We chat with Julie Lefkowitz, the Vice President of Ecommerce at Ramy Brook, a contemporary women's wear label. Julie is responsible for building out the DTC component of Ramy Brook, which now makes up 50% of the total business! We chat about how data informs product development and marketing, the importance of separating your customers into different loyalty tiers, and which marketing metrics DTC brands should focus on.
We chat with Ju Rhyu, the founder and CEO of Hero Cosmetics, a skincare brand focused on providing effective and affordable acne solutions. Hero Cosmetics launched back in 2017 with only a single product on Amazon, and now it boasts a portfolio of over 30 products and was recently acquired by Church & Dwight for $630m. In today’s episode, we learn about Ju's approach to picking channel partners, identifying your "acquisition engine" product, and using customer feedback for product innovation.
We chat to DTC ecommerce expert Adam Ross who is the co-founder and CEO of Heyday, a skincare company offering customised facial treatments. Heyday is expanding rapidly across the US, having raised a $20M Series B round last year. On today's episode we discuss why collecting first-party customer data is crucial for personalisation, how data analysis allows you to better understand which products are performing well, and how Heyday maintains high standards whilst expanding with a franchising model.
After our COVID induced hiatus, we return with a brand new episode! We chat to Brianne West, founder and CEO of Ethique, a brand which created the first ever solid shampoo bar. Since then, Ethique has grown its product offerings substantially whilst centring ethics and sustainability at its core. We discuss a lesser known method of capital raising called 'equity crowdfunding', the importance of being a value-driven organisation, and how Ethique continues to connect with and deliver high quality products to its loyal customer base.
Show notes:
• Ethique
If you have an E-commerce brand and you’re interested in leveraging your data, connect with us here: solve.io
Intro music by Coma-Media from Pixabay
This week we talked to Éva Goicochea, founder and CEO of maude, a groundbreaking sexual wellness brand. We discuss the difficulties of advertising on Facebook, the importance of community building, channels critical to the company's success, and the frustration of getting products ripped off.
Show notes:
• Éva’s instagram
• maude
If you have an E-commerce brand and you’re interested in leveraging your data, connect with us here: solve.io
Intro music by Coma-Media from Pixabay
Solve is excited to present the first episode of our KYC podcast, talking all things data, e-commerce, and start-ups. To kick things off, we talk to Josh Kaplan, CEO of New Republic, about building an online empire, overlooked e-commerce metrics, the benefits of a lean team, and actioning data to increase profits. (Oh, and also how he bought the name of an iconic 90s soap opera Melrose Place!)
Show notes:
If you have an E-commerce brand and you’re interested in leveraging your data, connect with us here: solve.io
Music by Coma-Media from Pixabay
