Matthew Alexander Podcast

LinkedIn: https://www.linkedin.com/in/mattalexander2

#10: The journey creating Versus Socks - Hanno Lategan & Jurgens Uys

Production Company: https://www.mattcc.com/

Tech Platform: https://www.curatedforyou.co.za/

9 months ago

2 hours 33 minutes 4 seconds

Matthew Alexander Podcast

For this episode I’m joined by two inspiring entrepreneurs and the visionaries behind the brand of Versus Socks, Hanno Lategan and Jurgens Uys.

It’s been so amazing to watch their company over the last few years. In preparation for this chat I was looking at some of their company statistics and I couldn’t quite believe how quickly everything is moving. Over 4 million pairs sold, over 3500 glowing customer reviews on their website, 1000 unique patterns, 50 + team members and a couple of their own stores, not to mention seeing Versus Socks everywhere at Sportsman's Warehouse, Total Sports and nearly every cycle shop in the country.

Chapters:

00:00 – Intro

00:01:15 - Cycling Roots & Early Brand Evolution

00:13:13 – In-House Content & Building Community

00:16:37 – Hosting Events & Helicopter Highlights

00:24:14 – Versus Run Crew

00:28:21 - Building an International Enterprise and Brand Collaborations

00:38:20 – Breaking into Major Retailers

00:42:15 – Team Culture & Hiring

00:57:45 – Quality, Tech & Innovation

01:17:07 – Advice for Entrepreneurs

01:20:05 – Wrap-Up & Thanks

More of Versus:

Instagram: https://www.instagram.com/versussocks/

TikTok: https://www.tiktok.com/@versussocks

YouTube: https://www.youtube.com/@versus_socks

Website: https://versussocks.com/

LinkedIn: https://www.linkedin.com/company/versus-socks/

More of Hanno:

Instagram: https://www.instagram.com/hannolategan

TikTok: https://www.tiktok.com/@hanno.lategan

LinkedIn: https://www.linkedin.com/in/hannolategan/

Strava: https://strava.app.link/yAmoh30PQPb

More of Jurgens:

Instagram: https://www.instagram.com/jurgensuys1/

TikTok: https://www.tiktok.com/@jurgensuys7

LinkedIn: https://www.linkedin.com/in/jurgens-uys-58b175159/

Strava: https://strava.app.link/5P2YD8XPQPb

More of Me:

Instagram: https://www.instagram.com/mattalexander2

LinkedIn: https://www.linkedin.com/in/mattalexander2

Moment #4: Building a new diet - Carnivore Experience - James Freemantle

Production Company: https://www.mattcc.com/

Tech Platform: https://www.curatedforyou.co.za/

10 months ago

1 hour 20 minutes 53 seconds

Matthew Alexander Podcast

James Freemantle is a jack of all trades and a master of many. He has a wide array of skillsets, including social media influencer, fitness fanatic, reality TV star and a marketing genius. James is an entrepreneur and the founder of FMG Digital. Above all, James is a close friend of mine who inspires me daily to become a better version of myself and is someone I that know adds tremendous value to everyone he interacts with. This is an extract from our longer interview segment, where James specifically discussed how he has experimented with various diets, more recently focusing on the carnivore diets and various biohacking methods. More of James: Instagram: https://www.instagram.com/jayfreemantle_ FMG Digital: https://fmg-digital.com More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: https://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_ Production Company: https://www.mattcc.com/ Tech Platform: https://www.curatedforyou.co.za

10 months ago

7 minutes 27 seconds

Matthew Alexander Podcast

#9: Cycling 13 000km from Cairo to Cape Town - Florence Ryan

My guest for this episode is Florence Ryan, a travel and adventure filmmaker creating content that she shares on YouTube and on her Instagram account, @noflomo. Flo recently completed an epic 16 month journey across Africa from Cairo to Cape Town, titled Project Africa.

We discussed her build up to the journey, the challenges along the way and Flo’s approach to filmmaking. If you were ever making any excuses to document your travels, this will 100% eliminate any excuses.

