John-Marc van Wyk is a South African content creator with over 7 million followers on TikTok and 1 million on YouTube. With nearly 250 million likes on TikTok and multiple videos with tens of millions of views, he’s certainly broken to the code for creating short format content in the modern age of social media.

We discussed his journey on social media, how to create viral content and working with brands as a content creator in South Africa.

Chapters:

0:00 - Intro

1:21 - John-Marc’s Background

2:42 - Making Videos

6:48 - TikTok Journey

9:38 - Content Creation as a Career

14:14 - Growth to 8 Million

21:14 - Consistency is Everything

23:13 - Making a Viral Video

27:13 - Drive Behind the Content

35:00 - Content Creation Process

41:48 - Outsourcing Editing

47:45 - USA vs SA

51:10 - Interacting with Fans

59:20 - TikTok & YouTube Ban

1:08:04 - Working with Brands

1:28:32 - Starting as a Creator

1:30:40 - 1 Million on YouTube

1:33:31 - Wrap Up

More of John-Marc:

Instagram: https://www.instagram.com/johnmarcvanwyk

TikTok: https://www.tiktok.com/@johnmarcvanwyk3

YouTube: https://www.youtube.com/@johnmarcvanwyk3

More of Me:

Instagram: https://www.instagram.com/mattalexander2

TikTok: https://www.tiktok.com/@mattalexander_

LinkedIn: www.linkedin.com/in/mattalexander2

X: https://twitter.com/mattalexander99

YouTube: https://www.youtube.com/@mattalexander_