What do Michael Caine and Hugh Jackman have to do with learning lessons in eCommerce? Well, this week Paul Downs MD of it works and Luke Naish breaks that down for us. As well as setting up a website from scratch, determining what success looks like, choosing the right vendors for your business, and what mistakes brands make, you'll find out how to avoid them. We also make some interesting discoveries, like what the hell is Ultra trail running? Spoiler alert: it’s brutal.

As always our guests add their favourite tracks to the Naughty by nurture playlist