In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.
You’ll learn:
Why themed ad groups are the foundation of a high-performing campaign
How to use phrase match and exact match to isolate high-intent clicks
The benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaigns
Whether running a brand name campaign is worth it for your pest control business
Practical steps to structure campaigns for maximum ROI and lead quality
Whether you’re new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383
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