Chapters:

00:00 – Teaser

00:53 – Guest Introduction & Project Africa

01:40 – Childhood Videos & Early YouTube Experiments

04:48 – University Vlogs & Finding Her Style

11:37 – Growing Up in Senegal & Love for Africa

13:40 – Why Cycle Across Africa?

15:50 – Gear Choices & On-the-Road Realities

20:00 – Scary Moments: Bandits, Guns & Instinct

25:25 – Filming Discreetly & Authentic Storytelling

26:50 – Language & Cultural Connections

31:45 – Egypt’s Pollution & Police Restrictions

41:50 – War in Sudan & Emotional Ties

44:45 – Clay Pots & Community Water in Sudan

46:50 – Uganda, Meme Culture & Taboo Topics

54:38 – Physical & Mental Challenges on the Road

1:00:40 – Summiting Kilimanjaro

1:06:30 – Traveling in a Group & Conflict Resolution

1:13:05 – Creative Influences & Lonely Hours of Editing

1:19:32 – Backing Up Terabytes of Footage on the Road

1:22:17 – Post-Trip Reflections & Future Adventures

1:28:20 – Wrap-Up & Final Thoughts

More of Guest:

Instagram: https://www.instagram.com/noflomo/

TikTok: https://www.tiktok.com/@noflomo

YouTube: https://www.youtube.com/@FlorenceRyan

More of Me:

Instagram: https://www.instagram.com/mattalexander2

LinkedIn: https://www.linkedin.com/in/mattalexander2

Moment #3: How to Build Discipline into Your Life - James Freemantle

Production Company: https://www.mattcc.com/

Tech Platform: https://www.curatedforyou.co.za/

10 months ago

1 hour 31 minutes 39 seconds

Matthew Alexander Podcast

James Freemantle is a jack of all trades and a master of many. He has a wide array of skillsets, including social media influencer, fitness fanatic, reality TV star and a marketing genius. James is an entrepreneur and the founder of FMG Digital. Above all, James is a close friend of mine who inspires me daily to become a better version of myself and is someone I that know adds tremendous value to everyone he interacts with. This is an extract from our longer interview segment, where James specifically discussed how incorporates discipline into his daily life through habit stacking. More of James: Instagram: https://www.instagram.com/jayfreemantle_ FMG Digital: https://fmg-digital.com More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: https://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_ Production Company: https://www.mattcc.com Tech Platform: https://www.curatedforyou.co.za/

10 months ago

9 minutes 7 seconds

Matthew Alexander Podcast

#8: Printing Photos & Creator Meetups - Josh Heldsinger, Molly Blue & Shane Sonder

I was privileged to welcome Josh Heldsigner, Molly Blue and Shane Sonder for my 4th edition of my Creator Session discussions. We chatted through a variety of concepts around photography, starting our journeys into content creation and what fuels the creative process.

Chapters:

00:00:00 - Intro and Welcoming

00:01:27 - The Bucket Shot and Fog Chase

00:06:10 - The Art of Photo Printing

00:11:11 - Starting The Creator Photo Walk Community

00:17:20 - Being Comfortable in Front of the Camera

00:29:10 - Covering Festivals & Events

00:36:30 - Gear Choices

00:41:50 - How Does a Film Camera Work

00:52:45 - Shane's Starting Camera & Photography Journey

00:57:00 - Hidden Paradise & Creators Photo Walk

01:12:28 - Creative Education

01:29:45 - Client Summer vs Winter Seasons

01:36:53 - Photography as a Business

01:40:40 - Post-Production Workflows for Photography

01:55:20 - What Inspires Your Creativity

02:02:45 - Outro

More of Josh:

Instagram: https://www.instagram.com/joshheldsinger/

TikTok: https://www.tiktok.com/@joshheldsinger

YouTube: https://www.youtube.com/@joshheldsinger4775

Creator Photo Walk: https://www.instagram.com/creatorsphotowalk/

Website: https://www.joshheldsinger.com/

More of Molly:

