Home
Categories
EXPLORE
True Crime
Comedy
Business
Society & Culture
Health & Fitness
Sports
Technology
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Podjoint Logo
US
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/c0/ee/52/c0ee52b3-a2a3-4a32-b4da-cc2f537441a2/mza_1117437180889468717.jpg/600x600bb.jpg
Imperfect Marketing
Kendra Corman
315 episodes
4 days ago
Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today’s digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage. The Evolution of a Modern Marketer Berlyn shares her journey fro...
Show more...
Marketing
Business,
Entrepreneurship
RSS
All content for Imperfect Marketing is the property of Kendra Corman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today’s digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage. The Evolution of a Modern Marketer Berlyn shares her journey fro...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/315)
Imperfect Marketing
What Marketing Foundation Do You Need Before You Launch?
Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today’s digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage. The Evolution of a Modern Marketer Berlyn shares her journey fro...
Show more...
4 days ago
22 minutes

Imperfect Marketing
How Do You Turn Podcast Visibility Into Profit?
Send us a text In this episode of Imperfect Marketing, I sit down with Shayna Davis, host of The Influence Economy, to talk about why podcasting is more than just a visibility tool—it’s a powerful way to position yourself, land bigger opportunities, and turn influence into profit. Shayna shares her journey of podcasting for over five years, growing her show into the top 3% of all podcasts worldwide, and how she uses it as a cornerstone strategy for credibility and corporate client acquisition...
Show more...
1 week ago
29 minutes

Imperfect Marketing
313: Stop Using AI Wrong: Strategy First, Then Technology
Send us a text In this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI. Sara shares her journey from intern to CEO over her 15 years at Duct Tape Marketing and offers powerful insights on why strategy must always come before tactics and technology. Together, we explore how small businesses can future-proof their marketing and teams in an ever-chang...
Show more...
2 weeks ago
28 minutes

Imperfect Marketing
312: Why You Don't Need More Leads (Do This Instead)
Send us a text In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn’t always the answer—and how email marketing can be a game-changing solution. We explore: The Burnout of Always Chasing Why relentless networking can drain your time and energyThe hidden cos...
Show more...
3 weeks ago
18 minutes

Imperfect Marketing
Why Podcast Ads Work Better Than Facebook & Google Ads
Send us a text In this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively. Eric shares his journey from Vox Media to building Incremental Media’s podcast division from the ground up. We discuss: The Evolution of Podcast Advertising How podcast ads connect to traditional marketing like package insertsWhy host-read endorsements deliver stronger trust and ...
Show more...
1 month ago
23 minutes

Imperfect Marketing
How to Build a Lean Marketing Team That Actually Works
Send us a text In this episode of Imperfect Marketing, I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the podcast Mastering the Art of Failing. We dive into her unexpected journey into marketing, the lessons learned from failure, and the art of building small but mighty teams. Alex shares how her career evolved from writing grants at a nonprofit to leading marketing teams and teaching the next generation of marketers. We explore: The Power of L...
Show more...
1 month ago
27 minutes

Imperfect Marketing
Why You Should Email 3x Per Week (Email Expert Shares)
Send us a text In this episode of Imperfect Marketing, I sit down with Zack Zeller, an expert in email marketing, AI, and copywriting. We dive into the evolving role of email as a marketing powerhouse—why it’s still one of the most effective strategies for businesses today and how to do it well. Zack shares how his journey began by accident, sending daily emails to support his college’s fitness club (without the pizza bribes). From there, he built a thriving career working with major names li...
Show more...
1 month ago
29 minutes

Imperfect Marketing
308: From 2 Days to 20 Minutes: My AI Presentation Workflow That Actually Works
Send us a text In this episode of Imperfect Marketing, I share how I cut presentation prep time from two days to just twenty minutes by leveraging AI tools and workflows. What used to feel overwhelming and time-consuming has become streamlined, consistent, and—dare I say—fun. We explore the common mistakes most people make when creating presentations, why AI is a game-changer, and the exact five-step process I use to create polished, professional decks without losing days of productivity . Th...
Show more...
1 month ago
18 minutes

Imperfect Marketing
"Why 'When' Converts Better Than 'If' in Marketing
Send us a text In this episode of Imperfect Marketing, I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic Programming (NLP). We explore how understanding communication at a deeper level can transform the way you sell, market, and connect with others. Nikki shares her unexpected journey into NLP—beginning with a mentor’s observation about her body language—and how this one insight set her on a path to over 1,200 hours of NLP training. Along the w...
Show more...
2 months ago
31 minutes

Imperfect Marketing
The 4As That Help Businesses Survive Digital Marketing Changes
Send us a text In this episode of Imperfect Marketing, I sit down with Melih Oztalay, a veteran marketer and CEO of a 38-year-old digital agency based in Michigan. With roots going back to the earliest days of the internet, Melih brings a seasoned perspective on how marketing has evolved—and where it's headed next. We dive deep into the realities of marketing in the AI age, practical steps small businesses can take to improve their visibility, and why emotional resistance to change can be the...
Show more...
2 months ago
26 minutes

