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Marketing Alpha

WolfPack Advising

34 episodes

2 weeks ago

What’s it really like to build, scale, and sell your own home inspection company? In this episode of Marketing Alpha, Aaron sits down with Austin Hintze — former CEO of Waypoint Property Inspection and co-founder of WolfPack Advising — to share the full story. From helping his dad’s small inspection company grow through smart marketing, to stepping into the CEO role, to ultimately selling the business — Austin opens up about the lessons, mindset, and behind-the-scenes reality of what it takes...

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What’s it really like to build, scale, and sell your own home inspection company? In this episode of Marketing Alpha, Aaron sits down with Austin Hintze — former CEO of Waypoint Property Inspection and co-founder of WolfPack Advising — to share the full story. From helping his dad’s small inspection company grow through smart marketing, to stepping into the CEO role, to ultimately selling the business — Austin opens up about the lessons, mindset, and behind-the-scenes reality of what it takes...

Show more...

Episodes (20/34)

Marketing Alpha

We Sold Our Home Inspection Company with Austin Hintze

What’s it really like to build, scale, and sell your own home inspection company? In this episode of Marketing Alpha, Aaron sits down with Austin Hintze — former CEO of Waypoint Property Inspection and co-founder of WolfPack Advising — to share the full story. From helping his dad’s small inspection company grow through smart marketing, to stepping into the CEO role, to ultimately selling the business — Austin opens up about the lessons, mindset, and behind-the-scenes reality of what it takes...

2 weeks ago

47 minutes

Marketing Alpha

How Small Businesses Can Win at SEO in the Age of AI

SEO isn’t dead — but the rules have changed. AI is reshaping search, and small businesses can’t rely on the old SEO playbook anymore. From Google’s AI Overviews to the rise of zero-click searches, the way people find and trust businesses online has shifted. Here’s what you’ll take away: ✅ Why clicks are disappearing — and what matters more now.✅ How to structure content so AI cites your business in answers.✅ The power of brand mentions and original, hyperlocal research in every blog.Whether y...

1 month ago

22 minutes

Marketing Alpha

How The Rich Get Richer in Google Ads

Michael Cooney, co-founder of WhatConverts, unpacks the hidden power of lead tracking and marketing attribution. Michael shares his journey from building gold mines in Africa as an engineer to building one of the most trusted SaaS platforms for marketers. We explore: Why most businesses measure the wrong marketing metrics (and how it kills ROI).How WhatConverts helps agencies and businesses tie every lead back to real sales value.The truth behind Google Ads’ algorithms, Performance Max campai...

2 months ago

58 minutes

Marketing Alpha

From $0 to $3M: How Knockout Inspections Scaled Big with Nathan Lippincott

Aaron Shishilla sits down with Nathan Lippincott, founder of Knockout Inspections and a Certified Master Inspector, to unpack how he scaled his company from the ground up. Nathan shares his journey from growing up in a construction family to launching Knockout Inspections in 2013, building a reputation as a trusted authority along the Gulf Coast. He reveals how Fortified inspections became 60% of his business, why patience and consistency are the real keys to scaling, and how he’s aiming to t...

2 months ago

28 minutes

Marketing Alpha

How We Set Up Winning Google Search Campaigns That Actually Convert

We reveal our complete Google Search Ads setup process, breaking down the exact strategy we use for clients. This special episode celebrates nearly a year of the Marketing Alpha podcast by sharing insider knowledge that many agencies keep secret. If you're interested in working with a professional marketing agency that follows these principles, visit wolfpackadvising.com/proposal to speak with one of our marketing experts. Thank you for listening! We hope you’re taking away some valuable ...

2 months ago

38 minutes

Marketing Alpha

Growing a Business with Legacy, Leadership, & Strategy with Susan Bentley

Susan Bentley, CEO of Bentley Home Inspection and business coach at InspectionGo, shares how she transformed a family business into a thriving company covering multiple regions in rural East Tennessee and parts of Virginia by blending traditional values with modern growth strategies. • Creating business growth in rural markets requires relationship-based marketing and community involvement • Hosting regular events like "Bentley Burgers" cookouts builds connections with hundreds of real estat...

2 months ago

28 minutes

Marketing Alpha

Your Marketing Funnel Is Broken—Here’s the Fix

Your ads are live. Your content’s consistent. Your SEO is solid. But your pipeline? A ghost town. In this raw and tactical episode, Aaron rips the curtain off one of the biggest silent killers in business growth: a funnel that’s leaking leads and losing trust. You’ll learn why today’s buyers don’t move in straight lines—and why your funnel shouldn’t either. Inside this episode: 🚨 The red flags that scream your funnel is broken🧠 Why the traditional “awareness → decision” path no longer w...

3 months ago

24 minutes

Marketing Alpha

How JT Edgren Built a Mold & Inspection Empire

In this episode of Marketing Alpha, I’m sitting down with JT Edgren, a true titan in the home inspection industry! JT is the mastermind behind Central Florida Building Inspectors (CFBI) and Elite Mold Services, two companies that have transformed the way people approach home inspections. With over 25 years in the business, JT’s insights into scaling a service-based business, diversifying offerings, and leading a high-performance team are a goldmine for anyone looking to build their own empire...

3 months ago

39 minutes

Marketing Alpha

How To Scale Your Home Inspection Business

Aaron sits down with Mark Hummel, CEO of Inspector Empire Builder (IEB), to unpack how inspection businesses can unlock rapid growth, profitability, and time freedom. With a background in emergency services and nearly two decades of leadership experience, Mark brings a unique perspective to coaching business owners—turning chaos into systems and helping technicians become strategic leaders. They dive into: Mark’s transition from disaster response to business coachingIEB’s mission and why it w...

