Take the quiz: https://www.5pathstogettingclients.co.uk/quiz Most experts on LinkedIn are doing all the things: posting, networking, running events, yet still not seeing results. The truth is it is not about doing more. It is about doing the right things with clarity and consistency. In this episode, we break down The 5 Ones: one audience, one offer, one clear message, one system, and one year. This framework has helped consultants and service providers grow from inconsistent income to multi six and even seven figures on LinkedIn. If you are ready to simplify, focus, and finally turn LinkedIn into a reliable client engine, this is the roadmap. Next steps you can take... Win clients on LinkedIn in 30-mins per day - Check out the Accelerator My weekly newsletter to grow your business - Check out Signal Ask me any question you have about winning clients - Ask me anything on LinkedIn

Are you struggling to get leads on LinkedIn? You’re not alone. Most professionals think LinkedIn is the problem—but the truth is, it’s usually a business strategy issue, not a platform issue. In this podcast, I break down: 🔹 The REAL reasons why you’re not generating leads on LinkedIn 🔹 Why focusing on problems (not just solutions) attracts more clients 🔹 How to avoid generic, confusing LinkedIn messaging 🔹 Why content alone won’t reliably bring you clients 🔹 The 5 proven paths to winning clients on LinkedIn 🔹 How to build a systematic process that turns connections into clients If you’ve been posting, messaging, and spending hours on LinkedIn with little to no results, this video will give you the clarity and proven strategies you need to finally make LinkedIn your #1 client acquisition channel.   -------- Ready to get leads and clients CONSISTENTLY? Join the Social Selling Accelerator https://www.linkedin.com/smart-links/AQGebA_wEbJbWg ✍️Subscribe to my newsletter: https://signalnewsletter.deanseddon.io/ 💰 7 Day Client System: https://www.deanseddon.io/7-day-client-system   -------- 🔗 Connect with my on socials: ➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://www.linkedin.com/in/therealdeandean ➡️ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/therealdeandean  

Is AI about to wipe out whole sales roles… or is it the biggest career opportunity in decades? In this unfiltered part-two conversation with Christine Norton, GTM at Global Big 4. We dive into how the sales game has radically shifted since we last spoke — from the death (or evolution) of the SDR, to the rise of ‘Agents as a Service,’ to why your forecast meetings might disappear overnight. We explore how AI is creating fiercer competition, forcing sellers to think like consultants, and making deep discovery and big-picture thinking more valuable than ever. Plus, the one skill every salesperson must master now to stay relevant in a world where buyers are more informed, more impatient, and less tolerant of fluff than ever before.

In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform. I’ll share: Why impressions have plummeted—even on great content How LinkedIn now prioritizes relevance, relationships, and real conversations The shift away from recency and how posts now have a much longer shelf life Why sticking to your core topics is more important than ever How LinkedIn is cracking down on engagement pods, spammy comments, and surface-level tactics What metrics actually matter now—like profile views, DMs, and link clicks This update is a big shift, but it's not all bad news. In fact, I believe this is a huge opportunity—especially if you’re a coach, consultant, or B2B service provider. If you focus on building a targeted audience, sharing evergreen content, and creating real engagement, LinkedIn can still be your best client-generating platform. If you're feeling frustrated or confused about what’s working now, this episode will help you cut through the noise and make LinkedIn work for you again.

You’ve got the skills. The offer’s solid. You’re posting like a content machine. So… why does it feel like you're shouting into the void while others—less experienced, less ethical, less you—have people lining up to work with them? In this episode, Dean lifts the lid on the real reason your inbox isn’t flooded with inbound leads. It’s not your pricing. It’s not the algorithm. It’s not that you need another bloody lead magnet. It’s your positioning. Your message. And—most importantly—the gap you haven’t exposed between what your audience wants… and what they’re settling for. You’ll learn: The 3 demand triggers that get people pre-sold before they ever speak to you Why logic doesn’t drive action—but emotional contrast does How to build a message that makes your audience feel their current state is intolerable The quiet power of creating exclusivity (without faking scarcity) And the one mindset shift that will stop you posting content for content’s sake—and start turning your visibility into demand This isn’t another “be consistent and show value” fluff-fest. It’s a direct line to what actually creates desire and makes people chase you, not the other way round. If you’re tired of being overlooked by people you know you could help, this one’s going to sting in the best way. Hit play. Get uncomfortable. And then get in demand.

