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Marketing #Unfiltered
Sophia
192 episodes
20 hours ago
This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025. Here's What We Cover: The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member pr...
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Marketing
Business
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All content for Marketing #Unfiltered is the property of Sophia and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025. Here's What We Cover: The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member pr...
Show more...
Marketing
Business
Episodes (20/192)
Marketing #Unfiltered
Ep 175 | 4 Ways I'm Using AI to Make My Business Less Dependent on Me (especially before baby comes...)
In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm. What You'll Learn: How to create an AI brand book that maintains your voice (even when you're not writing) Why exploring AI tools beyond ChatGPT matters for your business How to use AI for deep conten...
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4 days ago
36 minutes

Marketing #Unfiltered
Ep 174 | Marketing That Sounds Like YOU: Brand Voice Strategies with Kim Kiel
Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience. That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural. We cover: Why trusting your business ideas sooner could be the "ticket to ease" in your marketing ...
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2 weeks ago
1 hour 3 minutes

Marketing #Unfiltered
Ep 173 | Email List Building with a Private Podcast: Results, ROI & Honest Review
In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you. What You'll Learn: ➡️ The exact strategy (with ALL the detail) I used to create a private podcast ➡️ How I created the entire podcast without conducting a single in...
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1 month ago
39 minutes

Marketing #Unfiltered
Ep 172 | Where to Find Clients in ANY Economy (Even During a "Trust Recession") with Chris Williams
We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions? That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered. She shares her proven strategies for finding ideal clients even during what she calls a "trust recession"—and how to connect with them in ways that feel natural and empowering. We cover: ➡️ The reality of today's "trust recession" and how...
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1 month ago
54 minutes

Marketing #Unfiltered
Ep 171 | Behind the Scenes of My High-Converting Q+A Day (+ Exact Scripts)
What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs? In this episode of Marketing Unfiltered, I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.) This isn’t a fluke—it’s repeatable, and you can run your first Q+A Day immediately after listening. Inside this episode, I’m sharing: ✨ Exactly how Q+A Day works ✨ The non-negotiable boundaries that protec...
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1 month ago
26 minutes

Marketing #Unfiltered
EP 170 | Prepping to take time off (without losing steam in your business) with Louiza Megan
As someone who's planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You're pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind! We cover things like: ➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave? ➡️ Which limiting beliefs should pregnant entrepreneurs be mindful of? ➡️ What do pregnant...
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2 months ago
1 hour 7 minutes

Marketing #Unfiltered
Ep 169 | How to Define your Distinctive Edge (so you stand out in ANY market) with Megan Yelaney
Holy crap. This one is juicy. Here's what we're covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own If you've been struggling with: ✅ Your offer ✅ Your message Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you're going to love Megan. We also tal...
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2 months ago
1 hour 11 minutes

Marketing #Unfiltered
Ep 168 | The most underused business strategy with April Pertuis (Hint: It’s story telling)
If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: ​Adopting a "storytelling-first" approach to marketing - and examples of what that looks like​What makes storytelling so hard and complicated​A step by step framework for making storytelling doable (and even EASY) And more. Resources: Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formula That’s where you’ll get her story framework that will he...
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2 months ago
56 minutes

Marketing #Unfiltered
Ep 167 | Finding your unique launch style with Tracie Patterson
Let’s talk about finding your launch style! In this episode I asked her things like: What is some cookie cutter advice when it comes to launching that drives you crazy? Is there something specific that’s working in 2025? Where do most people get stuck with launching? What are some SIGNS that shows someone their launch style isn’t working — so they can start unlocking a new way of doing things? Is it possible to launch WITHOUT webinars and challenges and all the things — especiall...
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3 months ago
1 hour 9 minutes

Marketing #Unfiltered
Ep 166 | How to make friends in the online space without being weird (with Ciara Rubin)
We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀 That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship. In this episode, we cover: ✨ Where to actually find new connections (because it’s not as easy as it used to be) ✨ What even is a connection? And how do you know when it’s ...
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3 months ago
1 hour

Marketing #Unfiltered
Ep 165 | The Circuit Sales System with Nicki Krawcyk
Tired of the same old sales strategies? There’s another way. We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy. They all work—but they’re not the only way to sell, no matter what some online guru says. That’s why I loved this convo with Nicki Krawczyk. She created the Circuit Sales System—a genius hybrid of live launching and evergreen that takes the best parts of both. It’s also how ...
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3 months ago
1 hour 13 minutes

