What’s it really like to build, scale, and sell your own home inspection company? In this episode of Marketing Alpha, Aaron sits down with Austin Hintze — former CEO of Waypoint Property Inspection and co-founder of WolfPack Advising — to share the full story. From helping his dad’s small inspection company grow through smart marketing, to stepping into the CEO role, to ultimately selling the business — Austin opens up about the lessons, mindset, and behind-the-scenes reality of what it takes...
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What’s it really like to build, scale, and sell your own home inspection company? In this episode of Marketing Alpha, Aaron sits down with Austin Hintze — former CEO of Waypoint Property Inspection and co-founder of WolfPack Advising — to share the full story. From helping his dad’s small inspection company grow through smart marketing, to stepping into the CEO role, to ultimately selling the business — Austin opens up about the lessons, mindset, and behind-the-scenes reality of what it takes...
How Small Businesses Can Win at SEO in the Age of AI
Marketing Alpha
22 minutes
1 month ago
How Small Businesses Can Win at SEO in the Age of AI
SEO isn’t dead — but the rules have changed. AI is reshaping search, and small businesses can’t rely on the old SEO playbook anymore. From Google’s AI Overviews to the rise of zero-click searches, the way people find and trust businesses online has shifted. Here’s what you’ll take away: ✅ Why clicks are disappearing — and what matters more now.✅ How to structure content so AI cites your business in answers.✅ The power of brand mentions and original, hyperlocal research in every blog.Whether y...
Marketing Alpha
What’s it really like to build, scale, and sell your own home inspection company? In this episode of Marketing Alpha, Aaron sits down with Austin Hintze — former CEO of Waypoint Property Inspection and co-founder of WolfPack Advising — to share the full story. From helping his dad’s small inspection company grow through smart marketing, to stepping into the CEO role, to ultimately selling the business — Austin opens up about the lessons, mindset, and behind-the-scenes reality of what it takes...
