Trudi Charest, “guardian of the optical galaxy” and chief sales officer of CSI Dry Eye Software, breaks down the essentials of leveraging your digital presence to expand your business. As Trudi shares, personal branding isn’t just a sales tactic – it’s a powerful tool that builds trust and attracts meaningful connections.
Trudi and Dr. Trevor Miranda cover the ins and outs of personal branding, becoming trusted advisors online, LinkedIn profile tips, and how to avoid oversharing on social media. They also discuss the 10 + 10 Sales System from Trudi’s book, “The Digital Sales Rep”, and how to overcome fear to achieve your goals.
Timestamps
[00:5:15] Optical family roots
[00:7:03] Understanding personal branding
[00:12:20] What optometrists are missing on LinkedIn
[00:17:02] Personal vs. professional social media profiles
[00:22:43] Building trust online
[00:25:13] What to share and not share on social media
[00:30:05] Applying the 10 + 10 Sales System
[00:35:27] Tools for business growth and social media management
[00:38:14] Business cards
[00:44:44] Cold calling
[00:46:54] Improving Trevor’s LinkedIn profile
[00:56:18] One step over fear
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