Are you pouring hours into social media and seeing zero real money back? I get it, because so many people are falling for the biggest scam on LinkedIn and social media: this idea that just creating "content" is going to make you rich. I'm going to show you exactly why 95% of content creators are struggling, and then reveal how of business owners are actually crushing it by using what I call the "demand creator" model. Stop wasting your time chasing likes, and let me give you the proven strategy to turn even a small, targeted audience into high-paying clients.

Get my 7-Day Client System https://www.deanseddon.io/7-day-client-system   Ever hit that terrifying moment when your sales pipeline suddenly runs dry? You know the one — you start the year full of hope and clients, but come mid-year, everything slows to a frustrating crawl. Dead silence. No leads. No sales. It feels like the business is on the brink of collapse, and panic starts to set in. But here’s the hard truth most people won’t tell you: It’s not just the economy or “seasonal slowdowns” causing this. More often than not, it’s complacency. Between January and July, distractions take over, you lose focus, and before you know it, you’ve got a gap that feels impossible to fill. In this episode, Dean pulls no punches on why this happens — and why the “status quo” is your worst enemy. He shares real-world lessons from his own experience and reveals why doubling down harder during a slowdown isn’t always the answer. Instead, you need a system — a reliable, predictable pipeline that works even when clients go on holiday or the algorithm changes. You’ll learn: Why relying on social media content alone is a trap — and what to do instead The “big red button” strategy for plugging urgent pipeline holes right now How to build a sustainable client acquisition process that stops the cycle of feast and famine Why chasing viral posts is a losing game — and how to reclaim control of your business growth If you’re tired of pipeline panic and want a real solution that works no matter the market, this episode is for you. Listen now and take control before your next slow season hits.

Get access to the 7-Day Client Systemhttps://www.deanseddon.io/7-day-client-system A few summers ago, I was 10 days from payroll and £13K short. No fluff, no runway, just panic. In this episode, I share exactly how I closed that gap in 7 days using a simple one-page Google Doc, two LinkedIn posts, and a couple of DMs. I break down the 7-day client system I created from that pressure cooker moment, something that’s now helped over 170 people generate fast revenue without ads, funnels, or a fancy website. You’ll hear: How I created an “Easy Yes Offer” that sold fast The exact client acquisition process I used (and still use) Why systems beat tactics for consistent revenue How to use LinkedIn and direct outreach to win high-trust sales What to do when you’re in a B2B revenue slump and need fast cash flow If you need clients now - or just wants a lean, effective system that works - you’ll get everything you need right here.

Only 4% of creators make $100k+ online. I teach the simple system to join them. ➡️ Join my newsletter: https://signalnewsletter.deanseddon.io/ ---- One of our TikTok videos got 9,648 views. The account was brand new.It only had 32 followers.And we knew exactly what would make it take off. In this episode, we walk through what we did and why it worked. It has nothing to do with trending sounds, dancing, or posting every day. It’s something almost no one talks about. And it starts before you even hit upload. We also explain how the platforms really work now. Why follower count matters less than ever. Why some of your videos flop while others randomly fly. And what most people miss when they try to grow an audience. This is not about going viral. It’s about getting your content seen by the right people with as little effort as possible. You’ll learn: The one thing we changed that helped the algorithm understand our content How to use short video hooks without sounding fake or overhyped What kind of content keeps showing up on people’s feeds and why Most people are guessing. We tested this. And the results speak for themselves. If your content isn’t getting traction, this will show you why. More importantly, it will show you what to do differently. And the tweak that started it all?You’ve probably ignored it a hundred times. --------

You're putting in the hours. You’re active online. You’re trying every tip, tool and strategy that promises results. But your income still isn’t showing it. In this episode, we break down why so many business owners feel like they’re doing everything right but still not getting paid. The problem isn’t your work ethic. It’s what you’re focusing on. Chasing leads, switching strategies, launching new offers every few weeks might feel productive, but it’s usually just panic disguised as progress. We talk about why building systems feels boring but is essential, how broad messaging kills trust, and why most people avoid the real work that leads to consistent results. We also get into the mindset traps that keep people stuck, from needing guarantees before taking action to constantly reacting instead of building with intention. If you’re working hard but still not earning what you should, this episode will help you spot what’s really going on. It’s not about working more. It’s about finally doing the right things, repeatedly, even when it’s not exciting. This is the gap between being busy and being profitable. And we’re calling it out.

