Julie Lefkowitz of Ramy Brook on Data-driven Product Development, Marketing Metrics & Loyalty Tiers

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KYC: Know Your Customer

Solve

6 episodes

1 week ago

KYC gives you access to insights from CEOs, entrepreneurs, and other key players in ecommerce. Online retailers are all collecting data - but what does that data really mean? Is building community important to your customers? Does brand even matter anymore? Our podcast will shed light on how leaders in ecommerce are approaching business in the digital age and using data to beat out their competition. Join our hosts, Solve's co-founders, Guy Horrocks and Neil Capel to learn how to understand your customers and have a bit of fun along the way!

Entrepreneurship

Business

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Entrepreneurship

Business

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Julie Lefkowitz of Ramy Brook on Data-driven Product Development, Marketing Metrics & Loyalty Tiers

KYC: Know Your Customer

31 minutes 37 seconds

2 years ago

Julie Lefkowitz of Ramy Brook on Data-driven Product Development, Marketing Metrics & Loyalty Tiers

We chat with Julie Lefkowitz, the Vice President of Ecommerce at Ramy Brook, a contemporary women's wear label. Julie is responsible for building out the DTC component of Ramy Brook, which now makes up 50% of the total business! We chat about how data informs product development and marketing, the importance of separating your customers into different loyalty tiers, and which marketing metrics DTC brands should focus on.