Whenever Skip and Gavin get together, sparks fly, and super valuable points that can be used in your marketing today are brought to the table, but they struggle to keep on track, so Skip has brought his wife Christie along. So today, we're talking about B2B marketing, how it differs from B2C or NFP marketing (if at all), understanding the challenge that the customer is facing, why we struggle to find B2B examples, and how inviting your great aunty that hates everything to dinner relates to it all. All these and more tracks are added to the ever-growing playlist.
Balancing brand vs performance marketing is something that almost every marketer struggles with. If you're one of those marketers you won't want to miss this episode! Adam Clarke from Reload digital and his girlfriend Alexandra Mottershead join Gavin to work out the best way of navigating your way through this age-old dilemma. The trio chews the fat on why brand and performance marketing aren't mutually exclusive, long-term brand health vs immediate sales, being where your customer is and the most remote interview ever! Plus of course some killer recommendations for the playlist
We go international in this episode as our guest Kath Pay dials in from Antigua! Kath who lives and breathes email marketing along with her bestie Janet Roberts tackle a topic that marketers have often asked us "why are thought leaders helpful?" But we'll also discuss the differences between an influencer and a thought leader, what qualities should a thought leader have, plus a list of people you should be following! All this plus a surprise Coronation street fan!
All the energy and laughs in this one, plus all the insights to boot! Adeola Sole joins Gavin with her partner in crime, Kwabena Agyeman-Mensah to talk about lifecycle marketing. What is lifecycle marketing; start off small and then think big? We also discuss why they should be more natural, informative, interesting, and useful, as well as who does it well, and why other messages are just poly filler. Plus, we discuss meeting people on public transport and pigeons!
Sometimes overlooked, but still very essential, email design is this week's topic. Matthew Smith and Mike Nelson from Really Good Emails join us to lets us know what makes a great email; how to make it stand out, whether or not design is subjective, how to drive recipients to your end goal, and what's the easiest way to improve your design overall. We also talk about the PnL for lemonade stands and karaoke.
We're talking about copywriting, and our guests this week know a thing or two about the subject. Dan Oshinsky and Mackenzie Kruvant, both worked at BuzzFeed and made its newsletter an international coffee break read. Packed full of useful insights including; killer copywriting tips, dealing with boring copy, whether or not copy length is important, and selling the sizzle, not the sausage. Plus Austin Powers' phallic chest hair! You don't want to miss this one!
Remote working has become a little more familiar to all of us. So in this episode, Dipak, who is joined by his father Bhikhu, talks to us about getting the best out of not working from an office. Getting that work-life balance; collaboration across different time zones, keeping you and the rest of the team motivated, how it affects marketing to your audience, and whether or not it's better to have cameras on or off during catch-ups. Plus, Bhikhu lets us know how easy we have it now we have the technology to help us.
DJ, technology evangelist, and lord of all things email and digital, Elliot Ross, joins us to dive into accessibility - specifically dark mode. We look to understand more about what dark mode offers to businesses and their customers, how to ensure your emails look right for everyone, and how designers can really make things stand out in the inbox. Plus, Elliot's colleague Paris adds a little more flavor to the convo (literally) with a story about fox stir fry! One not to be missed.
Email industry veteran and global Speaker, Ryan Phelan, has a lot to get off his chest. Chiefly how we can retain knowledge in email marketing and how we can not just use the channel, but respect it more. Understanding that tactics and strategy are two very different things, and discovering how applying both correctly can help us achieve the results we all want. Joining Ryan is his long-term partner in crime Eric, who "knows where all the bodies are buried" - which makes for an interesting convo. All of this plus Benedictine monks!
Season two, we're back! Over the last year or so, ecommerce has advanced 15 years. So for episode one of season two, we got the chance to speak to Faye Oakenfull and her former colleague, Alex, from We Make Websites to discuss Shopify. We talk phobias, being allergic to fruit, and living in Miami before diving into the deeper topics of Shopify and Shopify+, what to consider when choosing your ecom platform, and the benefits of headless. And Faye's one-woman crusade to bring back Jamie T.
As the last episode in the series, we're going out with a bang!
Larger-than-life ecommerce expert, Ben Marks of Shopware joins us and is accompanied by his musician friend Josh Hughett. In this season finale, we discuss the benefits of open commerce and whether it's the best strategy for brands and customers.
