In this episode of Optometry Unleashed, Dr. Trevor Miranda talks with Dr. Henry Reis, an internationally trained ophthalmologist turned pioneering optometrist and entrepreneur in Canada. They explore Dr. Reis’ journey from Brazil to Canada, lessons from building a rapidly growing practice, integrating innovation and specialty care, and his approach to leadership and team building. Plus, Dr. Reis shares the heroic story of how he earned a rescue award for bravery.
Mentioned in this episode:
AI4Eyes - Data collection platform empowering eye care professionals with AI technology.
Zilia - Medical technology company specializing in the non-invasive assessment of ocular biomarkers
“The Five Dysfunctions of a Team” - A guide for building healthy teams
What’s really driving patients to buy their contact lenses elsewhere? Can independent clinics compete with big box retailers without slashing prices? And what does a truly seamless patient journey look like?
Alex McIntosh, founder of Otto, joins Dr. Trevor Miranda to unpack the operational blind spots that cost clinics revenue and retention. Drawing from his early experience in a family-run optical business, Alex shares how independent practices can capitalize on digital tools like automation, prescription data, and frictionless e-commerce to close the loop and stay top-of-mind with patients long after they leave the exam room.
Mentioned in this episode:
Dan Martell - Buy Back Your Time
Vision care is evolving, but are we solving the right problems?
In this episode, Dr. Trevor Miranda sits down with Simon Robert, Head of Corporate Affairs and Strategic Partnerships at EssilorLuxottica Canada. With a background in corporate responsibility and a personal connection to vision health, Simon offers a systems perspective: how to lead change in a legacy industry without losing sight of the people it’s meant to serve.
He breaks down how to align corporate social responsibility into your business outcomes, why independent optometrists need to challenge the “turf war” mindset, and what it looks like to lead across the three spheres of influence: industry, institutions, and individuals.
For optometry leaders navigating market shifts, new technologies, and rising expectations, this episode offers a rare look at how to align business growth with systemic impact, without losing sight of the people at the center of it all.
Show Notes:
00:01:00 Simon’s path to corporate responsibility
00:04:08 Introduction to EssilorLuxottica and vision care
00:12:38 Treating myopia
00:21:57 Essilor Luxottica Med-Tech
00:24:54 - AI tools in eyecare
00:32:53 Navigating power dynamics
00:35:25 Change management
00:37:33 The chess match of corporate strategy
00:39:49 Creating authenticity
00:45:09 Managing priorities
00:49:21 Empowering your teams
00:57:26 Use your suppliers
01:00:44 Balancing profit and social impact
01:02:02 Offering myopia management solutions
01:04:29 Independence versus partnering with a large organization
01:10:03 Habits for continuous improvement
Mentioned in this episode:
Dr. Jill Saxon has never backed down from a challenge. Stepping out as a lieutenant in the U.S. Navy straight out of school laid the foundation for how she leads today. She learned to lead with courage in the face of uncertainty, to listen differently to patients in a deeper way, and to lean on the strength of her team. She now brings those lessons to her role as executive director of professional strategy at Bausch & Lomb.
Dr. Saxon shares the pivotal experiences that have shaped her, including an unforgettable moment in the military that redefined her understanding of patient care. She also reflects on her transition from clinical practice to industry, the importance of saying yes before you feel ready, and why discomfort is often the greatest teacher for leaders and their teams.
Show Notes
[00:01:45] Working with the New Jersey Devils
[00:06:57] Kyle Coon
[00:08:50] Inspiring patients
[00:09:58] Challenge coin
[00:14:50] Early experiences pushing the limits
[00:16:50] Introduction to the military
[00:19:30] Gaining confidence in the military
[00:21:49] Turning fear into growth opportunities
[00:24:09] Saying yes and empowering your team
[00:27:07] Navigating hesitation
[00:29:23] Lessons and powerful moment from the navy
[00:35:42] Listening differently to patients
[00:38:00] Reliving experiences
[00:41:13] Better 1 or Better 2
[00:45:23] Transitioning to industry
[00:49:00] Culture of support
[00:50:30] Investing time in the future and present
[00:53:13] Mentorship advice
[00:59:47] Comfortable with uncomfortable
[01:03:35] Family inspiration
[01:05:23] Embracing imbalance
[01:08:41] Exciting future for optometry
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Join optical training expert Joyce VanRooyen as she shares practical wisdom from her 35-year career in the industry. Discover how to transform frame selection into an unforgettable patient experience, implement training that actually works, and keep patients loyal to your practice. Joyce also gives her hot take on why we should drop the term “staff” and the key to competing with corporate chains (hint: it’s not pricing)!
