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Darren Winter

28 episodes

4 months ago

Join Darren and Gemma - two marketers, in this relaxed discussion about the latest big topics in marketing with practical advice about how you can grow and build your business. Message us with your marketing challenges and if you'd like to appear on the podcast as a guest.

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Self-Improvement

All content for Like, Click, Share is the property of Darren Winter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Join Darren and Gemma - two marketers, in this relaxed discussion about the latest big topics in marketing with practical advice about how you can grow and build your business. Message us with your marketing challenges and if you'd like to appear on the podcast as a guest.

Show more...

Self-Improvement

Episodes (20/28)

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Google Search Engine Changes, GA4, AI for Marketers

Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT.

We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.

Search Engine Land

If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram.

2 years ago

28 minutes

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Managing Self-Confidence and Imposter Syndrome in Business

From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome.

There are two excellent links below which offer some great advice:

https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469

https://www.verywellmind.com/are-you-an-overachiever-4580606

If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram.

2 years ago

23 minutes

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Cybersecurity for Business

Have you noticed an increase in how many spam emails or text messages you’re receiving?

We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware.

We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology.

We also talk about TikTok - will it eventually get banned? and is cybersecurity the real reason naysayers want TikTok banned?

Links
Info Insecurity Podcast with Lloyd Ramsey

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

2 years ago

1 hour 29 minutes

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How Reviewing Marketing Efforts Can Enable Growth

Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy 5 step process to get marketing efforts back on track with lots of examples of activities to try.

We also talk about why people may still be buying Instagram followers (hint: we mainly disapprove) and whether you should pay for Meta’s new blue tick subscription. We talk through some of the benefits and reasons why you might pay for it.

Links
Marketing Week Advertorial on buying Instagram followers - has this strategy worked for you?
QZ article about Meta's blue tick for Facebook - would you pay for it?

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

2 years ago

32 minutes

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Chat GPT - Why Is it Big News?

We talk about why everyone is hyping Chat GPT, some of the possible use cases, the challenges and why marketers need to personalise the technology to deliver a better service to clients.

Links
Openai.com to register and access for Chat GPT
Future of Music - tweet by Eedham Rasheed
AI designed football trophies - tweet by ESPN
AI music - Instagram reel posted by ava_max_fan_daniel15
Upskill with accredited courses in AI by Duco Digital Training

2 years ago

22 minutes

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State of Social Media for 2023 and Communities for Marketing

Darren and Gemma reveal the world’s most used social media platform, the importance of video, the power of building communities, how you can keep social media relevant in your marketing mix and what we can look forward to in 2023 with the metaverse.

2 years ago

44 minutes

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How was Black Friday 2022 for Marketers?

After a short hiatus, Gemma and I talk about marketing Black Friday 2022, how it compared to Black Friday 2021, and some of the challenges that lie ahead for marketers and businesses for Christmas 2022.

2 years ago

28 minutes

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How to Boost Your Skills and Change Career

Need to change career? Get a pay increase? Find a new job? This podcast is for you. We talk about the current skills shortage, why employers should invest in their people, and explore the questions you might ask before thinking of changing career or applying for a new job, the careers that are available to choose and why you might consider freelancing. We also share experiences of our careers, education and starting our own businesses.

3 years ago

39 minutes

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Should brands use Pride in their campaigns?

Given the number of high-profile stories in the media criticising brands and companies engaging in this year’s pride campaign, we briefly discuss whether brands should engage or avoid, and how they could resolve this issue of being challenged. Spoiler alert: it’s important for brands to engage!

3 years ago

14 minutes

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Creating a Customer Lifecycle for Your Business

This episode focuses on the importance of the customer lifecycle and the major positive impact it can have on sales if used in conjunction with a business plan and a sales funnel. In this discussion, we hope you’ll pickup lots of new ideas for your business too. Listen to episode 18 to help with context and check out some of the useful links in the show notes below.

3 years ago

28 minutes

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Creating a sales and marketing funnel for leads

We talk about AIDA (Awareness, Interest, Desire and Action), where you can use this as a sales funnel to generate leads and sales and how you can create a sales funnel. Listen to episode 19 about the customer lifecycle. *The sales funnel was invented by E St Elmo Lewis in 1898 and not in the 50s as we mentioned.

3 years ago

34 minutes

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How to be Successful with E-commerce

In just over 15 minutes, learn all the tips and guidance you need to know about being successful with e-commerce. A great podcast for those who are looking to start their own e-commerce website or grow an existing business, we cover everything from researching your market, the customer journey to how you can increase sales. Have a question or want to appear on a future episode? Contact the show through the email address in the show notes, we'd love to hear from you.

3 years ago

17 minutes

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Keeping Motivated

We chat through some strategies and approaches we're adopting right now to keep motivated amongst the many distractions and the negative headlines and how avoiding social media can help! Let us know your tips by emailing us, links in the show notes below.

3 years ago

22 minutes

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How to Increase Sales

Whether you're marketing on a shoestring, a tight budget or you have a decent marketing spend; we talk through the different options you can start today to increase sales in your business. And it's only a short podcast! Let us know if you find this podcast helpful and follow the links in the show notes for more help and advice.

3 years ago

22 minutes

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Episode Inclusivity and Diversity

As it's LGBTQ+ history month, we talk about the importance of diversity and inclusion in your marketing activities and practical steps you can follow to make a difference in your marketing today!

3 years ago

24 minutes

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Top Marketing Trends for 2022

What digital marketing tools do you need for your business? Gemma and Darren talk through some of the very best ones and provide some ideas and inspiration about how you can use some of them.

3 years ago

22 minutes

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Digital Marketing Trends for 2022

Darren and Gemma talk about some of the main trends and changes that lie ahead for digital marketing in 2022 including: How can you tackle the challenge of increasing demand from audiences to be more engaging and entertaining? Why your marketing KPIs might be on a downward trend now and next year? Who’s using more automation in their marketing? … and why Gemma loves nibbling on a Finnish slapped-ear at Christmas? 😂

3 years ago

49 minutes

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When did you last update your hashtags?

In this episode we talk about the importance of hashtags to help maximise the reach of your social media posts. How many should you use? Where do you find new hashtags? Should you bother about a strategy for hashtags? We cover all these questions and some conversational talk about new technology, Facebook's metaverse and the Apple conference (did Apple get it right in marketing terms or was it a marketing flop?).

4 years ago

36 minutes

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"Switch it off and on again!" - a humorous chat about IT support with Andy Read

Gemma and Darren talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems. We talk about how his former boss helped him start his business, how IT has changed since 2005, remembering days when we used to buy computer magazines and hand-code computer games, the most bizarre IT experience Andy has faced and what IT support will look like in 5 years time.

4 years ago

42 minutes

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Influencer Marketing for Businesses

What is influencer marketing? What’s the best way to set it up? Why businesses should get into influencer marketing?, the questions you should ask first before using an influencer and more in this episode with our special guest, expert social media influencer Fran Lloyd, also known on Instagram as @theonlygirlinthegaff.

4 years ago

41 minutes