In this episode, we sit down with Nick Recker, founder and CEO of Blue Alliance, an $80 million MSP investment group with operations in over 45 states. After starting his first MSP, Path Forward IT, in 2002 serving physician entrepreneurs, Recker went on to build multiple successful healthcare-focused companies before launching Blue Alliance in 2020. His mission—help MSP owners grow without losing their culture, autonomy, or sense of purpose. Get a free 60-minute marketing strategy session an...
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In this episode, we sit down with Nick Recker, founder and CEO of Blue Alliance, an $80 million MSP investment group with operations in over 45 states. After starting his first MSP, Path Forward IT, in 2002 serving physician entrepreneurs, Recker went on to build multiple successful healthcare-focused companies before launching Blue Alliance in 2020. His mission—help MSP owners grow without losing their culture, autonomy, or sense of purpose. Get a free 60-minute marketing strategy session an...
In this episode, we sit down with Nick Recker, founder and CEO of Blue Alliance, an $80 million MSP investment group with operations in over 45 states. After starting his first MSP, Path Forward IT, in 2002 serving physician entrepreneurs, Recker went on to build multiple successful healthcare-focused companies before launching Blue Alliance in 2020. His mission—help MSP owners grow without losing their culture, autonomy, or sense of purpose. Get a free 60-minute marketing strategy session an...
If you think your first salesperson will “handle it” while you retreat to the server room, think again. Nathan Whittacre, Founder & CEO of Stimulus Technologies, breaks down how he went from a garage PC shop to a $12M, 70-person, six-location MSP/ISP—without losing his sanity (or his hair 😅). We cover the real levers that move revenue: founder-led sales discipline, ruthless focus on repeatable process, and when acquisitions are rocket fuel vs. a dumpster fire. Nathan also shares how build...
AI is stepping out of fiction and into reality — and MSPs are right in the middle of it. This week’s episode dives into the biggest stories reshaping the channel, from automation and agentic AI to next-gen cybersecurity tools: Kaseya acquires INKY and unveils its AI-powered Digital WorkforceCyberFOX launches AI-driven DNS filteringWatchGuard rolls out next-gen Firebox rackmount appliancesBarracuda debuts new financial services and threat intel resourcesOpenText & 1Password expand AI secur...
In this episode of the Titans of Scale Podcast, Robin Robins sits down with Bruce Gibbs, Founder & President of GFI Digital, to unpack how he grew his company from just four employees and $1M in revenue to over 410 employees, $140M+ total revenue, and a $40M MSP division. Bruce shares the hard-earned lessons of building one of the most successful privately held copier and MSP companies in the country, including: How he transitioned from copiers and printers into managed servicesWhy cold c...
This week’s roundup is packed with cybersecurity news and industry moves every MSP needs to know. We cover: ESET’s free immersive cybersecurity awareness trainingSophos launching new advisory and penetration testing servicesHuntress partnering with Sherweb to expand distributionIT Nation PitchIT finalists revealedASCII Group announcing 2026 conference datesA major four-MSP merger in CaliforniaExecutive shakeups at Microsoft, Pax8, Simpro, and moreInfoblox’s alarming threat landscape findings ...
WatchGuard debuts FireCloud Total Access, Microsoft overhauls its Marketplace, and TeamViewer launches a global MSP partner program. We also cover NetBrain’s ACE+ program, JumpCloud’s new asset management tool, and survey results showing MSPs aren’t keeping up with AI demand. To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.
Robin Robins sits down with Mark Clayman to talk M&A, scaling MSPs, and building through channel partnerships. Mark shares how Netrio is uniting three MSPs under one brand, why the market isn’t as saturated as people think, and how AI is reshaping service delivery. Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strategies to grow your business. Head to www.ITmark...
This week’s channel roundup highlights the tools, programs, and threats shaping the MSP landscape. N-able introduces anomaly detection to strengthen backup security, Syncro expands into Microsoft 365 and Entra ID protection, and Proofpoint launches an AI solution to monitor human communications risks. We also look at new partner opportunities from Action1 and Nintex, plus a Guardz report revealing SMBs are facing nearly double the number of cyberattacks compared to last year—with credential t...
This week’s episode covers major channel updates, including a free RMM launch for MSPs, advances in passwordless security, new AI interoperability standards, fresh ransomware research in schools, and more stories shaping the MSP and IT ecosystem. To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.
From college dropout to CEO of a $375M MSP platform with 1,200+ employees. Peter Melby, CEO of New Charter Technologies, shares raw, battle-tested lessons on pricing, hiring, and fixing culture at scale—plus why “core values” fail without clear behavior agreements, psychological safety, and directed autonomy. We also dig into how New Charter integrates acquisitions for value (not vanity) and what MSPs must do now to win amid AI and commoditization. Get a free 60-minute marketing strateg...