[00:02:25] Introduction to the optical world
[00:06:38] Choosing frames
[00:17:49] Teaching and different learning styles
[00:20:39] Training new employees
[00:24:18] Leverage new hire perspective
[00:26:10] Online versus in-person training
[00:31:53] Investing in your team
[00:34:27] AI and human connection
[00:39:16] Hot Takes, learning starts from the top
[00:43:34] Addressing skepticism in long-standing practices
[00:45:44] Competing with corporate chains
[00:49:20] Sales lessons from Fluevog
[00:53:11] Team, not staff
[00:56:08] Worst eye gallery experience
[00:57:26] Frame fashion and tinted lenses
[01:00:24] How to give feedback
[01:02:50] Be bold
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Dr. Trevor Miranda sits down with Dr. Ritesh Patel, voted one of Toronto’s top optometrists, to explore what it takes to build a modern, patient-first optometry practice. From an unexpected opportunity with the Cincinnati Bengals to being the first to pioneer LipiFlow in North America, Dr. Patel’s career has been marked by seizing the right moments, staying on top of the latest technology, and thinking outside the box to design memorable patient experiences. Dr. Patel also makes the case for progress over perfection, the need for optometrists to be the go-to experts for their patients, adding a coffee station to your clinic, and mentoring the next generation of ODs. All this and more in the latest episode!
Timestamps:
[00:05:26] Working with the Cincinnati Bengals NFL Team
[00:09:18] Chad “Ochocinco” Johnson
[00:13:19] Training your vision as an athlete
[00:15:44] Coming back to Toronto
[00:16:58 ]Childhood dream of being an optometrist
[00:20:22] Interest in vintage cameras
[00:23:58] Entrepreneurship in college and starting a clinic
[00:27:34] Choosing the clinic location
[00:29:57] Progress not perfection
[00:31:00] Presenting your authentic self
[00:33:08] Advice to young ODs about learning from mistakes
[00:34:29] New technology in optometry
[00:36:40] LipiFlow and Working with Dr. Donald Korb
[00:40:14] Hospitality and memorable patient experiences
[00:45:46] Low-cost tips to improve the patient experience
[00:47:58] Incorporating AI in business
[00:52:46] Advances in macular degeneration treatment
[00:58:01] UV light
[01:00:20] Incremental improvement
[01:03:00] Continuing education opportunities
[01:04:02] Better 1 or Better 2
[01:10:13] Jim Shields and creating memories with your family
[01:13:18] How to “die with zero”
[01:17:39] Mentoring younger ODs
Mentioned in this episode:
Dr. Donald Korb – Pioneer in clinical optometry research in ocular surface disease and contact lenses
MacuMira - Treatment for macular degeneration
Arunalight – Red light therapy
“Untangled” – Book by Lisa Damour on parenting teenage daughters
The Algebra of Wealth – Podcast with Scott Galloway
”The Family Boardroom” – Book by Jim Sheils on creating lasting connection with your children
“Die with Zero” – Book by Bill Perkins on maximizing net fulfillment over net worth
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What if the biggest opportunity for your optometry practice isn’t just in what your patients see—but in what they hear? In this episode, Dr. Trevor Miranda sits down with his brother, Dr. Terence Miranda, to explore the synergies between optometry and audiology. They dive into why integrating hearing care into your clinic is a game-changer, how to make it work financially, and the surprising ways vision and hearing impact each other.
