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Marketing #Unfiltered
Sophia
195 episodes
5 days ago
Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templates are enough versus when you need a lawyer, what actually happens when clients ghost on payment plans, or how AI is...
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Marketing
Business
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All content for Marketing #Unfiltered is the property of Sophia and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templates are enough versus when you need a lawyer, what actually happens when clients ghost on payment plans, or how AI is...
Show more...
Marketing
Business
Episodes (20/195)
Marketing #Unfiltered
Ep 195 | The Spooky Legal Stuff Every Coach Needs to Know with Sarah Waldbuesser
Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templates are enough versus when you need a lawyer, what actually happens when clients ghost on payment plans, or how AI is...
Show more...
5 days ago
58 minutes

Marketing #Unfiltered
Ep 194 | Turning Podcast Appearances Into $10K Paydays with Beth Nydick
Stop chasing visibility and start building authority. Beth Nydick, a former TV producer with almost 20 years in digital media (who's been everyone from Dr. Oz's blogger to a cocktail cookbook author), breaks down why most entrepreneurs are completely missing the point when it comes to podcast guesting. This isn't about landing the interview, it's about what you do with it. Beth shares her signature MICS Method for turning one podcast appearance into $10,000 in client revenue and calls out the...
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1 week ago
56 minutes

Marketing #Unfiltered
Ep 193 | Breaking the Cycle of High-Functioning Burnout with Ash McDonald
In this episode, Ash, a therapist who pulled her kids out of school to travel the world for three years while running her business as the sole breadwinner, shares the raw truth about high-functioning burnout - the kind that looks like success from the outside but slowly kills you on the inside. From making half a million dollars while working 10-15 hours a week to burning out the following year trying to "professionalize" her business, Ash reveals why our attempts to fix burnout with to-do li...
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2 weeks ago
1 hour 2 minutes

Marketing #Unfiltered
Ep 192 | How to leverage Black Friday (with or without a sale)
This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025. Here's What We Cover: The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member pr...
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3 weeks ago
17 minutes

Marketing #Unfiltered
Ep 191 | A 5 step process to delegate effectively with Nata Salvatori
If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you. That's why I brought Natta Salvatore to Marketing #Unfiltered to talk about delegation in a way that actually works (not just in theory). We cover: ➡️ The number one step you absolutely must take before delegating effectively ➡️ Natta's 5-step process for delegation that actually gets res...
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1 month ago
1 hour 1 minute

Marketing #Unfiltered
Ep 190 | The Truth About AI: Authenticity, Privacy, and Why Women Must Lead the Charge with Kinsey Soderberg
This conversation is all about getting you to actually start using AI more by busting common myths and addressing the objections that might be holding you back. Kinsey brings incredible passion to helping entrepreneurs (especially women) embrace this new golden age of AI as the ultimate team member for your business. We Cover... We address the biggest myths + truths about AI so we can start using it more effectively Why women specifically need to use AI How can you take AI seriousl...
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1 month ago
1 hour 9 minutes

Marketing #Unfiltered
Ep 189 | How to create a cash injection with Stephanie Paradiso
In this juicy episode, Stephanie Paradiso doesn't hold back on sharing exactly how to create a cash injection in your coaching business. Unlike most conversations about quick revenue, Stephanie brings both honesty about the realities (like audience size factors) and generous, actionable strategies you can implement. Whether you need funds for an unexpected expense, want to invest in a program, or are ready to hire a team member, this episode gives you the tools to try something new and see re...
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1 month ago
1 hour 1 minute

Marketing #Unfiltered
Ep 188 | Behind the scenes of pulling off my perfect maternity leave
I'm backkkk!! After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics. (Plus, you'll hear a few behind the scenes stories of what was really going down behind the scenes.) We cover: ➡️ The power of setting just TWO success metrics instead of overwhelming yourself with endless goals (and more importantly, the surprising success metric I used during my "maternity pause" that made all the difference)&...
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1 month ago
30 minutes

Marketing #Unfiltered
Ep 187 | Money Move or Money Myth: Debunking Financial Advice with Kelly Ruta
Your subconscious beliefs about money might be the biggest roadblock between you and the business success you're working so hard to achieve. That's why I was thrilled to welcome Kelly Ruta to Marketing #Unfiltered for a conversation that felt like both a warm hug and a necessary wake-up call about our relationship with money. We cover: ➡️ How subconscious limiting beliefs around money hold us back from business growth ➡️ The science behind why your subconscious mind has such a powerful impact...
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2 months ago
1 hour 17 minutes