Sign up for my newsletter to grow and get clients:https://signalnewsletter.deanseddon.io/LinkedIn in 2020 rewarded almost anything. A quote, a blog link, a quick thought from your day. If you showed up regularly, it worked. In 2025, that approach falls flat. The platform is more crowded, the algorithm is pickier, and the audience is more selective. What used to get reach now gets ignored. What used to convert now gets scrolled past. In this episode, I explain exactly how LinkedIn has evolved over the past five years. I compare what worked then with what works now. You’ll hear how content reach has shifted, why lead generation requires a clearer message, and why most outreach goes unnoticed. I also explain why follower counts matter less than people think and what that means for how you build trust and visibility. This is not a motivational pep talk. It is a practical breakdown of how to use the platform properly in its current form. If you want to stop guessing and start getting results again, this will give you the clarity you need to adapt. LinkedIn still works. Just not the way it used to.

From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn What do you do when the thing you’re good at is slowly draining the life out of you? Aaron Bart had the title, the team, the 60-hour weeks, and the kind of agency leadership role people chase for years. But behind the scenes? Burnout. Resentment. And a creeping sense that this wasn’t it anymore. In this episode, we dig into the shift—from running creative teams in high-stakes US agencies to building a coaching business from scratch using LinkedIn. No ads. No hacks. Just honest content, real conversations, and the clarity to know what he actually wanted to be known for. We talk: How Aaron turned agency chaos into a coaching offer clients chase him for The LinkedIn “lightbulb moment” that changed how he showed up (and got leads) Why content isn’t working for most people (and what to do before you post anything) What makes someone look flaky vs. look free in a career change And the real reason many businesses fall apart when they grow too fast If you’re sitting in a job that doesn’t fit, building something on LinkedIn that’s not clicking, or just wondering what the hell you’re doing next—this chat will hit home. No fluff. No “manifest your dream life” energy. Just honest lessons from someone who’s actually done the hard pivot—and made it work. You don’t need a new job title. You need a clearer direction.And maybe, a bit of help finding your voice again. Tune in.

LinkedIn wasn’t working for me either - until I stopped trying to prove I was the expert and started showing it instead. In this episode, I sit down with Rob Reich to unpack the biggest mistakes solopreneurs make on LinkedIn, why posting more isn’t the answer, and how to finally start turning visibility into actual business. No gimmicks. No cold DMs. Just the stuff that actually works.   -------- ✍️Join my newsletter: https://signalnewsletter.deanseddon.io/ 👉 Live In-Person Training Events - https://maverrik.io/live-events/ -------- 🔗 Connect with my on socials: ➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://www.linkedin.com/in/therealdeandean ➡️ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/therealdeandean ➡️ 𝗫/𝗧𝘄𝗶𝘁𝘁𝗲𝗿: https://twitter.com/therealdeandean     #deanseddon #socialselling #getclients #solopreneur #makingmoney #businessowner

Selling shouldn’t feel like guesswork. But for most solopreneurs, it still does. In this episode, I’m joined by sales pro Paul Owen to unpack why even the smartest founders stall when it comes to closing - and how to finally fix it. You’ll learn: Why follow-up fear is costing you thousands (and how to fix it fast) The simple mindset shift that makes sales feel natural - not awkward How to qualify leads without feeling like you’re interrogating them The real reason your prospects don’t buy - and how to change that instantly And a dead-easy way to create momentum so deals don’t stall If you're great at what you do but tired of the feast-or-famine cycle, this episode gives you the tools to change that - without adding more hustle or hype. Listen now, and get the confidence and system you need to turn interest into income.

