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In Your Element

Daniella Nordin and Brendan Henkel

54 episodes

1 day ago

In Your Element is where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education. Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in leading voices from the field – from savvy higher ed IT leaders to visionary college presidents – to share their experiences and insights. Our discussions are candid, sometimes diving into the challenges and other times celebrating the triumphs of working in higher ed. Expect to hear about the latest trends, innovative strategies, and the impact of technology—especially AI—in personalizing student experiences throughout the entire student journey. We're not just talking theory here; it's about actionable insights that you can apply directly to your work. Tune in, get inspired. Whether you're a seasoned pro or just starting out in admissions, marketing, or student success, this podcast is your space to thrive in your element.

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All content for In Your Element is the property of Daniella Nordin and Brendan Henkel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In Your Element is where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education. Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in leading voices from the field – from savvy higher ed IT leaders to visionary college presidents – to share their experiences and insights. Our discussions are candid, sometimes diving into the challenges and other times celebrating the triumphs of working in higher ed. Expect to hear about the latest trends, innovative strategies, and the impact of technology—especially AI—in personalizing student experiences throughout the entire student journey. We're not just talking theory here; it's about actionable insights that you can apply directly to your work. Tune in, get inspired. Whether you're a seasoned pro or just starting out in admissions, marketing, or student success, this podcast is your space to thrive in your element.

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Episodes (20/54)

In Your Element

Chowan University’s Winning Formula for Enrollment Growth and Student Retention

In this episode of In Your Element, host Daniella connects with Dr. Shelley Greene, VP of Advancement and Enrollment at Chowan University, to discuss how foundational changes in strategy, communication, and tech adoption led to a 13% increase in enrollment and a 4% bump in retention. Dr. Greene shares how Chowan’s small size became a strategic advantage in fostering collaboration, reducing silos, and creating meaningful, personalized student experiences. Tune in for a behind-the-scenes look at what happens when enrollment and advancement work hand-in-hand to reimagine student success.

1 month ago

21 minutes 54 seconds

In Your Element

From Excel to AI: Del Mar’s Leap into the Future of Student Engagement

In this episode of In Your Element, host Daniella sits down with Jason Houlihan, Executive Director of Marketing and Events at Del Mar College, to unpack how his team transformed student recruitment and engagement through process mapping, breaking down silos, and strategic use of Element451’s platform. From the Freedom to Dream tuition waiver to massive community events like One Stop Saturday and Viking Fest, Jason shares data-backed wins and candid insights on evolving from reactive marketing to proactive enrollment strategies. This is a must-listen for anyone looking to master enrollment marketing and elevate student success strategies.

2 months ago

27 minutes 27 seconds

In Your Element

AI First, Human Always: Building an AI-Ready Campus at Forsyth Tech

Daniella and Brendan sit down with Hannah Wilson, Knowledge Management and CRM Coordinator Project Manager at Forsyth Technical Community College. Known for her “AI-first, human-in-the-loop” approach, Hannah unpacks how her team is using Element451 to build a strategic, humanized, and data-driven knowledge base. If you’re trying to harness AI in higher education without sacrificing the student experience, this is a must-listen.

2 months ago

29 minutes 4 seconds

In Your Element

From Data to Outcomes: The Real-World Impact of CRM Strategy at Durham Tech

In the third and final installment of In Your Element’s Durham Tech series, hosts Daniella and Brendan dive into the measurable impact of Element451 at Durham Technical Community College. This episode explores how strategic CRM implementation is enhancing student success, driving engagement, and reshaping internal processes. Guests Jessica Vaughan and Dr. Abe Dones reveal how data, feedback, and intentional communication are transforming the student experience and building a culture of innovation on campus.

5 months ago

32 minutes 39 seconds

In Your Element

How Durham Tech Creates a Culture of Curiosity with Student Success

In this high-energy follow-up episode, Brendan Henkel sits back down with Abe Dones, VP of Student Services, and Jessica Vaughan, Director of Enrollment Management and CRM Strategy at Durham Tech, to unpack how their team is transforming student success from a one-time alert into a continuous, high-touch strategy. The duo shares how they’ve implemented the “Early Success System” using Element451 to blend human connection with smart automation—and the ripple effect it’s having across campus. Spoiler: it’s not just helping students, it’s inspiring staff to get curious and rethink their own workflows.

