For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it. In this episode, I break down why followers are no longer the key to visibility and what actually moves the needle now. If you’ve been trying to grow your audience but feel like you’re shouting into the void, this will explain why -and what to do instead. We’ll cover: Why social media platforms have moved away from follower-based reach How AI-driven feeds decide what content gets shown (and how to work with them) The mistake most people make by trying to appeal to everyone How small, highly targeted audiences are getting better results than huge followings What to focus on if you want to make money, not just rack up numbers The shift is already happening, and those who understand it will have a huge advantage. If you’re still playing the old game, you’re wasting time. Listen in and start using social media in a way that actually works.