Bahman Radnejad is the Chair of Entrepreneurship, Marketing, and Social Innovation at the Bisset School of Business at Mount Royal University and President of 1388 Consulting Group.
Thank you for listening 🌟 Check out our sponsor: https://predictum.com
See below for episode links, timestamps, and contact info:EPISODE LINKS:
• Bahman's LinkedIn: / amirbahmanradnejad
• 1388 Consulting Group: https://1388consulting.com/
• Disruptive technological process innovation in a process-oriented industry: A case study: https://www.sciencedirect.com/science...
• Navigating imposed innovation: A decision-making framework: https://www.researchgate.net/publicat...
• Redline innovations: Strategic responses to stakeholder opposition in innovation management: https://www.researchgate.net/publicat...
CONTACT NATHANIEL:
Feedback - https://forms.office.com/r/mAHmTU1eeP
OUTLINE:
00:00 - Episode trailer
01:13 - Introduction
03:09 - Origins in engineering
05:15 - Engineering v. innovation: learning to break rules
07:38 - Open innovation in energy and other industries
11:46 - Leaving industry for academia
14:13 - Brand building in industry and academy
18:20 - Outcompeting thought leader charlatans
20:27 - The importance of innovating on processes over products
23:11 - Disruptive process innovation in oil and gas
26:23 - How leadership tanked a billion-dollar fracking disruptor
28:19 - "Culprit" causes are often wrong. Learning to adopt systems thinking
29:23 - Energy transition
29:55 - Irrational responses to being disrupted. What legacy organizations need to know
32:44 - How to handle "Imposed" Innovation"
39:04 - When desirable innovations are blocked - the case of "Redline" Innovation
42:23 - Adopting university education to the new world
43:58 - AI's effect on research
48:53 - Bahman's model leader
51:00 - Life after the classroom. Stories of enduring bonds.PODCAST LINKS:
Apple Podcasts: https://podcasts.apple.com/us/podcast/knowledge-company-now/id1793779377
Spotify: https://open.spotify.com/show/5K5jj9nW3YTicH2y4ufI3s?si=a7ec99b8dcd84af7
YouTube: https://www.youtube.com/@KnowledgeCompanyNow
Podcast Site: https://predictum.com/knowledgecompan...SOCIAL LINKS:LinkedIn (Nathaniel Leies): / nathanielleies LinkedIn (Predictum Inc.): / predictum LinkedIn (CoBaseKRM): / cobasekrm
Rob Reul and Cy Wegman are consultants at Predictum Inc. specializing in optimizing products and manufacturing with industrial statistics and analytics.Thank you for listening 🌟 Check out our sponsor: https://predictum.comSee below for episode links, timestamps, and contact info:TRANSCRIPT:https://predictum.com/2025/05/delivering-products-consumers-actually-want-with-marketing-analytics/EPISODE LINKS:
CONTACT NATHANIEL:
Feedback - https://forms.office.com/r/mAHmTU1eePOUTLINE:
00:00 - Episode trailer
01:13 - Introduction
02:52 - Marketing analytics and its role in business
05:08 - Why businesses should care about marketing analytics
07:12 - Choice experimentation
10:03 - How to run choice experiments with surveys
11:57 - Conducting pricing research
14:09 - Appliance repair case study
16:15 - The cost of not using marketing analytics
17:09 - Why Toaster Strudle missed an early go-to-market
19:10 - "Data engineering is not data analytics"
21:28 - Winning the Unilever DataLab 5-S Challenge
24:30 - Unpacking Unilever's challenge
26:55 - Why Predictum stood apart
29:44 - Building Analytical Culture
31:37 - Hopes for new generations of analysts*PODCAST LINKS:*
Apple Podcasts: https://podcasts.apple.com/us/podcast/knowledge-company-now/id1793779377
Spotify: https://open.spotify.com/show/5K5jj9nW3YTicH2y4ufI3s?si=e1debd59c9f84978
YouTube: https://www.youtube.com/@knowledgecompanynow
Podcast Site: https://predictum.com/knowledgecompanynowSOCIAL LINKS:
LinkedIn (Nathaniel Leies): https://www.linkedin.com/in/nathanielleies
LinkedIn (Predictum Inc.): https://www.linkedin.com/company/predictum
LinkedIn (CoBaseKRM): https://www.linkedin.com/company/cobasekrm
Israel Beck is Founder and CEO of Cratic AI and an advocate for the power of culture to transform the success, productivity and profit of the business. Thank you for listening 🌟 Check out our sponsor: https://predictum.comSee below for episode links, timestamps, and contact info:EPISODE LINKS:
CraticAI Website: https:https://cratic.ai
Israel's LinkedIn: / ipeck
CONTACT NATHANIEL:Feedback - https://forms.office.com/r/mAHmTU1eeP
SPONSORS:To support this podcast, check out our sponsors:Predictum: Go-to vendor for JMP-based statistical modeling and data analytics empowerment for improving products, manufacturing processes, and business intelligence. Visit: https://predictum.com
CoBaseKRM: An easier, central way to manage analytical projects and statistical modeling. Visit: https://cobasekrm.com
OUTLINE:
0:00 - Show Teaser1:09 - Introduction2:25 - A conversation that changed Israel's life11:58 - What companies get wrong about culture16:49 - Culture eats strategy for breakfast19:32 - Cratic's origins26:35 - Was AI in the original Cratic product?32:18 - Evangelizing an AI product in 201633:33 - "AI is a Lie"41:53 - Understanding users v. solving problems43:14 - Asking personal questions45:26 - Surprising replies47:46 - "How does your family feel about your job?"55:48 - Being honest in work and in life57:04 - Being present as a leader59:44 - Managing up1:01:32 - Leading on bad days 1:04:03 - Researching organizational psychology and behavior1:09:34 - Understanding eNPS1:13:00 - Arguing for culture's importance as a transformation lever1:13:54 - Thoughts on legacy1:14:58 - "Have you ever not liked someone?"PODCAST LINKS:Apple Podcasts: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/5K5jj9n... Podcast Site: https://predictum.com/knowledgecompan...SOCIAL LINKS:LinkedIn (Nathaniel Leies): / nathanielleies LinkedIn (Predictum Inc.): / predictum LinkedIn (CoBaseKRM): / cobasekrm
Achille Ettorre is an Analytics and AI Advisor, Harvard Business Review board member, and author of "The Digital Advantage: Success Strategies for Harnessing People, Culture, and Technology."
Thank you for listening 🌟 Check out our sponsor: https://predictum.com
See below for episode links, timestamps, and contact info:
EPISODE LINKS:
Achille's Website: https://achilleettorre.com
Achille's Books: https://achilleettorre.com/book-launch/
CONTACT NATHANIEL:
Feedback - https://forms.office.com/r/mAHmTU1eeP
SPONSORS:
To support this podcast, check out our sponsors:
Predictum: Go-to vendor for statistical modeling and data analytics for improving products, manufacturing processes, and business intelligence. Visit: https://predictum.com
CoBaseKRM: An easier, central way to manage analytical projects and statistical modelingVisit: https://cobasekrm.com
SOCIAL LINKS:
LinkedIn (Nathaniel Leies): / nathanielleies
LinkedIn (Predictum Inc.): / predictum
LinkedIn (CoBaseKRM): / cobasekrm