We're also offering our predictions about the future of the space, and how Shopware and dotdigital play nicely with each another.
All this and of course we have our final additions to the naughty by nurture playlist. As both Ben and Josh are musicians we have some really good ones to see us through to the next series.
Maceo Parker - Shake everything you've got
We shouldn’t have a favorite episode because they’re like our children. However, this week Philip Storey of Enchant agency brings his mum along and Tessa steals the show! Hear them discuss; why testing is vital for a great customer experience, how to overcome the fear of hitting ‘send', and whether using data to make things relevant matters more than being genuine.
As always the playlist has been updated and we have great new additions!
What do Michael Caine and Hugh Jackman have to do with learning lessons in eCommerce? Well, this week Paul Downs MD of it works and Luke Naish breaks that down for us. As well as setting up a website from scratch, determining what success looks like, choosing the right vendors for your business, and what mistakes brands make, you'll find out how to avoid them. We also make some interesting discoveries, like what the hell is Ultra trail running? Spoiler alert: it’s brutal.
As always our guests add their favourite tracks to the Naughty by nurture playlist
In this episode, Gavin is joined by the incredible duo Jenna Tiffany founder of Let’sTalk Strategy and email specialist Joolz Joseph to talk all things email marketing!
From discussions on why they think email is undervalued, how it’s evolved with AI and how to get the best out of it. Find out why open rates aren’t a great measure of success and what we really think of @GaryVee.
As always, don’t forget to check out our playlist and hear the gangs truly embarrassing stories.
In this week’s Naughty by nurture episode, Gavin talks to Cooper Harris, the founder of Klickly and dotdigital’s founder Tink Taylor, about what it takes to establish a great work-life balance.
Hear how you can perfect your email marketing in a 4-hour workweek and how automation can be the key to you winning your way at almost everything!
Sound intriguing? Find out their tips and tricks in this episode.
As always we have new additions to the playlist
And our founder's mammoth playlist Tinks Tunas
In this episode, Amy Goodsell from Kissed Earth brings along her good pal Luke Fechner's from Nova Vita Wines.
Together, they discuss with Gavin Laugenie how to create a ‘brand voice’ and how to get that bricks & mortar experience to a digital world through conversational commerce.
What’s more, we wax lyrical about German wirehaired pointers, sales and marketing teams clashing, the wonders of live chat! And, of course, there’s the music. We have two stellar recommendations from our down-under duo.
This is the most abstract episode yet. Who knew ecommerce and fishing had so much in common? Ariel Mordetsky, Kadro and his good friend Jeff Roth Avalara both teach Gavin Laugenie everything he needs to know about, yup, that’s right fishing! Hear how they reel in the biggest catches in a boat off the Florida Keys!
If that wasn't enough, hear them also talk about the patience required in making your enterprise-ecommerce site work beautifully. Communicating with service providers, choosing the right tech, considering all the moving pieces and ultimately, how by having the right team behind you, you can execute your vision exactly as you dreamt it would be.
This week the fascinating Stephen Hill of Vaimo joins us and he brings his colleague Daniel Nimmo to discuss the top eCommerce trends for 2021. In this episode, Stephen reveals his unique approach to understanding why we buy the things we buy. Join us as we discuss everything from augmented reality to sustainability, recycling fashion and the power of personalized products. And, if that wasn't enough, we find out who created the world’s warmest duvet, who eats kiwi fruit whole!
Don't forget to follow the playlist; new tracks added each week after our guests give their recommendations. This week we have a boiler room DJ set from Solomun.
You can download the psychology of eCommerce guide here.
What do we do now we no longer have those water-cooler moments or conversations in the pub? The answer definitely doesn’t lie in filling up our calendars with too many irrelevant meetings. Are we at risk of putting out irrelevant content because we’re missing these moments and filling them with meetings?
Hear conversations between Gavin and guests, Alan Perestrello from Trillium and Atam Sandhu from DMA in this week’s podcast on agile working, dad dancing, and writing songs about your friend's mother!
In this episode Gavin is joined by two well-seasoned podcasters and Fulham FC fans Adam Farquharson from Movable Ink along with his guest Sammy James, but don’t let the latter put you off! They’ll discuss the merits of personalization, real-time content, why you need to think of email as a service you provide to your customers, and how to deal with serial unsubscribes. If that’s not enough we’ve got some incredible music recommendations too.
This is one not to be missed!