Marketing #Unfiltered
Ep 164 | The No-Call Sales Method for $10k months with Brenda Rigney
Escaped your corporate zombie day job and ready to build a business that lets you ditch back-to-back Zoom calls?This episode is for you.Brenda is a pro at creating sales systems that give you the freedom you dreamed of when you left the 9-to-5 grind. We’re diving into her no-call sales method and so much more, including:What it means to be aligned AF in life and business.How to make potential clients feel seen and valued—without hopping on a discovery call.The biggest mistakes people make on ...
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3 months ago
1 hour 9 minutes

Marketing #Unfiltered
Ep 163 | Contracts, chargebacks, and all things legal with Jaime Bell
Today’s episode is pretty damn fascinating. Jaime Bell is a lawyer who knows her sh*t, let me tell ya. We talk about… ➡️ Non-negotiable contracts you need to be using that you’re … not. ➡️ Things that need to exist on your website that will cost you $500 if you don’t have ‘em ➡️ How to avoid chargebacks ➡️ What your options are if you find out someone’s stealing your content …and so much more.
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4 months ago
1 hour 15 minutes

Marketing #Unfiltered
Ep 162 | How to train AI to create content that actually sounds like you (with Kristin Lawton)
If you feel like you struggle to create content that actually sounds like you with AI ... this is the episode for you. Here's what to do: Listen to the episode and hear Kristin coach me as I go through the exercise Then go to this link and do it yourself. https://cheers.districtbrandbar.com/brand-voice-mixer Add an INCREDIBLE asset to your business, that will save your hours every week.
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4 months ago
1 hour 7 minutes

Marketing #Unfiltered
Ep 161 | 4 Ways to Make More Sales in 2025
Today we’re talking about setting yourself up for more clients in 2025. I’ll walk you through 4 things you can do right now – that have nothing to do with running a new year sale that will totally burn you out – so you can bring in more clients in 2025 without all the hoopla. Get ready for some CLEAR next steps so you can take action on each of these items. PS: Want more marketing support in 2025? It might be time to join Pocket CMO. Book a free Client Attraction Audit...
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4 months ago
40 minutes

Marketing #Unfiltered
Ep 160 | How to create a visual strategy with the founder of WorkPlayBranding, Lyrik Fryer.
Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON. Their eye for storytelling in their branding is top-notch. That's why I was STOKED to have Lyrik on the show. She walked us through: The big mistakes business owners make when it comes to their visual strategy If a visual strategy *truly* increases results? What’s the difference between launch branding and your overall branding — or is there a difference? How to reverse engineer your launc...
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5 months ago
1 hour

Marketing #Unfiltered
Ep 159 | Write a talk that actually gets results with Heather Sager
We've got the one and only Heather Sager on the show! Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR. If you're not booking clients or growing your list from your talks -- you need to list...
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6 months ago
1 hour 2 minutes

Marketing #Unfiltered
Ep 158 | How to build trust during a trust recession with Adela Hussain
It's not enough to be a go-to expert, you need to be a trusted ICON! In this conversation we cover: ➡️ A step by step trust equation that will be AWESOME for your content ➡️ The 6 must-do habits of building trust ➡️ The *better* *way to follow up with the media (Hint: You're definitely not doing it) ➡️ Why sharing stories about yourself and talking about yourself are NOT the same thing ...and so much more. Plus don't forget to snag her gift: 10 Steps to Get Your Business In Th...
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7 months ago
1 hour 12 minutes

Marketing #Unfiltered
Ep 157 | Simple Email Marketing Strategies in 20 Minutes a Week with Liz Wilcox
Get ready for some email marketing TEA! Liz isn’t just an email marketing strategist, she’s a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that’s on season 46 where people are literally stranded on an island without regular meals and shelter? Yeah … that one 😉 So in addition to giving us all the background behind “I’m pissed!!” (#IYKYK) and the Apple Bees’ Bourbon Burger that Liz has made famous, she’s a...
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7 months ago
1 hour 11 minutes

Marketing #Unfiltered
Ep 156 | How to create strategic brand stories with Patrice Poltzer
You should probably know this stat: Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show! We're talking all things strategic storytelling. Because, did you know businesses that regularly tell stories are: ✔️60% more likely to be seen as innovative and make 💰20% more sales on average than the exact same business that doesn't incorporate storytelling? Yep, you read that right. But "tell more stories" is lame, unhelpful advice. ...
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7 months ago
1 hour 16 minutes

Marketing #Unfiltered
This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025. Here's What We Cover: The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member pr...