Timestamps:
[00:01:55] Terence’s path to audiology
[00:09:50] Gold medal story
[00:12:24] Integrating audiology into optometry clinics
[00:14:51] Connection between hearing and vision loss
[00:21:22] Treating optometry patients with hearing loss
[00:23:10] Advantage of including audiology services
[00:25:50] Shift to private health care
[00:29:22] Revenue sharing and embedding audiology clinics
[00:33:30] Guiding patients toward better hearing care
[00:35:26] Nuance Audio glasses and new technology
[00:41:54] Building trusting patient relationships
[00:48:25] Stigma around hearing aids
[00:50:29] Mistaken identity
[00:55:01] Better One or Better Two (Trevor or Terence)
[1:00:52] Purchasing philosophies and premium solutions
[1:08:02] Balancing new technology and patient flow
[1:11:40] Terence’s advice for long-term success
Mentioned in this episode:
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DISCLAIMER: This episode mentions mental illness and sensitive topics such as suicide. Please listen with care.
As healthcare professionals, we spend most of our time focusing on the well-being of others, but how often do we consider our own? In this episode of Optometry Unleashed, Dr. Meenal Agarwal from Uncover Your Eyes with Dr. Meenal speaks candidly about her personal journey with anxiety and the immense pressure optometrists face day to day. She sheds light on urgency culture, setting boundaries and prioritizing self-care, and intentionally making space to support one another in the healthcare industry.
Timestamps
[00:02:31] Meenal’s journey to optometry
[00:03:26] Launching Uncover Your Eyes
[00:07:45] First panic attack and managing anxiety
[00:12:23] The importance of open open conversations
[00:14:50] Stigma around mental health
[00:16:48] Staying present with patients
[00:18:11] Balancing the positive and negative
[00:22:05] Urgency culture and setting boundaries
[00:26:00] Learning from mistakes
[00:29:00] Busyness and taking breaks
[00:35:36] Checking in with your team
[00:38:27] Better One or Better Two
[00:40:44] Connecting mental health with eye conditions
[00:45:42] Getting a good night’s sleep
[00:48:14] Advice for people struggling with mental health
[00:50:54] How Trevor stays positive
Mentioned in this episode:
If you or someone you know is struggling, please reach out for help.
Call or text 9-8-8 for the Suicide Crisis Helpline. Help is available 24 hours a day, 7 days a week. For more resources, visit www.cmha.ca.
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Dr. Trevor Miranda sits down with leaders from the optical industry to discuss sustainability and its essential role in modern practices. Together with Tammy Gold (Alcon Senior Brand Manager), Enrique Contreras (CooperVision Canada Country Manager), and Jennifer Pate (Johnson & Johnson Vision Senior Manager, National and Key Accounts), they explore the business case for sustainability as a necessity and practical steps that optometry practices can take to create a sustainable future in eyecare.
Show notes:
[02:18] – "Contact Lens Confessions"
[05:03] – Tammy Gold on sustainability as a business necessity and plastic offsetting
[07:45] – Enrique Contreras on brand loyalty and removing barriers
[09:51] – Jennifer Pate on the interconnection between environmental health and human health
[12:42] – Balancing sustainability with profitability in clinics
[13:11] – Creating a sustainability scorecard
[15:20] – Leveraging partnerships
[17:05] – Small steps lead to larger changes
[18:20] – "Sell Me This Pen" challenge: Pitch for sustainability partnerships
Mentioned in this episode:
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Dr. Trevor Miranda sits down with Shawn Kanungo, a globally recognized innovation strategist and best-selling author, for a transformative discussion on the power of innovation in business and healthcare. Together, they delve into how individuals can disrupt the status quo and embrace new ideas that will make their businesses unstoppable in today’s rapidly evolving times.
Timestamps
[00:05:09] Innovation in sports and video games
[00:12:10] AI and Kanungo GPT
[00:16:40] The power of being bold
[00:22:03] Apple Genius Bar and adopting cross-industry ideas
[00:23:51] Hire for hunger
[00:26:44] The Russell Westbrook Trap
[00:30:30] Disrupting oneself for growth
[00:32:34] Bold brainstorming techniques
[00:43:00] One true fan and extraordinary effort in client care
[00:48:15] Generative AI in healthcare
[00:52:26] Engineering your hot streak
[00:56:30] Eyewear as identity and fashion
[01:01:09] Eyelash cleaning and eye health
[01:10:05] The impact of societal expectations
[01:12:08] Peer influence and boldness
[01:16:39] Strategies to maintain focus
[01:23:40] Bringing back friction
[01:27:14] The importance of personal connection
[01:30:57] Motivating future of optometry.