Imperfect Marketing
Why Your CRM Implementation is Failing (Start with Goals, Not Tech)
Send us a text In this episode of Imperfect Marketing, host Kendra Corman welcomes Paul Schmidt, a digital marketing strategist and CRM optimization expert from SmartBug Media. Paul brings a unique perspective to the conversation, having transitioned from a career in music to becoming a full-funnel marketer focused on solving complex customer challenges. Together, they dive into how businesses—especially small to mid-sized ones—can better leverage CRMs and customer marketing to drive real bus...
Show more...
2 months ago
24 minutes

Imperfect Marketing
Stop Being Afraid of Being Annoying
Send us a text Stop Being Afraid of Annoying People: Just Send the Email In this episode of Imperfect Marketing, I sit down (solo!) to talk about one of the biggest email marketing myths: the fear of being annoying. If you've ever hesitated to send emails to your list because you don’t want to "bother" people—this one’s for you. I’m sharing real client stories and lessons from my own experience with weekly emails, including how I got over my own fears and how email marketing has driven seriou...
Show more...
2 months ago
20 minutes

Imperfect Marketing
Why Giving Away Your Book Content Actually Increases Sales
Send us a text Want to grow your audience without sounding like you’re tooting your own horn? This episode will shift your mindset on book marketing—and marketing in general. In this insightful interview, I (Kendra Corman) sit down with Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause and founder of Weaving Influence. Together, we dive into how authors, thought leaders, and service providers can expand their reach, repurpose their content,...
Show more...
2 months ago
27 minutes

Imperfect Marketing
Why People Who Use AI Will Take Your Job Before AI Does
Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Nuri Cankaya, VP of Commercial and AI Marketing at Intel and author of AI in Marketing, to break down how artificial intelligence is reshaping marketing, productivity, and the very fabric of modern business. With over two decades in the AI space—including 17 years at Microsoft—Nuri shares how today’s marketers, business owners, and professionals can leverage AI to work smarter, serve customers better, and...
Show more...
3 months ago
43 minutes

Imperfect Marketing
How AI Automation Saves 25% of Your Time Every Week as a Founder
Send us a text In this episode of Imperfect Marketing, Kendra chats with Aarti Anand, a software product builder turned AI automation consultant, about how small business owners can leverage AI and systems thinking to reclaim their time, energy, and freedom. Aarti shares her journey from building award-winning software to starting her own business to create more space for what matters—her kids, her aging parents, and her own time. Now she helps other founders do the same using AI and automat...
Show more...
3 months ago
29 minutes

Imperfect Marketing
To Cite or Not to Cite AI
Send us a text Wondering whether you need to disclose when AI helped you write a blog, email, or proposal? You’re not alone—and this episode is your permission slip to stop second-guessing. In this solo milestone episode, I (Kendra Corman) explore one of the most common questions I get from clients and students: “Do I have to cite AI if I used it to write something?” As someone who’s been ghostwriting for decades and now leans on AI to streamline my work (without letting it take over), I brea...
Show more...
3 months ago
8 minutes

Imperfect Marketing
How Sena 10x'd Her Business with Email Marketing | Fish Story Secrets
Send us a text In this episode of Imperfect Marketing, I sit down with Sena Wheeler, founder of Sena Sea and a fifth-generation fishing industry entrepreneur. What started as a Thanksgiving road trip idea turned into a thriving business selling premium, sustainably-caught Alaskan fish—and email marketing was at the heart of it. Sena shares how she transformed her passion for food science and fish into a profitable business by embracing email marketing as her primary sales channel. We ex...
Show more...
3 months ago
24 minutes

Imperfect Marketing
How AI 10x'd This Podcast Network? Behind-the-Scenes Secrets with DM Meador
Send us a text In this episode of Imperfect Marketing, host Kendra Corman welcomes podcast producer and marketing strategist Dennis "DM" Meador to explore how attorneys—and really any professional—can use high-quality, niche podcasting to build authority, attract ideal clients, and scale trust in an AI-powered content world. Dennis shares his journey from a high-production lifestyle podcast to building the Legal Podcast Network, a turnkey system specifically for attorneys. Through candi...
Show more...
4 months ago
33 minutes

Imperfect Marketing
Why Podcast Guesting Beats Social Media?
Send us a text Ever wonder how to grow your business without constantly chasing leads? In this episode of Imperfect Marketing, host Kendra Corman sits down with podcast guesting expert Julie Fry to unpack the power of effortless visibility—and why podcast interviews are the underused goldmine of relationship-based marketing. Julie shares how one early (and very imperfect) podcast appearance led to $40,000+ in business, and how you can replicate that success—without being salesy or pitching to...
Show more...
4 months ago
23 minutes

Imperfect Marketing
Are You Too Close to Your Business?
Send us a text In this episode of Imperfect Marketing, host Kendra Corman dives into a common but often overlooked entrepreneurial struggle: being too close to your own business. Drawing from personal experience and conversations with clients, Kendra explores why it’s so hard to see your business clearly—and how that impacts your marketing, messaging, and momentum. If you've ever found yourself stuck writing a LinkedIn post, unsure what makes you unique, or overwhelmed by daily to-dos, this e...
Show more...
4 months ago
16 minutes

Imperfect Marketing
Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today’s digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage. The Evolution of a Modern Marketer Berlyn shares her journey fro...