Instagram: https://www.instagram.com/itsmollyblue/ or https://www.instagram.com/shotbymollyblue/

TikTok: https://www.tiktok.com/@itsmollyblue

YouTube: https://www.youtube.com/@mollyblue2857

More of Shane:

Instagram: https://www.instagram.com/sonder_captures/

TikTok: https://www.tiktok.com/@sondershane

Hidden Paradise: https://www.instagram.com/hidden_paradise_ct/

More of Me:

Instagram: https://www.instagram.com/mattalexander2

TikTok: https://www.tiktok.com/@mattalexander_

LinkedIn: https://www.linkedin.com/in/mattalexander2

X: https://twitter.com/mattalexander99

YouTube: https://www.youtube.com/@mattalexander_

Production Company: https://www.mattcc.com/

Tech Platform: https://www.curatedforyou.co.za/

10 months ago

2 hours 3 minutes 37 seconds

Matthew Alexander Podcast

Moment #2: How to prepare for a 70.3 Iron Man - James Freemantle

This is an extract from our longer interview segment, where James specifically discussed how he prepared for his first 70.3 Iron Man and the habits he developed through this process.

More of James: Instagram: https://www.instagram.com/jayfreemantle_ FMG Digital: https://fmg-digital.com

More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: https://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_

Production Company: https://www.mattcc.com/

Tech Platform: https://www.curatedforyou.co.za/

10 months ago

11 minutes 43 seconds

Matthew Alexander Podcast

#7: Content, Clients & Bone Scalpels - Michael Faraday, Michael Kopp & Stark Lui

In this episode I sat down with Michael Faraday, Michael Kopp and Stark Lui to discuss their journeys into content creation and working in the industry as a freelancer.

Among other things, we discussed their opinions on gear, printing photos, balancing passion projects with paid work, interacting with models and how they get their clients.

Chapters:

00:00:00 - Intro

00:00:41 - Transition from Corporate Life to Content Creation

00:04:24 - The Evolution of Filmmaking Gear

00:10:35 - Underwater Photography and Challenges

00:17:00 - Social Media Branding and Pseudonyms

00:21:00 - Working with Models and Fashion Photography

00:27:20 - Balancing Passion Projects with Paid Work

00:30:45 - Technical Aspects of Printing and Photography

00:41:23 - Editing Workflows and Machine Upgrades

00:50:14 - Collaborating with Influencers and Brands

01:12:24 - Traveling with Sports Teams

01:27:50 - The Competitive Nature of Content Creation

01:57:11 - Finding Work-Life Balance as a Freelancer

02:06:24 - Closing Remarks

More of Michael Faraday:

Instagram: https://www.instagram.com/mike.faraday/

Website: https://www.mikefaraday.org/

Mike’s Rigging Company: https://rigr.co.za/

More of Michael Kopp:

Instagram: https://www.instagram.com/michaelkopp_/ or https://www.instagram.com/koppmedia/ or https://www.instagram.com/portraitsbymike/

TikTok: https://www.tiktok.com/@michaelkopp_

Website: https://www.michaelkopp.co.za/

More of Stark Lui:

Instagram: https://www.instagram.com/stark_lui/

YouTube: https://www.youtube.com/@starklui9543

More of Me:

Instagram: https://www.instagram.com/mattalexander2

LinkedIn: https://www.linkedin.com/in/mattalexander2

Moment #1: Goggins Challenge - 4 Miles every 4 Hours for 2 Days - James Freemantle

Production Company: https://www.mattcc.com/

Tech Platform: https://www.curatedforyou.co.za/

10 months ago

2 hours 6 minutes 42 seconds

Matthew Alexander Podcast

This is an extract from our longer interview segment, where James specifically discussed how he prepared for the Goggins Challenge that he completed earlier this year - running 4 miles every 4 hours for 48 hours straight.