Mentioned in this episode:
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In this episode of Optometry Unleashed, Trevor sits down with four-time Olympian and Canada's most decorated triathlete Simon Whitfield for an in-depth conversation spanning the world of sports, business, and personal growth.
Simon offers a fresh perspective on measuring success in both sports and business — not just by achievements, but by prioritizing personal fulfillment. Reflecting on his journey, Simon shares the valuable lessons he’s learned while growing up around athletes, failing at the junior nationals, competing at the Olympic level, and navigating the transition from competitive sports to co-founding his company Relentless Pursuit Partners.
Simon emphasizes the importance of learning to fail early and shares how a healthy obsession with marginal gains can be balanced with maintaining strong human connections. Simon's insights provide a roadmap for leading a balanced and fulfilling life, no matter the pursuit.
Trevor and Simon also discuss innovative warm-up routines, Simon’s favourite triathlon sport, the evolving role of information technology in sports, human moments that make traditional sports unforgettable, and more.
Timestamps
[00:06:31] Memories evolving over time.
[00:10:57] Being present in the moment
[00:16:49] Embracing imperfection
[00:17:57] Growing up in Kingston, Ontario
[00:20:46] Balancing multiple sports in triathlon
[00:22:43] The battle for marginal gains
[00:25:49] Finding satisfaction
[00:31:06] Evolving sports techniques
[00:42:22] Passion for people versus performance
[00:45:17] Continuous improvement in business
[00:52:15] Sleeping soundly as the measure of success
[00:54:09] Retiring from the Olympics
[01:00:18] The future of sports and health
[01:02:48] Technology and human moments in sports
[01:00:06] Training in Australia
[01:09:09] The journey of failure and learning
[01:15:29] The do-nothing defense
[01:17:54] Better one or better two
[01:22:28] Exploring opportunities in AI
Mentioned in this episode:
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Ever wondered how to cultivate lasting success in every area of your life? Join Dr. Trevor Miranda in this inspiring conversation with Ravi Tanna, Vice President of Sales at MacuMira. Ravi opens up about the power of choosing a “say yes” mentality, teaching CrossFit workouts for longevity, overcoming mental health challenges after an injury, how his father’s experience inspired his current venture in treating Age-Related Macular Degeneration, and more.
Timestamps
[00:04:10] Proactive mindset and saying yes
[00:09:45] Longevity Lab and fitness
[00:13:11] Being all-in and doubling down on your strengths
[00:17:05] Discovering the Kaizen philosophy
[00:19:27] Applying Kaizen in business and optometry[00:20:08] Overcoming a significant back injury
[00:26:13] Surrounding Yourself with Positive Influences
[00:30:04] Subspecialties in optometry
[00:31:37] Age-Related Macular Degeneration and Ravi’s story about his father
[00:40:15] Maintaining energy and enthusiasm
[00:42:38] Do things for your own joy
Mentioned in this episode:
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In this special live recorded episode, Dr. Trevor Miranda is joined by visionary leaders Steven Haifawi (HOYA Vision Canada), Bryan Rossi (Carl Zeiss Vision Canada Inc.), and Bruce Miles (EssilorLuxottica) as they discuss how innovation in sustainability is transforming the eye care industry and what optometrists can do to stay current and work collectively towards a vibrant future.
Timestamps
[00:03:00] Trivia game
[00:04:56] Essential strategies driving sustainability efforts
[00:09:48] How independent optometrists can partner with labs on sustainability
[00:16:48] Innovation and technology for patient management
[00:17:43] Science and sustainability is moving us forward
[00:19:32] Commitment to sustainability in three words
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Trudi Charest, “guardian of the optical galaxy” and chief sales officer of CSI Dry Eye Software, breaks down the essentials of leveraging your digital presence to expand your business. As Trudi shares, personal branding isn’t just a sales tactic – it’s a powerful tool that builds trust and attracts meaningful connections.
Trudi and Dr. Trevor Miranda cover the ins and outs of personal branding, becoming trusted advisors online, LinkedIn profile tips, and how to avoid oversharing on social media. They also discuss the 10 + 10 Sales System from Trudi’s book, “The Digital Sales Rep”, and how to overcome fear to achieve your goals.
