In Your Element is where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education.
Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in leading voices from the field – from savvy higher ed IT leaders to visionary college presidents – to share their experiences and insights. Our discussions are candid, sometimes diving into the challenges and other times celebrating the triumphs of working in higher ed.
Expect to hear about the latest trends, innovative strategies, and the impact of technology—especially AI—in personalizing student experiences throughout the entire student journey. We're not just talking theory here; it's about actionable insights that you can apply directly to your work.
Tune in, get inspired. Whether you're a seasoned pro or just starting out in admissions, marketing, or student success, this podcast is your space to thrive in your element.
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In Your Element is where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education.
Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in leading voices from the field – from savvy higher ed IT leaders to visionary college presidents – to share their experiences and insights. Our discussions are candid, sometimes diving into the challenges and other times celebrating the triumphs of working in higher ed.
Expect to hear about the latest trends, innovative strategies, and the impact of technology—especially AI—in personalizing student experiences throughout the entire student journey. We're not just talking theory here; it's about actionable insights that you can apply directly to your work.
Tune in, get inspired. Whether you're a seasoned pro or just starting out in admissions, marketing, or student success, this podcast is your space to thrive in your element.
More Applications, Less Manual Work: MBKU’s Smarter Enrollment Strategies
In Your Element
33 minutes 6 seconds
8 months ago
More Applications, Less Manual Work: MBKU’s Smarter Enrollment Strategies
In this episode of In Your Element, we dive into the transformative work happening at Marshall B. Ketchum University (MBKU) with Tori Brady, CRM Data Manager, and Tom Rainey, Associate VP for Enrollment. They share how their team successfully centralized admissions, implemented automated workflows, and leveraged microsites to create a personalized and seamless student experience.
From a 18% increase in PA program applications to dramatically boosting event attendance, they discuss the power of automation without losing personalization. Plus, they highlight the importance of iterating on processes, leveraging data, and making technology a grounding force during institutional change.
This episode is packed with real-world insights for enrollment teams looking to streamline processes, free up staff for high-value student interactions, and use Element451 to its fullest potential.
In Your Element
In Your Element is where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education.
Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in leading voices from the field – from savvy higher ed IT leaders to visionary college presidents – to share their experiences and insights. Our discussions are candid, sometimes diving into the challenges and other times celebrating the triumphs of working in higher ed.
Expect to hear about the latest trends, innovative strategies, and the impact of technology—especially AI—in personalizing student experiences throughout the entire student journey. We're not just talking theory here; it's about actionable insights that you can apply directly to your work.
Tune in, get inspired. Whether you're a seasoned pro or just starting out in admissions, marketing, or student success, this podcast is your space to thrive in your element.
