In Social Media That Sells (Part Two), Maddy and Amber share the essentials of Facebook and Instagram for wineries who want to stay visible without feeling overwhelmed. From building content pillars to getting your team involved and using AI without losing your voice, this one’s packed with practical steps to keep your socials consistent and authentic. If social media often feels like one more job on a full list, this one’s for you.

In this episode of Meet Me at Brunch, we sit down with Jamie Pike, second-generation managing director of Pikes, and Pud, Direct Sales Manager and long-serving cellar door extraordinaire, to dive deep into the story, growth, and future of one of Clare Valley’s most iconic wineries. From humble beginnings in beer and soft drinks to building a 130-hectare vineyard, Pikes has become renowned for its Riesling and commitment to exceptional service. We chat about the evolution of their cellar door, direct-to-consumer strategies, wine varietals, and the warm, welcoming approach that keeps their customers returning year after year.

Our first winery guest takes a seat at the table. Andrew Duff (or Duffy as we like to call him) is the winemaker and general manager at Briar Ridge in the Hunter Valley. In this episode, he chats with Hugh about his path into wine, the varieties he’s most excited about, and how simple ideas can make the biggest impact. It’s a great episode for anyone juggling wine and marketing.

Paid media is one of the most powerful (and misunderstood) tools wineries can use to drive online sales and cellar door bookings. In this episode, Maddy and Amber explain how to target the right people, write better copy, and build a funnel that works for wineries of all sizes. Whether you’re new to Meta or you’ve run ads before and want better results, this one’s for you.

If your cellar door is doing the hard work of getting people through the door, is your team doing enough to keep them in your world after they leave? In this episode, John and Dave unpack what wineries can do to turn one-off visits into long-term relationships (and repeat purchases). If retention is on your radar, this one’s worth a listen.

What actually makes someone pick one bottle over another? In this episode, Bronte, Adam, and Lachie from the Brunch Direct team unpack the reasons people buy wine, from standout labels and familiar regions to the human connection that only a phone call can build. If you’ve ever worked a cellar door, run a wine club, or wondered what drives a sale in 2025, this chat is packed with real-world insights from the people speaking to customers every day.

Wine club members are your most valuable customers, but too often, they’re also the most overlooked. In this episode, Hugh and Nick unpack how and why phone calls can strengthen retention, boost average order value, and build lasting relationships with your most loyal fans. Drawing on real stories from the Brunch Direct team (and plenty of data), they share what works, what doesn’t, and how to engage wine club members authentically. If you’ve ever wondered whether it’s worth picking up the phone, this one’s for you.

In this episode, Maddy sits down with Caster and Ben from the Klaviyo team to unpack what actually works when it comes to winery email marketing in 2025. From automations to audience segmentation, wine club flows to CRM strategy, this is your deep dive into how to turn emails into one of your most profitable channels... all without blasting your list or boring your customers. Whether you’re new to Klaviyo or just want to make more of it, this one’s for you.

Our origin story, five years on. Char, Kip and John sit down to share how Brunch got started, what’s changed since 2020, and where we’re heading next. This episode walks through the real story behind the agency, and what’s ahead for wineries in Australia, New Zealand and the US.

In this episode, Kate, Maddy, and Amber chat about what makes social media work for wineries. From platform selection to content strategy, engagement tips to algorithm hacks, this chat is packed with practical advice to help your winery show up online, and stand out for the right reasons. Whether you’re struggling to stay consistent, unsure which platforms to use, or stuck wondering why your posts aren’t translating to sales, this one’s for you.

The wine industry never sits still, and neither should your strategy. In this episode, John and Nick unpack what’s trending in wine in 2025, what’s falling out of favour, and what wineries should be paying attention to next. From chilled reds and Zoncello to smart DTC segmentation and consumer behaviour shifts, this one’s packed with insights.

Your winery’s website is your digital cellar door, is it working hard enough for you? In this episode of Meet Me at Brunch, Kate, Laura, and Kip share practical advice on what makes a winery website not just beautiful, but functional. From homepage layout and mobile optimisation to SEO basics, booking buttons and email automation, we’re covering everything wineries need to know to boost online sales and create a seamless customer journey. Whether you’re building from scratch or looking to improve what you’ve got, this one’s packed with clear, actionable advice.

Not all wine conversations are created equal. In this episode, Brunch Direct wine specialists Lachie, Bronte, and Adam share the best, weirdest, and most memorable questions they’ve had from customers. From callers asking about sugar levels and vintage differences, to Shiraz drinkers falling for Sangiovese, it’s a behind-the-scenes look at what consumers really want to know, and why a good chat can be just as valuable as how good wine your wine is. You’ll also hear about what makes DTC phone sales so powerful, how cellar door experiences shape long-term loyalty, and what happens when you wrap a podcast wine bottle too tightly.

Digital marketing can feel overwhelming, but it doesn’t have to. In our very first episode, Maddy and Hugh talk through what digital marketing really means for wineries, what’s working right now, and where to start if you’re feeling stuck. From cart abandonment and Google reviews to website optimisation and SMS segmentation, it’s packed with quick wins and helpful perspective. Whether you’re brand new to DTC or just looking to level up your strategy, start here.