More of James: Instagram: https://www.instagram.com/jayfreemantle_ FMG Digital: https://fmg-digital.com

Production Company: https://www.mattcc.com/

Tech Platform: https://www.curatedforyou.co.za/

10 months ago

14 minutes 16 seconds

Matthew Alexander Podcast

#6: Travelling Through Africa With A Bicycle - Roberto Helou

Roberto Helou is a filmmaker, adventurer and storyteller who recently completed a cycle tour across Africa from Cairo to Cape Town, titled Project Africa. He’s travelled to 44 countries and counting and has amassed quite a few fans along the way, with thousands of followers on Instagram, YouTube and TikTok. He documents humanitarian efforts through his content as well, producing unseen documentary content in a very unique style.

We chatted about his adventures after meeting for a hike up Lions Head and a game of Padel in Cape Town. Rob has an unquenchable thirst for adventure and I cannot wait to see where his travels take him.

Chapters:

0:00 - Intro

1:03 - Padel Sports and Hiking Routine

1:53 - Nomadic Lifestyle and Cape Town

3:10 - Rob’s Early Technology Experiences

6:18 - Environmental Impact and Studies

13:38 - Cultural Experiences and Language Skills

16:50 - Quarter-Life Crisis and Project Africa

35:14 - Cycling Through Africa: Challenges and Insights

50:06 - Filmmaking on the Road: Gear and Techniques

58:10 - Experiences in Sudan and Ethiopia

1:07:09 - Editing on the Road and Content Creation Strategy

1:11:19 - Sustaining the Journey: Funding and Support

1:18:22 - Reflecting on African Culture and Personal Growth

1:32:38 - Future Plans and Project West Africa

More of Roberto Helou:

Instagram: https://www.instagram.com/explorob/

YouTube: https://www.youtube.com/ @RobertoHelou

TikTok: https://www.tiktok.com/@explorob

Facebook: https://www.facebook.com/explorob/

X: https://x.com/explorob

LinkedIn: https://www.linkedin.com/in/roberto-helou-707869137/

More of Me:

Instagram: https://www.instagram.com/mattalexander2

TikTok: https://www.tiktok.com/@mattalexander_

LinkedIn: http://www.linkedin.com/in/mattalexander2

X: https://twitter.com/mattalexander99

YouTube: https://www.youtube.com/@mattalexander_

1 year ago

1 hour 33 minutes 23 seconds

Matthew Alexander Podcast

#5: Solo Filmmaking & AI Tools - Cameron Kernahan & Juan de Swardt

I welcomed Cameron Kernahan and Juan de Swardt for an awesome conversation earlier this year.

We discussed their respective journeys into filmmaking, using AI tools to improve our workflows, fitness routines for content creators and how to think about money as a freelancer.

Juan has also released his pricing creativity course, which I bought personally and can highly recommend to any freelancer looking to better manage their finances. If you use this for 1 client negotiation you'll likely make all your money back.

He's kindly offered a 40% discount and you can get an additional 10% off using the code MATTALEXANDER (this is an affiliate code, but I fully believe this is well worth the money)

Juan's pricing Creativity Course: https://www.juandeswardt.co.za/?ref=snehegbs

Chapters:

0:00 - Intro

1:12 - Juan's Background

6:44 - Cameron's Background

11:53 - Voyager Visual

16:52 - Travel Content Collaborations

19:49 - Automotive Content

25:03 - How is The Film Industry Changing?

43:51 - Matt's Content Creation Purpose

47:05 - Using AI Tools For Podcast Editing

49:43 - AI Transcriptions For Directors

1:03:40 - How Do Fog Machines Work?

