Rob Reul and Cy Wegman: Delivering Products Consumers Actually Want

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Knowledge Company Now™

Predictum Inc.

4 episodes

3 days ago

Knowledge Company Now™ explores how businesses can turn analytics, AI/ML, and experimentation into competitive advantage. Through conversations with industry experts, the show provides practical insights and actionable strategies to help organizations take the next step— creating knowledge that grows, deepens, and empowers every decision and employee. Some companies are already leading the way, while others are still finding their footing. Transformation isn’t instant, but the path is clear. The time to start is now.

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All content for Knowledge Company Now™ is the property of Predictum Inc. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

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Rob Reul and Cy Wegman: Delivering Products Consumers Actually Want | Knowledge Company Now -- EP. 3

Knowledge Company Now™

34 minutes 18 seconds

5 months ago

Rob Reul and Cy Wegman: Delivering Products Consumers Actually Want | Knowledge Company Now -- EP. 3

Rob Reul and Cy Wegman are consultants at Predictum Inc. specializing in optimizing products and manufacturing with industrial statistics and analytics.Thank you for listening 🌟 Check out our sponsor: https://predictum.comSee below for episode links, timestamps, and contact info:TRANSCRIPT:https://predictum.com/2025/05/delivering-products-consumers-actually-want-with-marketing-analytics/EPISODE LINKS:

Predictum's Unilever DataLab Win: https://youtu.be/wnOCqKvrwMU
Unilever DataLab Ecosystem: https://www.unilever.com/news/news-search/2023/introducing-unilevers-datalab-ecosystem-pioneering-collaborative-rd-for-superior-innovation/
Rob and Cy's Work Profiles: https://predictum.com/company/#leadershipRob's LinkedIn: https://www.linkedin.com/in/rob-reul-69809a2/
Cy's LinkedIn: https://www.linkedin.com/in/cywegman/
Rob's LinkedIn: https://www.linkedin.com/in/rob-reul-69809a2/

CONTACT NATHANIEL:

Feedback - https://forms.office.com/r/mAHmTU1eePOUTLINE:

00:00 - Episode trailer

01:13 - Introduction

02:52 - Marketing analytics and its role in business

05:08 - Why businesses should care about marketing analytics

07:12 - Choice experimentation

10:03 - How to run choice experiments with surveys

11:57 - Conducting pricing research

14:09 - Appliance repair case study

16:15 - The cost of not using marketing analytics

17:09 - Why Toaster Strudle missed an early go-to-market

19:10 - "Data engineering is not data analytics"

21:28 - Winning the Unilever DataLab 5-S Challenge

24:30 - Unpacking Unilever's challenge

26:55 - Why Predictum stood apart

29:44 - Building Analytical Culture

31:37 - Hopes for new generations of analysts*PODCAST LINKS:*

Apple Podcasts: https://podcasts.apple.com/us/podcast/knowledge-company-now/id1793779377

Spotify: https://open.spotify.com/show/5K5jj9nW3YTicH2y4ufI3s?si=e1debd59c9f84978

YouTube: https://www.youtube.com/@knowledgecompanynow

Podcast Site: https://predictum.com/knowledgecompanynowSOCIAL LINKS:

LinkedIn (Nathaniel Leies): https://www.linkedin.com/in/nathanielleies

LinkedIn (Predictum Inc.): https://www.linkedin.com/company/predictum

LinkedIn (CoBaseKRM): https://www.linkedin.com/company/cobasekrm