5 months ago

38 minutes 12 seconds

In Your Element

Choosing a Partner not a Platform

In this dynamic episode of In Your Element, co-hosts Daniella Nordin and Brendan Henkel sit down with Jessica Vaughan, Director of Enrollment Management and CRM Strategy, and Dr. Abe Dones, Vice President and Chief Student Officer at Durham Tech. This is the first installment of a three-part series chronicling Durham Tech’s transformational journey with Element451. From disjointed systems and paper processes to seamless automation and policy shifts, discover how this community college is rewriting the playbook on enrollment management. If you’re searching for higher ed enrollment inspiration, this episode is your blueprint.

6 months ago

37 minutes 48 seconds

In Your Element

A Year in Review – Our Favorite Conversations from In Your Element

It’s been a full year since In Your Element launched, and hosts Daniella and Brendan Henkel are celebrating with a special recap episode! They revisit their top three favorite episodes, breaking down the most impactful conversations, game-changing insights, and jaw-dropping results from some of Element 451’s most innovative partners. From application overhauls to strategic change management, this episode is packed with the best lessons from the past year.

7 months ago

40 minutes 30 seconds

In Your Element

50% More Engagement—The System Fix That’s Reshaping Faith Baptist Bible College’s Enrollment

On this episode of In Your Element, we sit down with Emily Banks, an admissions representative from Faith Baptist Bible College, to discuss the game-changing improvements they made to their online degree application process. Emily shares how her team streamlined course selection, automated key communications, and integrated workflows to enhance the student experience. By leveraging Element’s automation tools, Faith Baptist simplified enrollment for students while reducing administrative burdens on staff. If you’re looking for actionable insights on optimizing the admissions journey, this episode is packed with quick wins and best practices.

8 months ago

24 minutes

In Your Element

More Applications, Less Manual Work: MBKU’s Smarter Enrollment Strategies

In this episode of In Your Element, we dive into the transformative work happening at Marshall B. Ketchum University (MBKU) with Tori Brady, CRM Data Manager, and Tom Rainey, Associate VP for Enrollment. They share how their team successfully centralized admissions, implemented automated workflows, and leveraged microsites to create a personalized and seamless student experience. From a 18% increase in PA program applications to dramatically boosting event attendance, they discuss the power of automation without losing personalization. Plus, they highlight the importance of iterating on processes, leveraging data, and making technology a grounding force during institutional change. This episode is packed with real-world insights for enrollment teams looking to streamline processes, free up staff for high-value student interactions, and use Element451 to its fullest potential.

8 months ago

33 minutes 6 seconds

In Your Element

Unlocking Insights: How JCC Boosted Student Success with Over 900 Repeat Visits

Daniella sits down with Tyler Albright, CRM Content Coordinator at Johnston Community College (JCC), to explore how the institution revolutionized its student check-in process using Element451. Tyler shares how JCC creatively leveraged the platform’s task module to streamline student services, improve data tracking, and enhance student engagement. From trial and error to impactful insights, this episode is packed with actionable strategies for institutions looking to optimize student interactions.‍

8 months ago

21 minutes 21 seconds

In Your Element

Efficiency, Engagement, and Element451: COA’s Winning Formula

In this episode of In Your Element, Brendan and Daniella sit down with Brittany Meinssen, Director of Admissions and Recruitment at College of the Albemarle (COA), to uncover how her team is reshaping recruitment strategies for community colleges. Brittany shares how implementing Element451 helped COA streamline processes, engage adult learners, and deliver standout results. From targeted messaging to innovative community events, Brittany reveals the secret behind COA hitting its highest recruiting numbers on record. If you're looking for practical, inspiring ways to do more with less, this is an episode you can’t miss.

9 months ago

28 minutes 8 seconds

In Your Element

Paul Quinn's Big Move to Streamline Admissions and Save Time

In this episode of In Your Element, Daniella and Brendan from Element 451 sit down with Daniela Botello-Hernandez of Paul Quinn College to dive into the transformative power of a CRM in higher education admissions. They discuss how Paul Quinn’s decision to bring their application process in-house revolutionized their admissions workflow, improved completion rates, and created more personalized application processes. This dynamic conversation is packed with actionable tips for any institution looking to streamline its admissions process.

