion

Otherwise, you are just a commodity that can be replaced with a cheaper price!

People won’t get rid of you if they know you and appreciate you.

Understanding that there are many different buying consumers in your market. They are not all this or that. The brand and image you portray have more to say about the consumers you attract than you may think.

Let’s talk about the types of customers you will encounter:

• ​Dissatisfied
• ​Infrequent
• ​Competitive
• ​Emergency
• ​Newcomers
• ​Former Customers
• ​Advertising Influenced
• ​Referred
• ​Passer By
• ​Solicited

For more information contact:

Casey Lewis

925-464-8383

casey@rhinopros.com

In this episode, we’re diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won’t cut it for your pest control business.

You’ll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your content more effectively. We also explore the power of video and blog content in building authority and trust, while feeding your site with fresh, relevant material that moves the SEO needle.

Plus, we unpack Google’s E-A-T concept—Expertise, Authoritativeness, and Trustworthiness—and why it matters for pest control companies dealing with home safety and public health. You’ll get actionable tips on how to build credibility with Google and your customers, from showcasing local organizations on your site to earning backlinks from local sources and responding to reviews. Whether you're just starting to invest in SEO or you're ready to level up your strategy, this episode will give you the roadmap to turn your website into a local lead-generation machine.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Episode 14 - Season 4

The 2-Year Plan to Build Your Pest Control Success Pyramid

Description:
In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis outlines a proven 2-year strategy to help pest control business owners build a solid foundation of 250+ recurring residential clients. Learn how to combine organic online growth with paid advertising to create a predictable revenue stream that supports long-term business success.

What You’ll Learn:

• Why recurring revenue is the foundation of your pest control success pyramid

• How to grow using SEO, Google reviews, and local online presence

• What to expect from different Google Ads budgets

• Is Facebook Ads worth it? When and how to use it effectively

• Growth benchmarks over 24 months

• Tools, CRMs, and automation that make scaling possible

Resources & Links:
👉 Call Casey for the 2-Year Roadmap Worksheet
👉 Contact Casey for a free marketing audit
👉 Subscribe & leave a review to support the show!

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