Most founders believe that if they just follow the plan, success will come. But Elizabeth Gooch - who built a global tech company from her bedroom with £1 - says that’s rubbish. In this episode, she tears apart the fantasy that growth is just about working harder or sticking to a five-year roadmap. Business isn’t predictable, and those who cling to their plans instead of adapting are the ones who get stuck. She talks about the real reason most businesses plateau, why most leaders are winging it, and how to stop wasting time on strategies that don’t translate to results. Elizabeth also gets into the tough moments - the times her company was on the brink, the brutal lessons in leadership, and the realities of selling a business under pressure. She doesn’t sugar-coat the challenges, but she does have a clear message: if you’re serious about growth, you need to rethink everything you assume about how businesses scale. This is a conversation for people who want the truth, not recycled advice. If you’re running a business and feel like you’re pushing against a wall, you need to hear this.

For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it. In this episode, I break down why followers are no longer the key to visibility and what actually moves the needle now. If you’ve been trying to grow your audience but feel like you’re shouting into the void, this will explain why -and what to do instead. We’ll cover: Why social media platforms have moved away from follower-based reach How AI-driven feeds decide what content gets shown (and how to work with them) The mistake most people make by trying to appeal to everyone How small, highly targeted audiences are getting better results than huge followings What to focus on if you want to make money, not just rack up numbers The shift is already happening, and those who understand it will have a huge advantage. If you’re still playing the old game, you’re wasting time. Listen in and start using social media in a way that actually works.

Most people start a business for freedom. Then reality slaps them in the face. In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy. We cover:🔥 The messy middle - what happens when the excitement fades and reality sets in.🔥 Why most new business owners set themselves up for failure (and how to avoid it).🔥 The two biggest mistakes that kill momentum and keep you stuck in survival mode.🔥 Why niching down feels terrifying but is the only way to grow.🔥 The shift happening in marketing that most people haven’t woken up to yet. And - spoiler alert - building a business isn’t about working less. It’s about working smarter. If you're serious about making it work (without losing your sanity), this one’s for you.

you’ve probably felt the pain of the feast-and-famine cycle. One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal. Years ago, I found myself needing £13k in a single week or my business was finished.   Bank account empty. Bills stacking up. Panic setting in. I was out of options. In that moment, I realised most of what I’d been taught about marketing was too vague, too slow, and too complicated for a crisis. In this deeply personal episode, I’m sharing exactly how I turned desperation into action. You’ll learn how I created an irresistible, crystal-clear offer, priced it boldly, and aggressively marketed it to go from broke to fully booked in just days. I’ll also show you how to permanently break free from the feast-and-famine cycle - by simplifying your offer, clarifying your message, and building systems that reliably bring clients your way, month after month. If you’re ready to hear what really works (and stop repeating my mistakes), hit play.

You know your stuff. You’ve got the experience, the results, the credibility—but online, it’s like no one sees it. Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation. Frustrating, right? You’re careful with your words because you don’t want to sound arrogant. You try to share value, but it gets lost in the noise. And every time you see someone less qualified blowing up online, you wonder - what are they doing that I’m not? In this episode, I’ll show you exactly why this happens - and how to flip the script. Small shifts in how you communicate can take you from overlooked to undeniable. If you’re ready to be seen as the authority you actually are, listen in.   --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://signalnewsletter.deanseddon.io/ ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen. They didn’t. No engagement. No clients. No one cared. And then I realised something brutal: boring is worse than being hated. Agitation:I see so many people making the same mistake I did—hiding their personality, watering down their opinions, trying to appeal to everyone. And then wondering why their content flops. I know how it feels. You pour time into a post, hit publish… and nothing. Meanwhile, people with half your experience are blowing up, getting clients, building a brand that actually matters. It’s not because they’re better. It’s because they refuse to be forgettable. Solution:The second I stopped trying to fit in and started owning my voice, everything changed. And in this episode, I’m sharing exactly what I did. 🔥 The biggest myth that’s keeping you invisible.🔥 The lie about “professionalism” that’s killing your content.🔥 The mindset shift that will make your audience actually pay attention. If you’re tired of shouting into the void, this is your wake-up call. Listen now. Because the longer you wait, the harder it gets.