What if you could earn 40% margins without building a NOC, SOC, or hiring staff? Doug Childress, CEO of TTGI & Clarity MSP, breaks down his partner-first model and AI tools powering the next wave of MSP growth. Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strategies to grow your business. Head to www.ITmarketingplan.com and book your free session today! Join the tho...
This week’s channel news roundup covers the biggest product launches, partnerships, M&A, and leadership moves shaping the MSP landscape. From Veeam’s first-ever software appliance and Addigy’s SentinelOne-powered security suite, to Sophos’ integration with Taegis and Blackpoint Cyber teaming up with NinjaOne, here’s what you need to know to stay ahead. We’ll also break down: Evergreen’s Canadian expansion with three new MSP acquisitionsTD SYNNEX’s strategic AWS collaborationHigh-profile p...
Thirty years after AOL dial-up defined connection, today’s channel is grappling with a new kind of “always on”—AI that thinks, learns, and acts. In this week’s roundup, we cover: ScalePad’s free compliance platform for MSPsSonicWall’s new firewalls with built-in Zero TrustTrend Micro’s agentic AI-powered SIEMAvePoint’s revamped, engagement-first partner programTitan’s $74M investment in an AI-enabled MSP rollupKey ransomware trends showing the rise of social engineering and data exfiltrationT...
This week, GPT-5 hit the scene with advanced “vibe-coding” skills—just tell it what you want to build, and it writes the code, makes architecture decisions, and delivers the app. Impressive? Sure. But while AI grabs all the headlines, plenty of MSP-specific news flew under the radar. In this episode, we cover: New risk-prioritization tools from LiongardThreatLocker’s configuration risk dashboardWatchGuard’s next-gen Firebox tabletop firewallsLastPass tackling Shadow IT and Shadow AIConnectSec...
Greg Brainerd, founder of Braintek, discusses the pivotal change that nearly doubled his revenue, the mindset shift that helped him hire his first technician, and how peer groups accelerated his growth. He also offers insights on sales, building a marketing engine from the ground up, and preparing for a profitable exit. Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strate...
In this episode of the News Roundup, we cover key updates MSPs need to know this week: Liongard releases HunterX for external threat scanningKnowBe4 integrates with Microsoft Edge for in-browser security coachingCyberFOX bundles Blackpoint Cyber’s MDR toolsSophos and Cynomi launch new partner programsCompassMSP and BlackPoint IT merge; Palo Alto Networks acquires CyberArkCavelo raises $5M to fuel channel-first growthSocial engineering attacks surge 1,450% — what MSPs need to knowKey takeaways...
In this episode, we’re rounding up everything you might have missed this week, from AI-infused automation tools and new security capabilities to fresh partner programs, major acquisitions, and key executive moves. You'll hear about Kaseya’s AI-powered workflow generator in VSA 10, Huntress’ new searchable audit logs and ServiceNow integration, Malwarebytes’ expansion into email security, and Dashlane’s revamped points-based partner program. We also cover inforcer’s $35 million raise for Micro...
Angie Wittke, CRO of Blue Net Inc., shares how she helped rebuild the company from the ground up, revamping the culture, formalizing the sales process, and driving 20% growth even during a soft economy. She explains how documenting processes, refining hiring practices, and focusing on one niche transformed their trajectory. Angie also talks about building her own high-yield networking group and using educational marketing to reach the right prospects. Get a free 60-minute marketing strategy s...
This week’s Roundup takes MSPs on a strategic ride through the latest in cybersecurity, AI-driven tools, and industry-shaping research. From new ransomware threats (hello, Crux) to smarter compliance automation, AI-enhanced networking platforms, and outbound email security breakthroughs, this episode maps out what’s critical to know right now. To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.
This week’s roundup dives into the wave of change sweeping the MSP landscape. From cutting-edge AI integrations and smarter identity protection to aggressive new malware tactics and leadership shakeups, MSPs are facing a critical moment to level up or risk falling behind. Whether it’s new tools from Barracuda and Sophos, major partnerships like Huntress and Microsoft, or urgent threat intelligence from WatchGuard’s latest report, there’s no shortage of developments shaping the future of manag...
In this episode, we sit down with Nick Recker, founder and CEO of Blue Alliance, an $80 million MSP investment group with operations in over 45 states. After starting his first MSP, Path Forward IT, in 2002 serving physician entrepreneurs, Recker went on to build multiple successful healthcare-focused companies before launching Blue Alliance in 2020. His mission—help MSP owners grow without losing their culture, autonomy, or sense of purpose. Get a free 60-minute marketing strategy session an...