Timestamps
[00:5:15] Optical family roots
[00:7:03] Understanding personal branding
[00:12:20] What optometrists are missing on LinkedIn
[00:17:02] Personal vs. professional social media profiles
[00:22:43] Building trust online
[00:25:13] What to share and not share on social media
[00:30:05] Applying the 10 + 10 Sales System
[00:35:27] Tools for business growth and social media management
[00:38:14] Business cards
[00:44:44] Cold calling
[00:46:54] Improving Trevor’s LinkedIn profile
[00:56:18] One step over fear
Mentioned in this episode:
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Dr. Abby Jakob is living out her dreams as a successful optometrist and business owner in the heart of her small hometown in Kingsville, Ontario. In this episode, Abby talks about opening her own cold-start practice, leading with courage, letting your personality shine through on social media, and building strong patient relationships. Plus, Abby and Trevor discuss how Neurolens has been a game changer for her patients and strategies to keep up with the pace of a growing business.
Timestamps
[00:02:13] Returning to her hometown
[00:04:42] Influence from playing sports
[00:08:04] Having fun on social media
[00:09:27] The value of authenticity
[00:11:49] Musical passions
[00:15:19] Holding on to your dreams
[00:17:06] Book recommendations for business
[00:20:09] Rising to the challenge and opening a cold start
[00:21:38] Neurolens and new technology for treating patients
[00:25:49] Learning from other independent optometrists
[00:28:24] Intra-office recall for patient acquisition
[00:29:56] Managing business expansion
[00:32:47] Work-life balance
[00:46:43] Partnership with local brewery
[00:52:20] Negotiating and customer service
[00:54:38] Considerations for opening multiple practices
[00:58:20] Business consultations with Abby your patients
[00:37:11] Positive feedback
[00:38:37] Keeping up with a busy practice
[00:42:29] Delegation as a business mindset
[00:44:21] This or That
Mentioned in this episode:
To book a business consultation with Dr. Abby and Dr. Richard Kattouff, contact eyes.abbyjakob@gmail.com
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Myopia is the greatest threat to global eye health today, and its impact is only rising among younger generations. Are you prepared to face this growing epidemic? Dr. Devan Trischuk, a leading expert in myopia management, discusses how our understanding of myopia has evolved over the years, what optometry doctors can do to treat myopia early, and how to work with young families to provide a lifetime of good vision.
Timestamps
[00:01:38] Devan’s why
[00:06:02] When should children come in for their first eye exam?
[00:12:19] What is myopia?
[00:14:35] The evolution of myopia management
[00:17:25] Myopia as a global epidemic
[00:18:29] Impact of outdoor time on myopia
[00:20:18] Treatment options for myopia
[00:23:11] Photobiomodulation and red light therapy
[00:27:47] Vision therapy
[00:29:58] Strange patient stories
[00:32:52] Optometry mission trips and providing clear vision
[00:35:11] Working with parents of young patients
[00:38:18] Team communication and consistency in myopia management
[00:42:04] How to find your specialty as a student or new optometrist
[00:43:49] Myopia Summit
[00:45:47] Biggest takeaways for myopia management
Mentioned in this episode:
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Growth begins with a fundamental question: “Why?” In this episode, Dr. Trevor Miranda and Kevin Wilhelm, founder of Pod Marketing, unpack key strategies that drive successful businesses. They discuss actionable insights for effectively marketing your unique story, creating experiences that attract customers, and cultivating a positive team dynamic that propels businesses forward. Plus, Trevor and Kevin share their daily motivators, bond over bourbon, and reminisce over Kevin’s craziest bets.
Timestamps
[00:03:30] Create a fun work environment
[00:07:49] Understand your why and build a team that rows with you
[00:10:08] Strategies for growing your business
[00:18:24] Business and bourbon
[00:20:59] Trevor’s why
[00:24:36] Kevin’s why
[00:26:00] Hiring the right people who align with your core values
[00:28:38] Managing negativity and stress in the workplace
[00:32:23] Identify your team’s why
[00:34:25] Create great experiences
[00:38:08] Tell the story of what makes you different
[00:42:52] Personalize the patient experience
[00:44:49] Lightning round
[00:51:50] Advice for college students
[00:55:44] Pod Marketing’s sneaker collection
[00:57:33] How to exceed expectations and nail service recovery
[00:59:32] The future of Pod Marketing, creating a company that people rave about
Mentioned in this episode:
Atomic Habits by James Clear – strategies to get 1% better everyday.