3 months ago

50 minutes

Marketing Alpha

How To Build A Home Service Empire

I sit down with someone who’s not just my dad—but also one of the most dominant forces in Brevard County’s service industry. He’s built three successful companies: a home inspection business, a pest control company, and now a roofing company. And he did it all without massive ad budgets. We unpack how he built each business from the ground up, the mindset that helped him win in saturated markets, and how he’s used reputation over expensive marketing to grow his empire. If you’re a service bus...

3 months ago

37 minutes

Marketing Alpha

Google AI Mode Is Here And It Just Killed SEO

Google’s AI Mode is here — and it’s not just an update, it’s a complete overhaul of how people search online. If your business depends on Google traffic, this episode could save you thousands. In this episode of Marketing Alpha, I break down exactly what AI Mode is, how it’s already reshaping user behavior, and why small business websites are losing clicks even as impressions go up. You’ll hear how AI answers are replacing traditional search results, what’s working now for SEO, and how your b...

4 months ago

18 minutes

Marketing Alpha

Building a Scalable, Sustainable Pest Control Business with Eric Bassett

In this episode of Marketing Alpha, we sit down with Eric Bassett to explore the strategies behind building a pest control company that thrives in both customer satisfaction and operational excellence. From his beginnings in door-to-door sales to co-owning Natura Pest Control, Eric shares insights on: Transitioning from traditional sales to digital marketing channelsImplementing effective team training and development programsLeveraging customer feedback for continuous improvementBalancing gr...

4 months ago

37 minutes

Marketing Alpha

How D2D Sales Can Explode Your Growth

I’ll be honest when it comes to door-to-door sales, I’ve always been a bit of a pessimist. It feels intrusive, outdated, and honestly… kind of sketchy. But that’s exactly why I brought on Lenny Gray. He’s the founder of D2D Millionaire and someone who has spent years perfecting the science of door-to-door sales. In this episode of Marketing Alpha, Lenny challenges everything I thought I knew about knocking doors. We get into the real psychology of D2D, why it still works in 2025, and how busi...

4 months ago

28 minutes

Marketing Alpha

Why Every Small Business Needs A Personal Brand

The #1 tool every small business owner is overlooking: your personal brand. Forget just promoting your business—people want to buy from people. Your face, your voice, your story are more powerful than any logo or tagline. Aaron breaks down: What a personal brand actually is (and why it matters)The hidden cost of not having oneHow it builds trust, separates you from the noise, and drives growthReal examples from Aaron’s own journey—behind-the-scenes wins, struggles, and lessons3 quick ways to ...

5 months ago

17 minutes

Marketing Alpha

How To Build A Marketing Engine That Runs Without You

If your business depends on you to generate every lead, send every email, and write every ad—then you don’t own a business… you own a job. In this solo episode of Marketing Alpha, I’m breaking down exactly how to build a marketing engine that keeps running—even when you’re on vacation, asleep, or focused on the bigger vision. This is about creating scalable systems that generate leads, nurture prospects, and convert them without your constant involvement. You’ll learn: The 5 essential compone...

5 months ago

18 minutes

Marketing Alpha

How To Build 200K+ Monthly Reach Without Spending a Dime on Ads

What if you could dominate your local market on Facebook without spending a single dollar on ads? Meet Jasmine Almeter of Jasmine PestPro, the face of a hyperlocal marketing empire that runs on pure personality and zero paid spend. From her early days at Verizon to building a pest control brand that now hits 200,000+ impressions per month, Jasmine is living proof that service businesses can win big with organic content and authenticity. In this episode, you’ll learn: How Jasmine turned...

6 months ago

33 minutes

Marketing Alpha

Is SEO Still Worth It in 2025?

Is SEO dead in 2025? Or are we just doing it wrong? In this episode of Marketing Alpha, I’m pulling back the curtain on what’s actually working in SEO today—and what’s a total waste of time. I’ve run SEO campaigns across hundreds of small businesses, and I’ll be honest with you… most people are stuck in 2015. We’ll dive into: Why SEO isn’t what it used to be—and why that’s not a bad thingWhat’s killing your rankings (hint: it's not just the competition)What’s still working right now for local...

6 months ago

15 minutes

Marketing Alpha

How to Be the #1 Local Business on Google Maps

Want to double your traffic, phone calls, and sales—without spending a dime more on ads? In this solo episode, I’ll walk you through exactly how to rank in the top 3 spots on Google Maps (aka the Local Pack)—and how to stay there. You'll learn: Why the Local 3-Pack dominates local search resultsThe exact steps to optimize your Google Business ProfileHow to get more 5-star reviews (and why they matter more than you think)The local SEO website tactics most businesses ignoreWhat mistakes are sil...

7 months ago

22 minutes

Marketing Alpha

Why Your Google Ads Suck (And How to Fix Them)

Tired of wasting money on Google Ads that don’t convert? In this episode, Aaron breaks down the real reasons your ads aren’t working — from weak landing pages and poor targeting to ignoring customer lifetime value. Learn the key fixes you can implement today to finally get a return on your ad spend. Whether you're a business owner or a marketer, this no-fluff episode will give you the clarity (and firepower) you need to dominate Google Ads. Send Us A Message! Thank you for listening! We hope ...

7 months ago

19 minutes

Marketing Alpha

Marketing Metrics That Drive Profits

In this episode of Marketing Alpha, we're diving deep into the marketing metrics that actually matter—and the ones you can ignore. Joining me is Molly Shoemaker from RTC Accounting, a financial expert helping businesses scale through smart financial strategy. 🔍 What We Cover: ✅ The most important marketing KPIs, including conversion rates, CAC, ROI, and LTV. 💰 How to budget for marketing success, avoid common financial pitfalls, and maximize ROI. 📊 Real-world strategies to track marketing eff...

8 months ago

34 minutes