1:08:15 - Storytelling

1:10:50 - Working With Influencers

1:17:40 - Juan's Teaching Journey

1:23:24 - Working In The UK

1:32:13 - Gym Routines For Filmmakers

1:37:28 - Financial Goals For Solo Filmmakers

1:47:52 - Retainers

1:56:40 - Wrap Up More of Cameron Kernahan:

Instagram: https://www.instagram.com/cameronkernahan/

Voyager Visual: https://www.instagram.com/voyagervisual/https://voyagervisualtravel.com/

More of Juan de Swardt:

Instagram: https://www.instagram.com/juandeswardt/

YouTube: https://www.youtube.com/@juandeswardt4818

TikTok: https://www.tiktok.com/@juandeswardt

Website: https://www.juandeswardt.co.za/

Cinemate: https://www.juandeswardt.co.za/event

40% Off Pricing Creativity Course: https://www.juandeswardt.co.za/?ref=snehegbs

Get an extra 10% OFF with Discount code: MATTALEXANDER

More of Me:

Instagram: https://www.instagram.com/mattalexander2

TikTok: https://www.tiktok.com/@mattalexander_

LinkedIn: http://www.linkedin.com/in/mattalexander2

X: https://twitter.com/mattalexander99

YouTube: https://www.youtube.com/@mattalexander_

1 year ago

1 hour 59 minutes 17 seconds

Matthew Alexander Podcast

Extra: My Guest appearance on the BLSD show with Sizwe Mthembu

I sat down in December 2023 with Sizwe Mthembu as a guest on his podcast, The BLSD. Show. We chatted through sports, life and the journey of being an entrepreneur in the world of business. Chapters: 0:00 - Intro 1:01 - Matt's Background 4:47 - Swimming and Studies 14:06 - Starting a Business 19:43 - Does Equipment Matter 21:57 - Curate Journey 26:52 - Finding Your Why 33:25 - Business Future 34:14 - TikTok and Social Media 42:21 - Pursuing a Passion 43:47 - Wrap Up Thoughts More of Sizwe: Instagram - https://www.instagram.com/sizwe_10 LinkedIn - https://www.linkedin.com/in/sizwe-mthembu-316296153 More of Me: Instagram: https://www.instagram.com/mattalexander2 TikTok: https://www.tiktok.com/@mattalexander_ LinkedIn: https://www.linkedin.com/in/mattalexander2 X: https://twitter.com/mattalexander99 YouTube: https://www.youtube.com/@mattalexander_

1 year ago

44 minutes 46 seconds

Matthew Alexander Podcast

#4: Action & Adventure Content and The Future of Social Media - Chris Rogers

My guest for this episode was Chris Rogers, who was a big inspiration to me early on in my own content creation journey and who continues to inspire me to this day.

Chris is a travel and action sports filmmaker, a YouTube and social media sensation who has also co-founded several businesses and who is definitely one of the most talented people on the planet with any action camera content.

We discussed how to go about creating action and adventure content, branding as a social media content creator as well as the potential future of online content.

Chapters:

0:00 - Intro

1:54 - Chris’ Daily Life and Background

6:45 - Chris’ J ourney with Social Media

12:33 - Drones

19:17 - Travelling with Camera Equipment

22:19 - Best Travel Destinations

28:33 - BOS 400 Shipwreck

31:26 - Safety with Action Content Creating

33:05 - Working with Professional Athletes

37:02 - Filming in South Africa

39:03 - Filming Action Content

44:16 - How Should Filmmakers Present Themselves

49:33 - Chris’ Relationship with Social Media

50:24 - Marketing as an Influencer vs Brand

53:00 - Do We Have to Follow Trends

59:45 - Putting Yourself Online

1:01:50 - Instagram vs YouTube

1:11:54 - Online Courses

1:18:20 - TikTok and a Potential Ban

1:22:24 - Selling Digital Products

1:40:21 - Working with Brands

1:44:00 - What to Watch Out for as a Creator

1:46:35 - Planning Travel Video Campaigns

1:53:00 - Swimming Brand Campaigns

1:57:16 - Working with Other People for Travel Content

2:02:26 - Risking it on Big Ideas

2:09:28 - Where Would Chris Start?

2:11:53 - Wrap Up

More of Chris:

Instagram: https://www.instagram.com/chrisrogers

TikTok: https://www.tiktok.com/@chrisrogerss

YouTube: https://www.youtube.com/@ChrisRogers

More of Me:

Instagram: https://www.instagram.com/mattalexander2

LinkedIn: https://www.linkedin.com/in/mattalexander2