Marketing #Unfiltered
Ep 186 | [ENCORE] How to leverage podcasting (even without a podcast) with authority expert, Jaclyn Mellone
This is a super juicy throwback with Jaclyn! She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into: 1) Why can focusing on podcasts make such a MASSIVE difference? 2) Do you need to have a podcast to take advantage of this medium? 3) What are the different ways you can leverage the podcasting platform to generate revenue? 4) How can we build relationships with people to get on podcasts? And more...
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2 months ago
1 hour 9 minutes

Marketing #Unfiltered
Ep 185 | Marketing at the Beep: Strategic CTAs and how to make a broad audience more niche
Today’s voicemail question covers THREE challenges every business owner runs into: 🔥 How to re-engage your email list after going quiet 🔥 Whether to prioritize promoting your podcast or your community (and how they can actually work together) 🔥 What to do if your audience feels “too broad” Inside this episode, I break it all down, including: ✨ The send-the-damn-email rule for reconnecting with your list (and how to reset expectations with honesty + confidence) ✨ Why you ...
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2 months ago
14 minutes

Marketing #Unfiltered
Ep 184 | How to Build Low Ticket Offers That Actually Lead to High Ticket Sales with Polly Lavarello
Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention rates? This is part two of a special cross-over episode! Make sure you listen to part one on Polly's podcast "Make More Money Without Selling Your Soul" where we dive into our business origin stories and the mistakes that taught us everything. Welcome...
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2 months ago
55 minutes

Marketing #Unfiltered
Ep 183 | [ENCORE] 18 ways to grow your email list
We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. In this episode I’ll walk you through: 1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year) 2️⃣18 ways to grow your list 3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once) Free resources: 12 Strategies To Get Your Next Client on Social can be dow...
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3 months ago
47 minutes

Marketing #Unfiltered
Ep 182 | How to Build Scalable Offers That Actually Convert (Without Burning Out) with AnnMarie Rose
Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs? Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience. In this episode, Sophia sits down with business strategist AnnMarie Rose to tackle one of the biggest challenges service-based entrepreneur...
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3 months ago
1 hour 5 minutes

Marketing #Unfiltered
Ep 181 | Marketing at the Beep: Quantity vs. Quality?
Should you focus on quality or quantity when it comes to social media content? It's the age-old question that has entrepreneurs stuck in analysis paralysis. Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately. In this episode, I tackle one of the most common social media dilemmas and break down why the answer isn't as simple as picking one side. We cover: ➡️ Why quality wins 9 times out of 10 (and ...
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3 months ago
9 minutes

Marketing #Unfiltered
Ep 180 | (Recorded before baby!) What to expect this summer...
This lil quickie is all about what to expect this summer while I'm on maternity "leave." Short, sweet and clear. And FYI, if you want some of that baby content: ➡️ Follow and listen to 'Relatable with the Roses' (our brand new podcast!) ➡️ Follow @bradandsophia on Instagram
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3 months ago
5 minutes

Marketing #Unfiltered
Ep 179 | [ENCORE] The order of priorities for your next launch (starting 3 months out)
The order of priorities for your next launch (starting 3 months out) In today's episode, we answered a question from a listener about launching. We cover: 1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch. 2. We'll also talk about how your social media content shifts. This is definitely one to bookmark and keep coming back to! Resources: Join Marketing Mail here: https://www.gotocoach.club/marketingmail Join the Go-...
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4 months ago
29 minutes

Marketing #Unfiltered
Ep 178 | Why every coach needs to write a book (and how to write it FAST, plus make it a best seller) with Ashley Mansour
Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months? That's why I was excited to welcome Ashley Mansour, author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your business. We cover: ➡️ Why the biggest myth about book writing (that it takes years...
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4 months ago
1 hour 6 minutes

Marketing #Unfiltered
Ep 177 | Marketing at the Beep: How do I re-engage the email list that I've ghosted?
Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately. In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence. We cover: ➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink) ➡️ How to be authentic about your absence without oversharing personal d...
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4 months ago
10 minutes

Marketing #Unfiltered
Ep 176 | How to spend two hours a week or LESS on ALL of your marketing with Megan Kachigan
Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs. That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!). We cover: ➡️ How Megan manages to create all her content in anywhere from 1 hour per month to 2 hours per week ➡️ The specific system...
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5 months ago
56 minutes

Marketing #Unfiltered
Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templates are enough versus when you need a lawyer, what actually happens when clients ghost on payment plans, or how AI is...