9 months ago

29 minutes 46 seconds

In Your Element

Admissions, Advancement, and Impact with Element451" with Northern Pennsylvania Regional College

10 months ago

27 minutes 1 second

In Your Element

Why Every Institution Needs AI Assistants: Lessons From SEMO

In this AI-focused episode, hosts Daniella and Brendan sit down with Claire Skelton, Assistant Director of Content Marketing at Southeast Missouri State University (SEMO), to unpack the transformative role AI plays in streamlining student engagement and application processes. Claire shares SEMO’s journey from launching “Sadie,” an AI-powered bot, to creating custom AI teams tailored to unique student populations. The conversation covers everything from optimizing AI responses to designing AI-driven email campaigns, revealing how SEMO is setting a high bar for integrating AI in higher education admissions.

10 months ago

30 minutes 45 seconds

In Your Element

How Penn Highlands went from Spreadsheets to 32% Enrollment Gains

In this episode, Brendan and Daniella welcome Matt Bodenschatz, Director of Recruiting and Admissions at Penn Highlands Community College. Matt discusses the impactful journey of implementing Element451 and how its powerful CRM tools have streamlined the college’s admissions process, enabled quicker student responses, and significantly boosted enrollment rates. By leveraging features like task automation, milestones, and insights, Matt’s team has moved away from manual, spreadsheet-heavy workflows to an efficient, data-driven system that fosters deeper student connections.

11 months ago

27 minutes 1 second

In Your Element

Live at AMA: Outcomes Over Enrollments: A New Approach to Student Retention and Success

In this episode of In Your Element, recorded live at AMA in Las Vegas, Brendan reconnects with Michael Bettersworth, CMO at Texas State Technical College (TSTC), to delve into critical trends and challenges impacting higher education. They discuss the concerning decline in student enrollment, the importance of aligning educational offerings with workforce demands, and how institutions can adopt a more student-centered approach. Michael also shares how TSTC’s partnership with Element 451 has transformed the student application experience and highlights the need for seamless collaboration across departments to ensure long-term viability in higher ed.

11 months ago

19 minutes 16 seconds

In Your Element

Live at AMA: Aligning Missions to Empower Student Success

In this episode of In Your Element, recorded live at AMA in Las Vegas, Brendan sits down with Mike Margolies, CEO of NextGrad, and Ryan Barbauld, VP of College Partnerships at NextGrad, to explore the innovative ways they’re transforming out-of-home advertising in higher education. They discuss the value of partnerships in higher ed, how NextGrad leverages billboards in high schools to enhance student engagement, and the impact of collaborative efforts among education-focused companies. Listen in to hear how strategic partnerships and community-oriented approaches are reshaping student recruitment.‍

11 months ago

19 minutes 58 seconds

In Your Element

Smarter Student Support: How USI’s AI-Powered ArchieBot Fills the Gaps

In this episode of In Your Element, hosts Daniella and Brendan are joined by Brandi Hess, Director of University Web and Digital Content at the University of Southern Indiana (USI). Brandi shares USI’s journey as the first-ever "Bolt-only" partner with Element451, implementing the AI-powered chatbot Archie. She discusses how this tool transformed the student experience by answering key questions, addressing gaps in knowledge, and reducing workload for staff. Tune in for insights into how AI chatbots can solve real student problems while revealing opportunities for improvement in university processes.

11 months ago

29 minutes 19 seconds

In Your Element

Breaking Records: Villa Maria’s Enrollment Boom

In this episode, Brian Emerson, Executive VP of Enrollment Management at Villa Maria College, shares how the small, Buffalo-based college achieved record-breaking enrollment growth (15% in 2023 and 14% in 2024). From struggling with disappearing students in 2020 to hosting over 1,500 campus visits and increasing applications by over 300 in 2023, Brian breaks down the hands-on tactics and tech-driven strategies that made it all possible. His team’s focus on creating personalized campus experiences and leveraging tools like Element led to remarkable success. Listen in for practical insights on revitalizing recruitment in today’s challenging higher ed landscape.

1 year ago

34 minutes 40 seconds

In Your Element

Live at NCCCS Conference: How Wayne Community College Boosted Enrollment by 11% with Smart Integration

1 year ago

16 minutes 47 seconds