Blue ocean strategy – business approach to navigating new versus known market spaces.
Six Thinking Hats by Edward De Bono - a technique that encourages teams to consider a decision or problem from different angles
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In this week’s episode, Dr. Trevor Miranda sits down with his daughter Nyah, a second-year optometry student at NECO. They discuss the clinic experience that inspired Nyah’s career path, being determined and resourceful as a student, lessons from varsity field hockey, building up the student optometry community, how doctors can appeal to new grads, and more. Plus, Trevor and Nyah go head-to-head in a father-daughter edition of This or That.
Timestamps
[00:02:06] - Nyah’s early impression of optometry
[00:06:06] - Inspiring patient interaction
[00:09:25] - Getting your kids interested in optometry
[00:12:41] - Struggles and adjusting to first year in university
[00:18:54] - Study tips and tools
[00:20:11] - Team mindset in varsity field hockey
[00:23:28] - Learning from mentors
[00:25:18] - Empowering future optometry doctors
[00:29:20] - This or That (Trevor vs Nyah)
[00:33:07] - Self-care and being present
[00:36:19] - Strengths of the next generation of ODs
[00:38:07] - Advice for optometry students
[00:39:55] - Attracting and hiring new grads
[00:42:02] - New technology and specialties in optometry
[00:46:09] - Alternatives to cold start clinics
[00:50:54] - Leveraging social media
[00:53:08] - Core qualities of a good optometrist
[00:55:32] - Nyah’s personal vision for her future
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Mentioned in this episode:
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Dr. Howard Purcell, president of the New England College of Optometry (NECO), joins the conversation to discuss the importance of evolving with the changing world of optometry and building up future leaders. Plus, Dr. Purcell shares his journey from aspiring drummer to optometrist, advice to students entering the field, modernizing accessible education, personal wellness habits, and more.
Timestamps
[00:02:26] Dr. Howard Purcell’s Background
[00:04:54] Career path from drummer to optometrist
[00:09:16] Finding your passion
[00:11:52] Keeping up with changes in optometry
[00:18:37] Developing future leaders
[00:22:25] Supporting student wellness
[00:25:32] Expect great things
[00:29:32] Learning from experiences at Johnson & Johnson and Essilor
[00:35:57] Importance of residency programs.
[00:39:39] Combining human and artificial intelligence
[00:47:28] Staying in physical shape
[00:52:00] Cheerios and funny quirks
[00:53:18] ‘This or That’ lightning round
[00:57:27] Making optometric education accessible
[01:05:45] Appreciation for Canada’s optometry community
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Mentioned in this episode:
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Dr. Trevor Miranda welcomes special guest Dr. Mila Ioussifova, owner of South Waterfront Eye Care in Portland, Oregon. Dr. Ioussifova is known for her expertise in holistic eye care and her dedication to treating the whole person. In this conversation, they discuss the connection between diet and dry eye disease, tips for improving gut health, aesthetics services, balancing self-care with work and family, and more.
Timestamps
[00:05:07] - Patient advocacy and prioritizing patient care
[00:06:27] - Journey into optometry
[00:10:49] - Understanding nutrition and lifestyle
[00:15:37] - Gut health affects overall wellbeing
[00:20:33] - Take the garbage out - how to improve gut health
[00:23:05] - Eye Thrive Wellness
[00:25:43] - Address the underlying causes of dry eye
[00:29:53] - Dry eye nutrition program
[00:31:46] - Panretinal Photocoagulation Laser (PRP) treatment
[00:35:30] - Aesthetic treatments
[00:39:27] - Training students in business and nutrition
[00:41:35] - Balancing work and life
[00:45:17] - Fitness routine
[00:48:04] - ‘This or That’ lightning round
[00:50:44] - Personal and professional life on social media
[00:53:49] - Advice for students
[00:57:24] - What's next for Dr. Mila Ioussifova - Dry Eye Summit
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